Audit overview
3 categories need attention: Security, and 2 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
2 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
No <main> landmark found
Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
₹10,375 investment → ₹1,014,361/month returns + INR 2,500,000,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
9 barrier(s) likely increasing bounce by ~33%.
- Page takes 7.6s to loadUsers abandon at ~3s — you're 5.1s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 2.1sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- Severe layout shift during page loadUsers mis-click when content jumps — converting intent into frustration→ Reserve space for images, ads, and embeds with explicit width/height
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
₹2,50,00,00,000
- No privacy policy link detectedDPDP Act: INR 10,000 – INR 2,50,00,00,000
- 3 advertising/retargeting trackers detectedDPDP Act: INR 10,000 – INR 2,50,00,00,000
- Trackers detected but no cookie policy foundDPDP Act: INR 10,000 – INR 2,50,00,00,000
Bounce-Rate Cost
₹9,50,835 /mo
+32.6pp bounce · ~3,260 lost visitors/mo
CPC: INR 291.67
Bandwidth Waste
₹39 /mo
5792.2 MB/mo × 6.667 INR/GB
- Optimize transfer: save ~579 KB per page loadSaves ₹39/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.99 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
7.56 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
2.09 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.597
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
16.91 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
17.43 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
520 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.11 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
149 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.036
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
5.57 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
3.86 s
Categories
8Performance
All checks pass
Security
Content-Security-Policy header is missing
Accessibility
2 link(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Apple sites score 85+ on Compliance; you're at 68 — closing this gap is the highest-leverage improvement.
Technology stack
AdRoll CMP System, hosted on Google Cloud, with Google Cloud CDN CDN
Stack Architecture
33Across 
AdRoll 2.0
Demandbase 10.1.23
Google Analytics 
Google Tag Manager 
HubSpot HubSpot Analytics 
Linkedin Insight Tag 
Microsoft Application Insights 
StackAdapt AdRoll CMP System Apple 
GSAP 3.12.5
Goober Google Domains Google Search Console Hotjar HubSpot Cookie Policy Banner Microsoft Microsoft 365 
Open Graph 
React 
ScrollMagic 2.0.8
Sentry 
Webpack 
jQuery 3.7.0
Google Cloud CDN 
Nginx 
Google Cloud 
Next.js 15.5.14All Detected Technologies (30)
Cloud CDN uses Google's global edge network to serve content closer to users.
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
Google Cloud is a suite of cloud computing services.
Next.js is a React framework for developing single page Javascript applications.
AdRoll CMP System is a consent management solution.
GSAP is an animation library that allows you to create animations with JavaScript.
Goober is a minified CSS-in-JS styling solution.
HubSpot Cookie Policy banner is a cookie compliance functionality from HubSpot.
Open Graph is a protocol that is used to integrate any web page into the social graph.
React is an open-source JavaScript library for building user interfaces or UI components.
ScrollMagic is a jQuery plugin which essentially lets you use the scrollbar like a playback scrub control.
Sentry is an open-source platform for workflow productivity, aggregating errors from across the stack in real time.
Webpack is an open-source JavaScript module bundler.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.
AdRoll is a digital marketing technology platform that specialises in retargeting.
Demandbase is a targeting and personalization platform for business-to-business companies.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.
Microsoft Application Insights is a feature of Azure Monitor that provides extensible application performance management (APM) and monitoring for live web apps.
StackAdapt is a platform that provides a content advertising strategy solution for planning, executing, and optimizing digital campaigns.
Observations (3)
jQuery loaded alongside a modern framework
Both jQuery and React are loaded. Modern frameworks handle DOM manipulation natively. jQuery may be unnecessary and adds ~30KB to the page weight. Check the Performance tab for bundle analysis.
No build tool detected
A framework (AdRoll CMP System) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
30 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected B (81)
Sprint 1: Quick Wins
+5Highest ROI — low effort, high impact
- · No <main> landmark found
- · HSTS header is missing
- · 2 link(s) with no accessible text
Sprint 2: Core Fixes
+4Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found