Audit overview
3 categories need attention: Performance, and 2 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
1 image-only link(s) without alt text
Image-only links with no alt are unidentifiable to screen-reader users — link's destination is invisible.
2 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
2 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
is missing width/height — may cause layout shift
Performance issues directly impact user engagement and conversion rates.
177 third-party resources (100% of weight)
Informational: third-party resource count and their share of page weight. High share caps perf gains from frontend optimization.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$450 investment → $1,791/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
5 barrier(s) likely increasing bounce by ~28%.
- Page takes 18.8s to loadUsers abandon at ~3s — you're 16.3s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 3.9sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 3 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- No skip-to-content linkKeyboard and screen-reader users must tab through the entire header on every page→ Add a visible-on-focus <a href="#main">Skip to content</a> as the first focusable element
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 3 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$1,790 /mo
+27.5pp bounce · ~2,753 lost visitors/mo
CPC: USD 0.65
Bandwidth Waste
$0.96 /mo
11990.3 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~1.2 MB per page loadSaves $0.96/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 3 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
6.42 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
18.76 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
3.85 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
9.98 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
22.73 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.01 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.92 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
340 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.327
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.40 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
5.03 s
Categories
8Performance
is missing width/height — may cause layout shift
Security
All checks pass
Accessibility
1 image-only link(s) without alt text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Amazon Route 53 sites score 68+ on Accessibility; you're at 54 — closing this gap is the highest-leverage improvement.
Technology stack
Alpine.js 3.14.9, hosted on AWS, with AWS CloudFront CDN
Stack Architecture
AdRoll 
Blotout EdgeTag 
Datadog 
Demandbase 11.1.7
Ensighten 
Facebook Pixel 2.9.298
Google Analytics 
Google Tag Manager 
Linkedin Insight Tag 
Lunio 
Marketo 164
Microsoft Advertising 
Microsoft Clarity 
Quora Pixel 
Twitter Ads 
Alpine.js 3.14.9Amazon Route 53 Apple 
Bootstrap Facebook SDK Google Search Console Google Workspace HSTS 
Hugo 0.142.0Microsoft 
Open Graph 
Priority Hints 
RSS 
Segment 1.42.3-mr.2
Signals 
Tailwind CSS 
Transcend 
core-js 3.32.2
crypto-js 4.1.1
AWS CloudFront Amazon CloudFront 
Amazon S3 cdnjs 
AWS Amazon Web Services All Detected Technologies (40)
Amazon CloudFront is a fast content delivery network (CDN) service that securely delivers data, videos, applications, and APIs to customers globally with low latency, high transfer speeds.
Amazon S3 or Amazon Simple Storage Service is a service offered by Amazon Web Services (AWS) that provides object storage through a web service interface.
Amazon Web Services (AWS) is a comprehensive cloud services platform offering compute power, database storage, content delivery and other functionality.
Alpine.js is a minimal framework for composing behavior directly in your markup.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Hugo is an open-source static site generator written in Go.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
Segment is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
Signals is a cloud-based platform for managing employee pipelines, handling tickets, training new hires, and scaling recruiting operations.
Transcend is data privacy management compliance platform.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
crypto-js is a JavaScript library of crypto standards.
AdRoll is a digital marketing technology platform that specialises in retargeting.
Blotout EdgeTag is a technology provided by Blotout that tackles the effects of privacy changes on C-API signals by reconstructing signals around a lifetime ID, allowing for real-time remarketing of site visits.
Datadog is a SaaS-based monitoring and analytics platform for large-scale applications and infrastructure.
Demandbase is a targeting and personalization platform for business-to-business companies.
Ensighten is a solution that enables secure management, implementation and control of website technologies.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.
Lunio is a tool that enhances marketing efficiency by removing invalid traffic from paid marketing channels, enabling advertisers to reach a larger audience within the same budget.
Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content creation.
Microsoft Advertising is an online advertising platform developed by Microsoft.
Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.
Quora Pixel is a tool that is placed in your website code to track traffic and conversions.
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Observations (2)
No build tool detected
A framework (Alpine.js) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
40 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 4h total → projected B (81)
Sprint 1: Quick Wins
+4Highest ROI — low effort, high impact
- · 1 image-only link(s) without alt text
- · 2 button(s) with no accessible text
- · 177 third-party resources (100% of weight)
Sprint 2: Core Fixes
+1Medium effort, high structural impact
- · 2 image(s) missing alt attribute
- · is missing width/height — may cause layout shift