Audit overview
Performance and Accessibility need attention; the other categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
Page weighs 14.2 MB (6.0 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
29 image-in-link without alt text
Image-only links with no alt create empty links — screen-reader users hear 'link' with no destination context.
32 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$325 investment → $9,506/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
9 barrier(s) likely increasing bounce by ~33%.
- Page takes 7.6s to loadUsers abandon at ~3s — you're 5.1s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 3.5sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 7 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 4 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$3,804 /mo
+32.8pp bounce · ~3,279 lost visitors/mo
CPC: USD 1.16
Bandwidth Waste
$1.51 /mo
18877.6 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~1.9 MB per page loadSaves $1.51/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
5.31 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
7.57 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
3.48 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.190
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
11.25 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
31.16 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.98 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.61 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
111 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.256
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.98 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
8.23 s
Categories
8Performance
Page weighs 14.2 MB (6.0 MB transferred)
Security
HSTS header is missing
Accessibility
1 control(s) without accessible label
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 83+ on Performance; you're at 66 — closing this gap is the highest-leverage improvement.
Technology stack
GenerateBlocks, on PHP, with Cloudflare CDN
Stack Architecture
DoubleClick Campaign Manager (DCM) 
Google AdSense 
Google Analytics 
Google Tag Manager 
Izooto 
MGID 
Marfeel 
Microsoft Clarity 
MonsterInsights 
Twitter Ads 
Yoast SEO 
Cart Functionality 
GenerateBlocks 
WordPress 
Admiral 
Bulma Facebook 
Font Awesome 
GeneratePress 3.6.1
Google Font API Google Search Console 
HTTP/3 
Magnific Popup 1.5.7Masonry 
Modernizr 3.6.0
MySQL 
Open Graph 
Priority Hints 
RSS 
React 
Rumble Twitter imagesLoaded 1.5.7
jQuery 3.7.1 jQuery Migrate 3.4.1
reCAPTCHA 
PHP 
styled-components 5.3.6
Cloudflare All Detected Technologies (39)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
PHP is a general-purpose scripting language used for web development.
Styled components is a CSS-in-JS styling framework that uses tagged template literals in JavaScript.
GenerateBlocks is a WordPress plugin that has the trappings of a page builder.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Admiral is a Visitor Relationship Management (VRM) platform.
Font Awesome is a font and icon toolkit based on CSS and Less.
GeneratePress is a lightweight WordPress theme that focuses on speed, stability, and accessibility
Google Font API is a web service that supports open-source font files that can be used on your web designs.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
Magnific Popup is a responsive lightbox & dialog script with focus on performance and providing best experience for user with any device.
Masonry is a JavaScript library that enables a cascading grid layout, positioning elements based on available vertical space for an optimized, gap-free arrangement.
Modernizr is a JavaScript library that detects the features available in a user's browser.
MySQL is an open-source relational database management system.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
React is an open-source JavaScript library for building user interfaces or UI components.
Rumble is a Canadian video-streaming platform that presents itself as an alternative to YouTube.
Twitter is a 'microblogging' system that allows you to send and receive short posts called tweets.
jQuery plugin for seeing if the images are loaded.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Query Migrate is a javascript library that allows you to preserve the compatibility of your jQuery code developed for versions of jQuery older than 1.9.
reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.
Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
iZooto is a user engagement and retention tool that leverages web push notifications to help business to drive repeat traffic, leads and sales.
MGID is a programmatic advertising platform frequently used by misinformation websites.
Marfeel is a publisher platform that allows publishers to create, optimise and monetise their mobile websites.
Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.
MonsterInsights is the most popular Google Analytics plugin for WordPress.
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.
Observations (5)
Runtime exposed via X-Powered-By header
The X-Powered-By header reveals 'styled-components 5.3.6'. Remove this header in production to reduce information leakage.
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
jQuery loaded alongside a modern framework
Both jQuery and React are loaded. Modern frameworks handle DOM manipulation natively. jQuery may be unnecessary and adds ~30KB to the page weight. Check the Performance tab for bundle analysis.
No build tool detected
A framework (Admiral) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
39 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 3h total → projected B (81)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · Page weighs 14.2 MB (6.0 MB transferred)
- · HSTS header is missing
- · 29 image-in-link without alt text
Sprint 2: Core Fixes
+2Medium effort, high structural impact
- · 1 control(s) without accessible label
- · 32 image(s) missing alt attribute