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JP · JPY (¥) · Estimated Applicable regulations: APPI Dev cost: ¥8,000/hr How jurisdiction is detected
Scanned
2026-04-22 00:19 UTC
Worker
🇺🇸 New York
Duration
2.3m
Vs prev

Audit overview

4 categories need attention: Performance, and 3 others.

Fix Priority Matrix

5 findings

Quick Wins

3

High impact, low effort — start here.

Strategic

2

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Screenshots

DESKTOP + MOBILE
Desktop
Desktop screenshot
Mobile
Mobile screenshot

Top Priorities (5)

Sorted by impact
Critical: 1

Content-Security-Policy header is missing

Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.

Security › Security Headers
Critical: 2

HSTS header is missing

Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.

Security › Security Headers
Critical: 3

No Content-Security-Policy header found

Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.

Security › Content Security Policy
Critical: 4

Page weighs 21.7 MB (16.9 MB transferred)

Informational: total page weight (uncompressed) and bytes actually transferred over the wire.

Performance › Page Weight Budget
Critical: 5

3 button(s) with no accessible text

Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.

Accessibility › Link & Button Quality
What fixing these means. Your site has several issues that may be affecting user experience and business outcomes. Your LCP of 8.3s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.
3 security gaps detected — browsers may warn visitors about your site.
Your LCP is 8.3s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.
1 accessibility issue excludes users who rely on assistive technology.

Business case

What fixing the audit's findings is worth -- and what ignoring them keeps costing.

Return on investment

¥54,000 investment → ¥654,585/month returns + JPY 100,000,000 risk avoided

Investment
¥54,000
6.8 h · 4 findings
Monthly returns
¥654,585
¥7,855,019/yr
Payback
0.1 mo
+14446% Y1
Regulatory risk avoided JPY 100,000,000
Or — fix only the top 3 findings
¥50,0000.1 mo payback · +15610% Y1
Optimistic scenario assuming the top 3 capture most of the upside. Real-world recovery typically falls between this projection and the full-fix ROI above.
¥6,000 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Conversion barriers

7 barrier(s) likely increasing bounce by ~27%.

Barriers
7
2 crit 5 warn
Bounce delta
+27pp
added vs baseline
Score
65
C
Speed
2
Trust
2
Usability
0
Content
1
Nav
2
  • Page takes 8.3s to load
    Users abandon at ~3s — you're 5.8s over the 2.5s threshold
    → Optimize render-blocking resources, preload the hero image, and compress images
  • Page feels frozen for 3.1s
    Clicks on the primary CTA are ignored while JavaScript runs
    → Break up long tasks; defer non-critical JavaScript to post-hydration
  • No HSTS header
    Returning visitors are briefly exposed to downgrade attacks on first request
    → Set Strict-Transport-Security: max-age=31536000; includeSubDomains
  • No Content-Security-Policy header
    Higher XSS blast radius — one compromised script can exfiltrate the checkout form
    → Ship a reporting-only CSP first, then enforce once violations are clean
  • No structured data
    No rich-result eligibility in Google — lower SERP CTR vs competitors with stars and prices
    → Add JSON-LD for your page type (Product, Article, FAQPage, LocalBusiness, …)

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Remediation cost

¥54,000 6.8 developer hours at ¥8000/hr
Quick wins
¥6,000 2 fixes in ~45 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Team composition

Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.

¥ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

Warning:Cost of inaction

¥3,909 / month at risk ~¥46,906 / year if left unfixed
Default is 10,000. Use your own number for accurate $-figures.

Compliance Risk

¥100,000,000

APPI
  • No privacy policy link detected
    APPI: JPY 100,000 – JPY 100,000,000
  • Trackers detected but no cookie policy found
    APPI: JPY 100,000 – JPY 100,000,000
  • Trackers detected but no privacy policy found
    APPI: JPY 100,000 – JPY 100,000,000

Bounce-Rate Cost

¥3,274 /mo

+27.3pp bounce · ~2,728 lost visitors/mo

CPC: JPY 1.20

Bandwidth Waste

¥635 /mo

53173.7 MB/mo × 11.940 JPY/GB

  • Optimize transfer: save ~5.3 MB per page load
    Saves ¥635/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Lighthouse

Mobile

35
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
82
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
77
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

2.39 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

8.30 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

3.06 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

9.30 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

26.58 s

Desktop

59
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
88
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
77
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.08 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

2.61 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

401 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.005

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

2.94 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

5.74 s

Categories

8
Avg score 69.4

How you compare

Where this site stands against peers running the same stack.

Cart Functionality · 554 peers
You 67
·
Avg 73
-6 below average
0 50 100
Infrastructure P1Sustainability P4Security P6Performance P11Compliance P22Accessibility P24SEO P47Content P47

Top 10% of Cart Functionality sites score 94+ on Infrastructure; you're at 71 — closing this gap is the highest-leverage improvement.

Better than 1% of Cart Functionality sites See full Cart Functionality benchmark →
core-js · 1582 peers
You 67
·
Avg 72
At average
0 50 100
Infrastructure P1Sustainability P5Security P6Performance P12Compliance P19Accessibility P21Content P47SEO P49

Top 10% of core-js sites score 94+ on Infrastructure; you're at 71 — closing this gap is the highest-leverage improvement.

Better than 1% of core-js sites See full core-js benchmark →

Technology stack

Google Search Console, hosted on Amazon Web Services, with Amazon S3 CDN

13 technologies detected 5 stack layers 1 with CPE identifier Enterprise

Stack Architecture

Analytics
Contentsquare Google Analytics Google Tag Manager Hotjar Mieruca
Ecommerce
Cart Functionality
Framework
Google Search Console Open Graph Treasure Data 3.1.4 core-js 2.6.2 jQuery 3.6.1
CDN
Amazon S3
Hosting
Amazon Web Services

All Detected Technologies (13)

Amazon S3 or Amazon Simple Storage Service is a service offered by Amazon Web Services (AWS) that provides object storage through a web service interface.

Categories CDN Website https://aws.amazon.com/s3/ Detected by BeaverCheck

Amazon Web Services (AWS) is a comprehensive cloud services platform offering compute power, database storage, content delivery and other functionality.

Categories PaaS Website https://aws.amazon.com/ Detected by BeaverCheck

Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.

Categories Ecommerce Website https://www.wappalyzer.com/technologies/ecommerce/cart-functionality Detected by BeaverCheck
Categories Analytics Detected by BeaverCheck · Medium Evidence TXT record: google-site-verification=uzqGP9f1d542fpw7P3tYOMc9H-hRdAXLJIuJkGleWgA

Open Graph is a protocol that is used to integrate any web page into the social graph.

Categories Miscellaneous Website https://ogp.me Detected by BeaverCheck

Treasure Data is the only enterprise customer data platform.

Categories Customer data platform Website https://www.treasuredata.com Detected by BeaverCheck

core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.

Categories JavaScript libraries Website https://github.com/zloirock/core-js Detected by BeaverCheck

jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.

Categories JavaScript libraries Website https://jquery.com Detected by BeaverCheck Evidence Script URL: https://softbank.jp/site/set/common/shared/js/jquery-3.6.1.min.js
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Contentsquare is an enterprise-level UX optimisation platform.

Categories Analytics, A/B Testing Website https://contentsquare.com Detected by BeaverCheck

Google Analytics is a free web analytics service that tracks and reports website traffic.

Categories Analytics Website https://google.com/analytics Detected by BeaverCheck

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

Categories Tag managers Website https://www.google.com/tagmanager Detected by BeaverCheck Evidence Script URL contains www.googletagmanager.com: https://www.googletagmanager.com/gtm.js?id=GTM-54HJTVSQ&gtm=4e64h1

Hotjar is a suite of analytic tools to assist in the gathering of qualitative data, providing feedback through tools such as heatmaps, session recordings, and surveys.

Categories Analytics Website https://www.hotjar.com Detected by BeaverCheck

Mieruca is a Japanese SEO analysis tool designed to measure and improve website visibility through data-driven insights.

Categories SEO Website https://mieru-ca.com Detected by BeaverCheck

Observations (2)

No build tool detected

A framework (Google Search Console) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.

Complex technology stack detected

13 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.

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Fix Plan

Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.

Three-week fix plan

2 sprints · 7h total → projected C (77)

Sprint 1: Quick Wins

+7

Highest ROI — low effort, high impact

3 findings 1h → C (74)
  • · Page weighs 21.7 MB (16.9 MB transferred)
  • · HSTS header is missing
  • · 3 button(s) with no accessible text

Sprint 2: Core Fixes

+3

Medium effort, high structural impact

2 findings 6h → C (77)
  • · Content-Security-Policy header is missing
  • · No Content-Security-Policy header found

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