C — https://moloco.com | BeaverCheck Audit

Site Health

Score: 71 / 100

Based on 8 categories, 0 sections

Room to improve — your 17.2s load time is above Google's 2.5s 'Good' threshold.

Several missing protections leave your users and data exposed.

Several issues make your site difficult for assistive technology users.

Well-optimized for search — your content is discoverable.

Solid infrastructure — fast server responses across the board.

Strong compliance posture across regulations.

Rich content metadata — your pages look great everywhere.

Heavier than average — reducing page weight saves energy and bandwidth.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

Ecommerce sites average 72

At average

Better than 23% of Ecommerce sites

Webflow sites average 74

At average

See full Webflow benchmark →

Top Priorities (5)

Content-Security-Policy header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

No Content-Security-Policy header found

Security gaps expose your site and users to attacks, eroding trust.

Security › Content Security Policy

Page weighs 11.2 MB (4.0 MB transferred)

Performance issues directly impact user engagement and conversion rates.

Performance › Page Weight Budget

3 button(s) with no accessible text

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Link & Button Quality

3 image-only link(s) without alt text

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Link & Button Quality

View fix priority matrix

Fix Priority Matrix

5 findings

Impact

Quick Wins

High impact, low effort — start here.

Strategic

High impact, requires investment.

Easy Improvements

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Embed this badge

Markdown

[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Fmoloco.com)](https://beavercheck.com/results/76cd2fc8-825d-44f1-8598-b536623e6498)

HTML

<a href="https://beavercheck.com/results/76cd2fc8-825d-44f1-8598-b536623e6498"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fmoloco.com" alt="BeaverCheck Score"></a>

Image URL

https://beavercheck.com/badge?url=https%3A%2F%2Fmoloco.com

This badge auto-updates with your latest scan result.

What fixing these means

Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 17.2s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.

2 security gaps detected — browsers may warn visitors about your site.

Your LCP is 17.2s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.

2 accessibility issues exclude users who rely on assistive technology.

Conversion Barriers

3 critical 4 warning

7 barrier(s) likely increasing bounce by ~30%.

Speed (2)

Page takes 17.2s to load

+12% bounce

Users abandon at ~3s — you're 14.7s over the 2.5s threshold

Fix: Optimize render-blocking resources, preload the hero image, and compress images

Page feels frozen for 2.6s

+5% bounce

Clicks on the primary CTA are ignored while JavaScript runs

Fix: Break up long tasks; defer non-critical JavaScript to post-hydration

Trust (1)

No Content-Security-Policy header

+1% bounce

Higher XSS blast radius — one compromised script can exfiltrate the checkout form

Fix: Ship a reporting-only CSP first, then enforce once violations are clean

Content (1)

Content is hard to read

+2% bounce

Graduate-level reading difficulty — limits the addressable audience for product or blog pages

Fix: Shorten sentences; replace jargon with plain language; target Flesch ease ≥60

Navigation (3)

10 link(s) with generic text ("click here", "read more")

+1% bounce

Screen-reader users navigating by link list see no context — and search engines can't infer relevance

Fix: Rewrite with descriptive phrases that identify the destination

No skip-to-content link

+1% bounce

Keyboard and screen-reader users must tab through the entire header on every page

Fix: Add a visible-on-focus <a href="#main">Skip to content</a> as the first focusable element

3 broken link(s) on the page

+5% bounce

Clicks land on 404s — trust drops and the session often ends

Fix: Fix or remove the broken destinations surfaced on the Content tab

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Return on Investment

€510 investment → €0.94/month returns + EUR 120,500,000 risk avoided

Payback period: > 2 years First-year ROI: -98%

Investment

€510

6h · 5 findings

Monthly returns

€0.94 /mo

~€11 / year

Bandwidth savings €0.94

Regulatory risk avoided

EUR 120,500,000

if kept compliant

ePrivacy Directive EUR 100,000,000
GDPR EUR 20,000,000
EAA EUR 500,000

€85 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

€510

6.0 developer hours at €85/hr

Based on European Union rates (€85/hr)

Quick wins

€85 2 fixes in ~60 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Custom rate

€ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

€10,041,668 / month at risk

~€120,500,011 / year if left unfixed

Compliance Risk

€120,500,000

ePrivacy DirectiveGDPREAA

No privacy policy link detected
GDPR: EUR 10,000 – EUR 20,000,000
Trackers detected but no cookie policy found
GDPR: EUR 5,000 – EUR 10,000,000
Trackers detected but no cookie policy found
GDPR: EUR 10,000 – EUR 20,000,000

+6 more

Bandwidth Waste

€0.94 /mo

12697.1 MB/mo × 0.074 EUR/GB

Optimize transfer: save ~1.3 MB per page load
Saves €0.94/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Monthly visitors

Unique monthly visitors from your analytics

Conversion rate (%)

Purchases, signups, or key actions

Avg. order value

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue

Current bounce (est.)

After fixes (est.)

Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

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Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

Performance

Accessibility

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

10.10 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

17.19 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

2.57 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.055

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

10.10 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

30.16 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
connect.facebook.net/en_US/fbevents.js	1200.0 s	96.4 KiB
static.hsappstatic.net/cms-js-static/ex/js/react/v18/react-combined.mjs	60.0 s	45.8 KiB
cdn.cookielaw.org/scripttemplates/202402.1.0/otBannerSdk.js	86400.0 s	104.9 KiB
js.hs-analytics.net/analytics/1776363000000/6381084.js	300.0 s	42.3 KiB
/signals/config/397722709042332?v=2.9.298&r=stable&domain...	1200.0 s	44.4 KiB
www.datadoghq-browser-agent.com/datadog-rum-v4.js	14400.0 s	48.2 KiB
cdn.prod.website-files.com/gsap/3.14.2/gsap.min.js	0.0 ms	29.0 KiB
js.hubspot.com/web-interactives-embed.js	600.0 s	28.1 KiB
/static/v1.1.1/hubspot-webflow.iife.js	0.0 ms	25.1 KiB
js.hscollectedforms.net/collectedforms.js	300.0 s	26.1 KiB
js.hs-banner.com/v2/6381084/banner.js	300.0 s	24.1 KiB
6381084.hs-sites.com/hubfs/BCG%20%282%29.png	1209600.0 s	198.7 KiB
cdn.prod.website-files.com/gsap/3.14.2/ScrollTrigger.min.js	0.0 ms	18.2 KiB
b-code.liadm.com/lc2.js	86400.0 s	44.9 KiB
ssl.pstatic.net/melona/libs/gfp-nac-module/synchronizer.js	1770.0 s	18.2 KiB
tag.demandbase.com/5c2ad142f2ca5bc6.min.js	3600.0 s	18.3 KiB
wcs.naver.net/wcslog.js	152.0 s	10.5 KiB
hubspotv2.use1-marketplace-1p-apps-prod-red.if.webflow.services/static/loader.js	0.0 ms	9.5 KiB
js.hubspot.com/web-interactives-container.js	600.0 s	10.1 KiB
/logos/09407b2b-894d-4fb9-8d7f-75071261202c/66625bcf-fecc...	86400.0 s	20.6 KiB
snap.licdn.com/li.lms-analytics/insight.min.js	86400.0 s	18.7 KiB
/hubfs/48752163/raw_assets/embed-default-modules/master/2...	1209600.0 s	62.1 KiB
6381084.hs-sites.com/_hcms/googlefonts/Montserrat/700.woff2	1209600.0 s	60.1 KiB
6381084.hs-sites.com/_hcms/googlefonts/Montserrat/600.woff2	1209600.0 s	59.6 KiB
6381084.hs-sites.com/_hcms/googlefonts/Montserrat/regular.woff2	1209600.0 s	58.6 KiB
cdn.cookielaw.org/scripttemplates/otSDKStub.js	86400.0 s	9.1 KiB
js.hsadspixel.net/pixels.js	600.0 s	4.0 KiB
static.hsappstatic.net/cms-js-static/ex/js/island-runtime/v1/island-runtime.mjs	60.0 s	2.5 KiB
/attribution_tracking/conversions/5483.js?p=https://www.m...	0.0 ms	2.2 KiB
js.hsforms.net/forms/embed/developer/6381084.js	300.0 s	2.2 KiB
js.hs-scripts.com/6381084.js	90.0 s	1.1 KiB
cdn.cookielaw.org/logos/static/powered_by_logo.svg	86400.0 s	2.5 KiB
ddwl4m2hdecbv.cloudfront.net/b/7N850HQ8W9N1/7N850HQ8W9N1.js.gz	1296000.0 s	10.2 KiB
js-na1.hs-scripts.com/6381084.js	0.0 ms	914 B
partners.tremorhub.com/sync?UIDM=8d9880be-311a-4b12-96b6-27d207b104c5	0.0 ms	392 B
/collect?v=2&fmt=js&pid=1102092&time=1776363237413&li_ads...	0.0 ms	272 B
cdn.cookielaw.org/logos/static/ot_close.svg	86400.0 s	608 B
/static/disable-hubspot-chatbot.js	0.0 ms	210 B
/hubfs/7052064/hub_generated/module_assets/1/-53649664999...	1209600.0 s	672 B
/tr/?id=397722709042332&ev=PageView&dl=https%3A%2F%2Fwww....	0.0 ms	16 B

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:19.663 source:map[column:423344 line:7 type:source-location url:https://cdn.cookielaw.org/scripttemplates/202402.1.0/otBannerSdk.js urlProvider:network]]]

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:77.872 source:map[type:text value:[unattributed]]] map[reflowTime:0.448 source:map[column:86058 line:20 type:source-location url:https://js.hs-analytics.net/analytics/1776363000000/6381084.js urlProvider:network]] map[reflowTime:1.848 source:map[column:51844 line:1 type:source-location url:https://d3e54v103j8qbb.cloudfront.net/js/jquery-3.5.1.min.dc5e7f18c8.js?site=6237fca0466ffd9274a1dbdd urlProvider:network]] map[reflowTime:13.745 source:map[column:243994 line:6 type:source-location url:https://cdn.cookielaw.org/scripttemplates/202402.1.0/otBannerSdk.js urlProvider:network]] map[reflowTime:0.123 source:map[column:244338 line:6 type:source-location url:https://cdn.cookielaw.org/scripttemplates/202402.1.0/otBannerSdk.js urlProvider:network]] map[reflowTime:0.314 source:map[column:75257 line:6 type:source-location url:https://cdn.cookielaw.org/scripttemplates/202402.1.0/otBannerSdk.js urlProvider:network]] map[reflowTime:3.795 source:map[column:291217 line:6 type:source-location url:https://cdn.cookielaw.org/scripttemplates/202402.1.0/otBannerSdk.js urlProvider:network]] map[reflowTime:1.686 source:map[column:144770 line:6 type:source-location url:https://cdn.cookielaw.org/scripttemplates/202402.1.0/otBannerSdk.js urlProvider:network]]]

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-DIV

nodeLabel: The future of advertising is powered by AI Moloco’s planet-scale machine learn…

path: 2,HTML,1,BODY,3,DIV,0,DIV

selector: body > div#Hero-section > div.home-gradient

snippet: <div class="home-gradient">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
/6237fca0466ffd9274a1dbdd/css/moloco-dev.shared.728d2feb5...	124.0 KiB	2.0 s
ajax.googleapis.com/ajax/libs/webfont/1.6.26/webfont.js	13.5 KiB	758 ms

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Est Savings
fonts.gstatic.com/s/montserrat/v31/JTUQjIg1_i6t8kCHKm459WxRyS7m0dR9pA.woff2	10 ms
fonts.gstatic.com/s/montserrat/v31/JTUSjIg1_i6t8kCHKm459WlhyyTh89Y.woff2	5.0 ms

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
Profile `div.slider-clients-v2 > div.w-layout-hflex > div.wayfair-logo > img.client-testimonial-logos-old`	/6237fca0466ffd9274a1dbdd/6818e6bcd3f05cc8316b3445_Wayfai...	16.5 KiB	14.7 KiB
div.w-layout-blockcontainer > div.mobile-overview-ads > div.mobile-product-image > img `div.w-layout-blockcontainer > div.mobile-overview-ads > div.mobile-product-image > img`	/6237fca0466ffd9274a1dbdd/68652973c90380ff19cdffdb_Automa...	13.7 KiB	9.2 KiB
Pinterest logo `div.logo-marquee-section-copy > div.logos-move-wrapper-2 > div.w-layout-grid > img#w-node-bbcc4747-2249-9883-efa1-d17031a4e3c2-bfeb32a4`	/6237fca0466ffd9274a1dbdd/6842a9be4f773b81773b2c7b_Pinter...	7.4 KiB	6.1 KiB
Profile `div.slider-clients-v2 > div.w-layout-hflex > div.burger-king-testimonial > img.image-119`	/6237fca0466ffd9274a1dbdd/681879691072305d8da083ff_burger...	13.2 KiB	5.2 KiB
Freenow logo `div.logo-marquee-section-copy > div.logos-move-wrapper-2 > div.w-layout-grid > img#w-node-bbcc4747-2249-9883-efa1-d17031a4e3c9-bfeb32a4`	/6237fca0466ffd9274a1dbdd/6842a9beb8856a08124dd2cf_Freeno...	6.3 KiB	5.2 KiB
Indeed logo `div.logo-marquee-section-copy > div.logos-move-wrapper-2 > div.w-layout-grid > img#w-node-bbcc4747-2249-9883-efa1-d17031a4e3c8-bfeb32a4`	/6237fca0466ffd9274a1dbdd/6842a9beb831e23f9cba7c1b_Indeed...	5.9 KiB	4.9 KiB
Mistplay logo `div.logo-marquee-section-copy > div.logos-move-wrapper-2 > div.w-layout-grid > img#w-node-bbcc4747-2249-9883-efa1-d17031a4e3c5-bfeb32a4`	/6237fca0466ffd9274a1dbdd/6842a9be1ec2311e5bad09e5_Mistpl...	5.5 KiB	4.5 KiB
Scopely logo `div.logo-marquee-section-copy > div.logos-move-wrapper-2 > div.w-layout-grid > img#w-node-bbcc4747-2249-9883-efa1-d17031a4e3c3-bfeb32a4`	/6237fca0466ffd9274a1dbdd/6842a9be37cd768580096db2_Scopel...	5.4 KiB	4.5 KiB
Bumble logo `div.logo-marquee-section-copy > div.logos-move-wrapper-2 > div.w-layout-grid > img#w-node-bbcc4747-2249-9883-efa1-d17031a4e3c4-bfeb32a4`	/6237fca0466ffd9274a1dbdd/6842a9be934fa2c560a37487_Bumble...	5.0 KiB	4.1 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 790 ms

URL	Time Spent
moloco.com/	790 ms
www.moloco.com/	0.0 ms

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 1.1 s 133.4 KiB

URL	Transfer Size	Est Savings
/6237fca0466ffd9274a1dbdd/css/moloco-dev.shared.728d2feb5...	123.5 KiB	115.8 KiB
#onetrust-banner-sdk{-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%} …	19.9 KiB	17.6 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Estimated savings: 1.7 s 815.5 KiB

URL	Transfer Size	Est Savings
www.googletagmanager.com/gtag/js?id=G-BR4HTVFBEE&cx=c&gtm=4e64f0h1	177.5 KiB	114.5 KiB
www.googletagmanager.com/gtag/js?id=AW-343064291&cx=c&gtm=4e64f0h1	141.8 KiB	103.9 KiB
www.googletagmanager.com/gtag/destination?id=G-BR4HTVFBEE&cx=c&gtm=4e64f0h1	177.5 KiB	65.6 KiB
www.googletagmanager.com/gtm.js?id=GTM-WM7MN68	161.9 KiB	61.5 KiB
www.googletagmanager.com/gtag/js?id=AW-10836114041&cx=c&gtm=4e64f0h1	143.5 KiB	55.7 KiB
www.googletagmanager.com/gtag/js?id=AW-382426222&cx=c&gtm=4e64f0h1	143.5 KiB	55.6 KiB
www.googletagmanager.com/gtag/js?id=AW-10979576522&cx=c&gtm=4e64f0h1	143.5 KiB	55.1 KiB
/6237fca0466ffd9274a1dbdd/js/moloco-dev.schunk.f2efb3c544...	88.9 KiB	54.4 KiB
cdn.cookielaw.org/scripttemplates/202402.1.0/otBannerSdk.js	104.6 KiB	53.0 KiB
www.googletagmanager.com/gtag/js?id=AW-343064291	141.8 KiB	49.1 KiB
/6237fca0466ffd9274a1dbdd/js/moloco-dev.schunk.37aa9da3e7...	81.5 KiB	38.9 KiB
connect.facebook.net/en_US/fbevents.js	96.3 KiB	31.0 KiB
/hubfs/48752163/raw_assets/embed-default-modules/master/2...	61.3 KiB	29.4 KiB
www.datadoghq-browser-agent.com/datadog-rum-v4.js	47.8 KiB	26.1 KiB
/static/v1.1.1/hubspot-webflow.iife.js	24.9 KiB	21.6 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
/6237fca0466ffd9274a1dbdd/js/moloco-dev.schunk.37aa9da3e7...	1.4 s	424 ms	36 ms
Unattributable	1.1 s	158 ms	0.0 ms
www.googletagmanager.com/gtag/js?id=AW-10836114041&cx=c&gtm=4e64f0h1	946 ms	885 ms	47 ms
js.hs-analytics.net/analytics/1776363000000/6381084.js	864 ms	609 ms	13 ms
www.googletagmanager.com/gtm.js?id=GTM-WM7MN68	696 ms	598 ms	69 ms
www.moloco.com/	688 ms	38 ms	7.3 ms
/6237fca0466ffd9274a1dbdd/js/moloco-dev.34d8ebc6.d11c2386...	665 ms	609 ms	1.6 ms
cdn.cookielaw.org/scripttemplates/202402.1.0/otBannerSdk.js	439 ms	273 ms	50 ms
www.googletagmanager.com/gtag/destination?id=G-BR4HTVFBEE&cx=c&gtm=4e64f0h1	408 ms	264 ms	68 ms
www.datadoghq-browser-agent.com/datadog-rum-v4.js	371 ms	318 ms	19 ms
/signals/config/397722709042332?v=2.9.298&r=stable&domain...	248 ms	163 ms	22 ms
static.hsappstatic.net/cms-js-static/ex/js/react/v18/react-combined.mjs	235 ms	224 ms	1.0 ms
/js/jquery-3.5.1.min.dc5e7f18c8.js?site=6237fca0466ffd927...	216 ms	171 ms	11 ms
www.googletagmanager.com/gtag/js?id=AW-10979576522&cx=c&gtm=4e64f0h1	207 ms	161 ms	45 ms
www.googletagmanager.com/gtag/js?id=AW-382426222&cx=c&gtm=4e64f0h1	205 ms	159 ms	45 ms
tag.demandbase.com/5c2ad142f2ca5bc6.min.js	200 ms	188 ms	8.2 ms
connect.facebook.net/en_US/fbevents.js	172 ms	127 ms	44 ms
/6237fca0466ffd9274a1dbdd/js/moloco-dev.schunk.930ad34d01...	163 ms	1.4 ms	162 ms
www.googletagmanager.com/gtag/js?id=AW-343064291	158 ms	85 ms	72 ms
snap.licdn.com/li.lms-analytics/insight.min.js	103 ms	78 ms	22 ms
js.hubspot.com/web-interactives-embed.js	103 ms	87 ms	12 ms
/6237fca0466ffd9274a1dbdd/js/moloco-dev.schunk.f2efb3c544...	101 ms	47 ms	42 ms
www.googletagmanager.com/gtag/js?id=G-BR4HTVFBEE&cx=c&gtm=4e64f0h1	100 ms	32 ms	67 ms
b-code.liadm.com/lc2.js	96 ms	79 ms	16 ms
cdn.prod.website-files.com/gsap/3.14.2/ScrollTrigger.min.js	96 ms	49 ms	5.4 ms
js.hscollectedforms.net/collectedforms.js	85 ms	71 ms	9.1 ms
www.googletagmanager.com/gtag/js?id=AW-343064291&cx=c&gtm=4e64f0h1	77 ms	26 ms	51 ms
js.hsforms.net/forms/embed/developer/6381084.js	67 ms	48 ms	11 ms
/6237fca0466ffd9274a1dbdd/css/moloco-dev.shared.728d2feb5...	65 ms	0.0 ms	0.0 ms
js.hs-banner.com/v2/6381084/banner.js	62 ms	37 ms	21 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	6.3 s
Other	2.0 s
Script Parsing & Compilation	1.0 s
Style & Layout	956 ms
Garbage Collection	178 ms
Rendering	174 ms
Parse HTML & CSS	146 ms

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
/6237fca0466ffd9274a1dbdd/63ee94027b0e191750bbd6a6_Montse...	385.5 KiB
6381084.hs-sites.com/hubfs/BCG%20%282%29.png	198.7 KiB
www.googletagmanager.com/gtag/destination?id=G-BR4HTVFBEE&cx=c&gtm=4e64f0h1	177.9 KiB
www.googletagmanager.com/gtag/js?id=G-BR4HTVFBEE&cx=c&gtm=4e64f0h1	177.5 KiB
www.googletagmanager.com/gtm.js?id=GTM-WM7MN68	162.2 KiB
www.googletagmanager.com/gtag/js?id=AW-382426222&cx=c&gtm=4e64f0h1	143.5 KiB
www.googletagmanager.com/gtag/js?id=AW-10979576522&cx=c&gtm=4e64f0h1	143.5 KiB
www.googletagmanager.com/gtag/js?id=AW-10836114041&cx=c&gtm=4e64f0h1	143.5 KiB
www.googletagmanager.com/gtag/js?id=AW-343064291&cx=c&gtm=4e64f0h1	141.8 KiB
www.googletagmanager.com/gtag/js?id=AW-343064291	141.8 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
div.w-layout-blockcontainer > div.mobile-overview-ads > div.mobile-product-image > img `div.w-layout-blockcontainer > div.mobile-overview-ads > div.mobile-product-image > img`	/6237fca0466ffd9274a1dbdd/68652973c90380ff19cdffdb_Automa...
Moloco Commerce Media Retail Example `div.w-layout-blockcontainer > div.mobile-overview-commerce-media > div.mobile-product-image > img`	/6237fca0466ffd9274a1dbdd/682ef60562e5fb2d19d0dfd1_adform...
Moloco Streaming Monetization format examples `div.w-layout-blockcontainer > div.mobile-overview-streaming > div.mobile-product-image > img`	/6237fca0466ffd9274a1dbdd/682ef605b443d0d9c81e3468_Frame ...
Profile `div.slider-clients-v2 > div.w-layout-hflex > div.burger-king-testimonial > img.image-119`	/6237fca0466ffd9274a1dbdd/681879691072305d8da083ff_burger...
Profile `div.slider-clients-v2 > div.w-layout-hflex > div.king-testimonial > img.client-testimonial-logos-old`	/6237fca0466ffd9274a1dbdd/68186ad79682528a1d618d6e_King.avif
How our advance AI transforms what advertising can do for your business `div#w-node-b055c9a1-17c4-7ab8-e4bc-d56597dfe0a5-bfeb32a4 > div.w-layout-cell > a.w-inline-block > img`	/6237fca0466ffd9274a1dbdd/681868293fe08ddfa9252144_AI Mol...
Profile `div.slider-clients-v2 > div.w-layout-hflex > div.wayfair-logo > img.client-testimonial-logos-old`	/6237fca0466ffd9274a1dbdd/6818e6bcd3f05cc8316b3445_Wayfai...
div.hero-content > div#links > a.prouct-overview-links-selected > img.arrow-width `div.hero-content > div#links > a.prouct-overview-links-selected > img.arrow-width`	/6237fca0466ffd9274a1dbdd/68010a9b4ec0a914788a6f54_chevro...
div.hero-content > div#links > a.prouct-overview-links > img.arrow-width `div.hero-content > div#links > a.prouct-overview-links > img.arrow-width`	/6237fca0466ffd9274a1dbdd/68010a9b4ec0a914788a6f54_chevro...
div.hero-content > div#links > a.prouct-overview-links > img.arrow-width `div.hero-content > div#links > a.prouct-overview-links > img.arrow-width`	/6237fca0466ffd9274a1dbdd/68010a9b4ec0a914788a6f54_chevro...

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits

●Optimize DOM size

●LCP breakdown

●Modern HTTP

●Optimize viewport for mobile

●Minify CSS

●Minify JavaScript

●User Timing marks and measures 30 user timings

●Avoid long main-thread tasks 20 long tasks found

●Page didn't prevent back/forward cache restoration

●Network Requests

●Network Round Trip Times 200 ms

●Server Backend Latencies 100 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 40 ms

●Avoid large layout shifts 14 layout shifts found

○INP breakdown

○Avoid non-composited animations

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Real-time AI `div.w-layout-blockcontainer > div.mobile-overview-commerce-media > h2.is-semibold > span.is-bright-blue`
Make the most `div.w-layout-blockcontainer > div.mobile-overview-streaming > h2.is-semibold > span.is-teal`
SUBSCRIBE `div.hsfc-Step__Content > div#b152c1fc-1f17-47dc-aea4-591e10306a58-22 > div#b152c1fc-1f17-47dc-aea4-591e10306a58-22-b > button#b152c1fc-1f17-47dc-aea4-591e10306a58-15`
GET STARTED `div.column-3x1 > div#w-node-f4dcf613-9b09-fc68-804a-6105289cee5f-3d28a861 > a.button-primary > div.button-text-secondary-white-text-2`

These are opportunities to improve the legibility of your content.

Names and labels

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.footer-width > div.column-3x1 > div#w-node-_12c2df38-e0ff-a436-4a58-c38a3d28a8b2-3d28a861 > a.link-block-social-media `div.footer-width > div.column-3x1 > div#w-node-_12c2df38-e0ff-a436-4a58-c38a3d28a8b2-3d28a861 > a.link-block-social-media`
div.footer-width > div.column-3x1 > div#w-node-_12c2df38-e0ff-a436-4a58-c38a3d28a8b2-3d28a861 > a.link-block-social-media `div.footer-width > div.column-3x1 > div#w-node-_12c2df38-e0ff-a436-4a58-c38a3d28a8b2-3d28a861 > a.link-block-social-media`

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
GET STARTED `div.footer-width > div.column-3x1 > div#w-node-f4dcf613-9b09-fc68-804a-6105289cee5f-3d28a861 > a.button-primary`

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

●`[role]`s are contained by their required parent element

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●Form elements have associated labels

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●`button`, `link`, and `menuitem` elements have accessible names

●ARIA attributes are used as specified for the element's role

●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●`[lang]` attributes have a valid value

●Heading elements appear in a sequentially-descending order

●Document has a main landmark.

●Deprecated ARIA roles were not used

●Identical links have the same purpose.

○`[accesskey]` values are unique

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

User Experience

Image display dimensions should match natural aspect ratio. Learn more about image aspect ratio.

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Aspect Ratio (Displayed)	Aspect Ratio (Actual)
UI screen for creating a campaign with four steps a preview of Moloco Ads softw… `div#w-node-_2d224188-f55c-c38b-3036-36a6f1a2ce26-bfeb32a4 > div.w-layout-cell > div.sticky-dynamic-img > img.img-initial`	/6237fca0466ffd9274a1dbdd/68652973c90380ff19cdffdb_Automa...	608 x 1170 (0.52)	1133 x 1170 (0.97)
Moloco products include MolocoAds, Commerce Media and Streaming Monetization `div#w-node-c17c2f86-d6de-98c6-a438-623522e5f056-bfeb32a4 > div#w-node-_998ee1fb-1ad2-1044-449a-c2c5e61d47eb-bfeb32a4 > div.w-layout-cell > img`	/6237fca0466ffd9274a1dbdd/682f56bab7e8f2fa8bc979e2_moloco...	651 x 888 (0.73)	984 x 888 (1.11)
Moloco Streaming Monetization format examples `div#w-node-dc5ef1e3-2861-c446-b51d-4605f3c33943-bfeb32a4 > div.w-layout-cell > div.sticky-dynamic-img > img.img-initial`	/6237fca0466ffd9274a1dbdd/682ef605b443d0d9c81e3468_Frame ...	968 x 800 (1.21)	800 x 800 (1.00)
Moloco Commerce Media Retail Example `div#w-node-d2ce364c-ce9d-3a5e-ed66-8bba173ccea4-bfeb32a4 > div.w-layout-cell > div.sticky-dynamic-img > img.img-initial`	/6237fca0466ffd9274a1dbdd/682ef60562e5fb2d19d0dfd1_adform...	608 x 800 (0.76)	800 x 800 (1.00)
Moloco logo primary `div.nav-container > div.nav-bar-left-align > a.brand-desktop > img.moloco-logo`	/6237fca0466ffd9274a1dbdd/6544ad7675a308ab53b4c354_Moloco...	167 x 15 (11.13)	297 x 123 (2.41)
White arrow to learn more about the subject `div.column-3x1 > div#w-node-_187b8e9f-7b29-7e98-0b3e-c05bd475efd7-c1b7dc8f > a.button-primary > img.button-icon-2`	/6237fca0466ffd9274a1dbdd/6544c48db72afc64022178de_Arrow-...	16 x 23 (0.70)	23 x 23 (1.00)

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
AttributionReporting	snap.licdn.com/li.lms-analytics/insight.min.js

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source	Description
www.datadoghq-browser-agent.com/datadog-rum-v4.js	`[rb2b] Send failed: Failed to fetch`
www.moloco.com/	`Access to fetch at 'https://9xgnrndqve.execute-api.us-west-2.amazonaws.com/b2b' from origin 'https://www.moloco.com' has been blocked by CORS policy: Response to preflight request doesn't pass access control check: No 'Access-Control-Allow-Origin' header is present on the requested resource.`
9xgnrndqve.execute-api.us-west-2.amazonaws.com/b2b	`Failed to load resource: net::ERR_FAILED`

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Mitigate clickjacking with XFO or CSP

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
www.moloco.com/solutions/moloco-ads	learn more
www.moloco.com/solutions/moloco-commerce-media	learn more
www.moloco.com/solutions/moloco-streaming-monetization	learn more
www.moloco.com/solutions/moloco-ads	LEARN MORE
www.moloco.com/solutions/moloco-commerce-media	LEARN MORE
www.moloco.com/solutions/moloco-streaming-monetization	LEARN MORE

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

Performance

Accessibility

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

968 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

2.51 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

206 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.008

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

1.96 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

5.96 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:38.093 source:map[column:423344 line:7 type:source-location url:https://cdn.cookielaw.org/scripttemplates/202402.1.0/otBannerSdk.js urlProvider:network]]]

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:37.902 source:map[type:text value:[unattributed]]] map[reflowTime:0.307 source:map[column:110115 line:0 type:source-location url:https://cdn.prod.website-files.com/6237fca0466ffd9274a1dbdd/js/moloco-dev.schunk.37aa9da3e7e3f748.js urlProvider:network]] map[reflowTime:16.536 source:map[column:243994 line:6 type:source-location url:https://cdn.cookielaw.org/scripttemplates/202402.1.0/otBannerSdk.js urlProvider:network]] map[reflowTime:0.459 source:map[column:244338 line:6 type:source-location url:https://cdn.cookielaw.org/scripttemplates/202402.1.0/otBannerSdk.js urlProvider:network]] map[reflowTime:19.246 source:map[column:291217 line:6 type:source-location url:https://cdn.cookielaw.org/scripttemplates/202402.1.0/otBannerSdk.js urlProvider:network]] map[reflowTime:1.852 source:map[column:144770 line:6 type:source-location url:https://cdn.cookielaw.org/scripttemplates/202402.1.0/otBannerSdk.js urlProvider:network]] map[reflowTime:0.096 source:map[column:1222 line:0 type:source-location url:https://wcs.naver.net/wcslog.js urlProvider:network]] map[reflowTime:0.489 source:map[column:86058 line:20 type:source-location url:https://js.hs-analytics.net/analytics/1776363000000/6381084.js urlProvider:network]]]

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-DIV

nodeLabel: The future of advertising is powered by AI Moloco’s planet-scale machine learn…

path: 2,HTML,1,BODY,3,DIV,0,DIV

selector: body > div#Hero-section > div.home-gradient

snippet: <div class="home-gradient">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
/6237fca0466ffd9274a1dbdd/css/moloco-dev.shared.728d2feb5...	123.9 KiB	397 ms
ajax.googleapis.com/ajax/libs/webfont/1.6.26/webfont.js	5.9 KiB	215 ms

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
connect.facebook.net/en_US/fbevents.js	1200.0 s	96.4 KiB
static.hsappstatic.net/cms-js-static/ex/js/react/v18/react-combined.mjs	60.0 s	45.8 KiB
cdn.cookielaw.org/scripttemplates/202402.1.0/otBannerSdk.js	86400.0 s	104.9 KiB
js.hs-analytics.net/analytics/1776363000000/6381084.js	300.0 s	42.3 KiB
/signals/config/397722709042332?v=2.9.298&r=stable&domain...	1200.0 s	44.4 KiB
www.datadoghq-browser-agent.com/datadog-rum-v4.js	14400.0 s	48.3 KiB
cdn.prod.website-files.com/gsap/3.14.2/gsap.min.js	0.0 ms	29.0 KiB
js.hubspot.com/web-interactives-embed.js	600.0 s	28.1 KiB
/static/v1.1.1/hubspot-webflow.iife.js	0.0 ms	25.1 KiB
js.hscollectedforms.net/collectedforms.js	300.0 s	26.1 KiB
js.hs-banner.com/v2/6381084/banner.js	300.0 s	24.1 KiB
6381084.hs-sites.com/hubfs/BCG%20%282%29.png	1209600.0 s	198.7 KiB
cdn.prod.website-files.com/gsap/3.14.2/ScrollTrigger.min.js	0.0 ms	18.2 KiB
b-code.liadm.com/lc2.js	86400.0 s	44.9 KiB
ssl.pstatic.net/melona/libs/gfp-nac-module/synchronizer.js	1739.0 s	18.2 KiB
tag.demandbase.com/5c2ad142f2ca5bc6.min.js	3600.0 s	18.3 KiB
wcs.naver.net/wcslog.js	0.0 ms	10.5 KiB
hubspotv2.use1-marketplace-1p-apps-prod-red.if.webflow.services/static/loader.js	0.0 ms	9.5 KiB
js.hubspot.com/web-interactives-container.js	600.0 s	10.1 KiB
/logos/09407b2b-894d-4fb9-8d7f-75071261202c/66625bcf-fecc...	86400.0 s	20.6 KiB
snap.licdn.com/li.lms-analytics/insight.min.js	86400.0 s	18.7 KiB
/hubfs/48752163/raw_assets/embed-default-modules/master/2...	1209600.0 s	62.2 KiB
6381084.hs-sites.com/_hcms/googlefonts/Montserrat/700.woff2	1209600.0 s	60.1 KiB
6381084.hs-sites.com/_hcms/googlefonts/Montserrat/600.woff2	1209600.0 s	59.6 KiB
6381084.hs-sites.com/_hcms/googlefonts/Montserrat/regular.woff2	1209600.0 s	58.6 KiB
cdn.cookielaw.org/scripttemplates/otSDKStub.js	86400.0 s	9.1 KiB
js.hsadspixel.net/pixels.js	600.0 s	4.0 KiB
static.hsappstatic.net/cms-js-static/ex/js/island-runtime/v1/island-runtime.mjs	60.0 s	2.5 KiB
/attribution_tracking/conversions/5483.js?p=https://www.m...	0.0 ms	2.2 KiB
js.hsforms.net/forms/embed/developer/6381084.js	300.0 s	2.2 KiB
js.hs-scripts.com/6381084.js	90.0 s	1.1 KiB
cdn.cookielaw.org/logos/static/powered_by_logo.svg	86400.0 s	2.5 KiB
ddwl4m2hdecbv.cloudfront.net/b/7N850HQ8W9N1/7N850HQ8W9N1.js.gz	1296000.0 s	10.2 KiB
partners.tremorhub.com/sync?UIDM=51e827de-a37b-4965-a6dd-d23d2f528edb	0.0 ms	393 B
/collect?v=2&fmt=js&pid=1102092&time=1776363267166&li_ads...	0.0 ms	271 B
cdn.cookielaw.org/logos/static/ot_close.svg	86400.0 s	613 B
/static/disable-hubspot-chatbot.js	0.0 ms	210 B
/hubfs/7052064/hub_generated/module_assets/1/-53649664999...	1209600.0 s	672 B
/tr/?id=397722709042332&ev=PageView&dl=https%3A%2F%2Fwww....	0.0 ms	19 B

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Est Savings
fonts.gstatic.com/s/montserrat/v31/JTUSjIg1_i6t8kCHKm459WlhyyTh89Y.woff2	10 ms
fonts.gstatic.com/s/montserrat/v31/JTUQjIg1_i6t8kCHKm459WxRyS7m0dR9pA.woff2	5.0 ms

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
div.w-dyn-items > div.w-dyn-item > div.card-link-block-new-v2 > img.card-image-v2 `div.w-dyn-items > div.w-dyn-item > div.card-link-block-new-v2 > img.card-image-v2`	/62380f0b5031d40f63f8b4c7/69b321efef618738d4e496b3_OG ima...	80.0 KiB	75.2 KiB
The Singular 2026 ROI Index showcases Moloco as a top partner outside walled ga… `div.w-dyn-items > div.w-dyn-item > div.card-link-block-new-v2 > img.card-image-v2`	/62380f0b5031d40f63f8b4c7/69cd4b753451030f0fd3acea_Blog T...	71.5 KiB	59.9 KiB
div.w-dyn-items > div.w-dyn-item > div.card-link-block-new-v2 > img.card-image-v2 `div.w-dyn-items > div.w-dyn-item > div.card-link-block-new-v2 > img.card-image-v2`	/62380f0b5031d40f63f8b4c7/69c57a6d95e6af4c5a22a708_Hitapp...	52.8 KiB	42.3 KiB
Profile `div.slider-clients-v2 > div.w-layout-hflex > div.wayfair-logo > img.client-testimonial-logos-old`	/6237fca0466ffd9274a1dbdd/6818e6bcd3f05cc8316b3445_Wayfai...	36.1 KiB	35.5 KiB
How our advance AI transforms what advertising can do for your business `div#w-node-b055c9a1-17c4-7ab8-e4bc-d56597dfe0a5-bfeb32a4 > div.w-layout-cell > a.w-inline-block > img`	/6237fca0466ffd9274a1dbdd/681868293fe08ddfa9252144_AI Mol...	36.4 KiB	23.5 KiB
Moloco products include MolocoAds, Commerce Media and Streaming Monetization `div#w-node-c17c2f86-d6de-98c6-a438-623522e5f056-bfeb32a4 > div#w-node-_998ee1fb-1ad2-1044-449a-c2c5e61d47eb-bfeb32a4 > div.w-layout-cell > img`	/6237fca0466ffd9274a1dbdd/682f56bab7e8f2fa8bc979e2_moloco...	19.8 KiB	13.7 KiB
UI screen for creating a campaign with four steps a preview of Moloco Ads softw… `div#w-node-_2d224188-f55c-c38b-3036-36a6f1a2ce26-bfeb32a4 > div.w-layout-cell > div.sticky-dynamic-img > img.img-initial`	/6237fca0466ffd9274a1dbdd/68652973c90380ff19cdffdb_Automa...	13.7 KiB	10.8 KiB
Profile `div.slider-clients-v2 > div.w-layout-hflex > div.burger-king-testimonial > img.image-119`	/6237fca0466ffd9274a1dbdd/681879691072305d8da083ff_burger...	13.2 KiB	8.2 KiB
Pinterest logo `div.logo-marquee-section-copy > div.logos-move-wrapper-2 > div.w-layout-grid > img#w-node-bbcc4747-2249-9883-efa1-d17031a4e3c2-bfeb32a4`	/6237fca0466ffd9274a1dbdd/6842a9be4f773b81773b2c7b_Pinter...	7.4 KiB	6.6 KiB
Freenow logo `div.logo-marquee-section-copy > div.logos-move-wrapper-2 > div.w-layout-grid > img#w-node-bbcc4747-2249-9883-efa1-d17031a4e3c9-bfeb32a4`	/6237fca0466ffd9274a1dbdd/6842a9beb8856a08124dd2cf_Freeno...	6.3 KiB	5.6 KiB
Indeed logo `div.logo-marquee-section-copy > div.logos-move-wrapper-2 > div.w-layout-grid > img#w-node-bbcc4747-2249-9883-efa1-d17031a4e3c8-bfeb32a4`	/6237fca0466ffd9274a1dbdd/6842a9beb831e23f9cba7c1b_Indeed...	5.9 KiB	5.3 KiB
Mistplay logo `div.logo-marquee-section-copy > div.logos-move-wrapper-2 > div.w-layout-grid > img#w-node-bbcc4747-2249-9883-efa1-d17031a4e3c5-bfeb32a4`	/6237fca0466ffd9274a1dbdd/6842a9be1ec2311e5bad09e5_Mistpl...	5.5 KiB	4.9 KiB
Scopely logo `div.logo-marquee-section-copy > div.logos-move-wrapper-2 > div.w-layout-grid > img#w-node-bbcc4747-2249-9883-efa1-d17031a4e3c3-bfeb32a4`	/6237fca0466ffd9274a1dbdd/6842a9be37cd768580096db2_Scopel...	5.4 KiB	4.8 KiB
Bumble logo `div.logo-marquee-section-copy > div.logos-move-wrapper-2 > div.w-layout-grid > img#w-node-bbcc4747-2249-9883-efa1-d17031a4e3c4-bfeb32a4`	/6237fca0466ffd9274a1dbdd/6842a9be934fa2c560a37487_Bumble...	5.0 KiB	4.5 KiB
Robinhood logo `div.logo-marquee-section-copy > div.logos-move-wrapper-2 > div.w-layout-grid > img#w-node-bbcc4747-2249-9883-efa1-d17031a4e3c7-bfeb32a4`	/6237fca0466ffd9274a1dbdd/6842a9be1ee24efc39da0d3a_Robinh...	4.7 KiB	4.2 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 243 ms

URL	Time Spent
moloco.com/	243 ms
www.moloco.com/	0.0 ms

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 200 ms 135.6 KiB

URL	Transfer Size	Est Savings
/6237fca0466ffd9274a1dbdd/css/moloco-dev.shared.728d2feb5...	123.4 KiB	118.4 KiB
#onetrust-banner-sdk{-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%} …	19.9 KiB	17.2 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

Source: Google web.dev / Lighthouse

Estimated savings: 100 ms 704.3 KiB

URL	Transfer Size	Est Savings
www.googletagmanager.com/gtag/js?id=AW-343064291&cx=c&gtm=4e64f0	141.8 KiB	103.9 KiB
www.googletagmanager.com/gtag/js?id=G-BR4HTVFBEE&cx=c&gtm=4e64f0	177.5 KiB	65.2 KiB
www.googletagmanager.com/gtm.js?id=GTM-WM7MN68	161.9 KiB	61.8 KiB
www.googletagmanager.com/gtag/js?id=AW-382426222&cx=c&gtm=4e64f0	143.6 KiB	55.7 KiB
www.googletagmanager.com/gtag/js?id=AW-10836114041&cx=c&gtm=4e64f0	143.5 KiB	55.6 KiB
www.googletagmanager.com/gtag/js?id=AW-10979576522&cx=c&gtm=4e64f0	143.5 KiB	54.7 KiB
/6237fca0466ffd9274a1dbdd/js/moloco-dev.schunk.f2efb3c544...	89.0 KiB	54.5 KiB
cdn.cookielaw.org/scripttemplates/202402.1.0/otBannerSdk.js	104.6 KiB	53.0 KiB
www.googletagmanager.com/gtag/js?id=AW-343064291	141.8 KiB	49.9 KiB
/6237fca0466ffd9274a1dbdd/js/moloco-dev.schunk.37aa9da3e7...	81.4 KiB	39.8 KiB
connect.facebook.net/en_US/fbevents.js	96.3 KiB	33.1 KiB
/hubfs/48752163/raw_assets/embed-default-modules/master/2...	61.4 KiB	29.5 KiB
www.datadoghq-browser-agent.com/datadog-rum-v4.js	47.9 KiB	26.0 KiB
/static/v1.1.1/hubspot-webflow.iife.js	24.9 KiB	21.6 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
/6237fca0466ffd9274a1dbdd/js/moloco-dev.schunk.37aa9da3e7...	2.7 s	943 ms	12 ms
Unattributable	573 ms	38 ms	0.0 ms
www.datadoghq-browser-agent.com/datadog-rum-v4.js	545 ms	531 ms	4.5 ms
www.moloco.com/	361 ms	12 ms	1.3 ms
js.hs-analytics.net/analytics/1776363000000/6381084.js	230 ms	136 ms	5.7 ms
www.googletagmanager.com/gtag/js?id=AW-343064291	225 ms	211 ms	12 ms
www.googletagmanager.com/gtm.js?id=GTM-WM7MN68	171 ms	139 ms	17 ms
/6237fca0466ffd9274a1dbdd/js/moloco-dev.34d8ebc6.d11c2386...	141 ms	139 ms	0.4 ms
cdn.cookielaw.org/scripttemplates/202402.1.0/otBannerSdk.js	126 ms	63 ms	15 ms
cdn.prod.website-files.com/gsap/3.14.2/ScrollTrigger.min.js	116 ms	102 ms	1.4 ms
/js/jquery-3.5.1.min.dc5e7f18c8.js?site=6237fca0466ffd927...	103 ms	82 ms	2.8 ms
www.googletagmanager.com/gtag/js?id=G-BR4HTVFBEE&cx=c&gtm=4e64f0	93 ms	63 ms	16 ms
static.hsappstatic.net/cms-js-static/ex/js/react/v18/react-combined.mjs	63 ms	61 ms	0.2 ms
connect.facebook.net/en_US/fbevents.js	55 ms	42 ms	13 ms
www.googletagmanager.com/gtag/js?id=AW-10979576522&cx=c&gtm=4e64f0	53 ms	40 ms	12 ms
www.googletagmanager.com/gtag/js?id=AW-382426222&cx=c&gtm=4e64f0	51 ms	38 ms	12 ms
www.googletagmanager.com/gtag/js?id=AW-10836114041&cx=c&gtm=4e64f0	50 ms	38 ms	12 ms
/signals/config/397722709042332?v=2.9.298&r=stable&domain...	50 ms	44 ms	5.5 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	2.9 s
Other	2.1 s
Style & Layout	447 ms
Rendering	250 ms
Script Parsing & Compilation	242 ms
Garbage Collection	100 ms
Parse HTML & CSS	33 ms

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
/6237fca0466ffd9274a1dbdd/63ee94027b0e191750bbd6a6_Montse...	385.5 KiB
6381084.hs-sites.com/hubfs/BCG%20%282%29.png	198.7 KiB
www.googletagmanager.com/gtag/js?id=G-BR4HTVFBEE&cx=c&gtm=4e64f0	177.6 KiB
www.googletagmanager.com/gtm.js?id=GTM-WM7MN68	162.2 KiB
www.googletagmanager.com/gtag/js?id=AW-382426222&cx=c&gtm=4e64f0	143.6 KiB
www.googletagmanager.com/gtag/js?id=AW-10979576522&cx=c&gtm=4e64f0	143.6 KiB
www.googletagmanager.com/gtag/js?id=AW-10836114041&cx=c&gtm=4e64f0	143.6 KiB
www.googletagmanager.com/gtag/js?id=AW-343064291&cx=c&gtm=4e64f0	141.8 KiB
www.googletagmanager.com/gtag/js?id=AW-343064291	141.8 KiB
/6237fca0466ffd9274a1dbdd/69a725b7b0580a80c87933b0_Montse...	135.7 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
UI screen for creating a campaign with four steps a preview of Moloco Ads softw… `div#w-node-_2d224188-f55c-c38b-3036-36a6f1a2ce26-bfeb32a4 > div.w-layout-cell > div.sticky-dynamic-img > img.img-initial`	/6237fca0466ffd9274a1dbdd/68652973c90380ff19cdffdb_Automa...
Moloco products include MolocoAds, Commerce Media and Streaming Monetization `div#w-node-c17c2f86-d6de-98c6-a438-623522e5f056-bfeb32a4 > div#w-node-_998ee1fb-1ad2-1044-449a-c2c5e61d47eb-bfeb32a4 > div.w-layout-cell > img`	/6237fca0466ffd9274a1dbdd/682f56bab7e8f2fa8bc979e2_moloco...
How our advance AI transforms what advertising can do for your business `div#w-node-b055c9a1-17c4-7ab8-e4bc-d56597dfe0a5-bfeb32a4 > div.w-layout-cell > a.w-inline-block > img`	/6237fca0466ffd9274a1dbdd/681868293fe08ddfa9252144_AI Mol...
Profile `div.slider-clients-v2 > div.w-layout-hflex > div.burger-king-testimonial > img.image-119`	/6237fca0466ffd9274a1dbdd/681879691072305d8da083ff_burger...
Profile `div.slider-clients-v2 > div.w-layout-hflex > div.king-testimonial > img.client-testimonial-logos-old`	/6237fca0466ffd9274a1dbdd/68186ad79682528a1d618d6e_King.avif
Profile `div.slider-clients-v2 > div.w-layout-hflex > div.wayfair-logo > img.client-testimonial-logos-old`	/6237fca0466ffd9274a1dbdd/6818e6bcd3f05cc8316b3445_Wayfai...
Click here to change the language `div.nav-bar-icon-block > div.desktop-languages-icon > div#w-dropdown-toggle-3 > img.nav-link-icon`	/6237fca0466ffd9274a1dbdd/6543b26262a2d236b857f596_Langua...
Click here to search `div.other-elements > div.nav-bar-icon-block > a.nav-item-with-icon > img.nav-link-icon`	/6237fca0466ffd9274a1dbdd/6543b1af4dcc797a66ca9092_Search...
Dark blue arrow to learn more about the subject `div.w-layout-cell > div.hero-contet-text-opt > a.button-secondary-white-new > img.button-icon`	/6237fca0466ffd9274a1dbdd/6543b2b845a2672524fa4e23_Right-...
White arrow to learn more about the subject `div.w-layout-cell > div.full-width > a.button-secondary-darkblue-new > img.button-icon`	/6237fca0466ffd9274a1dbdd/6544c48db72afc64022178de_Arrow-...
White arrow to learn more about the subject `div.column-3x1 > div#w-node-_187b8e9f-7b29-7e98-0b3e-c05bd475efd7-c1b7dc8f > a.button-primary > img.button-icon-2`	/6237fca0466ffd9274a1dbdd/6544c48db72afc64022178de_Arrow-...

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits

●Optimize DOM size

●LCP breakdown

●Modern HTTP

●Optimize viewport for mobile

●Minify CSS

●Minify JavaScript

●User Timing marks and measures 30 user timings

●Avoid long main-thread tasks 9 long tasks found

●Page didn't prevent back/forward cache restoration

●Network Requests

●Network Round Trip Times 190 ms

●Server Backend Latencies 130 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 60 ms

●Avoid large layout shifts 12 layout shifts found

○INP breakdown

○Avoid non-composited animations

Accessibility

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
CONTACT US `div#Nav-bar-mobile > div.nav-container > div.other-elements > a#contact-desk-nav`
SUBSCRIBE `div.hsfc-Step__Content > div#83877cf7-a761-4dda-b7c2-dda334a8e82c-22 > div#83877cf7-a761-4dda-b7c2-dda334a8e82c-22-b > button#83877cf7-a761-4dda-b7c2-dda334a8e82c-15`

These are opportunities to improve the legibility of your content.

Names and labels

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.column-3x1 > div#w-node-f319d024-2a00-aee4-e61a-8d32c1b7dcd5-c1b7dc8f > div.social-media-new > a.link-block-social-media `div.column-3x1 > div#w-node-f319d024-2a00-aee4-e61a-8d32c1b7dcd5-c1b7dc8f > div.social-media-new > a.link-block-social-media`
div.column-3x1 > div#w-node-f319d024-2a00-aee4-e61a-8d32c1b7dcd5-c1b7dc8f > div.social-media-new > a.link-block-social-media `div.column-3x1 > div#w-node-f319d024-2a00-aee4-e61a-8d32c1b7dcd5-c1b7dc8f > div.social-media-new > a.link-block-social-media`

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Best practices

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
click here to open the menu `div.nav-bar-block > div#version-A > div#w-dropdown-toggle-0 > a.nav-icon`
click here to open the menu `div.nav-bar-block > div.navbar-dropdown > div#w-dropdown-toggle-1 > a.nav-icon`
click here to open the menu `div.nav-bar-block > div.navbar-dropdown > div#w-dropdown-toggle-2 > a.nav-icon`

These items highlight common accessibility best practices.

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

●`[role]`s are contained by their required parent element

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●Form elements have associated labels

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●`button`, `link`, and `menuitem` elements have accessible names

●ARIA attributes are used as specified for the element's role

●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●`[lang]` attributes have a valid value

●Heading elements appear in a sequentially-descending order

●Document has a main landmark.

●Deprecated ARIA roles were not used

●Identical links have the same purpose.

●Elements with visible text labels have matching accessible names.

○`[accesskey]` values are unique

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

User Experience

Image display dimensions should match natural aspect ratio. Learn more about image aspect ratio.

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Aspect Ratio (Displayed)	Aspect Ratio (Actual)
div.w-layout-blockcontainer > div.mobile-overview-ads > div.mobile-product-image > img `div.w-layout-blockcontainer > div.mobile-overview-ads > div.mobile-product-image > img`	/6237fca0466ffd9274a1dbdd/68652973c90380ff19cdffdb_Automa...	608 x 1170 (0.52)	1133 x 1170 (0.97)
Moloco logo primary `div.navbar-mobile > div.content-nav-bar > a.w-inline-block > img.moloco-logo-mobile`	/6237fca0466ffd9274a1dbdd/6544ad7675a308ab53b4c354_Moloco...	134 x 15 (8.93)	297 x 123 (2.41)
Moloco white logo `div.div-block-129 > div.footer-width > a.is-centered > img`	/6237fca0466ffd9274a1dbdd/62a940031030ce524780f083_Moloco...	165 x 207 (0.80)	500 x 207 (2.42)
White arrow to learn more about the subject `div.column-3x1 > div#w-node-f4dcf613-9b09-fc68-804a-6105289cee5f-3d28a861 > a.button-primary > img.button-icon-2`	/6237fca0466ffd9274a1dbdd/6544c48db72afc64022178de_Arrow-...	16 x 23 (0.70)	23 x 23 (1.00)

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
AttributionReporting	snap.licdn.com/li.lms-analytics/insight.min.js

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source	Description
www.datadoghq-browser-agent.com/datadog-rum-v4.js	`[rb2b] Send failed: Failed to fetch`
www.moloco.com/	`Access to fetch at 'https://9xgnrndqve.execute-api.us-west-2.amazonaws.com/b2b' from origin 'https://www.moloco.com' has been blocked by CORS policy: Response to preflight request doesn't pass access control check: No 'Access-Control-Allow-Origin' header is present on the requested resource.`
9xgnrndqve.execute-api.us-west-2.amazonaws.com/b2b	`Failed to load resource: net::ERR_FAILED`

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Mitigate clickjacking with XFO or CSP

SEO

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
www.moloco.com/solutions/moloco-ads	LEARN MORE
www.moloco.com/solutions/moloco-commerce-media	learn more
www.moloco.com/solutions/moloco-streaming-monetization	learn more
www.moloco.com/solutions/moloco-ads	learn more
www.moloco.com/solutions/moloco-commerce-media	learn more
www.moloco.com/solutions/moloco-streaming-monetization	learn more

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Results for https://moloco.com

Site Health

How you compare

Top Priorities (5)

Fix Priority Matrix

Quick Wins

Strategic

Easy Improvements

Deprioritize

What fixing these means

Conversion Barriers

Speed (2)

Trust (1)

Content (1)

Navigation (3)

Return on Investment

Investment

Monthly returns

Regulatory risk avoided

Estimated Remediation Cost

Cost by category

Cost by effort level

What Inaction Is Costing You

Compliance Risk

Bandwidth Waste

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

Contrast

Names and labels

Best Practices

User Experience

General

SEO

Content Best Practices

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

Contrast

Names and labels

Best practices

Best Practices

User Experience

General

SEO

Content Best Practices

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