Audit overview
Performance and Accessibility need attention; the other categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
5High impact, low effort — start here.
Strategic
0High impact, requires investment.
Nothing in this quadrant — good news.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
Page weighs 17.9 MB (5.2 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
5 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
Soft 404: server returns HTTP 200 for non-existent pages
Soft 404s (HTTP 200 for missing pages) confuse Google — it indexes the 'not found' page as real content and ranks it.
1429 third-party resources (78% of weight)
Informational: third-party resource count and their share of page weight. High share caps perf gains from frontend optimization.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
€106 investment → €10,728/month returns + EUR 120,500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
7 barrier(s) likely increasing bounce by ~30%.
- Page takes 10.3s to loadUsers abandon at ~3s — you're 7.8s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 11.2sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 3 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
€120.500.000
- No privacy policy link detectedGDPR: EUR 10.000 – EUR 20.000.000
- 3 advertising/retargeting trackers detectedGDPR: EUR 10.000 – EUR 20.000.000
- Trackers detected but no cookie policy foundGDPR: EUR 5.000 – EUR 10.000.000
Bounce-Rate Cost
€6.528 /mo
+29.7pp bounce · ~2,967 lost visitors/mo
CPC: EUR 2.20
Bandwidth Waste
€1,21 /mo
16303.9 MB/mo × 0.074 EUR/GB
- Optimize transfer: save ~1.6 MB per page loadSaves €1,21/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 4 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
4.26 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
10.34 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
11.25 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.001
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
13.95 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
46.27 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.02 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.16 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
685 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.001
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
3.69 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
8.96 s
Categories
8Performance
Page weighs 17.9 MB (5.2 MB transferred)
Security
HSTS header is missing
Accessibility
5 button(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Facebook sites score 69+ on Accessibility; you're at 49 — closing this gap is the highest-leverage improvement.
Technology stack
Facebook, on Turbopack, hosted on Next.js, with Cloudflare CDN
Stack Architecture
Bidmatic 
DoubleClick Floodlight 
Google Analytics 
Google Publisher Tag 
Google Tag Manager 
Piano 
Firebase Cloud Messaging 
Font Awesome 
Funding Choices Google Play app Google Search Console Google Workspace 
HTTP/3 Microsoft 
Open Graph 
Priority Hints 
React 
Tailwind CSS 
Tally 
Webpack 
YouTube iOS app lite-youtube-embed 
Turbopack 
styled-components 5.3.11
Cloudflare 
jsDelivr 
Next.js 16.2.1 Next.js App Router 
Snowplow Analytics All Detected Technologies (31)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
JSDelivr is a free public CDN for open-source projects. It can serve web files directly from the npm registry and GitHub repositories without any configuration.
Next.js is a React framework for developing single page Javascript applications.
The Next.js App Router is a new paradigm for building applications using React's latest features.
Snowplow is an open-source behavioral data management platform for businesses.
Turbopack is an incremental bundler for JavaScript and TypeScript, written in Rust and integrated into the Next.js framework for optimized build performance.
Styled components is a CSS-in-JS styling framework that uses tagged template literals in JavaScript.
Font Awesome is a font and icon toolkit based on CSS and Less.
Funding Choices is a messaging tool that can help you comply with the EU General Data Protection Regulation (GDPR), and recover lost revenue from ad blocking users.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
React is an open-source JavaScript library for building user interfaces or UI components.
Tally is the simplest way to create free forms & surveys. Create any type of form in seconds, without knowing how to code, and for free.
Webpack is an open-source JavaScript module bundler.
YouTube is a video sharing service where users can create their own profile, upload videos, watch, like and comment on other videos.
The lite-youtube-embed technique renders the YouTube video inside the IFRAME tag only when the play button in clicked thus improving the core web vitals score of your website.
Bidmatic is a platform providing publisher-centric monetisation solutions, enabling publishers to manage their ad stack and maximise revenue through high-quality demand sources and advanced optimisation technology.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Piano is a enterprise SaaS company which specialising in advanced media business processes and ecommerce optimisation.
Observations (2)
Runtime exposed via X-Powered-By header
The X-Powered-By header reveals 'styled-components 5.3.11'. Remove this header in production to reduce information leakage.
Complex technology stack detected
31 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
1 sprints · 1h total → projected B (85)
Sprint 1: Quick Wins
+9Highest ROI — low effort, high impact
- · Page weighs 17.9 MB (5.2 MB transferred)
- · HSTS header is missing
- · 5 button(s) with no accessible text
- · Soft 404: server returns HTTP 200 for non-existent pages
- · 1429 third-party resources (78% of weight)