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Audit Complete

Results for https://3lift.com

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Netherlands Netherlands · Amsterdam Completed: Apr 16, 2026 17:21 UTC
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Mobile 375 × 812

Screenshot of the audited page (Mobile 375×812)

Desktop 1440 × 900

Screenshot of the audited page (Desktop 1440×900)
C71

Site Health

Score: 71 / 100

Based on 8 categories, 0 sections

Decent speed, but optimizing further could improve engagement.

Several missing protections leave your users and data exposed.

Major barriers for users with disabilities — up to 15% of your audience.

Well-optimized for search — your content is discoverable.

Good server performance with room for optimization.

Mostly compliant — a few items need attention.

Good content signals with minor gaps.

Heavier than average — reducing page weight saves energy and bandwidth.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

WordPress sites average 74
At average
Better than 10% of WordPress sites See full WordPress benchmark →
Amazon Route 53 sites average 72
At average
Better than 19% of Amazon Route 53 sites See full Amazon Route 53 benchmark →

Top Priorities (5)

1

Content-Security-Policy header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers
2

HSTS header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers
3

No Content-Security-Policy header found

Security gaps expose your site and users to attacks, eroding trust.

Security › Content Security Policy
4

1 button(s) with no accessible text

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Link & Button Quality
5

1 control(s) without accessible label

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Form Accessibility
View fix priority matrix

Fix Priority Matrix

5 findings

Quick Wins

3

High impact, low effort — start here.

Strategic

2

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →
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What fixing these means

Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.

3 security gaps detected — browsers may warn visitors about your site.
2 accessibility issues exclude users who rely on assistive technology.

Conversion Barriers

3 critical 5 warning

8 barrier(s) likely increasing bounce by ~31%.

Speed (2)

Page takes 17.9s to load

+12% bounce

Users abandon at ~3s — you're 15.4s over the 2.5s threshold

Fix: Optimize render-blocking resources, preload the hero image, and compress images

Page feels frozen for 2.3s

+5% bounce

Clicks on the primary CTA are ignored while JavaScript runs

Fix: Break up long tasks; defer non-critical JavaScript to post-hydration

Trust (2)

No HSTS header

+1% bounce

Returning visitors are briefly exposed to downgrade attacks on first request

Fix: Set Strict-Transport-Security: max-age=31536000; includeSubDomains

No Content-Security-Policy header

+1% bounce

Higher XSS blast radius — one compromised script can exfiltrate the checkout form

Fix: Ship a reporting-only CSP first, then enforce once violations are clean

Usability (1)

1 form field(s) without a label

+2% bounce

Screen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes

Fix: Associate every input with a visible <label for="…">; add autocomplete attributes

Content (1)

Content is hard to read

+2% bounce

Graduate-level reading difficulty — limits the addressable audience for product or blog pages

Fix: Shorten sentences; replace jargon with plain language; target Flesch ease ≥60

Navigation (2)

No skip-to-content link

+1% bounce

Keyboard and screen-reader users must tab through the entire header on every page

Fix: Add a visible-on-focus <a href="#main">Skip to content</a> as the first focusable element

30 broken link(s) on the page

+5% bounce

Clicks land on 404s — trust drops and the session often ends

Fix: Fix or remove the broken destinations surfaced on the Content tab

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Return on Investment

$450 investment → $0.84/month returns + USD 157,500 risk avoided

Payback period: > 2 years First-year ROI: -98%

Investment

$450

4h · 5 findings

Monthly returns

$0.84 /mo

~$10 / year

  • Bandwidth savings $0.84

Regulatory risk avoided

USD 157,500

if kept compliant

  • ADA Title III USD 150,000
  • CCPA/CPRA USD 7,500

$150 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

$450

4.5 developer hours at $100/hr

Based on United States rates ($100/hr)

Quick wins
$150 3 fixes in ~90 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions
$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

$13,126 / month at risk

~$157,510 / year if left unfixed

Compliance Risk

$157,500

ADA Title IIICCPA/CPRA
  • No privacy policy link detected
    CCPA/CPRA: USD 2,500 – USD 7,500
  • 1 advertising/retargeting trackers detected
    CCPA/CPRA: USD 2,500 – USD 7,500
  • Trackers detected but no cookie policy found
    CCPA/CPRA: USD 2,500 – USD 7,500

+7 more

Bandwidth Waste

$0.84 /mo

10523.8 MB/mo × 0.080 USD/GB

  • Optimize transfer: save ~1.1 MB per page load
    Saves $0.84/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

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Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

37
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
92
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
96
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
85
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

3.07 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

17.90 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

2.27 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.033

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

5.36 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

18.47 s

Detailed Report

Audit breakdown by category with detailed findings.

37

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:51.503 source:map[column:50 line:1879 type:source-location url:https://triplelift.com/ urlProvider:network]]]
headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:3.521 source:map[column:114195 line:1 type:source-location url:https://triplelift.com/wp-content/themes/triplelift/assets/js/footer.min.js?ver=1776322743 urlProvider:network]] map[reflowTime:4.118 source:map[column:150969 line:1 type:source-location url:https://triplelift.com/wp-content/themes/triplelift/assets/js/footer.min.js?ver=1776322743 urlProvider:network]] map[reflowTime:5.698 source:map[column:104621 line:1 type:source-location url:https://triplelift.com/wp-content/themes/triplelift/assets/js/footer.min.js?ver=1776322743 urlProvider:network]] map[reflowTime:0.467 source:map[column:114952 line:1 type:source-location url:https://triplelift.com/wp-content/themes/triplelift/assets/js/footer.min.js?ver=1776322743 urlProvider:network]] map[reflowTime:2.847 source:map[column:248472 line:1 type:source-location url:https://triplelift.com/wp-content/themes/triplelift/assets/js/footer.min.js?ver=1776322743 urlProvider:network]] map[reflowTime:42.796 source:map[column:248219 line:1 type:source-location url:https://triplelift.com/wp-content/themes/triplelift/assets/js/footer.min.js?ver=1776322743 urlProvider:network]] map[reflowTime:0.552 source:map[column:52455 line:1 type:source-location url:https://triplelift.com/wp-content/themes/triplelift/assets/js/footer.min.js?ver=1776322743 urlProvider:network]] map[reflowTime:0.323 source:map[column:52513 line:1 type:source-location url:https://triplelift.com/wp-content/themes/triplelift/assets/js/footer.min.js?ver=1776322743 urlProvider:network]] map[reflowTime:0.274 source:map[column:52577 line:1 type:source-location url:https://triplelift.com/wp-content/themes/triplelift/assets/js/footer.min.js?ver=1776322743 urlProvider:network]] map[reflowTime:0.068 source:map[column:51769 line:1 type:source-location url:https://triplelift.com/wp-content/themes/triplelift/assets/js/footer.min.js?ver=1776322743 urlProvider:network]] map[reflowTime:0.107 source:map[column:51747 line:1 type:source-location url:https://triplelift.com/wp-content/themes/triplelift/assets/js/footer.min.js?ver=1776322743 urlProvider:network]] map[reflowTime:0.61 source:map[column:53490 line:1 type:source-location url:https://triplelift.com/wp-content/themes/triplelift/assets/js/footer.min.js?ver=1776322743 urlProvider:network]] map[reflowTime:0.793 source:map[column:13363 line:9 type:source-location url:https://cdn.jsdelivr.net/npm/gsap@3.12.5/dist/ScrollTrigger.min.js urlProvider:network]] map[reflowTime:0.196 source:map[column:12623 line:9 type:source-location url:https://cdn.jsdelivr.net/npm/gsap@3.12.5/dist/ScrollTrigger.min.js urlProvider:network]] map[reflowTime:8.512 source:map[column:16743 line:9 type:source-location url:https://cdn.jsdelivr.net/npm/gsap@3.12.5/dist/ScrollTrigger.min.js urlProvider:network]] map[reflowTime:8.519 source:map[column:55073 line:9 type:source-location url:https://cdn.jsdelivr.net/npm/gsap@3.12.5/dist/gsap.min.js urlProvider:network]] map[reflowTime:0.212 source:map[column:3496 line:9 type:source-location url:https://cdn.jsdelivr.net/npm/gsap@3.12.5/dist/ScrollTrigger.min.js urlProvider:network]] map[reflowTime:0.248 source:map[column:17869 line:18 type:source-location url:https://js.hs-analytics.net/analytics/1776359700000/6743804.js urlProvider:network]] map[reflowTime:0.692 source:map[column:86058 line:18 type:source-location url:https://js.hs-analytics.net/analytics/1776359700000/6743804.js urlProvider:network]] map[reflowTime:0.793 source:map[column:101328 line:18 type:source-location url:https://js.hs-analytics.net/analytics/1776359700000/6743804.js urlProvider:network]] map[reflowTime:18.547 source:map[column:395588 line:0 type:source-location url:https://app.usercentrics.eu/browser-ui/3.98.0/index.module.js urlProvider:network]] map[reflowTime:22.732 source:map[column:437006 line:0 type:source-location url:https://app.usercentrics.eu/browser-ui/3.98.0/index.module.js urlProvider:network]]]

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
value: no origins were preconnected
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
div.inner > div.content > div.graphic > img.lazy div.inner > div.content > div.graphic > img.lazy
triplelift.com/wp-content/uploads/2024/12/Group-239.png107.6 KiB85.1 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Lists the toplevel main thread tasks that executed during page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Collection of useful page vitals.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 753 ms
URLTime Spent
3lift.com/753 ms
triplelift.com/0.0 ms

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Lists the longest tasks on the main thread, useful for identifying worst contributors to input delay. Learn how to avoid long main-thread tasks

Why this matters

Performance issues directly impact user engagement and conversion rates.

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 150 ms 37.7 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

More information about the performance of your application. These numbers don't directly affect the Performance score.

Layout shift culprits
Document request latency
Optimize DOM size
Font display
LCP breakdown
Modern HTTP
Optimize viewport for mobile
Minify CSS
Minify JavaScript
Avoid non-composited animations 2 animated elements found
Image elements have explicit `width` and `height`
Page didn't prevent back/forward cache restoration
Network Requests
Network Round Trip Times 30 ms
Server Backend Latencies 200 ms
Metrics
Screenshot Thumbnails
Final Screenshot
Script Treemap Data
Resources Summary
Initial server response time was short Root document took 20 ms
Avoid large layout shifts 1 layout shift found
INP breakdown
LCP request discovery
User Timing marks and measures
92

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Names and labels

When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers. Learn how to make buttons more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.container > div.inner > div.btn-group > button.navtoggle div.container > div.inner > div.btn-group > button.navtoggle

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Privacy Notice div.sc-dLMFU > div.sc-fHjqPf > div.sc-hmdomO > a.sc-bXCLTC
Cookie Notice div.sc-dLMFU > div.sc-fHjqPf > div.sc-hmdomO > a.sc-bXCLTC
Accept All div.sc-koXPp > div.sc-iHGNWf > div.sc-bmzYkS > button.sc-gsFSXq

These are opportunities to improve the legibility of your content.

Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-*]` attributes match their roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[role]`s have all required `[aria-*]` attributes
`[role]` values are valid
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Image elements have `[alt]` attributes
Input buttons have discernible text.
Form elements have associated labels
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
`button`, `link`, and `menuitem` elements have accessible names
ARIA attributes are used as specified for the element's role
Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
`[aria-hidden="true"]` elements do not contain focusable descendents
Elements use only permitted ARIA attributes
Document has a `<title>` element
`<html>` element has a `[lang]` attribute
`<html>` element has a valid value for its `[lang]` attribute
Links have a discernible name
No element has a `[tabindex]` value greater than 0
Touch targets have sufficient size and spacing.
`[lang]` attributes have a valid value
Heading elements appear in a sequentially-descending order
Document has a main landmark.
Deprecated ARIA roles were not used
Uses ARIA roles only on compatible elements
Elements with visible text labels have matching accessible names.
`[accesskey]` values are unique
ARIA input fields have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
`[role]`s are contained by their required parent element
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
ARIA IDs are unique
No form fields have multiple labels
`<frame>` or `<iframe>` elements have a title
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
`<input type="image">` elements have `[alt]` text
Links are distinguishable without relying on color.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
The document does not use `<meta http-equiv="refresh">`
`<object>` elements have alternate text
Select elements have associated label elements.
Skip links are focusable.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Tables have different content in the summary attribute and `<caption>`.
All heading elements contain content.
Image elements do not have `[alt]` attributes that are redundant text.
Identical links have the same purpose.
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`<td>` elements in a large `<table>` have one or more table headers.
96

Best Practices

General

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

SourceDescription
Failed to load resource: the server responded with a status of 404 ()
Failed to load resource: the server responded with a status of 404 ()
Failed to load resource: the server responded with a status of 404 ()
Failed to load resource: the server responded with a status of 404 ()
triplelift.com/ line 1769, col 0
Manifest fetch from https://triplelift.com/site.webmanifest failed, code 404
Manifest fetch from https://triplelift.com/site.webmanifest failed, code 404
Uses HTTPS
Avoids deprecated APIs
Avoids third-party cookies
Allows users to paste into input fields
Avoids requesting the geolocation permission on page load
Avoids requesting the notification permission on page load
Displays images with correct aspect ratio
Serves images with appropriate resolution
Page has the HTML doctype
Properly defines charset
No issues in the `Issues` panel in Chrome Devtools
Ensure CSP is effective against XSS attacks
Use a strong HSTS policy
Ensure proper origin isolation with COOP
Mitigate DOM-based XSS with Trusted Types
Detected JavaScript libraries
Page has valid source maps
Redirects HTTP traffic to HTTPS
Mitigate clickjacking with XFO or CSP
85

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Meta descriptions may be included in search results to concisely summarize page content. Learn more about the meta description.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Format your HTML in a way that enables crawlers to better understand your app’s content.

Structured data is valid
Page isn’t blocked from indexing
Document has a `<title>` element
Page has successful HTTP status code
Links are crawlable
robots.txt is valid
Image elements have `[alt]` attributes
Document has a valid `hreflang`
Document has a valid `rel=canonical`

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

81
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
97
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
96
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
92
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

865 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

2.56 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

66 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.030

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

2.01 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

2.58 s

Detailed Report

Audit breakdown by category with detailed findings.

81

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:25.921 source:map[column:437220 line:1 type:source-location url:https://app.usercentrics.eu/browser-ui/3.98.0/index.module.js urlProvider:network]]]
headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:62.218 source:map[type:text value:[unattributed]]] map[reflowTime:9.684 source:map[column:114195 line:1 type:source-location url:https://triplelift.com/wp-content/themes/triplelift/assets/js/footer.min.js?ver=1776322743 urlProvider:network]] map[reflowTime:5.344 source:map[column:104621 line:1 type:source-location url:https://triplelift.com/wp-content/themes/triplelift/assets/js/footer.min.js?ver=1776322743 urlProvider:network]] map[reflowTime:0.44 source:map[column:114952 line:1 type:source-location url:https://triplelift.com/wp-content/themes/triplelift/assets/js/footer.min.js?ver=1776322743 urlProvider:network]] map[reflowTime:2.698 source:map[column:248472 line:1 type:source-location url:https://triplelift.com/wp-content/themes/triplelift/assets/js/footer.min.js?ver=1776322743 urlProvider:network]] map[reflowTime:1.946 source:map[column:248219 line:1 type:source-location url:https://triplelift.com/wp-content/themes/triplelift/assets/js/footer.min.js?ver=1776322743 urlProvider:network]] map[reflowTime:0.599 source:map[column:52455 line:1 type:source-location url:https://triplelift.com/wp-content/themes/triplelift/assets/js/footer.min.js?ver=1776322743 urlProvider:network]] map[reflowTime:0.287 source:map[column:52513 line:1 type:source-location url:https://triplelift.com/wp-content/themes/triplelift/assets/js/footer.min.js?ver=1776322743 urlProvider:network]] map[reflowTime:0.338 source:map[column:52577 line:1 type:source-location url:https://triplelift.com/wp-content/themes/triplelift/assets/js/footer.min.js?ver=1776322743 urlProvider:network]] map[reflowTime:0.075 source:map[column:51769 line:1 type:source-location url:https://triplelift.com/wp-content/themes/triplelift/assets/js/footer.min.js?ver=1776322743 urlProvider:network]] map[reflowTime:0.102 source:map[column:51747 line:1 type:source-location url:https://triplelift.com/wp-content/themes/triplelift/assets/js/footer.min.js?ver=1776322743 urlProvider:network]] map[reflowTime:0.549 source:map[column:53490 line:1 type:source-location url:https://triplelift.com/wp-content/themes/triplelift/assets/js/footer.min.js?ver=1776322743 urlProvider:network]] map[reflowTime:0.826 source:map[column:13363 line:9 type:source-location url:https://cdn.jsdelivr.net/npm/gsap@3.12.5/dist/ScrollTrigger.min.js urlProvider:network]] map[reflowTime:9.318 source:map[column:16743 line:9 type:source-location url:https://cdn.jsdelivr.net/npm/gsap@3.12.5/dist/ScrollTrigger.min.js urlProvider:network]] map[reflowTime:8.822 source:map[column:55073 line:9 type:source-location url:https://cdn.jsdelivr.net/npm/gsap@3.12.5/dist/gsap.min.js urlProvider:network]] map[reflowTime:0.182 source:map[column:3496 line:9 type:source-location url:https://cdn.jsdelivr.net/npm/gsap@3.12.5/dist/ScrollTrigger.min.js urlProvider:network]] map[reflowTime:0.242 source:map[column:17869 line:18 type:source-location url:https://js.hs-analytics.net/analytics/1776360000000/6743804.js urlProvider:network]] map[reflowTime:0.869 source:map[column:86058 line:18 type:source-location url:https://js.hs-analytics.net/analytics/1776360000000/6743804.js urlProvider:network]] map[reflowTime:25.921 source:map[column:437006 line:0 type:source-location url:https://app.usercentrics.eu/browser-ui/3.98.0/index.module.js urlProvider:network]] map[reflowTime:1.862 source:map[column:9601 line:108 type:source-location url:https://app.usercentrics.eu/browser-ui/3.98.0/VirtualServiceItem-cdefa7af.js urlProvider:network]]]

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-IMG
nodeLabel: div.inner > div.content > div.graphic > img.lazy
path: 1,HTML,1,BODY,1,DIV,0,SECTION,0,DIV,0,DIV,0,DIV,1,DIV,0,IMG
selector: div.inner > div.content > div.graphic > img.lazy
snippet: <img class="lazy entered loaded" src="https://triplelift.com/wp-content/uploads/2024/12/Group-239.png" style="" data-src="https://triplelift.com/wp-content/uploads/2024/12/Group-239.png" alt="" width="761" height="728" data-ll-status="loaded">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
value: no origins were preconnected
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
div.inner > div.content > div.graphic > img.lazy div.inner > div.content > div.graphic > img.lazy
triplelift.com/wp-content/uploads/2024/12/Group-239.png107.6 KiB46.3 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 202 ms
URLTime Spent
3lift.com/202 ms
triplelift.com/0.0 ms

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Diagnostics

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Script Evaluation1.1 s
Other655 ms
Style & Layout390 ms
Script Parsing & Compilation112 ms
Parse HTML & CSS48 ms
Rendering46 ms
Garbage Collection30 ms

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 10 ms 38.7 KiB

More information about the performance of your application. These numbers don't directly affect the Performance score.

Max Potential First Input Delay 80 ms
Layout shift culprits
Document request latency
Optimize DOM size
Font display
LCP breakdown
Modern HTTP
Optimize viewport for mobile
Minify CSS
Minify JavaScript
JavaScript execution time 1.1 s
Avoid long main-thread tasks 6 long tasks found
Image elements have explicit `width` and `height`
Page didn't prevent back/forward cache restoration
Network Requests
Network Round Trip Times 20 ms
Server Backend Latencies 130 ms
Tasks
Diagnostics
Metrics
Screenshot Thumbnails
Final Screenshot
Script Treemap Data
Resources Summary
Initial server response time was short Root document took 10 ms
Avoid large layout shifts 2 layout shifts found
INP breakdown
User Timing marks and measures
Avoid non-composited animations
97

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Privacy Notice div.sc-dLMFU > div.sc-fHjqPf > div.sc-hmdomO > a.sc-bXCLTC
Cookie Notice div.sc-dLMFU > div.sc-fHjqPf > div.sc-hmdomO > a.sc-bXCLTC
Accept All div.sc-cPiKLX > div.sc-koXPp > div.sc-bmzYkS > button.sc-gsFSXq

These are opportunities to improve the legibility of your content.

Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-*]` attributes match their roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[role]`s have all required `[aria-*]` attributes
`[role]` values are valid
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Buttons have an accessible name
Image elements have `[alt]` attributes
Input buttons have discernible text.
Form elements have associated labels
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
`button`, `link`, and `menuitem` elements have accessible names
ARIA attributes are used as specified for the element's role
Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
`[aria-hidden="true"]` elements do not contain focusable descendents
Elements use only permitted ARIA attributes
Document has a `<title>` element
`<html>` element has a `[lang]` attribute
`<html>` element has a valid value for its `[lang]` attribute
Links have a discernible name
No element has a `[tabindex]` value greater than 0
Touch targets have sufficient size and spacing.
`[lang]` attributes have a valid value
Heading elements appear in a sequentially-descending order
Document has a main landmark.
Deprecated ARIA roles were not used
Uses ARIA roles only on compatible elements
Elements with visible text labels have matching accessible names.
`[accesskey]` values are unique
ARIA input fields have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
`[role]`s are contained by their required parent element
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
ARIA IDs are unique
No form fields have multiple labels
`<frame>` or `<iframe>` elements have a title
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
`<input type="image">` elements have `[alt]` text
Links are distinguishable without relying on color.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
The document does not use `<meta http-equiv="refresh">`
`<object>` elements have alternate text
Select elements have associated label elements.
Skip links are focusable.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Tables have different content in the summary attribute and `<caption>`.
All heading elements contain content.
Image elements do not have `[alt]` attributes that are redundant text.
Identical links have the same purpose.
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`<td>` elements in a large `<table>` have one or more table headers.
96

Best Practices

General

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

SourceDescription
Failed to load resource: the server responded with a status of 404 ()
Failed to load resource: the server responded with a status of 404 ()
Failed to load resource: the server responded with a status of 404 ()
Failed to load resource: the server responded with a status of 404 ()
Failed to load resource: the server responded with a status of 404 ()
triplelift.com/ line 1887, col 0
Manifest fetch from https://triplelift.com/site.webmanifest failed, code 404
Manifest fetch from https://triplelift.com/site.webmanifest failed, code 404
Uses HTTPS
Avoids deprecated APIs
Avoids third-party cookies
Allows users to paste into input fields
Avoids requesting the geolocation permission on page load
Avoids requesting the notification permission on page load
Displays images with correct aspect ratio
Serves images with appropriate resolution
Page has the HTML doctype
Properly defines charset
No issues in the `Issues` panel in Chrome Devtools
Ensure CSP is effective against XSS attacks
Use a strong HSTS policy
Ensure proper origin isolation with COOP
Mitigate DOM-based XSS with Trusted Types
Detected JavaScript libraries
Page has valid source maps
Redirects HTTP traffic to HTTPS
Mitigate clickjacking with XFO or CSP
92

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Meta descriptions may be included in search results to concisely summarize page content. Learn more about the meta description.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Format your HTML in a way that enables crawlers to better understand your app’s content.

Structured data is valid
Page isn’t blocked from indexing
Document has a `<title>` element
Page has successful HTTP status code
Links have descriptive text
Links are crawlable
robots.txt is valid
Image elements have `[alt]` attributes
Document has a valid `hreflang`
Document has a valid `rel=canonical`

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