Audit overview
3 categories need attention: Security, and 2 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 21.2 MB (4.8 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
14 image-in-link without alt text
Image-only links with no alt create empty links — screen-reader users hear 'link' with no destination context.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$675 investment → $8,462/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
8 barrier(s) likely increasing bounce by ~33%.
- Page takes 10.8s to loadUsers abandon at ~3s — you're 8.3s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 4.4sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 3 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- 10 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- 3 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- No <main> landmark foundADA Title III: USD 25,000 – USD 150,000
- 3 of 3 <nav> elements are unlabeledADA Title III: USD 25,000 – USD 150,000
Bounce-Rate Cost
$3,869 /mo
+33.4pp bounce · ~3,336 lost visitors/mo
CPC: USD 1.16
Bandwidth Waste
$1.20 /mo
15060.3 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~1.5 MB per page loadSaves $1.20/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
6.83 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
10.82 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
4.45 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.006
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
9.35 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
28.83 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.81 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
3.55 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
382 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.016
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
3.38 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
6.45 s
Categories
8Performance
Page weighs 21.2 MB (4.8 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
14 image-in-link without alt text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 78+ on Security; you're at 59 — closing this gap is the highest-leverage improvement.
Top 10% of Amazon Route 53 sites score 74+ on Security; you're at 59 — closing this gap is the highest-leverage improvement.
Technology stack
Amazon Route 53, on Apache/PHP, hosted on AWS, with AWS CloudFront CDN
Stack Architecture
DoubleClick Floodlight 
Google Tag Manager 
Prebid 8.26.0
Taboola 
Cart Functionality 
Babel 
Backbone.js 1.3.3
Bootstrap 3.4.1
CentOS Facebook 
Funding Choices Google Search Console 
LazySizes 
Lodash 4.17.21Microsoft Microsoft 365 
Modernizr 2.8.3
Moment.js 2.29.4
Open Graph 
OpenSSL 1.0.2k
React 
Varnish 
core-js 2.5.0
jQuery 3.7.1
PHP 5.4.16
Apache 2.4.6
AWS CloudFront Amazon CloudFront 
AWS Amazon Web Services Apache HTTP Server 2.4.6All Detected Technologies (32)
Amazon CloudFront is a fast content delivery network (CDN) service that securely delivers data, videos, applications, and APIs to customers globally with low latency, high transfer speeds.
Amazon Web Services (AWS) is a comprehensive cloud services platform offering compute power, database storage, content delivery and other functionality.
Apache is a free and open-source cross-platform web server software.
PHP is a general-purpose scripting language used for web development.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Babel is a free and open-source transcompiler for writing next generation JavaScript.
BackboneJS is a JavaScript library that allows to develop and structure the client side applications that run in a web browser.
Bootstrap is a free and open-source CSS framework directed at responsive, mobile-first front-end web development. It contains CSS and JavaScript-based design templates for typography, forms, buttons, navigation, and other interface components.
CentOS is a Linux distribution that provides a free, community-supported computing platform functionally compatible with its upstream source, Red Hat Enterprise Linux (RHEL).
Funding Choices is a messaging tool that can help you comply with the EU General Data Protection Regulation (GDPR), and recover lost revenue from ad blocking users.
LazySizes is a JavaScript library used to delay the loading of images (iframes, scripts, etc) until they come into view.
Lodash is a JavaScript library which provides utility functions for common programming tasks using the functional programming paradigm.
Modernizr is a JavaScript library that detects the features available in a user's browser.
Moment.js is a free and open-source JavaScript library that removes the need to use the native JavaScript Date object directly.
Open Graph is a protocol that is used to integrate any web page into the social graph.
OpenSSL is a software library for applications that secure communications over computer networks against eavesdropping or need to identify the party at the other end.
React is an open-source JavaScript library for building user interfaces or UI components.
Varnish is a reverse caching proxy.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Prebid is an open-source header bidding wrapper. It forms the core of our Nucleus ad platform, helping maximize revenue and performance for publishers.
Taboola is a content discovery & native advertising platform for publishers and advertisers.
Observations (7)
Server version exposed in headers
The Server header reveals 'Apache 2.4.6'. Exposing exact server versions helps attackers target known vulnerabilities. Consider configuring your server to hide version information.
Runtime exposed via X-Powered-By header
The X-Powered-By header reveals 'PHP 5.4.16'. Remove this header in production to reduce information leakage.
jQuery loaded alongside a modern framework
Both jQuery and React are loaded. Modern frameworks handle DOM manipulation natively. jQuery may be unnecessary and adds ~30KB to the page weight. Check the Performance tab for bundle analysis.
No build tool detected
A framework (Amazon Route 53) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Bootstrap version may be outdated
Detected Bootstrap 3.4.1. The current major version is 5. Consider updating for security patches and new features.
PHP version may be outdated
Detected PHP 5.4.16. The current major version is 8. Consider updating for security patches and new features.
Complex technology stack detected
32 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected B (80)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · Page weighs 21.2 MB (4.8 MB transferred)
- · HSTS header is missing
- · 14 image-in-link without alt text
Sprint 2: Core Fixes
+4Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found