Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
1High impact, low effort — start here.
Strategic
4High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 15.4 MB (4.2 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
2 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
AUD 935 investment → AUD 17,659/month returns + AUD 50,200,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
9 barrier(s) likely increasing bounce by ~33%.
- Page takes 17.9s to loadUsers abandon at ~3s — you're 15.4s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 2.2sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 3 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
AUD 50,200,000
- No privacy policy link detectedPrivacy Act 1988: AUD 66,000 – AUD 50,000,000
- 2 advertising/retargeting trackers detectedPrivacy Act 1988: AUD 66,000 – AUD 50,000,000
- Trackers detected but no cookie policy foundPrivacy Act 1988: AUD 66,000 – AUD 50,000,000
Bounce-Rate Cost
AUD 17,657 /mo
+32.8pp bounce · ~3,279 lost visitors/mo
CPC: AUD 5.38
Bandwidth Waste
AUD 1.64 /mo
13297.7 MB/mo × 0.123 AUD/GB
- Optimize transfer: save ~1.3 MB per page loadSaves AUD 1.64/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
2.02 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
17.93 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
2.19 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.127
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
7.24 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
32.82 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
635 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.98 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
346 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.014
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
1.25 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
6.46 s
Categories
8Performance
Page weighs 15.4 MB (4.2 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
1 control(s) without accessible label
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Technology stack
Adobe Experience Manager, on Java, with Fastly CDN
Stack Architecture
Adobe Experience Platform Launch 
Contentsquare 
Facebook Pixel 2.9.303
Google Tag Manager 
Linkedin Insight Tag 
Microsoft Advertising 
Microsoft Clarity 
Pinterest Conversion Tag 
Siteimprove 
TikTok Pixel 
theTradeDesk Adobe Experience Manager 
Webpack 
Adobe Client Data Layer 2.0.2Apple Facebook SDK Google Search Console HSTS Mimecast 
Open Graph 
Priority Hints 
React 
React Router 7.13.0
core-js 3.45.1
jQuery 1.12.4
reCAPTCHA 
Java 
Fastly All Detected Technologies (28)
Java is a class-based, object-oriented programming language that is designed to have as few implementation dependencies as possible.
Adobe Experience Manager (AEM) is a content management solution for building websites, mobile apps and forms.
Adobe Client Data Layer is a framework of JavaScript objects on your site that contains all variable values used in your implementation.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
React is an open-source JavaScript library for building user interfaces or UI components.
React Router provides declarative routing for React.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.
Adobe Experience Cloud Launch is an extendable tag management solution for Adobe Experience Cloud, Adobe Experience Platform, and other applications.
Contentsquare is an enterprise-level UX optimisation platform.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.
Microsoft Advertising is an online advertising platform developed by Microsoft.
Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.
Pinterest Conversion Tag allows you to track actions people take on your website after viewing your Promoted Pin.
Siteimprove is a digital analytics and content QA platform.
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Observations (3)
jQuery loaded alongside a modern framework
Both jQuery and React are loaded. Modern frameworks handle DOM manipulation natively. jQuery may be unnecessary and adds ~30KB to the page weight. Check the Performance tab for bundle analysis.
jQuery version may be outdated
Detected jQuery 1.12.4. The current major version is 3. Consider updating for security patches and new features.
Complex technology stack detected
28 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 8h total → projected B (84)
Sprint 1: Quick Wins
+3Highest ROI — low effort, high impact
- · Page weighs 15.4 MB (4.2 MB transferred)
Sprint 2: Core Fixes
+8Medium effort, high structural impact
- · 1 control(s) without accessible label
- · 2 image(s) missing alt attribute
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found