Audit overview
3 categories need attention: Security, and 2 others.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 8.5 MB (5.5 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
2 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
€616 investment → €3,114/month returns + EUR 120,500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
7 barrier(s) likely increasing bounce by ~29%.
- Page takes 17.4s to loadUsers abandon at ~3s — you're 14.9s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 1.3sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- 2 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
€120.500.000
- No privacy policy link detectedGDPR: EUR 10.000 – EUR 20.000.000
- 3 advertising/retargeting trackers detectedGDPR: EUR 10.000 – EUR 20.000.000
- Trackers detected but no cookie policy foundGDPR: EUR 5.000 – EUR 10.000.000
Bounce-Rate Cost
€3.113 /mo
+29.0pp bounce · ~2,898 lost visitors/mo
CPC: EUR 1.07
Bandwidth Waste
€1,27 /mo
17207.8 MB/mo × 0.074 EUR/GB
- Optimize transfer: save ~1.7 MB per page loadSaves €1,27/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
5.65 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
17.41 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
1.33 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
7.47 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
17.89 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.04 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.70 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
118 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.001
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.51 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
3.74 s
Categories
8Performance
Page weighs 8.5 MB (5.5 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
2 control(s) without accessible label
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 86+ on Sustainability; you're at 60 — closing this gap is the highest-leverage improvement.
Technology stack
Amazon ELB, hosted on Amazon Web Services
Stack Architecture
Adjust 
Batch 
Chartbeat 
Commanders Act TagCommander 
Datadog 
Google AdSense 
Google Tag Manager 
Piano Analytics 
Smart Ad Server 
Utiq 
Cart Functionality Piano 
Amazon ELB Amazon Route 53 
Bootstrap 
Didomi Facebook Google Search Console 
Open Graph 
Priority Hints 
Swiper 
core-js 3.47.0
Amazon Web Services All Detected Technologies (23)
Amazon Web Services (AWS) is a comprehensive cloud services platform offering compute power, database storage, content delivery and other functionality.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
AWS ELB is a network load balancer service provided by Amazon Web Services for distributing traffic across multiple targets, such as Amazon EC2 instances, containers, IP addresses, and Lambda functions.
Bootstrap is a free and open-source CSS framework directed at responsive, mobile-first front-end web development. It contains CSS and JavaScript-based design templates for typography, forms, buttons, navigation, and other interface components.
Didomi is a consent management platform helping brands and businesses collect, store and leverage their customer consents.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
Swiper is a JavaScript library that creates modern touch sliders with hardware-accelerated transitions.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
Adjust is the mobile marketing analytics platform.
Batch is a web-push notifications technology provider.
Chartbeat is a web analytics service that provides real-time data and insights into website performance, audience engagement, and content effectiveness for publishers and media organizations.
Commanders Act TagCommander is a European company providing a tag management product designed to handle website tags.
Datadog is a SaaS-based monitoring and analytics platform for large-scale applications and infrastructure.
Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Piano Analytics is a data integration platform that consolidates marketing analytics, product analytics, content analytics, transaction data, and first-party data to offer a centralised source for reporting and segmentation.
Smart Ad Server is an adserving and RTB platform.
Utiq empowers brands and publishers to address audiences through Telco-powered first-party identifier.
Piano is a enterprise SaaS company which specialising in advanced media business processes and ecommerce optimisation.
Observations (1)
Complex technology stack detected
23 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected B (83)
Sprint 1: Quick Wins
+5Highest ROI — low effort, high impact
- · Page weighs 8.5 MB (5.5 MB transferred)
- · HSTS header is missing
Sprint 2: Core Fixes
+5Medium effort, high structural impact
- · 2 control(s) without accessible label
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found