Audit overview
Compliance needs attention; the rest of the categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
4High impact, low effort — start here.
Strategic
1High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Your mail setup has problems.
dentalkochi.in fails 1 mail check: DMARC policy is none — monitoring only. This is the kind of misconfiguration that sends your mail to spam.
Top Priorities (5)
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
4 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
5 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
No <main> landmark found
Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.
No H1 heading found
No H1 means screen-reader users can't identify the page's primary topic, and Google's content-extraction degrades.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
₹3,125 investment → ₹868/month returns + INR 2,500,000,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
7 barrier(s) likely increasing bounce by ~32%.
- Page takes 19.0s to loadUsers abandon at ~3s — you're 16.5s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 632msClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 5 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- 11 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
₹2,50,00,00,000
- Trackers detected but no cookie policy foundDPDP Act: INR 10,000 – INR 2,50,00,00,000
- Trackers detected but no privacy policy foundDPDP Act: INR 10,000 – INR 2,50,00,00,000
Bounce-Rate Cost
₹805 /mo
+32.2pp bounce · ~3,221 lost visitors/mo
CPC: INR 0.25
Bandwidth Waste
₹63 /mo
9431.8 MB/mo × 6.667 INR/GB
- Optimize transfer: save ~943 KB per page loadSaves ₹63/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
4.03 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
18.96 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
632 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.066
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
6.17 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
20.24 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.27 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.32 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
18 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.347
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
1.69 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
3.44 s
Categories
8Performance
All checks pass
Security
HSTS header is missing
Accessibility
4 link(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of WordPress sites score 85+ on Compliance; you're at 63 — closing this gap is the highest-leverage improvement.
Technology stack
WordPress 7.1.4, on LiteSpeed/PHP, with Cloudflare CDN
Stack Architecture
Contact Form 7 
Google Analytics 
Google Tag Manager 
Hostinger 
Litespeed Cache 
Site Kit 1.190.0
WP Rocket 
WhatsApp Business Chat 
Yoast SEO 
WooCommerce 
WordPress 7.1.4
wpBakery 
Google Font API Google Search Console 
HTTP/3 
LazySizes 
MySQL 
Open Graph 
Pure CSS 
RSS 
Slider Revolution 6.7.37
Swiper 
PHP 8.1.34
LiteSpeed 
Cloudflare All Detected Technologies (25)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
LiteSpeed is a high-scalability web server.
PHP is a general-purpose scripting language used for web development.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
WPBakery is a drag and drop visual page builder plugin for WordPress.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
LazySizes is a JavaScript library used to delay the loading of images (iframes, scripts, etc) until they come into view.
MySQL is an open-source relational database management system.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Pure CSS is a set of small, responsive CSS modules that can be used in web projects.
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
Slider Revolution is a flexible and highly customisable slider.
Swiper is a JavaScript library that creates modern touch sliders with hardware-accelerated transitions.
Contact Form 7 is an WordPress plugin which can manage multiple contact forms. The form supports Ajax-powered submitting, CAPTCHA, Akismet spam filtering.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Hostinger is an employee-owned Web hosting provider and internet domain registrar.
LiteSpeed Cache is an all-in-one site acceleration plugin for WordPress.
Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.
WP Rocket is a caching and performance optimisation plugin to improve the loading speed of WordPress websites.
WhatsApp Business is a free to download app available on Android and iPhone using which businesses can connect with their customers.
Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.
Observations (4)
Runtime exposed via X-Powered-By header
The X-Powered-By header reveals 'PHP 8.1.34'. Remove this header in production to reduce information leakage.
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
No build tool detected
A framework (Google Font API) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
25 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 2h total → projected B (88)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · No <main> landmark found
- · No H1 heading found
- · HSTS header is missing
- · 4 link(s) with no accessible text
Sprint 2: Core Fixes
+1Medium effort, high structural impact
- · 5 control(s) without accessible label