Audit overview
Sustainability needs attention; the rest of the categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
'unsafe-eval' found in script source
Unsafe value (unsafe-inline, unsafe-eval) in script-src defeats CSP's main protection — XSS injections can execute again.
'unsafe-inline' found in script source
Unsafe value (unsafe-inline, unsafe-eval) in script-src defeats CSP's main protection — XSS injections can execute again.
Cookie 'nyt-gdpr' is missing the Secure flag
A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.
Page weighs 21.3 MB (8.0 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
19 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
€1,084 investment → €1,587/month returns + EUR 120,500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
4 barrier(s) likely increasing bounce by ~7%.
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- 19 link(s) with generic text ("click here", "read more")Screen-reader users navigating by link list see no context — and search engines can't infer relevance→ Rewrite with descriptive phrases that identify the destination
- 1 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
€120.500.000
- No privacy policy link detectedGDPR: EUR 10.000 – EUR 20.000.000
- 5 advertising/retargeting trackers detectedGDPR: EUR 10.000 – EUR 20.000.000
- Trackers detected but no cookie policy foundGDPR: EUR 5.000 – EUR 10.000.000
Bounce-Rate Cost
€1.585 /mo
+7.2pp bounce · ~720 lost visitors/mo
CPC: EUR 2.20
Bandwidth Waste
€1,86 /mo
25132.7 MB/mo × 0.074 EUR/GB
- Optimize transfer: save ~2.5 MB per page loadSaves €1,86/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
7.58 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
0 ms
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
0 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.022
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
20.40 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
0 ms
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.46 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
3.56 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
2.86 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.112
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
5.60 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
11.12 s
Categories
8Performance
Page weighs 21.3 MB (8.0 MB transferred)
Security
'unsafe-eval' found in script source
Accessibility
19 link(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of WordPress sites score 90+ on Sustainability; you're at 69 — closing this gap is the highest-leverage improvement.
Top 10% of Amazon Route 53 sites score 82+ on Sustainability; you're at 69 — closing this gap is the highest-leverage improvement.
Technology stack
WordPress, with Envoy CDN
Stack Architecture
Amazon Advertising 
Chartbeat 
Datadog 
DoubleClick Floodlight 
Google Pay 
Google Publisher Tag Google Sign-in 
Google Tag Manager 
Media.net 
Prebid 9.45.0
Statsig 3.29.1
comScore 
WordPress 
DataDome Google Search Console Google Workspace HSTS 
Iterate NS1 
Open Graph 
Priority Hints 
RSS 
Svelte SvelteKit 
Vite 
Webpack 
core-js 3.19.1
reCAPTCHA 
Envoy 
Fastly All Detected Technologies (31)
Envoy is an open-source edge and service proxy, designed for cloud-native applications.
Fastly is a cloud computing services provider. Fastly's cloud platform provides a content delivery network, Internet security services, load balancing, and video & streaming services.
DataDome is a cybersecurity platform that specialises in bot protection and mitigation, offering advanced solutions to safeguard websites and mobile applications against malicious bot traffic, credential stuffing, scraping, and other automated threats.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Iterate is a customer insights manager (CIM) system, facilitating website and email surveys to harness customer insights across your entire business.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
Svelte is a free and open-source front end compiler created by Rich Harris and maintained by the Svelte core team members.
SvelteKit is the official Svelte framework for building web applications with a flexible filesystem-based routing.
Vite is a rapid development tool for modern web projects.
Webpack is an open-source JavaScript module bundler.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.
Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.
Chartbeat is a web analytics service that provides real-time data and insights into website performance, audience engagement, and content effectiveness for publishers and media organizations.
Datadog is a SaaS-based monitoring and analytics platform for large-scale applications and infrastructure.
Google Pay is a digital wallet platform and online payment system developed by Google to power in-app and tap-to-pay purchases on mobile devices, enabling users to make payments with Android phones, tablets or watches.
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
Google Sign-In is a secure authentication system that reduces the burden of login for users, by enabling them to sign in with their Google account.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Media.net is an advertising company focused on providing monetization products to digital publishers.
Prebid is an open-source header bidding wrapper. It forms the core of our Nucleus ad platform, helping maximize revenue and performance for publishers.
Statsig is a modern product experimentation platform that helps product teams continuously measure impact of every single feature they launch.
comScore is an American media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; and publishers.
Observations (3)
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
No build tool detected
A framework (Amazon Route 53) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
31 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 13h total → projected A (90)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · Page weighs 21.3 MB (8.0 MB transferred)
- · Cookie 'nyt-gdpr' is missing the Secure flag
- · 19 link(s) with no accessible text
Sprint 3: Strategic Improvements
+4Higher effort, long-term payoff
- · 'unsafe-eval' found in script source
- · 'unsafe-inline' found in script source