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Scanned
2026-04-21 21:28 UTC
Worker
🇺🇸 Santa Clara
Duration
2.1m
Vs prev

Audit overview

Accessibility and Sustainability need attention; the other categories are in good shape.

Fix Priority Matrix

5 findings

Quick Wins

4

High impact, low effort — start here.

Strategic

1

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Screenshots

DESKTOP + MOBILE
Desktop
Desktop screenshot
Mobile
Mobile screenshot

Top Priorities (5)

Sorted by impact
Critical: 1

HSTS header is missing

Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.

Security › Security Headers
Critical: 2

Page weighs 28.3 MB (23.9 MB transferred)

Informational: total page weight (uncompressed) and bytes actually transferred over the wire.

Performance › Page Weight Budget
Critical: 3

2 control(s) without accessible label

Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.

Accessibility › Form Accessibility
Critical: 4

4 button(s) with no accessible text

Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.

Accessibility › Link & Button Quality
Critical: 5

4 image-only link(s) without alt text

Image-only links with no alt are unidentifiable to screen-reader users — link's destination is invisible.

Accessibility › Link & Button Quality
What fixing these means. Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 119.5s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.
1 security gap detected — browsers may warn visitors about your site.
Your LCP is 119.5s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.
3 accessibility issues exclude users who rely on assistive technology.

Business case

What fixing the audit's findings is worth -- and what ignoring them keeps costing.

Return on investment

€191 investment → €7,220/month returns + EUR 120,500,000 risk avoided

Investment
€191
2.3 h · 4 findings
Monthly returns
€7.220
€86.638/yr
Payback
0.0 mo
+45201% Y1
Regulatory risk avoided EUR 120.500.000
Or — fix only the top 3 findings
€1490.0 mo payback · +58144% Y1
Optimistic scenario assuming the top 3 capture most of the upside. Real-world recovery typically falls between this projection and the full-fix ROI above.
€106 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Conversion barriers

9 barrier(s) likely increasing bounce by ~33%.

Barriers
9
3 crit 6 warn
Bounce delta
+33pp
added vs baseline
Score
52
D
Speed
2
Trust
2
Usability
1
Content
1
Nav
3
  • Page takes 119.5s to load
    Users abandon at ~3s — you're 117.0s over the 2.5s threshold
    → Optimize render-blocking resources, preload the hero image, and compress images
  • Page feels frozen for 2.8s
    Clicks on the primary CTA are ignored while JavaScript runs
    → Break up long tasks; defer non-critical JavaScript to post-hydration
  • 6 broken link(s) on the page
    Clicks land on 404s — trust drops and the session often ends
    → Fix or remove the broken destinations surfaced on the Content tab
  • No HSTS header
    Returning visitors are briefly exposed to downgrade attacks on first request
    → Set Strict-Transport-Security: max-age=31536000; includeSubDomains
  • No Content-Security-Policy header
    Higher XSS blast radius — one compromised script can exfiltrate the checkout form
    → Ship a reporting-only CSP first, then enforce once violations are clean

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Remediation cost

€191 2.3 developer hours at €85/hr
Quick wins
€106 3 fixes in ~75 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Team composition

Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.

/hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

Warning:Cost of inaction

€7.220 / month at risk ~€86.638 / year if left unfixed
Default is 10,000. Use your own number for accurate $-figures.

Compliance Risk

€120.500.000

ePrivacy DirectiveGDPREAA
  • No privacy policy link detected
    GDPR: EUR 10.000 – EUR 20.000.000
  • Trackers detected but no cookie policy found
    GDPR: EUR 5.000 – EUR 10.000.000
  • Trackers detected but no cookie policy found
    GDPR: EUR 10.000 – EUR 20.000.000

Bounce-Rate Cost

€7.214 /mo

+32.8pp bounce · ~3,279 lost visitors/mo

CPC: EUR 2.20

Bandwidth Waste

€5,56 /mo

75034.8 MB/mo × 0.074 EUR/GB

  • Optimize transfer: save ~7.5 MB per page load
    Saves €5,56/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Lighthouse

Mobile

26
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
82
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
96
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
92
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

5.47 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

119.48 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

2.76 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.065

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

15.47 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

121.12 s

Desktop

33
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
82
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
100
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
92
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.54 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

18.45 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

912 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.019

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

4.55 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

18.45 s

Categories

8
Avg score 75.2

How you compare

Where this site stands against peers running the same stack.

Elementor · 53 peers
You 73
·
Avg 76
At average
0 50 100
Better than 15% of Elementor sites See full Elementor benchmark →
WordPress · 775 peers
You 73
·
Avg 74
At average
0 50 100
Accessibility P1Sustainability P2SEO P83Security P81Compliance P72Performance P31Content P68Infrastructure P48

Top 10% of WordPress sites score 73+ on Accessibility; you're at 41 — closing this gap is the highest-leverage improvement.

Better than 27% of WordPress sites See full WordPress benchmark →

Technology stack

Elementor 3.35.7, on Opal, hosted on AWS, with AWS CloudFront CDN

37 technologies detected 6 stack layers 6 with CPE identifier Enterprise

Stack Architecture

Analytics
Google Tag Manager Yoast SEO
CMS
Elementor 3.35.7 WordPress
Framework
Algolia 4.5.1Amazon Route 53 BlueConic Font Awesome GSAP 1.20.4 Google Font API Google Search Console Google Workspace Modernizr 2.6.2 MySQL OWL Carousel Open Graph Osano Priority Hints RSS Slider Revolution 6.5.3Twitter Emoji (Twemoji) Underscore.js 1.13.7 core-js 3.46.0 jQuery 3.7.1 jQuery Migrate 3.4.1 jQuery UI 1.13.3 lit-html 2.8.0
Runtime
Opal PHP
CDN
AWS CloudFront Amazon CloudFront Nginx jsDelivr jsDelivr CDN
Hosting
AWS Amazon Web Services WP Engine

All Detected Technologies (37)

Categories CDN Website https://aws.amazon.com/cloudfront Detected by BeaverCheck Evidence x-amz-cf-id: dKHFRC2OVer_z_eN_ivL73WguSG-ND6qI03D4xDVlf7mDmnmn3SlvA==

Amazon CloudFront is a fast content delivery network (CDN) service that securely delivers data, videos, applications, and APIs to customers globally with low latency, high transfer speeds.

Categories CDN Website https://aws.amazon.com/cloudfront/ Detected by BeaverCheck

Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.

Categories Web servers, Reverse proxies Website https://nginx.org/en Detected by BeaverCheck Evidence Server header: nginx
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

JSDelivr is a free public CDN for open-source projects. It can serve web files directly from the npm registry and GitHub repositories without any configuration.

Categories CDN Website https://www.jsdelivr.com/ Detected by BeaverCheck
Categories CDN Detected by BeaverCheck · Medium Evidence Script URL contains cdn.jsdelivr.net: https://cdn.jsdelivr.net/npm/search-insights@2.0.3
Categories Hosting Website https://aws.amazon.com Detected by BeaverCheck · Medium Evidence Header: X-Amz-Cf-Id

Amazon Web Services (AWS) is a comprehensive cloud services platform offering compute power, database storage, content delivery and other functionality.

Categories PaaS Website https://aws.amazon.com/ Detected by BeaverCheck

WP Engine is a website hosting provider.

Categories PaaS, Hosting Website https://wpengine.com Detected by BeaverCheck

Opal is a Ruby-to-JavaScript compiler that allows Ruby code to run in web browsers by converting it into JavaScript.

Categories Development Website https://opalrb.org Detected by BeaverCheck

PHP is a general-purpose scripting language used for web development.

Categories Programming languages Website https://php.net Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Elementor is a website builder platform for professionals on WordPress.

Categories Page builders, WordPress plugins Website https://elementor.com Detected by BeaverCheck

WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.

Categories CMS, Blogs Website https://wordpress.org Detected by BeaverCheck Evidence Script URL: https://www.nationalgeographic.org/wp-content/plugins/superfly-menu/includes/vendor/looks_awesome/icon_manager/js/md5.js?ver=1.0,0, Script URL: https://www.nationalgeographic.org/wp-includes/js/jquery/jquery.min.js?ver=3.7.1, Link URL: https://www.nationalgeographic.org/wp-content/themes/fundor/assets/css/opal-boostrap.css?ver=6.9.4
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Algolia offers a hosted web search product delivering real-time results.

Categories Search engines Website https://www.algolia.com Detected by BeaverCheck
Categories DNS Detected by BeaverCheck Evidence NS record: ns-1199.awsdns-21.org

BlueConic is the advanced customer data platform that liberates companies' first-party data from disparate systems.

Categories Customer data platform Website https://www.blueconic.com Detected by BeaverCheck

Font Awesome is a font and icon toolkit based on CSS and Less.

Categories Font scripts Website https://fontawesome.com/ Detected by BeaverCheck

GSAP is an animation library that allows you to create animations with JavaScript.

Categories JavaScript frameworks Website https://greensock.com/gsap Detected by BeaverCheck

Google Font API is a web service that supports open-source font files that can be used on your web designs.

Categories Font scripts Website https://fonts.google.com/ Detected by BeaverCheck
Categories Analytics Detected by BeaverCheck · Medium Evidence TXT record: google-site-verification=QMQQ7Qo0pBUfYnoKTP7mDC3fVnHs1bc4tn5AbWxZaLc
Categories Email Detected by BeaverCheck Evidence MX record: aspmx.l.google.com

Modernizr is a JavaScript library that detects the features available in a user's browser.

Categories JavaScript libraries Website https://modernizr.com Detected by BeaverCheck

MySQL is an open-source relational database management system.

Categories Databases Website https://mysql.com Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

OWL Carousel is an enabled jQuery plugin that lets you create responsive carousel sliders.

Categories JavaScript libraries Website https://owlcarousel2.github.io/OwlCarousel2/ Detected by BeaverCheck

Open Graph is a protocol that is used to integrate any web page into the social graph.

Categories Miscellaneous Website https://ogp.me Detected by BeaverCheck

Osano is a data privacy platform that helps your website become compliant with laws such as GDPR and CCPA.

Categories Cookie compliance Website https://www.osano.com Detected by BeaverCheck

Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.

Categories Performance Website https://wicg.github.io/priority-hints/ Detected by BeaverCheck

RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.

Categories Miscellaneous Website https://www.rssboard.org/rss-specification Detected by BeaverCheck

Slider Revolution is a flexible and highly customisable slider.

Categories Widgets, Photo galleries Website https://www.sliderrevolution.com Detected by BeaverCheck

Twitter Emoji is a set of open-source emoticons and emojis for Twitter, TweetDeck, and also for Android and iOS versions of the application.

Categories Font scripts Website https://twitter.github.io/twemoji/ Detected by BeaverCheck

Underscore.js is a JavaScript library which provides utility functions for common programming tasks. It is comparable to features provided by Prototype.js and the Ruby language, but opts for a functional programming design instead of extending object prototypes.

Categories JavaScript libraries Website https://underscorejs.org Detected by BeaverCheck

core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.

Categories JavaScript libraries Website https://github.com/zloirock/core-js Detected by BeaverCheck

jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.

Categories JavaScript libraries Website https://jquery.com Detected by BeaverCheck Evidence Script URL: https://www.nationalgeographic.org/wp-includes/js/jquery/jquery.min.js?ver=3.7.1, Script URL: https://www.nationalgeographic.org/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Query Migrate is a javascript library that allows you to preserve the compatibility of your jQuery code developed for versions of jQuery older than 1.9.

Categories JavaScript libraries Website https://github.com/jquery/jquery-migrate Detected by BeaverCheck

jQuery UI is a collection of GUI widgets, animated visual effects, and themes implemented with jQuery, Cascading Style Sheets, and HTML.

Categories JavaScript libraries Website https://jqueryui.com Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

lit-html is a simple, modern, safe, small and fast HTML templating library for JavaScript.

Categories JavaScript libraries Website https://lit.dev Detected by BeaverCheck

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

Categories Tag managers Website https://www.google.com/tagmanager Detected by BeaverCheck Evidence Script URL contains www.googletagmanager.com: https://www.googletagmanager.com/gtm.js?id=GTM-5GDQ9F

Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.

Categories SEO, WordPress plugins Website https://yoast.com/wordpress/plugins/seo/ Detected by BeaverCheck

Observations (3)

WordPress detected — review security configuration

WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.

→ Security

No build tool detected

A framework (Algolia) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.

Complex technology stack detected

37 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.

Show your score

Drop this badge on your README, marketing site, or status page. It auto-updates every time the audit re-runs and links back to this report.

BeaverCheck badge

This badge auto-updates with your latest scan result.

[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Fnationalgeographic.org)](https://beavercheck.com/results/714abc64-9c9e-4b40-8add-821979b028ed)
<a href="https://beavercheck.com/results/714abc64-9c9e-4b40-8add-821979b028ed"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fnationalgeographic.org" alt="BeaverCheck Score"></a>
https://beavercheck.com/badge?url=https%3A%2F%2Fnationalgeographic.org

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Fix Plan

Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.

Three-week fix plan

2 sprints · 2h total → projected B (82)

Sprint 1: Quick Wins

+8

Highest ROI — low effort, high impact

4 findings 1h → B (81)
  • · Page weighs 28.3 MB (23.9 MB transferred)
  • · HSTS header is missing
  • · 4 button(s) with no accessible text
  • · 4 image-only link(s) without alt text

Sprint 2: Core Fixes

+1

Medium effort, high structural impact

1 findings 1h → B (82)
  • · 2 control(s) without accessible label

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