Global Performance
6/6 locations ✓High global latency — average 514ms across 6 locations, fastest from Santa Clara (211ms), slowest from Sao Paulo (1004ms). Document on Cloudflare; assets also on Fastly. 3 locations above the 500ms target.
Audit overview
Compliance needs attention; the rest of the categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Your mail setup has problems.
kashipixel.in fails 2 mail checks: DMARC policy is none — monitoring only, No SPF record found. This is the kind of misconfiguration that sends your mail to spam.
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
3 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
Soft 404: server returns HTTP 200 for non-existent pages
Soft 404s (HTTP 200 for missing pages) confuse Google — it indexes the 'not found' page as real content and ranks it.
1 publicly-accessible JavaScript source map(s)
Source maps reveal original source code (variable names, comments, file structure) and are shipped to production by mistake almost universally. The standard fix is a one-line build-tool config change.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
₹8,625 investment → ₹132,306/month returns + INR 2,500,000,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
7 barrier(s) likely increasing bounce by ~26%.
- Page takes 6.4s to loadUsers abandon at ~3s — you're 3.9s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- High main-thread blocking timePage is non-interactive for 588ms after first paint→ Defer third-party scripts and split large bundles
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- No structured dataNo rich-result eligibility in Google — lower SERP CTR vs competitors with stars and prices→ Add JSON-LD for your page type (Product, Article, FAQPage, LocalBusiness, …)
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
₹2,50,00,00,000
- Trackers detected but no cookie policy foundDPDP Act: INR 10,000 – INR 2,50,00,00,000
- Trackers detected but no privacy policy foundDPDP Act: INR 10,000 – INR 2,50,00,00,000
Bounce-Rate Cost
₹78,750 /mo
+26.3pp bounce · ~2,625 lost visitors/mo
CPC: INR 30.00
Bandwidth Waste
₹19 /mo
2805.7 MB/mo × 6.667 INR/GB
- Optimize transfer: save ~281 KB per page loadSaves ₹19/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 4 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
5.02 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
6.37 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
588 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.002
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
5.02 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
6.40 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.15 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.48 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
42 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.003
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
1.56 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
1.48 s
Categories
8Performance
All checks pass
Security
Content-Security-Policy header is missing
Accessibility
3 image(s) missing alt attribute
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Google Font API sites score 85+ on Compliance; you're at 67 — closing this gap is the highest-leverage improvement.
Top 10% of Google Search Console sites score 86+ on Compliance; you're at 67 — closing this gap is the highest-leverage improvement.
Technology stack
Google Font API, on Node.js, hosted on Express, with Cloudflare CDN
Stack Architecture
Google Analytics 
Google Tag Manager 
Google Font API Google Search Console 
HTTP/3 
Lucide 
Open Graph 
React 
React Router 7.18.1
Tailwind CSS 
Node.js 
Cloudflare 
Express 
Render All Detected Technologies (14)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
Express is a web application framework for Node.js, released as free and open-source software under the MIT License. It is designed for building web applications and APIs.
Render is a cloud computing platform that provides a wide range of services, including web hosting, cloud computing, and application development. Render offers several hosting options, including static site hosting, web application hosting, and managed databases.
Node.js is an open-source, cross-platform, JavaScript runtime environment that executes JavaScript code outside a web browser.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
Lucide is an open-source icon library that provides 1000+ vector (svg) files for displaying icons and symbols in digital and non-digital projects.
Open Graph is a protocol that is used to integrate any web page into the social graph.
React is an open-source JavaScript library for building user interfaces or UI components.
React Router provides declarative routing for React.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Observations (2)
No build tool detected
A framework (Google Font API) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
14 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 6h total → projected A (90)
Sprint 1: Quick Wins
+5Highest ROI — low effort, high impact
- · HSTS header is missing
- · Soft 404: server returns HTTP 200 for non-existent pages
- · 1 publicly-accessible JavaScript source map(s)
Sprint 2: Core Fixes
+3Medium effort, high structural impact
- · 3 image(s) missing alt attribute
- · Content-Security-Policy header is missing