Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Cookie 'bm_sz' is missing the Secure flag
A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.
Page weighs 37.9 MB (15.3 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
2 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
21 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$325 investment → $8,451/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
7 barrier(s) likely increasing bounce by ~31%.
- Page takes 40.6s to loadUsers abandon at ~3s — you're 38.1s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 18.3sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- Severe layout shift during page loadUsers mis-click when content jumps — converting intent into frustration→ Reserve space for images, ads, and embeds with explicit width/height
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- 1 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 2 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$8,447 /mo
+31.4pp bounce · ~3,140 lost visitors/mo
CPC: USD 2.69
Bandwidth Waste
$3.86 /mo
48261.4 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~4.8 MB per page loadSaves $3.86/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
8.04 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
40.59 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
18.30 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.316
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
19.39 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
80.64 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.25 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
3.29 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
1.66 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.194
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
6.94 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
18.17 s
Categories
8Performance
Page weighs 37.9 MB (15.3 MB transferred)
Security
Cookie 'bm_sz' is missing the Secure flag
Accessibility
1 control(s) without accessible label
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Technology stack
Adobe Experience Manager, on GraphQL, with Akamai CDN
Stack Architecture
Adobe Analytics 
Adobe Experience Platform Launch 
AppNexus 
Branch 
Decibel 
Facebook Pixel 2.9.303
Google Analytics 
Google Tag Manager 
Linkedin Insight Tag 
Medallia 
Pinterest Conversion Tag 
Twitter Ads Adobe Experience Manager 
Akamai Bot Manager 
Angular 18.2.14
Babel 
Backbone.js 1.0.0Facebook SDK Google Search Console HSTS 
HTTP/3 
Hammer.js 2.0.7
Handlebars 4.7.8
Lodash 4.17.23Microsoft Microsoft 365 
Modernizr 2.8.3
Moment.js 2.29.4
OneTrust 
Open Graph 
Priority Hints 
ServiceNow 
Webpack Zone.js 
core-js 3.20.3
jQuery 3.7.1
reCAPTCHA 
GraphQL 
Java 
TypeScript Akamai All Detected Technologies (41)
Akamai is global content delivery network (CDN) services provider for media and software delivery, and cloud security solutions.
GraphQL is a query language for APIs and a runtime for fulfilling those queries with your existing data.
Java is a class-based, object-oriented programming language that is designed to have as few implementation dependencies as possible.
TypeScript is an open-source language which builds on JavaScript by adding static type definitions.
Adobe Experience Manager (AEM) is a content management solution for building websites, mobile apps and forms.
Akamai Bot Manager detect bots using device fingerprinting bot signatures.
Angular is a TypeScript-based open-source web application framework led by the Angular Team at Google.
Babel is a free and open-source transcompiler for writing next generation JavaScript.
BackboneJS is a JavaScript library that allows to develop and structure the client side applications that run in a web browser.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
Hammer.js is a JavaScript library for adding touch gestures like swipe, pinch, and rotate to web applications.
Handlebars is a JavaScript library used to create reusable webpage templates.
Lodash is a JavaScript library which provides utility functions for common programming tasks using the functional programming paradigm.
Modernizr is a JavaScript library that detects the features available in a user's browser.
Moment.js is a free and open-source JavaScript library that removes the need to use the native JavaScript Date object directly.
OneTrust is a cloud-based data privacy management compliance platform.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
ServiceNow is a cloud computing platform to help companies manage digital workflows for enterprise operations.
Webpack is an open-source JavaScript module bundler.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.
Adobe Analytics is a web analytics, marketing and cross-channel analytics application.
Adobe Experience Cloud Launch is an extendable tag management solution for Adobe Experience Cloud, Adobe Experience Platform, and other applications.
AppNexus is a cloud-based software platform that enables and optimizes programmatic online advertising.
Branch is a mobile deep linking system to increase engagement and retention.
Decibel is a behavioral analysis solution that helps users gain actionable insights about their digital audience.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.
Medallia (formerly Kampyle) is a complete customer feedback platform that helps digital enterprises listen, understand, and act across all digital touch-points.
Pinterest Conversion Tag allows you to track actions people take on your website after viewing your Promoted Pin.
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Observations (3)
jQuery loaded alongside a modern framework
Both jQuery and Angular are loaded. Modern frameworks handle DOM manipulation natively. jQuery may be unnecessary and adds ~30KB to the page weight. Check the Performance tab for bundle analysis.
No build tool detected
A framework (Akamai Bot Manager) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
41 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 3h total → projected B (81)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · Page weighs 37.9 MB (15.3 MB transferred)
- · Cookie 'bm_sz' is missing the Secure flag
- · 21 button(s) with no accessible text
Sprint 2: Core Fixes
+2Medium effort, high structural impact
- · 1 control(s) without accessible label
- · 2 image(s) missing alt attribute