Global Performance
6/6 locations ✓Acceptable global latency — average 450ms across 6 locations, fastest from New York (70ms), slowest from Singapore (887ms). No CDN detected. Cache-Control header is missing. 3 locations above the 500ms target.
Audit overview
Compliance and Sustainability need attention; the other categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 38.3 MB (31.0 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
102 third-party resources (100% of weight)
Informational: third-party resource count and their share of page weight. High share caps perf gains from frontend optimization.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
CAD 665 investment → CAD 5,461/month returns + CAD 350,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
9 barrier(s) likely increasing bounce by ~35%.
- Page takes 25.8s to loadUsers abandon at ~3s — you're 23.3s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 3.5sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- Mixed content on HTTPS pageBrowsers block insecure subresources — broken images, missing scripts, warning badge→ Change http:// URLs inside the page to https:// (or protocol-relative)
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Cost of inaction
Compliance Risk
CAD 350,000
- No privacy policy link detectedPIPEDA: CAD 1,000 – CAD 100,000
- 1 non-essential cookie(s) set without consent bannerPIPEDA: CAD 1,000 – CAD 100,000
- Trackers detected but no cookie policy foundPIPEDA: CAD 1,000 – CAD 100,000
- Trackers detected but no privacy policy foundPIPEDA: CAD 1,000 – CAD 100,000
- Privacy Policy not detectedPIPEDA: CAD 1,000 – CAD 100,000
- 3 of 3 <nav> elements are unlabeledACA: CAD 250 – CAD 250,000
- Multiple H1 headings (2 found)ACA: CAD 250 – CAD 250,000
- Heading level skipped: H2 → H4 (missing H3)ACA: CAD 250 – CAD 250,000
- 1 control(s) without accessible labelACA: CAD 250 – CAD 250,000
Bounce-Rate Cost
CAD 5,451 /mo
+34.8pp bounce · ~3,477 lost visitors/mo
CPC: CAD 1.57
Bandwidth Waste
CAD 11 /mo
97633.4 MB/mo × 0.108 CAD/GB
- Optimize transfer: save ~9.8 MB per page loadSaves CAD 11/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 4 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
17.88 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
25.80 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
3.50 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
17.88 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
26.50 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
2.27 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
3.81 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
277 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.90 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
4.47 s
Categories
8Performance
Page weighs 38.3 MB (31.0 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
1 control(s) without accessible label
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 86+ on Compliance; you're at 58 — closing this gap is the highest-leverage improvement.
Technology stack
Squarespace 7.1, on TypeScript
Stack Architecture
All Detected Technologies (19)
TypeScript is an open-source language which builds on JavaScript by adding static type definitions.
Squarespace provides Software-as-a-Service (SaaS) for website building and hosting, and allows users to use pre-built website templates.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Squarespace Commerce is an ecommerce platform designed to facilitate the creation of websites and online stores, with domain registration and web hosting included.
Angular is a TypeScript-based open-source web application framework led by the Angular Team at Google.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Modernizr is a JavaScript library that detects the features available in a user's browser.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
A modest JavaScript framework for the HTML you already have.
YUI is a JavaScript and CSS library with more than 30 unique components including low-level DOM utilities and high-level user-interface widgets.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
Simple parallax scrolling effect.
reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.
Statsig is a modern product experimentation platform that helps product teams continuously measure impact of every single feature they launch.
Observations (2)
No build tool detected
A framework (Angular) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
19 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
Show your score
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[](https://beavercheck.com/results/75719278-b99f-43d1-bae0-76222e446b07)<a href="https://beavercheck.com/results/75719278-b99f-43d1-bae0-76222e446b07"><img src="https://beavercheck.com/badge?url=https%3A%2F%2FThisispaperroute.com" alt="BeaverCheck Score"></a>https://beavercheck.com/badge?url=https%3A%2F%2FThisispaperroute.comFix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected B (88)
Sprint 1: Quick Wins
+3Highest ROI — low effort, high impact
- · Page weighs 38.3 MB (31.0 MB transferred)
- · 102 third-party resources (100% of weight)
Sprint 2: Core Fixes
+7Medium effort, high structural impact
- · 1 control(s) without accessible label
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found


