Audit overview
Security and Accessibility need attention; the other categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
1 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
7 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$725 investment → $10,013/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
8 barrier(s) likely increasing bounce by ~23%.
- Page feels frozen for 1.3sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- Page loads in 3.1sEvery additional 100ms above 2.5s costs conversions — you're 643ms over→ Target <2.5s LCP: defer non-critical scripts and optimize the hero image
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- Layout shifts during page loadContent movement causes mis-clicks on CTAs and form fields→ Add width/height to images; reserve space for late-loading embeds
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 3 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$8,802 /mo
+23.2pp bounce · ~2,316 lost visitors/mo
CPC: USD 3.80
Bandwidth Waste
$0.60 /mo
7449.4 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~745 KB per page loadSaves $0.60/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
2.34 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
3.14 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
1.31 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.131
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
5.39 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
21.59 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.29 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.45 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
57 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.310
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
1.72 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
5.38 s
Categories
8Performance
All checks pass
Security
Content-Security-Policy header is missing
Accessibility
1 link(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of WordPress sites score 77+ on Security; you're at 60 — closing this gap is the highest-leverage improvement.
Top 10% of Apple sites score 76+ on Security; you're at 60 — closing this gap is the highest-leverage improvement.
Technology stack
WordPress
Stack Architecture
Adobe Analytics 
Adobe Experience Platform Launch 
Criteo 
Facebook Pixel 2.9.303
Google Analytics 
Google Tag Manager 
Intercom 
Linkedin Insight Tag 
Microsoft Advertising 
Microsoft Clarity 
Salesforce Salesforce Marketing Cloud Account Engagement 
WordPress 
Cross Pixel Facebook SDK 
Font Awesome Google Search Console Hotjar Microsoft 365 
Open Graph 
ServiceNow 
core-js 3.32.2All Detected Technologies (23)
Cross Pixel is an advertising platform through which advertisers can leverage the marriage of partner audience synergies with the power of retargeting.
Font Awesome is a font and icon toolkit based on CSS and Less.
Open Graph is a protocol that is used to integrate any web page into the social graph.
ServiceNow is a cloud computing platform to help companies manage digital workflows for enterprise operations.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
Adobe Analytics is a web analytics, marketing and cross-channel analytics application.
Adobe Experience Cloud Launch is an extendable tag management solution for Adobe Experience Cloud, Adobe Experience Platform, and other applications.
Criteo provides personalised retargeting that works with Internet retailers to serve personalised online display advertisements to consumers who have previously visited the advertiser's website.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Intercom is an American software company that produces a messaging platform which allows businesses to communicate with prospective and existing customers within their app, on their website, through social media, or via email.
LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.
Microsoft Advertising is an online advertising platform developed by Microsoft.
Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.
Salesforce is a cloud computing service software (SaaS) that specializes in customer relationship management (CRM).
Salesforce Marketing Cloud Account Engagement (formerly known as Pardot) is an application specifically designed for B2B marketing automation.
Observations (3)
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
No build tool detected
A framework (Apple) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
23 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected B (82)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · HSTS header is missing
- · 1 link(s) with no accessible text
- · 7 button(s) with no accessible text
Sprint 2: Core Fixes
+3Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found