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Audit Complete

Results for https://smartasset.com

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SaaS / Software · estimated Tracking: signups
Brazil Brazil · Sao Paulo Completed: Apr 22, 2026 23:01 UTC
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Mobile 375 × 812

Screenshot of the audited page (Mobile 375×812)

Desktop 1440 × 900

Screenshot of the audited page (Desktop 1440×900)
C71

Site Health

Score: 71 / 100

Based on 8 categories, 0 sections

Decent speed, but optimizing further could improve engagement.

Several missing protections leave your users and data exposed.

Several issues make your site difficult for assistive technology users.

Well-optimized for search — your content is discoverable.

Solid infrastructure — fast server responses across the board.

Mostly compliant — a few items need attention.

Good content signals with minor gaps.

Heavier than average — reducing page weight saves energy and bandwidth.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

Amazon Route 53 · 975 peers
You 71
·
Avg 72
At average
0 50 100
Better than 24% of Amazon Route 53 sites See full Amazon Route 53 benchmark →
core-js · 1488 peers
You 71
·
Avg 72
At average
0 50 100
Better than 25% of core-js sites See full core-js benchmark →

Top Priorities (5)

1

Content-Security-Policy header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers
2

No Content-Security-Policy header found

Security gaps expose your site and users to attacks, eroding trust.

Security › Content Security Policy
3

Page weighs 14.9 MB (7.5 MB transferred)

Performance issues directly impact user engagement and conversion rates.

Performance › Page Weight Budget
4

1 button(s) with no accessible text

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Link & Button Quality
5

3 control(s) without accessible label

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Form Accessibility
View fix priority matrix

Fix Priority Matrix

5 findings

Quick Wins

2

High impact, low effort — start here.

Strategic

3

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →
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What fixing these means

Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 29.3s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.

2 security gaps detected — browsers may warn visitors about your site.
Your LCP is 29.3s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.
2 accessibility issues exclude users who rely on assistive technology.

Conversion Barriers

3 critical 6 warning

9 barrier(s) likely increasing bounce by ~33%.

Speed (2)

Page takes 29.3s to load

+12% bounce

Users abandon at ~3s — you're 26.8s over the 2.5s threshold

Fix: Optimize render-blocking resources, preload the hero image, and compress images

Page feels frozen for 4.4s

+5% bounce

Clicks on the primary CTA are ignored while JavaScript runs

Fix: Break up long tasks; defer non-critical JavaScript to post-hydration

Trust (1)

No Content-Security-Policy header

+1% bounce

Higher XSS blast radius — one compromised script can exfiltrate the checkout form

Fix: Ship a reporting-only CSP first, then enforce once violations are clean

Usability (2)

3 form field(s) without a label

+6% bounce

Screen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes

Fix: Associate every input with a visible <label for="…">; add autocomplete attributes

Viewport disables user zoom

+2% bounce

Visitors with low vision can't read the page — and some jurisdictions treat this as a legal risk

Fix: Remove user-scalable=no; drop maximum-scale if it's below 2

Content (2)

No Open Graph tags

+2% bounce

Links shared on LinkedIn / Slack / Facebook show bare URLs — referral clicks drop

Fix: Add og:title, og:description, og:image, og:url to the page head

Content is hard to read

+2% bounce

Graduate-level reading difficulty — limits the addressable audience for product or blog pages

Fix: Shorten sentences; replace jargon with plain language; target Flesch ease ≥60

Navigation (2)

No skip-to-content link

+1% bounce

Keyboard and screen-reader users must tab through the entire header on every page

Fix: Add a visible-on-focus <a href="#main">Skip to content</a> as the first focusable element

1 broken link(s) on the page

+2% bounce

Clicks land on 404s — trust drops and the session often ends

Fix: Fix or remove the broken destinations surfaced on the Content tab

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Return on Investment

€510 investment → €1.75/month returns + EUR 120,500,000 risk avoided

Payback period: > 2 years First-year ROI: -96%

Investment

€510

6h · 5 findings

Monthly returns

€1.75 /mo

~€21 / year

  • Bandwidth savings €1.75

Regulatory risk avoided

EUR 120,500,000

if kept compliant

  • ePrivacy Directive EUR 100,000,000
  • GDPR EUR 20,000,000
  • EAA EUR 500,000

€85 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

€510

6.0 developer hours at €85/hr

Based on European Union rates (€85/hr)

Quick wins
€85 2 fixes in ~60 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions
/hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

€10,041,668 / month at risk

~€120,500,021 / year if left unfixed

Compliance Risk

€120,500,000

ePrivacy DirectiveGDPREAA
  • No privacy policy link detected
    GDPR: EUR 10,000 – EUR 20,000,000
  • 7 advertising/retargeting trackers detected
    GDPR: EUR 10,000 – EUR 20,000,000
  • Trackers detected but no cookie policy found
    GDPR: EUR 5,000 – EUR 10,000,000

+8 more

Bandwidth Waste

€1.75 /mo

23667.3 MB/mo × 0.074 EUR/GB

  • Optimize transfer: save ~2.4 MB per page load
    Saves €1.75/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

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Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

26
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
80
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
77
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
85
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

6.80 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

29.35 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

4.40 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

14.89 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

42.46 s

Detailed Report

Audit breakdown by category with detailed findings.

26

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

RequestCache TTLTransfer Size
cdn.optimizely.com/js/26323810062.js120.0 s236.5 KiB
connect.facebook.net/en_US/fbevents.js1200.0 s96.6 KiB
/signals/config/832991245193094?v=2.9.303&r=stable&domain...1200.0 s39.3 KiB
cdn.mxpnl.com/libs/mixpanel-2-latest.min.js600.0 s31.7 KiB
/avatar/7c731dd1727acb7246e8305663a0f7b141e21e77a35763773...300.0 s21.7 KiB
b-code.liadm.com/a-04l3.min.js86400.0 s46.0 KiB
/avatar/45e9da41857bacf2d253783adac5d9d20d9dbe4758f7c9712...300.0 s19.0 KiB
www.google-analytics.com/analytics.js7200.0 s20.9 KiB
mapixl.com/scripts/pixlv4.min.js0.0 ms15.7 KiB
/avatar/ec94ef289aaaff921cceaadb51aba5e4ac1e9d0ca6d0ca835...300.0 s16.0 KiB
/signals/config/944848674197363?v=2.9.303&r=stable&domain...1200.0 s16.8 KiB
smartasset.com/_next/static/media/fa-solid-900.71ed02b4.woff2604800.0 s147.6 KiB
/avatar/68edf2ff11a4426ff04184f4773c98ae1c65f7bb2125f698f...300.0 s14.0 KiB
smartasset.com/_next/static/chunks/f58c171e-afd7b257bd2c15ad.js604800.0 s66.0 KiB
bat.bing.com/p/conversions/s/0.8.5986400.0 s15.6 KiB
www.kbg0dstrk.com/scripts/main.js14400.0 s8.9 KiB
smartasset.com/_next/static/chunks/3038-e20e75958fb624ae.js604800.0 s58.1 KiB
smartasset.com/_next/static/chunks/4bd1b696-100b9d70ed4e49c1.js604800.0 s53.8 KiB
smartasset.com/_next/static/chunks/4815-a57a166bc27d1660.js604800.0 s49.9 KiB
smartasset.com/_next/static/chunks/1255-cacee165e7220128.js604800.0 s45.7 KiB
/avatar/59cbe8fa08b136dae8b4232fc2856ce97e7dd68b47f3ec2e0...300.0 s4.7 KiB
smartasset.com/_next/static/chunks/8036-5aac206a2e9d23aa.js604800.0 s43.5 KiB
smartasset.com/_next/static/media/630c17af355fa44e-s.p.woff2604800.0 s42.5 KiB
smartasset.com/_next/static/media/e807dee2426166ad-s.p.woff2604800.0 s42.4 KiB
smartasset.com/_next/static/chunks/1517-45226d69b77de22e.js604800.0 s35.3 KiB
smartasset.com/_next/static/chunks/1188-f87401cc8a076ecd.js604800.0 s34.3 KiB
cdn.smartnews-ads.com/i/pixel.js150.0 s3.3 KiB
smartasset.com/_next/static/chunks/3819-cf1b6ac92a5b9707.js604800.0 s30.5 KiB
cdn.powerinboxedge.com/events/jeeng-attribution.js0.0 ms2.5 KiB
smartasset.com/_next/static/chunks/4cb9bd3a-9aafb3edc3e7ac9e.js604800.0 s24.3 KiB
smartasset.com/_next/static/css/94097d88f307d5d9.css604800.0 s17.5 KiB
smartasset.com/_next/static/css/ccdf15a07cae08e2.css604800.0 s16.9 KiB
smartasset.com/_next/static/css/9311fe547a78463e.css604800.0 s14.1 KiB
/_next/static/chunks/app/(main)/(homepage)/page-d47568e84...604800.0 s12.6 KiB
smartasset.com/_next/static/chunks/app/(main)/layout-b36ece75e392d0f6.js604800.0 s11.9 KiB
smartasset.com/_next/static/chunks/840-bdfdf88f4e377cc0.js604800.0 s10.2 KiB
core-rd.com/action/6?atnid={click_id}&oid=sa_pv_p0.0 ms1.0 KiB
smartasset.com/_next/static/chunks/9085-4e7d694ad4cdbdce.js604800.0 s6.0 KiB
smartasset.com/_next/static/chunks/app/layout-49a4c29b055f9d9b.js604800.0 s4.6 KiB
smartasset.com/_next/static/chunks/2866-cbadacb880e657f6.js604800.0 s4.3 KiB
smartasset.com/_next/static/chunks/4295-4a4fbc7dc90d3314.js604800.0 s3.9 KiB
smartasset.com/_next/static/chunks/2619-024c323f8ca0f6aa.js604800.0 s3.7 KiB
smartasset.com/_next/static/css/b9a05096055a604e.css604800.0 s2.5 KiB
smartasset.com/_next/static/chunks/webpack-6637513de31e22d5.js604800.0 s2.2 KiB
/p?id=db8ba9531587d24c6900c3b0&t=1776898839&url=https%3A%...0.0 ms225 B
smartasset.com/_next/static/css/1bb85599875c899a.css604800.0 s2.0 KiB
collector-26273.us.tvsquared.com/tv2track.js0.0 ms190 B
api.ipify.org/?format=jsonp&callback=getIP0.0 ms166 B
smartasset.com/_next/static/css/78ee6cae8992723f.css604800.0 s1.1 KiB
smartasset.com/_next/static/chunks/main-app-f3336e172256d2ab.js604800.0 s974 B
smartasset.com/_next/static/media/mobile_arrow_2x.0de5c0f7.png604800.0 s677 B
/tr/?id=832991245193094&ev=PageView&dl=https%3A%2F%2Fsmar...0.0 ms19 B
/tr/?id=944848674197363&ev=PageView&dl=https%3A%2F%2Fsmar...0.0 ms16 B

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:47.655 source:map[column:13357 line:1 type:source-location url:https://mapixl.com/scripts/pixlv4.min.js urlProvider:network]]]
headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:67.841 source:map[type:text value:[unattributed]]] map[reflowTime:2.497 source:map[column:21551 line:0 type:source-location url:https://mapixl.com/scripts/pixlv4.min.js urlProvider:network]] map[reflowTime:45.158 source:map[column:21304 line:0 type:source-location url:https://mapixl.com/scripts/pixlv4.min.js urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
Buck, the SmartAsset donkey div.Hero_hero__CXUtr > div.Hero_topSection__S2wLm > div.Hero_imageContent__CgEBo > img.Hero_mobileImage__XS6LG
smartasset.com/cds-images/homepage/buck-mobile-new.png742.8 KiB719.3 KiB
I Have $1.4 Million Invested with My Advisor Who Charges a 1% Fee. Am I Paying … div.RecentArticles_slide__kjDnk > a.RecentArticles_articleCard__c27sz > div.RecentArticles_imageContainer__hHueq > img
smartasset.com/wp-content/uploads/sites/2/2025/02/iStock-2161385933-4.jpg230.2 KiB221.0 KiB
SmartAsset AMP features including Lead Generation, Automated Nurtures, Seamless… div.HomepageAmpCta_contentContainer__qkLmE > div.HomepageAmpCta_contentLeft__nfzMA > div.HomepageAmpCta_mobileGradientImage__5xj3q > img.HomepageAmpCta_gradientImage__2b9kz
smartasset.com/cds-images/homepage/amp-gradient.png198.5 KiB181.2 KiB
How Much Can Financial Advisors Make at Morgan Stanley? div.RecentArticles_slide__kjDnk > a.RecentArticles_articleCard__c27sz > div.RecentArticles_imageContainer__hHueq > img
smartasset.com/wp-content/uploads/sites/2/2023/12/iStock-1445548111.jpg81.7 KiB72.1 KiB
How to Use the Double Consolidation Loophole for Student Loans div.RecentArticles_slide__kjDnk > a.RecentArticles_articleCard__c27sz > div.RecentArticles_imageContainer__hHueq > img
smartasset.com/wp-content/uploads/sites/2/2024/05/iStock-1532830842.jpg64.6 KiB55.0 KiB
SmartAsset AMP - Advisor Marketing Platform div.Homepage_defaultSection__V4xo_ > div.HomepageAmpCta_contentCard__imSVB > div.HomepageAmpCta_ampHeader__ebznJ > img.HomepageAmpCta_ampLogo__O_2z8
smartasset.com/cds-images/shared/smrtsst_amp.png23.8 KiB23.2 KiB
Eric Reed's profile picture div.RecentArticles_content__ftm1Z > div.RecentArticles_meta__EOnqa > div.RecentArticles_textContent__t1m92 > img.RecentArticles_authorImage__v9S8E
/avatar/7c731dd1727acb7246e8305663a0f7b141e21e77a35763773...21.2 KiB21.1 KiB
Errors and Omissions (E&O) Insurance for RIAs and Advisors div.RecentArticles_slide__kjDnk > a.RecentArticles_articleCard__c27sz > div.RecentArticles_imageContainer__hHueq > img
/wp-content/uploads/sites/2/2023/10/happy-senior-agent-ha...25.5 KiB19.3 KiB
Mark Henricks's profile picture div.RecentArticles_content__ftm1Z > div.RecentArticles_meta__EOnqa > div.RecentArticles_textContent__t1m92 > img.RecentArticles_authorImage__v9S8E
/avatar/45e9da41857bacf2d253783adac5d9d20d9dbe4758f7c9712...18.6 KiB18.5 KiB
Arturo Conde, CEPF®'s profile picture div.RecentArticles_content__ftm1Z > div.RecentArticles_meta__EOnqa > div.RecentArticles_textContent__t1m92 > img.RecentArticles_authorImage__v9S8E
/avatar/ec94ef289aaaff921cceaadb51aba5e4ac1e9d0ca6d0ca835...15.6 KiB15.5 KiB
Patrick Villanova, CEPF®'s profile picture div.RecentArticles_content__ftm1Z > div.RecentArticles_meta__EOnqa > div.RecentArticles_textContent__t1m92 > img.RecentArticles_authorImage__v9S8E
/avatar/68edf2ff11a4426ff04184f4773c98ae1c65f7bb2125f698f...13.5 KiB13.4 KiB
Custody Rule FAQ for Registered Advisors div.RecentArticles_slide__kjDnk > a.RecentArticles_articleCard__c27sz > div.RecentArticles_imageContainer__hHueq > img
/wp-content/uploads/sites/2/2023/09/business-meeting-read...17.4 KiB13.2 KiB
How Financial Advisors Should Segment Their Book div.RecentArticles_slide__kjDnk > a.RecentArticles_articleCard__c27sz > div.RecentArticles_imageContainer__hHueq > img
/wp-content/uploads/sites/2/2021/07/male-looking-at-color...12.8 KiB9.7 KiB
Featured in The Wall Street Journal div.InThePress_pressSection__VizEJ > div.InThePress_pressLogos__R2BlP > div.InThePress_pressLogoContainer__fsaDK > img.InThePress_pressLogo__oH6mb
smartasset.com/cds-images/homepage/wall_street.png8.1 KiB7.8 KiB
Featured in The New York Times div.InThePress_pressSection__VizEJ > div.InThePress_pressLogos__R2BlP > div.InThePress_pressLogoContainer__fsaDK > img.InThePress_pressLogo__oH6mb
smartasset.com/cds-images/homepage/nyt.png5.6 KiB5.3 KiB

Each subpart has specific improvement strategies. Ideally, most of the LCP time should be spent on loading the resources, not within delays.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:label label:Subpart valueType:text] map[key:duration label:Duration valueType:ms]]
items: [map[duration:388.433 label:Time to first byte subpart:timeToFirstByte] map[duration:15.579 label:Resource load delay subpart:resourceLoadDelay] map[duration:674.728 label:Resource load duration subpart:resourceLoadDuration] map[duration:1498.592 label:Element render delay subpart:elementRenderDelay]]
lhId: page-0-IMG
nodeLabel: Buck, the SmartAsset donkey
path: 1,HTML,1,BODY,4,MAIN,0,SECTION,0,DIV,0,DIV,0,DIV,1,DIV,1,IMG
selector: div.Hero_hero__CXUtr > div.Hero_topSection__S2wLm > div.Hero_imageContent__CgEBo > img.Hero_mobileImage__XS6LG
snippet: <img src="/cds-images/homepage/buck-mobile-new.png" alt="Buck, the SmartAsset donkey" class="Hero_mobileImage__XS6LG">

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-IMG
nodeLabel: Buck, the SmartAsset donkey
path: 1,HTML,1,BODY,4,MAIN,0,SECTION,0,DIV,0,DIV,0,DIV,1,DIV,1,IMG
selector: div.Hero_hero__CXUtr > div.Hero_topSection__S2wLm > div.Hero_imageContent__CgEBo > img.Hero_mobileImage__XS6LG
snippet: <img src="/cds-images/homepage/buck-mobile-new.png" alt="Buck, the SmartAsset donkey" class="Hero_mobileImage__XS6LG">

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 520 ms 33.1 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTotal CPU TimeScript EvaluationScript Parse
smartasset.com/_next/static/chunks/f58c171e-afd7b257bd2c15ad.js2.8 s2.7 s77 ms
Unattributable1.4 s158 ms0.0 ms
www.googletagmanager.com/gtm.js?id=GTM-KLVHB31.0 s851 ms88 ms
cdn.optimizely.com/js/26323810062.js630 ms513 ms100 ms
www.googletagmanager.com/gtag/js?id=AW-10794768122&cx=c&gtm=4e64m0h2569 ms490 ms62 ms
smartasset.com/_next/static/chunks/1255-cacee165e7220128.js529 ms465 ms22 ms
smartasset.com/519 ms7.4 ms8.8 ms
www.googletagmanager.com/gtag/js?id=G-D8N6LFYSFN&cx=c&gtm=4e64m0h2400 ms325 ms68 ms
www.googletagmanager.com/gtag/js?id=G-YS1DP044XE&cx=c&_slc=1393 ms313 ms72 ms
mapixl.com/scripts/pixlv4.min.js381 ms151 ms5.0 ms
www.googletagmanager.com/gtag/js?id=AW-775710522&cx=c&gtm=4e64m0h2334 ms265 ms64 ms
www.googletagmanager.com/gtag/js?id=AW-1029015016&cx=c&gtm=4e64m0h2333 ms276 ms51 ms
www.googletagmanager.com/gtag/js?id=G-0ND4BB59RR&cx=c&gtm=4e64m0h2302 ms241 ms57 ms
smartasset.com/_next/static/chunks/8036-5aac206a2e9d23aa.js299 ms281 ms17 ms
smartasset.com/_next/static/chunks/4295-4a4fbc7dc90d3314.js288 ms286 ms1.5 ms
/pagead/managed/js/gpt/m202604210101/pubads_impl.js?cb=31...241 ms156 ms73 ms
smartasset.com/_next/static/chunks/4cb9bd3a-9aafb3edc3e7ac9e.js239 ms154 ms11 ms
www.googletagmanager.com/gtag/js?id=DC-9509499&cx=c&gtm=4e64m0h2209 ms162 ms44 ms
connect.facebook.net/en_US/fbevents.js175 ms127 ms46 ms
www.googletagmanager.com/gtag/js?id=G-58JBWRG3V3158 ms90 ms66 ms
cdn.mxpnl.com/libs/mixpanel-2-latest.min.js151 ms122 ms12 ms
b-code.liadm.com/a-04l3.min.js135 ms112 ms18 ms
www.google-analytics.com/analytics.js129 ms81 ms6.5 ms
securepubads.g.doubleclick.net/tag/js/gpt.js123 ms110 ms13 ms
/signals/config/832991245193094?v=2.9.303&r=stable&domain...113 ms93 ms17 ms
ajax.googleapis.com/ajax/libs/jquery/1.12.4/jquery.min.js89 ms61 ms13 ms
api.ipify.org/?format=jsonp&callback=getIP84 ms81 ms0.4 ms
smartasset.com/_next/static/chunks/3819-cf1b6ac92a5b9707.js71 ms48 ms15 ms
static.ads-twitter.com/uwt.js66 ms57 ms5.9 ms
bat.bing.com/p/conversions/s/0.8.5963 ms50 ms5.9 ms
smartasset.com/_next/static/chunks/4bd1b696-100b9d70ed4e49c1.js62 ms32 ms22 ms
bat.bing.com/bat.js53 ms45 ms7.7 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Script Evaluation9.5 s
Other1.5 s
Script Parsing & Compilation1.2 s
Style & Layout606 ms
Garbage Collection225 ms
Parse HTML & CSS111 ms
Rendering53 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reasonFailure type
Pages with cache-control:no-store header cannot enter back/forward cache.Actionable
Pages whose main resource has cache-control:no-store cannot enter back/forward cache.Not actionable
Back/forward cache is disabled because some JavaScript network request received resource with Cache-Control: no-store header.Not actionable

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL
Buck, the SmartAsset donkey div.Hero_hero__CXUtr > div.Hero_topSection__S2wLm > div.Hero_imageContent__CgEBo > img.Hero_mobileImage__XS6LG
smartasset.com/cds-images/homepage/buck-mobile-new.png
SmartAsset AMP features including Lead Generation, Automated Nurtures, Seamless… div.HomepageAmpCta_contentContainer__qkLmE > div.HomepageAmpCta_contentLeft__nfzMA > div.HomepageAmpCta_mobileGradientImage__5xj3q > img.HomepageAmpCta_gradientImage__2b9kz
smartasset.com/cds-images/homepage/amp-gradient.png
Previous div.RecentArticles_container__JNj63 > div.RecentArticles_carousel__AbRQ0 > button.RecentArticles_navButton__EZ5Nd > img
smartasset.com/cds-images/homepage/left_chevron.svg
Next div.RecentArticles_container__JNj63 > div.RecentArticles_carousel__AbRQ0 > button.RecentArticles_navButton__EZ5Nd > img
smartasset.com/cds-images/homepage/right_chevron.svg

More information about the performance of your application. These numbers don't directly affect the Performance score.

Layout shift culprits
Optimize DOM size
Modern HTTP
Network dependency tree
Render blocking requests
Optimize viewport for mobile
Minify CSS
Minify JavaScript
User Timing marks and measures 38 user timings
Avoid long main-thread tasks 20 long tasks found
Network Requests
Network Round Trip Times 290 ms
Server Backend Latencies 300 ms
Tasks
Diagnostics
Metrics
Screenshot Thumbnails
Final Screenshot
Script Treemap Data
Resources Summary
Avoid multiple page redirects
Initial server response time was short Root document took 130 ms
INP breakdown
Avoid non-composited animations
Avoid large layout shifts
80

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Focusable descendents within an `[aria-hidden="true"]` element prevent those interactive elements from being available to users of assistive technologies like screen readers. Learn how `aria-hidden` affects focusable elements.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Mortgage Taxes Retirement Financial Advisors Banking Investing Credit Cards Lif… body > nav.Header_header__SQD4u > ul.Header_navCategories__f7Wov > ul.Header_mainMenuMobile__3Z38d

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Find an Advisor body > nav.Header_header__SQD4u > div.Header_falcCta__bzGq2 > a.Header_orange__DIr6S
Clarity. div.Hero_topSection__S2wLm > div.Hero_textContent__gTGbY > h1 > span.Hero_highlight__cIMhk
I'm An Advisor div.Hero_topSection__S2wLm > div.Hero_textContent__gTGbY > div > a.Hero_advisorCta__KLmaH
Works section.HowOurServiceWorks_howOurServiceWorksSection__0z1cW > div.Homepage_defaultSection__V4xo_ > div.HowOurServiceWorks_sectionTitle__yZ4Sj > span.HowOurServiceWorks_sectionTitleBlue__TNCb4
Tools & Resources section.ContentGuideShared_contentGuideSection__NZefp > div.Homepage_defaultSection__V4xo_ > div.ContentGuideShared_sectionTitle__jensn > span.ContentGuideShared_sectionTitleBlue__Z9ztk
Guides div.MobileContentGuideAccordion_accordion__Rz8o1 > div > h3.MobileContentGuideAccordion_accordionHeader__rnprw > button#radix-_r_0_
Calculators div.MobileContentGuideAccordion_accordion__Rz8o1 > div > h3.MobileContentGuideAccordion_accordionHeader__rnprw > button#radix-_r_2_
How Much Can Financial Advisors Make at Morgan Stanley? div.RecentArticles_slide__kjDnk > a.RecentArticles_articleCard__c27sz > div.RecentArticles_content__ftm1Z > h3.RecentArticles_title__b4ICx
Investors div.HomepageAmpCta_contentContainer__qkLmE > div.HomepageAmpCta_contentLeft__nfzMA > h2.HomepageAmpCta_mainHeading__maAZF > span.HomepageAmpCta_headingBlue__Z2nTz
Learn More div.HomepageAmpCta_contentContainer__qkLmE > div.HomepageAmpCta_contentLeft__nfzMA > div.HomepageAmpCta_ctaContainer__TsAQn > a.HomepageAmpCta_secondaryCta__d0h8k

These are opportunities to improve the legibility of your content.

Navigation

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Answer SmartAsset advisor match quiz div.HowOurServiceWorks_stepsContainer__ONN0h > div.HowOurServiceWorks_stepCardWrapper__EYKgZ > div.HowOurServiceWorks_stepCard__K1I5N > h4.HowOurServiceWorks_stepTitle__ZovEi

These are opportunities to improve keyboard navigation in your application.

Names and labels

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
body > img body > img

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Best practices

Disabling zooming is problematic for users with low vision who rely on screen magnification to properly see the contents of a web page. Learn more about the viewport meta tag.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
head > meta head > meta

These items highlight common accessibility best practices.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Take Matching Quiz div.Hero_topSection__S2wLm > div.Hero_textContent__gTGbY > div > a.Hero_heroCta__qC5QW
I'm An Advisor div.Hero_topSection__S2wLm > div.Hero_textContent__gTGbY > div > a.Hero_advisorCta__KLmaH
Find An Advisor div.Homepage_defaultSection__V4xo_ > div.AdvisorValue_pills__Mtmdn > div.AdvisorValue_ctaContainer__huzA_ > a.AdvisorValue_ctaButton__cr54Q
Get Started section.HowOurServiceWorks_howOurServiceWorksSection__0z1cW > div.Homepage_defaultSection__V4xo_ > div.HowOurServiceWorks_ctaContainer__DxSqj > a.HowOurServiceWorks_ctaButton__SraZZ
Get Started main.Homepage_main__xXUe4 > section.Homepage_alternatingSection___wf6N > section.HomepageMap_mapSection__wtQi0 > a.HomepageMap_mapCta__QeYkH
PROFESSIONAL DEVELOPMENT How Much Can Financial Advisors Make at Morgan Stanley… div.RecentArticles_viewport__EKG88 > div.RecentArticles_emblaContainer__k03fs > div.RecentArticles_slide__kjDnk > a.RecentArticles_articleCard__c27sz
Careers footer.Footer_footer__x7vJd > div.Footer_column__uTh4D > div.Footer_columnItem__7JpYI > a
SmartReads footer.Footer_footer__x7vJd > div.Footer_column__uTh4D > div.Footer_columnItem__7JpYI > a
Advisor Testimonials footer.Footer_footer__x7vJd > div.Footer_column__uTh4D > div.Footer_columnItem__7JpYI > a
Like on Facebook footer.Footer_footer__x7vJd > div.Footer_column__uTh4D > div.Footer_columnItem__7JpYI > a.Footer_social__cb1G5
Like on X footer.Footer_footer__x7vJd > div.Footer_column__uTh4D > div.Footer_columnItem__7JpYI > a.Footer_x__knf3T
Follow on LinkedIn footer.Footer_footer__x7vJd > div.Footer_column__uTh4D > div.Footer_columnItem__7JpYI > a.Footer_linkedin__j6XJf
AdChoices footer.Footer_footer__x7vJd > div.Footer_column__uTh4D > div.Footer_columnItem__7JpYI > a
GLB Notice footer.Footer_footer__x7vJd > div.Footer_column__uTh4D > div.Footer_columnItem__7JpYI > a
Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-*]` attributes match their roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[role]`s have all required `[aria-*]` attributes
`[role]` values are valid
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Buttons have an accessible name
Form elements have associated labels
ARIA attributes are used as specified for the element's role
Elements use only permitted ARIA attributes
Document has a `<title>` element
`<html>` element has a `[lang]` attribute
`<html>` element has a valid value for its `[lang]` attribute
Links have a discernible name
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
Touch targets have sufficient size and spacing.
Document has a main landmark.
Deprecated ARIA roles were not used
ARIA IDs are unique
Identical links have the same purpose.
`[accesskey]` values are unique
`button`, `link`, and `menuitem` elements have accessible names
Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
ARIA input fields have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
`[role]`s are contained by their required parent element
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
No form fields have multiple labels
`<frame>` or `<iframe>` elements have a title
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
Input buttons have discernible text.
`<input type="image">` elements have `[alt]` text
Links are distinguishable without relying on color.
The document does not use `<meta http-equiv="refresh">`
`<object>` elements have alternate text
Select elements have associated label elements.
Skip links are focusable.
No element has a `[tabindex]` value greater than 0
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`[lang]` attributes have a valid value
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Tables have different content in the summary attribute and `<caption>`.
All heading elements contain content.
Uses ARIA roles only on compatible elements
Image elements do not have `[alt]` attributes that are redundant text.
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`<td>` elements in a large `<table>` have one or more table headers.
77

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / WarningSource
AttributionReporting

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

Description
Error with Permissions-Policy header: Parse of permissions policy failed because of errors reported by structured header parser.

Source maps translate minified code to the original source code. This helps developers debug in production. In addition, Lighthouse is able to provide further insights. Consider deploying source maps to take advantage of these benefits. Learn more about source maps.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Uses HTTPS
Avoids third-party cookies
Allows users to paste into input fields
Avoids requesting the geolocation permission on page load
Avoids requesting the notification permission on page load
Displays images with correct aspect ratio
Serves images with appropriate resolution
Page has the HTML doctype
Properly defines charset
No issues in the `Issues` panel in Chrome Devtools
Ensure CSP is effective against XSS attacks
Ensure proper origin isolation with COOP
Mitigate clickjacking with XFO or CSP
Mitigate DOM-based XSS with Trusted Types
Detected JavaScript libraries
Redirects HTTP traffic to HTTPS
Use a strong HSTS policy
85

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
body > img body > img

Format your HTML in a way that enables crawlers to better understand your app’s content.

Structured data is valid
Page isn’t blocked from indexing
Document has a `<title>` element
Document has a meta description
Page has successful HTTP status code
Links are crawlable
robots.txt is valid
Document has a valid `hreflang`
Document has a valid `rel=canonical`

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

44
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
86
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
77
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
85
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.40 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

3.97 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

566 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.006

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

3.35 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

9.48 s

Detailed Report

Audit breakdown by category with detailed findings.

44

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:47.844 source:map[column:13357 line:1 type:source-location url:https://mapixl.com/scripts/pixlv4.min.js urlProvider:network]]]
headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:2.608 source:map[column:21551 line:0 type:source-location url:https://mapixl.com/scripts/pixlv4.min.js urlProvider:network]] map[reflowTime:45.236 source:map[column:21304 line:0 type:source-location url:https://mapixl.com/scripts/pixlv4.min.js urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
Buck, the SmartAsset donkey div.Hero_hero__CXUtr > div.Hero_topSection__S2wLm > div.Hero_imageContent__CgEBo > img.Hero_desktopImage__4zHRS
smartasset.com/cds-images/homepage/buck-desktop-new.png1.7 MiB1.6 MiB
I Have $1.4 Million Invested with My Advisor Who Charges a 1% Fee. Am I Paying … div.RecentArticles_slide__kjDnk > a.RecentArticles_articleCard__c27sz > div.RecentArticles_imageContainer__hHueq > img
smartasset.com/wp-content/uploads/sites/2/2025/02/iStock-2161385933-4.jpg230.2 KiB221.3 KiB
How Much Can Financial Advisors Make at Morgan Stanley? div.RecentArticles_slide__kjDnk > a.RecentArticles_articleCard__c27sz > div.RecentArticles_imageContainer__hHueq > img
smartasset.com/wp-content/uploads/sites/2/2023/12/iStock-1445548111.jpg81.7 KiB73.3 KiB
How to Use the Double Consolidation Loophole for Student Loans div.RecentArticles_slide__kjDnk > a.RecentArticles_articleCard__c27sz > div.RecentArticles_imageContainer__hHueq > img
smartasset.com/wp-content/uploads/sites/2/2024/05/iStock-1532830842.jpg64.6 KiB56.2 KiB
Eric Reed's profile picture div.RecentArticles_content__ftm1Z > div.RecentArticles_meta__EOnqa > div.RecentArticles_textContent__t1m92 > img.RecentArticles_authorImage__v9S8E
/avatar/7c731dd1727acb7246e8305663a0f7b141e21e77a35763773...21.2 KiB21.1 KiB
Financial Advisor icon div.ContentGuideShared_categoryContent__kO0kc > div.DesktopContentGuideTabs_contentGrid__R5FOE > a.ContentGuideShared_contentCard__NzB7f > img.ContentGuideShared_contentIcon__LAICD
smartasset.com/cds-images/homepage/content-icons/content-icon-42.webp22.6 KiB21.1 KiB
Errors and Omissions (E&O) Insurance for RIAs and Advisors div.RecentArticles_slide__kjDnk > a.RecentArticles_articleCard__c27sz > div.RecentArticles_imageContainer__hHueq > img
/wp-content/uploads/sites/2/2023/10/happy-senior-agent-ha...25.5 KiB18.9 KiB
Mark Henricks's profile picture div.RecentArticles_content__ftm1Z > div.RecentArticles_meta__EOnqa > div.RecentArticles_textContent__t1m92 > img.RecentArticles_authorImage__v9S8E
/avatar/45e9da41857bacf2d253783adac5d9d20d9dbe4758f7c9712...18.6 KiB18.5 KiB
Estate Planning icon div.ContentGuideShared_categoryContent__kO0kc > div.DesktopContentGuideTabs_contentGrid__R5FOE > a.ContentGuideShared_contentCard__NzB7f > img.ContentGuideShared_contentIcon__LAICD
smartasset.com/cds-images/homepage/content-icons/content-icon-21.webp18.0 KiB16.5 KiB
Ask an Advisor icon div.ContentGuideShared_categoryContent__kO0kc > div.DesktopContentGuideTabs_contentGrid__R5FOE > a.ContentGuideShared_contentCard__NzB7f > img.ContentGuideShared_contentIcon__LAICD
smartasset.com/cds-images/homepage/content-icons/content-icon-23.webp17.2 KiB15.7 KiB
Arturo Conde, CEPF®'s profile picture div.RecentArticles_content__ftm1Z > div.RecentArticles_meta__EOnqa > div.RecentArticles_textContent__t1m92 > img.RecentArticles_authorImage__v9S8E
/avatar/ec94ef289aaaff921cceaadb51aba5e4ac1e9d0ca6d0ca835...15.6 KiB15.5 KiB
Retirement icon div.ContentGuideShared_categoryContent__kO0kc > div.DesktopContentGuideTabs_contentGrid__R5FOE > a.ContentGuideShared_contentCard__NzB7f > img.ContentGuideShared_contentIcon__LAICD
smartasset.com/cds-images/homepage/content-icons/content-icon-27.webp15.8 KiB14.3 KiB
Patrick Villanova, CEPF®'s profile picture div.RecentArticles_content__ftm1Z > div.RecentArticles_meta__EOnqa > div.RecentArticles_textContent__t1m92 > img.RecentArticles_authorImage__v9S8E
/avatar/68edf2ff11a4426ff04184f4773c98ae1c65f7bb2125f698f...13.5 KiB13.4 KiB
Custody Rule FAQ for Registered Advisors div.RecentArticles_slide__kjDnk > a.RecentArticles_articleCard__c27sz > div.RecentArticles_imageContainer__hHueq > img
/wp-content/uploads/sites/2/2023/09/business-meeting-read...17.4 KiB12.9 KiB
How Financial Advisors Should Segment Their Book div.RecentArticles_slide__kjDnk > a.RecentArticles_articleCard__c27sz > div.RecentArticles_imageContainer__hHueq > img
/wp-content/uploads/sites/2/2021/07/male-looking-at-color...12.8 KiB9.5 KiB
Featured in The Wall Street Journal div.InThePress_pressSection__VizEJ > div.InThePress_pressLogos__R2BlP > div.InThePress_pressLogoContainer__fsaDK > img.InThePress_pressLogo__oH6mb
smartasset.com/cds-images/homepage/wall_street.png8.1 KiB7.3 KiB
Featured in The New York Times div.InThePress_pressSection__VizEJ > div.InThePress_pressLogos__R2BlP > div.InThePress_pressLogoContainer__fsaDK > img.InThePress_pressLogo__oH6mb
smartasset.com/cds-images/homepage/nyt.png5.6 KiB4.9 KiB

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-IMG
nodeLabel: Buck, the SmartAsset donkey
path: 1,HTML,1,BODY,4,MAIN,0,SECTION,0,DIV,0,DIV,0,DIV,1,DIV,0,IMG
selector: div.Hero_hero__CXUtr > div.Hero_topSection__S2wLm > div.Hero_imageContent__CgEBo > img.Hero_desktopImage__4zHRS
snippet: <img src="/cds-images/homepage/buck-desktop-new.png" alt="Buck, the SmartAsset donkey" class="Hero_desktopImage__4zHRS">

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

RequestCache TTLTransfer Size
cdn.optimizely.com/js/26323810062.js120.0 s236.5 KiB
connect.facebook.net/en_US/fbevents.js1200.0 s96.6 KiB
/signals/config/832991245193094?v=2.9.303&r=stable&domain...1200.0 s39.3 KiB
cdn.mxpnl.com/libs/mixpanel-2-latest.min.js600.0 s31.7 KiB
/avatar/7c731dd1727acb7246e8305663a0f7b141e21e77a35763773...300.0 s21.7 KiB
b-code.liadm.com/a-04l3.min.js86400.0 s46.0 KiB
/avatar/45e9da41857bacf2d253783adac5d9d20d9dbe4758f7c9712...300.0 s19.0 KiB
www.google-analytics.com/analytics.js7200.0 s20.9 KiB
mapixl.com/scripts/pixlv4.min.js0.0 ms15.7 KiB
/avatar/ec94ef289aaaff921cceaadb51aba5e4ac1e9d0ca6d0ca835...300.0 s16.1 KiB
/signals/config/944848674197363?v=2.9.303&r=stable&domain...1200.0 s16.8 KiB
smartasset.com/_next/static/media/fa-solid-900.71ed02b4.woff2604800.0 s147.6 KiB
/avatar/68edf2ff11a4426ff04184f4773c98ae1c65f7bb2125f698f...300.0 s14.0 KiB
smartasset.com/_next/static/chunks/f58c171e-afd7b257bd2c15ad.js604800.0 s66.0 KiB
bat.bing.com/p/conversions/s/0.8.5986400.0 s15.6 KiB
www.kbg0dstrk.com/scripts/main.js14400.0 s8.9 KiB
smartasset.com/_next/static/chunks/3038-e20e75958fb624ae.js604800.0 s58.1 KiB
smartasset.com/_next/static/chunks/4bd1b696-100b9d70ed4e49c1.js604800.0 s53.8 KiB
smartasset.com/_next/static/chunks/4815-a57a166bc27d1660.js604800.0 s49.9 KiB
smartasset.com/_next/static/chunks/1255-cacee165e7220128.js604800.0 s45.7 KiB
/avatar/59cbe8fa08b136dae8b4232fc2856ce97e7dd68b47f3ec2e0...300.0 s4.7 KiB
smartasset.com/_next/static/chunks/8036-5aac206a2e9d23aa.js604800.0 s43.5 KiB
smartasset.com/_next/static/media/630c17af355fa44e-s.p.woff2604800.0 s42.5 KiB
smartasset.com/_next/static/media/e807dee2426166ad-s.p.woff2604800.0 s42.4 KiB
smartasset.com/_next/static/chunks/1517-45226d69b77de22e.js604800.0 s35.4 KiB
smartasset.com/_next/static/chunks/1188-f87401cc8a076ecd.js604800.0 s34.3 KiB
cdn.smartnews-ads.com/i/pixel.js150.0 s3.3 KiB
smartasset.com/_next/static/chunks/3819-cf1b6ac92a5b9707.js604800.0 s30.5 KiB
cdn.powerinboxedge.com/events/jeeng-attribution.js0.0 ms2.5 KiB
smartasset.com/_next/static/chunks/4cb9bd3a-9aafb3edc3e7ac9e.js604800.0 s24.4 KiB
smartasset.com/_next/static/css/94097d88f307d5d9.css604800.0 s17.5 KiB
smartasset.com/_next/static/css/ccdf15a07cae08e2.css604800.0 s16.9 KiB
smartasset.com/_next/static/css/9311fe547a78463e.css604800.0 s14.1 KiB
/_next/static/chunks/app/(main)/(homepage)/page-d47568e84...604800.0 s12.6 KiB
smartasset.com/_next/static/chunks/app/(main)/layout-b36ece75e392d0f6.js604800.0 s12.0 KiB
smartasset.com/_next/static/chunks/840-bdfdf88f4e377cc0.js604800.0 s10.2 KiB
core-rd.com/action/6?atnid={click_id}&oid=sa_pv_p0.0 ms1.0 KiB
smartasset.com/_next/static/chunks/9085-4e7d694ad4cdbdce.js604800.0 s6.0 KiB
smartasset.com/_next/static/chunks/app/layout-49a4c29b055f9d9b.js604800.0 s4.6 KiB
smartasset.com/_next/static/chunks/2866-cbadacb880e657f6.js604800.0 s4.2 KiB
smartasset.com/_next/static/chunks/4295-4a4fbc7dc90d3314.js604800.0 s3.9 KiB
smartasset.com/_next/static/chunks/2619-024c323f8ca0f6aa.js604800.0 s3.7 KiB
smartasset.com/_next/static/css/b9a05096055a604e.css604800.0 s2.5 KiB
smartasset.com/_next/static/chunks/webpack-6637513de31e22d5.js604800.0 s2.2 KiB
/p?id=db8ba9531587d24c6900c3b0&t=1776898861&url=https%3A%...0.0 ms225 B
smartasset.com/_next/static/css/1bb85599875c899a.css604800.0 s2.0 KiB
collector-26273.us.tvsquared.com/tv2track.js0.0 ms190 B
api.ipify.org/?format=jsonp&callback=getIP0.0 ms166 B
smartasset.com/_next/static/css/78ee6cae8992723f.css604800.0 s1.1 KiB
smartasset.com/_next/static/chunks/main-app-f3336e172256d2ab.js604800.0 s974 B
/tr/?id=832991245193094&ev=PageView&dl=https%3A%2F%2Fsmar...0.0 ms19 B
/tr/?id=944848674197363&ev=PageView&dl=https%3A%2F%2Fsmar...0.0 ms16 B

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Script Evaluation2.4 s
Other396 ms
Script Parsing & Compilation308 ms
Style & Layout136 ms
Garbage Collection75 ms
Parse HTML & CSS28 ms
Rendering20 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reasonFailure type
Pages with cache-control:no-store header cannot enter back/forward cache.Actionable
Pages whose main resource has cache-control:no-store cannot enter back/forward cache.Not actionable
Back/forward cache is disabled because some JavaScript network request received resource with Cache-Control: no-store header.Not actionable

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 43.4 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL
Buck, the SmartAsset donkey div.Hero_hero__CXUtr > div.Hero_topSection__S2wLm > div.Hero_imageContent__CgEBo > img.Hero_desktopImage__4zHRS
smartasset.com/cds-images/homepage/buck-desktop-new.png
SmartAsset AMP features including Lead Generation, Automated Nurtures, Seamless… div.HomepageAmpCta_contentContainer__qkLmE > div.HomepageAmpCta_contentRight__YoWA4 > div.HomepageAmpCta_desktopGradientImage__DFXF0 > img.HomepageAmpCta_gradientImage__2b9kz
smartasset.com/cds-images/homepage/amp-gradient.png
Piggy bank icon div.Homepage_defaultSection__V4xo_ > div.AdvisorValue_pills__Mtmdn > div > img
smartasset.com/cds-images/homepage/advisor-value-1.svg
House legacy icon div.Homepage_defaultSection__V4xo_ > div.AdvisorValue_pills__Mtmdn > div > img
smartasset.com/cds-images/homepage/advisor-value-2.svg
Wallet icon div.Homepage_defaultSection__V4xo_ > div.AdvisorValue_pills__Mtmdn > div > img
smartasset.com/cds-images/homepage/advisor-value-3.svg
Styling lines div > div.InThePress_pressSection__VizEJ > div.InThePress_pressLogos__R2BlP > img.InThePress_rotatedSvgLeft__ngh6f
smartasset.com/cds-images/homepage/lines_left.svg
Styling lines div > div.InThePress_pressSection__VizEJ > div.InThePress_pressLogos__R2BlP > img.InThePress_rotatedSvgRight__IxOiO
smartasset.com/cds-images/homepage/lines_right.svg
Retirement icon div.DesktopContentGuideTabs_categoryTabsList__geHoB > button.ContentGuideShared_categoryTab__jAbS6 > span.ContentGuideShared_categoryIcon__smlRy > img
smartasset.com/cds-images/homepage/nav-retirement.svg
Tax icon div.DesktopContentGuideTabs_categoryTabsList__geHoB > button.ContentGuideShared_categoryTab__jAbS6 > span.ContentGuideShared_categoryIcon__smlRy > img
smartasset.com/cds-images/homepage/nav-tax.svg
Investing & Banking icon div.DesktopContentGuideTabs_categoryTabsList__geHoB > button.ContentGuideShared_categoryTab__jAbS6 > span.ContentGuideShared_categoryIcon__smlRy > img
smartasset.com/cds-images/homepage/nav-investment-banking.svg
Mortgage icon div.DesktopContentGuideTabs_categoryTabsList__geHoB > button.ContentGuideShared_categoryTab__jAbS6 > span.ContentGuideShared_categoryIcon__smlRy > img
smartasset.com/cds-images/homepage/nav-mortgage.svg
Previous div.RecentArticles_container__JNj63 > div.RecentArticles_carousel__AbRQ0 > button.RecentArticles_navButton__EZ5Nd > img
smartasset.com/cds-images/homepage/left_chevron.svg
Next div.RecentArticles_container__JNj63 > div.RecentArticles_carousel__AbRQ0 > button.RecentArticles_navButton__EZ5Nd > img
smartasset.com/cds-images/homepage/right_chevron.svg

More information about the performance of your application. These numbers don't directly affect the Performance score.

Layout shift culprits
Optimize DOM size
LCP breakdown
Modern HTTP
Network dependency tree
Render blocking requests
Optimize viewport for mobile
Minify CSS
Minify JavaScript
User Timing marks and measures 38 user timings
Avoid long main-thread tasks 15 long tasks found
Network Requests
Network Round Trip Times 280 ms
Server Backend Latencies 380 ms
Tasks
Diagnostics
Metrics
Screenshot Thumbnails
Final Screenshot
Script Treemap Data
Resources Summary
Avoid multiple page redirects
Initial server response time was short Root document took 130 ms
Avoid large layout shifts 1 layout shift found
INP breakdown
Avoid non-composited animations
86

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
SMARTREADS ul.Header_navCategories__f7Wov > li.Header_navItem__hGt28 > span.Header_navItemTitle__bAIHU > a
Clarity. div.Hero_topSection__S2wLm > div.Hero_textContent__gTGbY > h1 > span.Hero_highlight__cIMhk
I'm An Advisor div.Hero_topSection__S2wLm > div.Hero_textContent__gTGbY > div > a.Hero_advisorCta__KLmaH
Works section.HowOurServiceWorks_howOurServiceWorksSection__0z1cW > div.Homepage_defaultSection__V4xo_ > div.HowOurServiceWorks_sectionTitle__yZ4Sj > span.HowOurServiceWorks_sectionTitleBlue__TNCb4
Tools & Resources section.ContentGuideShared_contentGuideSection__NZefp > div.Homepage_defaultSection__V4xo_ > div.ContentGuideShared_sectionTitle__jensn > span.ContentGuideShared_sectionTitleBlue__Z9ztk
Guides div.Homepage_defaultSection__V4xo_ > div.DesktopContentGuideTabs_tabsRoot__7Mz5b > div.DesktopContentGuideTabs_tabsList__V10aO > button#radix-_R_15av5tpfdb_-trigger-guides
Calculators div.Homepage_defaultSection__V4xo_ > div.DesktopContentGuideTabs_tabsRoot__7Mz5b > div.DesktopContentGuideTabs_tabsList__V10aO > button#radix-_R_15av5tpfdb_-trigger-calculators
Reviews div.Homepage_defaultSection__V4xo_ > div.DesktopContentGuideTabs_tabsRoot__7Mz5b > div.DesktopContentGuideTabs_tabsList__V10aO > button#radix-_R_15av5tpfdb_-trigger-reviews
Rates div.Homepage_defaultSection__V4xo_ > div.DesktopContentGuideTabs_tabsRoot__7Mz5b > div.DesktopContentGuideTabs_tabsList__V10aO > button#radix-_R_15av5tpfdb_-trigger-rates
Retirement div#radix-_R_15av5tpfdb_-content-guides > div.DesktopContentGuideTabs_categoryTabs__UPY8W > div.DesktopContentGuideTabs_categoryTabsList__geHoB > button.ContentGuideShared_categoryTab__jAbS6
How Much Can Financial Advisors Make at Morgan Stanley? div.RecentArticles_slide__kjDnk > a.RecentArticles_articleCard__c27sz > div.RecentArticles_content__ftm1Z > h3.RecentArticles_title__b4ICx
Custody Rule FAQ for Registered Advisors div.RecentArticles_slide__kjDnk > a.RecentArticles_articleCard__c27sz > div.RecentArticles_content__ftm1Z > h3.RecentArticles_title__b4ICx
How to Use the Double Consolidation Loophole for Student Loans div.RecentArticles_slide__kjDnk > a.RecentArticles_articleCard__c27sz > div.RecentArticles_content__ftm1Z > h3.RecentArticles_title__b4ICx
Investors div.HomepageAmpCta_contentContainer__qkLmE > div.HomepageAmpCta_contentLeft__nfzMA > h2.HomepageAmpCta_mainHeading__maAZF > span.HomepageAmpCta_headingBlue__Z2nTz
Learn More div.HomepageAmpCta_contentContainer__qkLmE > div.HomepageAmpCta_contentLeft__nfzMA > div.HomepageAmpCta_ctaContainer__TsAQn > a.HomepageAmpCta_secondaryCta__d0h8k

These are opportunities to improve the legibility of your content.

Navigation

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Answer SmartAsset advisor match quiz div.HowOurServiceWorks_stepsContainer__ONN0h > div.HowOurServiceWorks_stepCardWrapper__EYKgZ > div.HowOurServiceWorks_stepCard__K1I5N > h4.HowOurServiceWorks_stepTitle__ZovEi

These are opportunities to improve keyboard navigation in your application.

Names and labels

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
body > img body > img

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Best practices

Disabling zooming is problematic for users with low vision who rely on screen magnification to properly see the contents of a web page. Learn more about the viewport meta tag.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
head > meta head > meta

These items highlight common accessibility best practices.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Take Matching Quiz div.Hero_topSection__S2wLm > div.Hero_textContent__gTGbY > div > a.Hero_heroCta__qC5QW
I'm An Advisor div.Hero_topSection__S2wLm > div.Hero_textContent__gTGbY > div > a.Hero_advisorCta__KLmaH
Find An Advisor div.Homepage_defaultSection__V4xo_ > div.AdvisorValue_pills__Mtmdn > div.AdvisorValue_ctaContainer__huzA_ > a.AdvisorValue_ctaButton__cr54Q
Get Started section.HowOurServiceWorks_howOurServiceWorksSection__0z1cW > div.Homepage_defaultSection__V4xo_ > div.HowOurServiceWorks_ctaContainer__DxSqj > a.HowOurServiceWorks_ctaButton__SraZZ
Get Started main.Homepage_main__xXUe4 > section.Homepage_alternatingSection___wf6N > section.HomepageMap_mapSection__wtQi0 > a.HomepageMap_mapCta__QeYkH
PROFESSIONAL DEVELOPMENT How Much Can Financial Advisors Make at Morgan Stanley… div.RecentArticles_viewport__EKG88 > div.RecentArticles_emblaContainer__k03fs > div.RecentArticles_slide__kjDnk > a.RecentArticles_articleCard__c27sz
COMPLIANCE & LEGAL Custody Rule FAQ for Registered Advisors Patrick Villanova, … div.RecentArticles_viewport__EKG88 > div.RecentArticles_emblaContainer__k03fs > div.RecentArticles_slide__kjDnk > a.RecentArticles_articleCard__c27sz
FINANCIAL PLANNING How to Use the Double Consolidation Loophole for Student Loa… div.RecentArticles_viewport__EKG88 > div.RecentArticles_emblaContainer__k03fs > div.RecentArticles_slide__kjDnk > a.RecentArticles_articleCard__c27sz
Careers footer.Footer_footer__x7vJd > div.Footer_column__uTh4D > div.Footer_columnItem__7JpYI > a
SmartReads footer.Footer_footer__x7vJd > div.Footer_column__uTh4D > div.Footer_columnItem__7JpYI > a
Advisor Testimonials footer.Footer_footer__x7vJd > div.Footer_column__uTh4D > div.Footer_columnItem__7JpYI > a
Like on Facebook footer.Footer_footer__x7vJd > div.Footer_column__uTh4D > div.Footer_columnItem__7JpYI > a.Footer_social__cb1G5
Like on X footer.Footer_footer__x7vJd > div.Footer_column__uTh4D > div.Footer_columnItem__7JpYI > a.Footer_x__knf3T
Follow on LinkedIn footer.Footer_footer__x7vJd > div.Footer_column__uTh4D > div.Footer_columnItem__7JpYI > a.Footer_linkedin__j6XJf
AdChoices footer.Footer_footer__x7vJd > div.Footer_column__uTh4D > div.Footer_columnItem__7JpYI > a
GLB Notice footer.Footer_footer__x7vJd > div.Footer_column__uTh4D > div.Footer_columnItem__7JpYI > a
Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-*]` attributes match their roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[role]`s have all required `[aria-*]` attributes
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
`[role]`s are contained by their required parent element
`[role]` values are valid
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Buttons have an accessible name
Input buttons have discernible text.
Form elements have associated labels
ARIA attributes are used as specified for the element's role
`[aria-hidden="true"]` elements do not contain focusable descendents
Elements use only permitted ARIA attributes
Document has a `<title>` element
`<html>` element has a `[lang]` attribute
`<html>` element has a valid value for its `[lang]` attribute
Links have a discernible name
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
No element has a `[tabindex]` value greater than 0
Touch targets have sufficient size and spacing.
Document has a main landmark.
Deprecated ARIA roles were not used
ARIA IDs are unique
Identical links have the same purpose.
`[accesskey]` values are unique
`button`, `link`, and `menuitem` elements have accessible names
Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
ARIA input fields have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
No form fields have multiple labels
`<frame>` or `<iframe>` elements have a title
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
`<input type="image">` elements have `[alt]` text
Links are distinguishable without relying on color.
The document does not use `<meta http-equiv="refresh">`
`<object>` elements have alternate text
Select elements have associated label elements.
Skip links are focusable.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`[lang]` attributes have a valid value
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Tables have different content in the summary attribute and `<caption>`.
All heading elements contain content.
Uses ARIA roles only on compatible elements
Image elements do not have `[alt]` attributes that are redundant text.
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`<td>` elements in a large `<table>` have one or more table headers.
77

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / WarningSource
AttributionReporting

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

Description
Error with Permissions-Policy header: Parse of permissions policy failed because of errors reported by structured header parser.

Source maps translate minified code to the original source code. This helps developers debug in production. In addition, Lighthouse is able to provide further insights. Consider deploying source maps to take advantage of these benefits. Learn more about source maps.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Uses HTTPS
Avoids third-party cookies
Allows users to paste into input fields
Avoids requesting the geolocation permission on page load
Avoids requesting the notification permission on page load
Displays images with correct aspect ratio
Serves images with appropriate resolution
Page has the HTML doctype
Properly defines charset
No issues in the `Issues` panel in Chrome Devtools
Ensure CSP is effective against XSS attacks
Ensure proper origin isolation with COOP
Mitigate clickjacking with XFO or CSP
Mitigate DOM-based XSS with Trusted Types
Detected JavaScript libraries
Redirects HTTP traffic to HTTPS
Use a strong HSTS policy
85

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
body > img body > img

Format your HTML in a way that enables crawlers to better understand your app’s content.

Structured data is valid
Page isn’t blocked from indexing
Document has a `<title>` element
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