Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 12.0 MB (4.7 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
25 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
¥54,000 investment → ¥902,029/month returns + JPY 100,000,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
9 barrier(s) likely increasing bounce by ~32%.
- Page takes 29.7s to loadUsers abandon at ~3s — you're 27.2s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 4.5sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- Severe layout shift during page loadUsers mis-click when content jumps — converting intent into frustration→ Reserve space for images, ads, and embeds with explicit width/height
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
¥100,000,000
- No privacy policy link detectedAPPI: JPY 100,000 – JPY 100,000,000
- 6 advertising/retargeting trackers detectedAPPI: JPY 100,000 – JPY 100,000,000
- Trackers detected but no cookie policy foundAPPI: JPY 100,000 – JPY 100,000,000
Bounce-Rate Cost
¥901,854 /mo
+32.2pp bounce · ~3,221 lost visitors/mo
CPC: JPY 280.00
Bandwidth Waste
¥176 /mo
14731.8 MB/mo × 11.940 JPY/GB
- Optimize transfer: save ~1.5 MB per page loadSaves ¥176/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
3.22 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
29.68 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
4.54 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.364
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
12.12 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
30.74 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.26 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.97 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
628 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
1.191
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
3.95 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
5.92 s
Categories
8Performance
Page weighs 12.0 MB (4.7 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
25 link(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Apple sites score 71+ on Accessibility; you're at 40 — closing this gap is the highest-leverage improvement.
Technology stack
Apple, on Apache, hosted on Apache HTTP Server, with Cloudflare CDN
Stack Architecture
Adomik 
Amazon Advertising 
Appsflyer 
Criteo 
Cxense 
DoubleClick Floodlight 
Google Analytics 
Google Tag Manager 
HubSpot 
Microsoft Clarity 
Tapad 
Twitter Ads 
EmbedSocial 
Funding Choices 
Goober 
Google Font API Google Workspace 
LazySizes Microsoft 
Open Graph 
Priority Hints 
YouTube 
Apache 
Cloudflare 
Imgix Apache HTTP Server All Detected Technologies (27)
Imgix is a visual media platform for managing, processing, rendering, optimising and delivering your existing images.
Apache is a free and open-source cross-platform web server software.
EmbedSocial is a social media management platform.
Funding Choices is a messaging tool that can help you comply with the EU General Data Protection Regulation (GDPR), and recover lost revenue from ad blocking users.
Goober is a minified CSS-in-JS styling solution.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
LazySizes is a JavaScript library used to delay the loading of images (iframes, scripts, etc) until they come into view.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
YouTube is a video sharing service where users can create their own profile, upload videos, watch, like and comment on other videos.
Adomik is a tool that assists digital publishers in enhancing their programmatic and real-time bidding (RTB) yield management, functioning as a programmatic ad network.
Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.
AppsFlyer is a SaaS mobile marketing analytics and attribution platform.
Criteo provides personalised retargeting that works with Internet retailers to serve personalised online display advertisements to consumers who have previously visited the advertiser's website.
Cxense was an AI-powered data management and intelligent personalisation platform.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.
Tapad is a venture-funded startup company that develops and markets software and services for cross-device advertising and content delivery.
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Observations (2)
No build tool detected
A framework (Apple) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
27 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected C (76)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · Page weighs 12.0 MB (4.7 MB transferred)
- · HSTS header is missing
- · 25 link(s) with no accessible text
Sprint 2: Core Fixes
+4Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found