Audit overview
Security and Accessibility need attention; the other categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
1High impact, low effort — start here.
Strategic
4High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
19 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
20 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
MXN 6,125 investment → MXN 75,493/month returns + MXN 35,000,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
7 barrier(s) likely increasing bounce by ~32%.
- Page takes 10.6s to loadUsers abandon at ~3s — you're 8.1s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 660msClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 20 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- 11 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
MXN 35,000,000
- No privacy policy link detectedLFPDPPP: MXN 10,000 – MXN 35,000,000
- 2 advertising/retargeting trackers detectedLFPDPPP: MXN 10,000 – MXN 35,000,000
- Trackers detected but no cookie policy foundLFPDPPP: MXN 10,000 – MXN 35,000,000
Bounce-Rate Cost
MXN 48,314 /mo
+32.2pp bounce · ~3,221 lost visitors/mo
CPC: MXN 15.00
Bandwidth Waste
MXN 12 /mo
8577.3 MB/mo × 1.379 MXN/GB
- Optimize transfer: save ~858 KB per page loadSaves MXN 12/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
3.00 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
10.57 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
660 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.019
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
6.12 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
18.69 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.33 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.85 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
62 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.011
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.04 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
4.82 s
Categories
8Performance
All checks pass
Security
Content-Security-Policy header is missing
Accessibility
19 image(s) missing alt attribute
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Amazon Route 53 sites score 75+ on Security; you're at 62 — closing this gap is the highest-leverage improvement.
Top 10% of Apple sites score 76+ on Security; you're at 62 — closing this gap is the highest-leverage improvement.
Technology stack
Amazon Route 53, with Nginx CDN
Stack Architecture
DoubleClick Floodlight 
Google Analytics 
Google Publisher Tag 
Google Tag Manager 
Marfeel 
comScore 
Babel Facebook 
Funding Choices 
Google Font API Google Search Console Google Workspace 
Open Graph 
core-js 2.6.12
jQuery 3.6.3
jQuery UI 1.14.2
Nginx All Detected Technologies (19)
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
Babel is a free and open-source transcompiler for writing next generation JavaScript.
Funding Choices is a messaging tool that can help you comply with the EU General Data Protection Regulation (GDPR), and recover lost revenue from ad blocking users.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
Open Graph is a protocol that is used to integrate any web page into the social graph.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
jQuery UI is a collection of GUI widgets, animated visual effects, and themes implemented with jQuery, Cascading Style Sheets, and HTML.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Marfeel is a publisher platform that allows publishers to create, optimise and monetise their mobile websites.
comScore is an American media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; and publishers.
Observations (2)
No build tool detected
A framework (Amazon Route 53) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
19 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 9h total → projected B (80)
Sprint 1: Quick Wins
+3Highest ROI — low effort, high impact
- · HSTS header is missing
Sprint 2: Core Fixes
+6Medium effort, high structural impact
- · 20 control(s) without accessible label
- · 19 image(s) missing alt attribute
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found