C — https://inmobi.com | BeaverCheck Audit

Site Health

Score: 72 / 100

Based on 8 categories, 0 sections

Decent speed, but optimizing further could improve engagement.

Several missing protections leave your users and data exposed.

Several issues make your site difficult for assistive technology users.

Well-optimized for search — your content is discoverable.

Solid infrastructure — fast server responses across the board.

Several regulatory requirements are not yet met.

Rich content metadata — your pages look great everywhere.

Reasonable footprint with room for optimization.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

Framework sites average 74

At average

Better than 17% of Framework sites

Apple sites average 73

At average

Better than 26% of Apple sites See full Apple benchmark →

Top Priorities (5)

Content-Security-Policy header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

HSTS header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

No Content-Security-Policy header found

Security gaps expose your site and users to attacks, eroding trust.

Security › Content Security Policy

2 link(s) with no accessible text

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Link & Button Quality

No <main> landmark found

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Landmark Structure

View fix priority matrix

Fix Priority Matrix

5 findings

Impact

Quick Wins

High impact, low effort — start here.

Strategic

High impact, requires investment.

Easy Improvements

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

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Markdown

[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Finmobi.com)](https://beavercheck.com/results/7d7cf243-211c-40b0-8b7a-42e368e12abf)

HTML

<a href="https://beavercheck.com/results/7d7cf243-211c-40b0-8b7a-42e368e12abf"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Finmobi.com" alt="BeaverCheck Score"></a>

Image URL

https://beavercheck.com/badge?url=https%3A%2F%2Finmobi.com

This badge auto-updates with your latest scan result.

What fixing these means

Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.

3 security gaps detected — browsers may warn visitors about your site.

2 accessibility issues exclude users who rely on assistive technology.

Conversion Barriers

3 critical 6 warning

9 barrier(s) likely increasing bounce by ~33%.

Speed (2)

Page takes 7.6s to load

+12% bounce

Users abandon at ~3s — you're 5.1s over the 2.5s threshold

Fix: Optimize render-blocking resources, preload the hero image, and compress images

Page feels frozen for 2.1s

+5% bounce

Clicks on the primary CTA are ignored while JavaScript runs

Fix: Break up long tasks; defer non-critical JavaScript to post-hydration

Trust (2)

No HSTS header

+1% bounce

Returning visitors are briefly exposed to downgrade attacks on first request

Fix: Set Strict-Transport-Security: max-age=31536000; includeSubDomains

No Content-Security-Policy header

+1% bounce

Higher XSS blast radius — one compromised script can exfiltrate the checkout form

Fix: Ship a reporting-only CSP first, then enforce once violations are clean

Usability (2)

Severe layout shift during page load

+6% bounce

Users mis-click when content jumps — converting intent into frustration

Fix: Reserve space for images, ads, and embeds with explicit width/height

Viewport disables user zoom

+2% bounce

Visitors with low vision can't read the page — and some jurisdictions treat this as a legal risk

Fix: Remove user-scalable=no; drop maximum-scale if it's below 2

Content (1)

Content is hard to read

+2% bounce

Graduate-level reading difficulty — limits the addressable audience for product or blog pages

Fix: Shorten sentences; replace jargon with plain language; target Flesch ease ≥60

Navigation (2)

No skip-to-content link

+1% bounce

Keyboard and screen-reader users must tab through the entire header on every page

Fix: Add a visible-on-focus <a href="#main">Skip to content</a> as the first focusable element

1 broken link(s) on the page

+2% bounce

Clicks land on 404s — trust drops and the session often ends

Fix: Fix or remove the broken destinations surfaced on the Content tab

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Return on Investment

₹6,750 investment → ₹63,526/month returns + INR 2,500,000,000 risk avoided

Payback period: < 1 month First-year ROI: +11194%

Investment

₹6,750

4h · 5 findings

Monthly returns

₹63,526 /mo

~₹762,314 / year

Conversions recovered ₹63,488
Bandwidth savings ₹39

Regulatory risk avoided

INR 2,500,000,000

if kept compliant

DPDP Act INR 2,500,000,000

Payback period

0 12mo 24mo

₹2,250 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

₹6,750

4.5 developer hours at ₹1500/hr

Based on India rates (₹1500/hr)

Quick wins

₹2,250 3 fixes in ~90 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Custom rate

₹ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

₹208,333,372 / month at risk

~₹2,500,000,463 / year if left unfixed

Compliance Risk

₹2,500,000,000

DPDP Act

No privacy policy link detected
DPDP Act: INR 10,000 – INR 2,500,000,000
3 advertising/retargeting trackers detected
DPDP Act: INR 10,000 – INR 2,500,000,000
Trackers detected but no cookie policy found
DPDP Act: INR 10,000 – INR 2,500,000,000

+2 more

Bandwidth Waste

₹39 /mo

5792.2 MB/mo × 6.667 INR/GB

Optimize transfer: save ~579 KB per page load
Saves ₹39/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Monthly visitors

Unique monthly visitors from your analytics

Conversion rate (%)

Purchases, signups, or key actions

Avg. order value

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue

Current bounce (est.)

After fixes (est.)

Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

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Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

Performance

Accessibility

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.99 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

7.56 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

2.09 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.597

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

16.91 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

17.43 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Layout shifts occur when elements move absent any user interaction. Investigate the causes of layout shifts, such as elements being added, removed, or their fonts changing as the page loads.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:node label:Element subItemsHeading:map[key:extra] valueType:node] map[granularity:0.001 key:score label:Layout shift score subItemsHeading:map[key:cause valueType:text] valueType:numeric]]

items: [map[node:map[type:text value:Total] score:0.5965119999999999] map[node:map[boundingRect:map[bottom:220 height:570 left:166 right:736 top:-351 width:571] lhId:page-11-DIV nodeLabel:section.herotile_heroTileWrapper__6Qr7I > div.herotile_animatedBg__UBQvb > div.herotile_animationBgWrapper__6AoXH > div path:1,HTML,1,BODY,4,DIV,0,DIV,3,DIV,0,SECTION,0,DIV,0,DIV,0,DIV selector:section.herotile_heroTileWrapper__6Qr7I > div.herotile_animatedBg__UBQvb > div.herotile_animationBgWrapper__6AoXH > div snippet:<div> type:node] score:0.568565] map[node:map[boundingRect:map[bottom:2404 height:96 left:0 right:412 top:2308 width:412] lhId:page-16-DIV nodeLabel:Our Consumer Brands path:1,HTML,1,BODY,4,DIV,0,DIV,3,DIV,3,SECTION,0,DIV,0,DIV selector:div > section.productscard_sliderSection__jXLYX > div.productscard_mobileSection__3KoKD > div.productscard_movingText__Vcpus snippet:<div class="productscard_movingText__Vcpus"> type:node] score:0.027947]]

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:1.249 source:map[column:63313 line:1 type:source-location url:https://www.inmobi.com/_next/static/chunks/pages/_app-f0ccbd741d2619e0.js urlProvider:network]]]

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:2.64 source:map[type:text value:[unattributed]]] map[reflowTime:0.67 source:map[column:22670 line:14 type:source-location url:https://web.inmobicdn.net/website/website/6.0.1/inmobi-main-images/js/TweenMax.min.js urlProvider:network]] map[reflowTime:0.177 source:map[column:22756 line:14 type:source-location url:https://web.inmobicdn.net/website/website/6.0.1/inmobi-main-images/js/TweenMax.min.js urlProvider:network]] map[reflowTime:0.39 source:map[column:17932 line:11 type:source-location url:https://web.inmobicdn.net/website/website/6.0.1/inmobi-main-images/minify/ScrollMagic.min.js urlProvider:network]] map[reflowTime:0.355 source:map[column:20254 line:11 type:source-location url:https://web.inmobicdn.net/website/website/6.0.1/inmobi-main-images/minify/ScrollMagic.min.js urlProvider:network]] map[reflowTime:0.504 source:map[column:20549 line:11 type:source-location url:https://web.inmobicdn.net/website/website/6.0.1/inmobi-main-images/minify/ScrollMagic.min.js urlProvider:network]] map[reflowTime:0.558 source:map[column:86058 line:37 type:source-location url:https://js.hs-analytics.net/analytics/1776359700000/2714195.js urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
InMobi Homepage `section.herotile_heroTileWrapper__6Qr7I > div.herotile_contentInnerWrapper__CXM2B > div.herotile_imgWrapper__74lw7 > img`	/website/website/6.0.1/uploads/misc/home-hero-slide-multi...	78.5 KiB	59.3 KiB
Advertiser Brand Logos `section#inmobiadvertising > div.singlecol_animationWrapper__Da3yN > div.singlecol_animationImg__DeLy2 > img.singlecol_animationImg9__p0Zrt`	web.inmobicdn.net/website/website/6.0.1/inmobi-main-images/Person6.png	41.9 KiB	40.3 KiB
Glance `div.productscard_panel__U_A76 > div.productscard_cardContainer__j_Pjb > div.productscard_imgWrapper__vOpTF > img.productscard_popUpImage___r_uU`	/website/website/6.0.1/ui/uploads/resources/glance-web-mo...	58.4 KiB	33.9 KiB
Advertiser Brand Logos `section#inmobiadvertising > div.singlecol_animationWrapper__Da3yN > div.singlecol_animationImg__DeLy2 > img.singlecol_animationImg3__Qcdre`	web.inmobicdn.net/website/website/6.0.1/inmobi-main-images/Person2.png	31.1 KiB	30.8 KiB
Advertiser Brand Logos `section#inmobiadvertising > div.singlecol_animationWrapper__Da3yN > div.singlecol_animationImg__DeLy2 > img.singlecol_animationImg2__82igx`	web.inmobicdn.net/website/website/6.0.1/inmobi-main-images/Person1.png	23.9 KiB	23.6 KiB
Animation Background `div > section#inmobiadvertising > div.singlecol_animationWrapper__Da3yN > img`	/website/website/6.0.1/inmobi-main-images/brand-animation...	41.5 KiB	21.2 KiB
Advertiser Brand Logos `section#inmobiadvertising > div.singlecol_animationWrapper__Da3yN > div.singlecol_animationImg__DeLy2 > img.singlecol_animationImg6__E7R54`	web.inmobicdn.net/website/website/6.0.1/inmobi-main-images/Person4.png	19.1 KiB	18.7 KiB
Advertiser Brand Logos `section#inmobiadvertising > div.singlecol_animationWrapper__Da3yN > div.singlecol_animationImg__DeLy2 > img.singlecol_animationImg5__pFkUc`	web.inmobicdn.net/website/website/6.0.1/inmobi-main-images/Person3.png	13.7 KiB	13.6 KiB
Advertiser Brand Logos `section#inmobiadvertising > div.singlecol_animationWrapper__Da3yN > div.singlecol_animationImg__DeLy2 > img.singlecol_animationImg8__rvwHc`	web.inmobicdn.net/website/website/6.0.1/inmobi-main-images/Person5.png	12.7 KiB	12.6 KiB
Glance `div.productscard_panel__U_A76 > div.productscard_cardContainer__j_Pjb > div.productscard_contentWrapper__uFpaf > img`	/website/website/6.0.1/ui/uploads/resources/Glance-AI-log...	10.2 KiB	7.4 KiB
Advertiser Brand Logos `section#inmobiadvertising > div.singlecol_animationWrapper__Da3yN > div.singlecol_animationImg__DeLy2 > img.singlecol_animationImg4__ZTSd9`	/website/website/6.0.1/ui/uploads/resources/home-unilever...	5.6 KiB	5.0 KiB

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-IMG

nodeLabel: InMobi Homepage

path: 1,HTML,1,BODY,4,DIV,0,DIV,3,DIV,0,SECTION,1,DIV,1,DIV,0,IMG

selector: section.herotile_heroTileWrapper__6Qr7I > div.herotile_contentInnerWrapper__CXM2B > div.herotile_imgWrapper__74lw7 > img

snippet: <img src="https://web.inmobicdn.net/website/website/6.0.1/uploads/misc/home-hero-sli…" alt="InMobi Homepage" width="190" height="386">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.

title: Preconnected origins

value: no origins were preconnected

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
js.hs-analytics.net/analytics/1776359700000/2714195.js	300.0 s	42.5 KiB
az416426.vo.msecnd.net/scripts/b/ai.2.min.js	1800.0 s	46.3 KiB
js.hubspot.com/web-interactives-embed.js	600.0 s	28.2 KiB
tag.demandbase.com/d66e60e578615c11.min.js	3600.0 s	23.0 KiB
js.hs-banner.com/2714195.js	300.0 s	18.7 KiB
www.google-analytics.com/analytics.js	7200.0 s	20.9 KiB
tags.srv.stackadapt.com/events.js	5.0 s	7.7 KiB
snap.licdn.com/li.lms-analytics/insight.min.js	86400.0 s	18.7 KiB
static.hotjar.com/c/hotjar-2411300.js?sv=7	60.0 s	6.4 KiB
js.zi-scripts.com/zi-tag.js	0.0 ms	5.7 KiB
x-stg.glance-cdn.com/public/content/amp/other/pixel_merge_min.js	0.0 ms	3.7 KiB
js.hsadspixel.net/pixels.js	600.0 s	4.0 KiB
js.hs-scripts.com/2714195.js	90.0 s	1.1 KiB
www.google-analytics.com/plugins/ua/linkid.js	3600.0 s	995 B
partners.tremorhub.com/sync?UIDM=dea98f67-c67a-4abe-8193-6b282141fde9	0.0 ms	392 B
/collect?v=2&fmt=js&pid=46273&time=1776359941143&li_adsId...	0.0 ms	272 B
/track/cmb/generic?ttd_pid=tapad&ttd_tpi=1&ttd_puid=57381...	0.0 ms	254 B
px.ads.linkedin.com/collect/?pid=4223500&fmt=gif&cookiesTest=true	0.0 ms	112 B

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 772 ms

URL	Time Spent
inmobi.com/	772 ms
www.inmobi.com/	0.0 ms

These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due to windowing. Learn how to improve CLS

Why this matters

Performance issues directly impact user engagement and conversion rates.

Element	Layout shift score
section.herotile_heroTileWrapper__6Qr7I > div.herotile_animatedBg__UBQvb > div.herotile_animationBgWrapper__6AoXH > div `section.herotile_heroTileWrapper__6Qr7I > div.herotile_animatedBg__UBQvb > div.herotile_animationBgWrapper__6AoXH > div`	0.569
Our Consumer Brands `div > section.productscard_sliderSection__jXLYX > div.productscard_mobileSection__3KoKD > div.productscard_movingText__Vcpus`	0.028

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 450 ms 57.4 KiB

URL	Transfer Size	Est Savings
www.inmobi.com/_next/static/css/6a732c5274a276e7.css	59.1 KiB	57.4 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Estimated savings: 450 ms 359.0 KiB

URL	Transfer Size	Est Savings
www.googletagmanager.com/gtag/js?id=G-9JNJRHH1VL&cx=c&gtm=4e64f0	177.7 KiB	70.9 KiB
www.googletagmanager.com/gtag/destination?id=AW-851587349&cx=c&gtm=4e64f0	145.8 KiB	70.8 KiB
www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG	180.4 KiB	69.1 KiB
www.googletagmanager.com/gtag/js?id=AW-652565680&cx=c&gtm=4e64f0	169.3 KiB	62.3 KiB
script.hotjar.com/modules.6a0f3932cb1341a35c18.js	56.1 KiB	35.7 KiB
web.inmobicdn.net/website/website/6.0.1/inmobi-main-images/js/TweenMax.min.js	38.8 KiB	28.3 KiB
/website/website/6.0.1/ui/v6/js/home-js/minify/jquery-3.7...	29.7 KiB	21.9 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
/website/website/6.0.1/inmobi-main-images/minify/home_231...	1.8 s	890 ms	0.5 ms
www.inmobi.com/	1.4 s	0.4 ms	0.0 ms
Unattributable	1.4 s	113 ms	0.0 ms
www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG	821 ms	699 ms	90 ms
js.hs-analytics.net/analytics/1776359700000/2714195.js	747 ms	482 ms	16 ms
www.inmobi.com/_next/static/chunks/pages/_app-f0ccbd741d2619e0.js	553 ms	341 ms	16 ms
www.googletagmanager.com/gtag/js?id=G-9JNJRHH1VL&cx=c&gtm=4e64f0	426 ms	313 ms	67 ms
www.googletagmanager.com/gtag/js?id=AW-652565680&cx=c&gtm=4e64f0	420 ms	350 ms	65 ms
script.hotjar.com/modules.6a0f3932cb1341a35c18.js	324 ms	266 ms	27 ms
www.googletagmanager.com/gtag/destination?id=AW-851587349&cx=c&gtm=4e64f0	300 ms	248 ms	50 ms
www.inmobi.com/_next/static/chunks/main-b9a141b76f70cb1b.js	266 ms	227 ms	17 ms
az416426.vo.msecnd.net/scripts/b/ai.2.min.js	234 ms	201 ms	27 ms
/consent/check/BFXZZVIWPZER3NIYOLIHZ3?pv=41068123516.7631...	168 ms	151 ms	0.4 ms
www.inmobi.com/_next/static/chunks/pages/index-2a78e73535c46cec.js	134 ms	120 ms	14 ms
snap.licdn.com/li.lms-analytics/insight.min.js	92 ms	61 ms	28 ms
web.inmobicdn.net/website/website/6.0.1/inmobi-main-images/js/TweenMax.min.js	89 ms	59 ms	23 ms
js.hubspot.com/web-interactives-embed.js	82 ms	68 ms	11 ms
tag.demandbase.com/d66e60e578615c11.min.js	78 ms	62 ms	9.7 ms
s.adroll.com/j/BFXZZVIWPZER3NIYOLIHZ3/roundtrip.js	69 ms	46 ms	16 ms
/website/website/6.0.1/ui/v6/js/home-js/minify/jquery-3.7...	60 ms	44 ms	13 ms
js.hs-banner.com/2714195.js	56 ms	42 ms	8.4 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	4.9 s
Other	2.0 s
Style & Layout	1.8 s
Script Parsing & Compilation	593 ms
Garbage Collection	217 ms
Rendering	197 ms
Parse HTML & CSS	52 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reason	Failure type
The page has an unload handler in the main frame.	Actionable
Pages with cache-control:no-store header cannot enter back/forward cache.	Actionable
Pages whose main resource has cache-control:no-store cannot enter back/forward cache.	Not actionable
Back/forward cache is disabled because some JavaScript network request received resource with Cache-Control: no-store header.	Not actionable

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
Logo `section#inmobiadvertising > div.singlecol_contentWrapper__Brtdo > a > img.singlecol_logoImg__SQV1t`	/website/website/6.0.1/ui/uploads/resources/inmobi-adv-re...
Glance `div.productscard_panel__U_A76 > div.productscard_cardContainer__j_Pjb > div.productscard_contentWrapper__uFpaf > img`	/website/website/6.0.1/ui/uploads/resources/Glance-AI-log...
1Weather `div.productscard_panel__U_A76 > div.productscard_cardContainer__j_Pjb > div.productscard_contentWrapper__uFpaf > img`	web.inmobicdn.net/website/website/6.0.1/ui/uploads/misc/1Weather_logo.svg

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Optimize DOM size

●Font display

●LCP breakdown

●Modern HTTP

●Render blocking requests

●Optimize viewport for mobile

●Minify CSS

●Minify JavaScript

●Avoids enormous network payloads Total size was 1,861 KiB

●User Timing marks and measures 16 user timings

●Avoid long main-thread tasks 20 long tasks found

●Network Requests

●Network Round Trip Times 30 ms

●Server Backend Latencies 1,070 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 20 ms

○INP breakdown

○Avoid non-composited animations

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
DECLINE `div.accept-cookie > div.accept-cookie-inner > div.button-continer > button.btn`
CUSTOMIZE `div.accept-cookie > div.accept-cookie-inner > div.button-continer > button.btn`
ACCEPT ALL `div.accept-cookie > div.accept-cookie-inner > div.button-continer > button.btn`

These are opportunities to improve the legibility of your content.

Navigation

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
About InMobi `div.lazyload-wrapper > section.singlecol_singleColWrapper__9JY3Z > div.singlecol_contentWrapper__Brtdo > h4.uCenter`

These are opportunities to improve keyboard navigation in your application.

Names and labels

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.productscard_slideContainer__tGF4r > div.productscard_panel__U_A76 > div.productscard_cardContainer__j_Pjb > a.productscard_ctaUrl___ys8y `div.productscard_slideContainer__tGF4r > div.productscard_panel__U_A76 > div.productscard_cardContainer__j_Pjb > a.productscard_ctaUrl___ys8y`
div.productscard_slideContainer__tGF4r > div.productscard_panel__U_A76 > div.productscard_cardContainer__j_Pjb > a.productscard_ctaUrl___ys8y `div.productscard_slideContainer__tGF4r > div.productscard_panel__U_A76 > div.productscard_cardContainer__j_Pjb > a.productscard_ctaUrl___ys8y`

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Best practices

Disabling zooming is problematic for users with low vision who rely on screen magnification to properly see the contents of a web page. Learn more about the viewport meta tag.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
head > meta `head > meta`

These items highlight common accessibility best practices.

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●ARIA attributes are used as specified for the element's role

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●Touch targets have sufficient size and spacing.

●Document has a main landmark.

●Deprecated ARIA roles were not used

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

○`[role]`s are contained by their required parent element

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Form elements have associated labels

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○No element has a `[tabindex]` value greater than 0

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Identical links have the same purpose.

○Elements with visible text labels have matching accessible names.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
Unload event listeners are deprecated and will be removed.	www.inmobi.com/_next/static/chunks/pages/_app-f0ccbd741d2619e0.js
AttributionReporting	snap.licdn.com/li.lms-analytics/insight.min.js

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source	Description
www.inmobi.com/_next/static/chunks/pages/_app-f0ccbd741d2619e0.js	`17:19:00:838 (ScrollMagic.Scene) -> ERROR: Element defined in option "triggerElement" was not found: #pinContainer`
www.inmobi.com/_next/static/chunks/pages/_app-f0ccbd741d2619e0.js	`17:19:00:839 (ScrollMagic.Scene) -> ERROR calling method 'setPin()': Invalid pin element supplied.`
/api/v3/ip.json?referrer=&page=https%3A%2F%2Fwww.inmobi.c...	`Failed to load resource: the server responded with a status of 401 ()`
	ReferenceError: d is not defined at b.saq.b.saq (<anonymous>:1:65) at <anonymous>:1:365 at https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:1034:429 at qR (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:1036:31) at Md.pR (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:1033:92) at Md.<anonymous> (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:398:187) at k.apply (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:324:466) at fb (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:287:719) at eb (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:287:470) at Md.<anonymous> (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:348:473) at k.apply (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:324:466) at fb (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:287:719) at k.gr (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:287:1286) at sf (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:359:960) at https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:840:315 at Oz (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:762:1) at Vz.evaluate (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:766:732) at e (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:784:218) at https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:292:125 at Array.<anonymous> (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:785:388) at Object.execute (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:785:128) at kB (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:785:760) at oB (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:789:386) at GC (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:815:327) at IC (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:816:207) at n (https://www.inmobi.com/_next/static/chunks/pages/_app-f0ccbd741d2619e0.js:1:63359)
www.inmobi.com/_next/static/chunks/pages/_app-f0ccbd741d2619e0.js	`TypeError: Cannot read properties of null (reading 'offsetWidth') at HTMLDocument.<anonymous> (https://web.inmobicdn.net/website/website/6.0.1/inmobi-main-images/minify/home_231225.min.js:1:1802) at e (https://web.inmobicdn.net/website/website/6.0.1/ui/v6/js/home-js/minify/jquery-3.7.0.min.js:2:26990) at t (https://web.inmobicdn.net/website/website/6.0.1/ui/v6/js/home-js/minify/jquery-3.7.0.min.js:2:27292) at n (https://www.inmobi.com/_next/static/chunks/pages/_app-f0ccbd741d2619e0.js:1:63359)`

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Mitigate clickjacking with XFO or CSP

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
advertising.inmobi.com/	Learn More

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

Performance

Accessibility

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

520 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

2.11 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

149 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.036

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

5.57 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

3.86 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
js.hs-analytics.net/analytics/1776359700000/2714195.js	300.0 s	42.5 KiB
az416426.vo.msecnd.net/scripts/b/ai.2.min.js	1800.0 s	46.3 KiB
js.hubspot.com/web-interactives-embed.js	600.0 s	28.2 KiB
tag.demandbase.com/d66e60e578615c11.min.js	3600.0 s	23.0 KiB
js.hs-banner.com/2714195.js	300.0 s	18.7 KiB
www.google-analytics.com/analytics.js	7200.0 s	20.9 KiB
tags.srv.stackadapt.com/events.js	5.0 s	7.7 KiB
snap.licdn.com/li.lms-analytics/insight.min.js	86400.0 s	18.7 KiB
static.hotjar.com/c/hotjar-2411300.js?sv=7	60.0 s	6.4 KiB
js.zi-scripts.com/zi-tag.js	0.0 ms	5.7 KiB
x-stg.glance-cdn.com/public/content/amp/other/pixel_merge_min.js	0.0 ms	3.7 KiB
js.hsadspixel.net/pixels.js	600.0 s	4.0 KiB
js.hs-scripts.com/2714195.js	90.0 s	1.1 KiB
www.google-analytics.com/plugins/ua/linkid.js	3600.0 s	995 B
partners.tremorhub.com/sync?UIDM=d6247749-7cd3-4c51-890a-40299c027990	0.0 ms	393 B
/collect?v=2&fmt=js&pid=46273&time=1776360003577&li_adsId...	0.0 ms	307 B
/track/cmb/generic?ttd_pid=tapad&ttd_tpi=1&ttd_puid=71ab5...	0.0 ms	254 B
px.ads.linkedin.com/collect/?pid=4223500&fmt=gif&cookiesTest=true	0.0 ms	112 B

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:0.507 source:map[column:63313 line:1 type:source-location url:https://www.inmobi.com/_next/static/chunks/pages/_app-f0ccbd741d2619e0.js urlProvider:network]]]

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:0.077 source:map[column:10031 line:0 type:source-location url:https://www.inmobi.com/_next/static/chunks/781-7cca724cb4b8b140.js urlProvider:network]] map[reflowTime:3.516 source:map[column:22670 line:14 type:source-location url:https://web.inmobicdn.net/website/website/6.0.1/inmobi-main-images/js/TweenMax.min.js urlProvider:network]] map[reflowTime:0.218 source:map[column:22756 line:14 type:source-location url:https://web.inmobicdn.net/website/website/6.0.1/inmobi-main-images/js/TweenMax.min.js urlProvider:network]] map[reflowTime:0.42 source:map[column:13363 line:9 type:source-location url:https://web.inmobicdn.net/website/website/6.0.1/inmobi-main-images/js/ScrollTrigger.min.js urlProvider:network]] map[reflowTime:0.308 source:map[column:16743 line:9 type:source-location url:https://web.inmobicdn.net/website/website/6.0.1/inmobi-main-images/js/ScrollTrigger.min.js urlProvider:network]] map[reflowTime:0.39 source:map[column:85514 line:1 type:source-location url:https://web.inmobicdn.net/website/website/6.0.1/ui/v6/js/home-js/minify/jquery-3.7.0.min.js urlProvider:network]] map[reflowTime:0.575 source:map[column:278 line:92 type:source-location url:https://www.google-analytics.com/analytics.js urlProvider:network]] map[reflowTime:0.278 source:map[type:text value:[unattributed]]] map[reflowTime:0.117 source:map[column:376 line:850 type:source-location url:https://www.googletagmanager.com/gtag/js?id=AW-652565680&cx=c&gtm=4e64f0 urlProvider:network]] map[reflowTime:0.406 source:map[column:86058 line:37 type:source-location url:https://js.hs-analytics.net/analytics/1776359700000/2714195.js urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
InMobi Homepage `section.herotile_heroTileWrapper__6Qr7I > div.herotile_contentInnerWrapper__CXM2B > div.herotile_imgWrapper__74lw7 > img`	web.inmobicdn.net/website/website/6.0.1/uploads/misc/home-hero-slide-multi.webp	78.4 KiB	62.6 KiB
Glance `div.productscard_wheelCard__JN08h > div.productscard_cardWrapper__1s9w5 > div.productscard_imgWrapper__vOpTF > img.productscard_popUpImage___r_uU`	/website/website/6.0.1/ui/uploads/resources/glance-web-de...	85.1 KiB	61.3 KiB
Animation Background `div > section#inmobiadvertising > div.singlecol_animationWrapper__Da3yN > img`	/website/website/6.0.1/inmobi-main-images/brand-animation...	82.5 KiB	51.7 KiB
Advertiser Brand Logos `section#inmobiadvertising > div.singlecol_animationWrapper__Da3yN > div.singlecol_animationImg__DeLy2 > img.singlecol_animationImg9__p0Zrt`	web.inmobicdn.net/website/website/6.0.1/inmobi-main-images/Person6.png	41.9 KiB	40.8 KiB
Advertiser Brand Logos `section#inmobiadvertising > div.singlecol_animationWrapper__Da3yN > div.singlecol_animationImg__DeLy2 > img.singlecol_animationImg3__Qcdre`	web.inmobicdn.net/website/website/6.0.1/inmobi-main-images/Person2.png	31.1 KiB	30.5 KiB
1Weather `div.productscard_wheelCard__JN08h > div.productscard_cardWrapper__1s9w5 > div.productscard_imgWrapper__vOpTF > img.productscard_popUpImage___r_uU`	/website/website/6.0.1/ui/uploads/resources/oneweather-we...	42.4 KiB	30.5 KiB
Advertiser Brand Logos `section#inmobiadvertising > div.singlecol_animationWrapper__Da3yN > div.singlecol_animationImg__DeLy2 > img.singlecol_animationImg2__82igx`	web.inmobicdn.net/website/website/6.0.1/inmobi-main-images/Person1.png	23.9 KiB	23.3 KiB
Advertiser Brand Logos `section#inmobiadvertising > div.singlecol_animationWrapper__Da3yN > div.singlecol_animationImg__DeLy2 > img.singlecol_animationImg6__E7R54`	web.inmobicdn.net/website/website/6.0.1/inmobi-main-images/Person4.png	19.1 KiB	18.7 KiB
Advertiser Brand Logos `section#inmobiadvertising > div.singlecol_animationWrapper__Da3yN > div.singlecol_animationImg__DeLy2 > img.singlecol_animationImg5__pFkUc`	web.inmobicdn.net/website/website/6.0.1/inmobi-main-images/Person3.png	13.7 KiB	13.5 KiB
Advertiser Brand Logos `section#inmobiadvertising > div.singlecol_animationWrapper__Da3yN > div.singlecol_animationImg__DeLy2 > img.singlecol_animationImg8__rvwHc`	web.inmobicdn.net/website/website/6.0.1/inmobi-main-images/Person5.png	12.7 KiB	12.4 KiB
Glance `div.productscard_wheelCard__JN08h > div.productscard_cardWrapper__1s9w5 > div.productscard_contentWrapper__uFpaf > img`	/website/website/6.0.1/ui/uploads/resources/Glance-AI-log...	10.2 KiB	9.3 KiB
Advertiser Brand Logos `section#inmobiadvertising > div.singlecol_animationWrapper__Da3yN > div.singlecol_animationImg__DeLy2 > img.singlecol_animationImg4__ZTSd9`	/website/website/6.0.1/ui/uploads/resources/home-unilever...	5.6 KiB	5.1 KiB
Advertiser Brand Logos `section#inmobiadvertising > div.singlecol_animationWrapper__Da3yN > div.singlecol_animationImg__DeLy2 > img.singlecol_animationImg7__H8JvD`	/website/website/6.0.1/ui/uploads/resources/home-starbuck...	5.3 KiB	4.8 KiB

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-IMG

nodeLabel: InMobi Homepage

path: 1,HTML,1,BODY,4,DIV,0,DIV,3,DIV,0,SECTION,1,DIV,1,DIV,0,IMG

selector: section.herotile_heroTileWrapper__6Qr7I > div.herotile_contentInnerWrapper__CXM2B > div.herotile_imgWrapper__74lw7 > img

snippet: <img src="https://web.inmobicdn.net/website/website/6.0.1/uploads/misc/home-hero-sli…" alt="InMobi Homepage" width="416" height="514">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

title: Preconnected origins

value: no origins were preconnected

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 220 ms

URL	Time Spent
inmobi.com/	220 ms
www.inmobi.com/	0.0 ms

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 40 ms 57.5 KiB

URL	Transfer Size	Est Savings
www.inmobi.com/_next/static/css/6a732c5274a276e7.css	59.1 KiB	57.5 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

Source: Google web.dev / Lighthouse

Estimated savings: 120 ms 359.8 KiB

URL	Transfer Size	Est Savings
www.googletagmanager.com/gtag/destination?id=AW-851587349&cx=c&gtm=4e64f0	145.8 KiB	70.8 KiB
www.googletagmanager.com/gtag/js?id=G-9JNJRHH1VL&cx=c&gtm=4e64f0	177.7 KiB	70.8 KiB
www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG	180.4 KiB	69.1 KiB
www.googletagmanager.com/gtag/js?id=AW-652565680&cx=c&gtm=4e64f0	169.3 KiB	62.0 KiB
script.hotjar.com/modules.6a0f3932cb1341a35c18.js	56.1 KiB	35.5 KiB
web.inmobicdn.net/website/website/6.0.1/inmobi-main-images/js/TweenMax.min.js	38.8 KiB	29.7 KiB
/website/website/6.0.1/ui/v6/js/home-js/minify/jquery-3.7...	29.7 KiB	21.9 KiB

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reason	Failure type
The page has an unload handler in the main frame.	Actionable
Pages with cache-control:no-store header cannot enter back/forward cache.	Actionable
Pages whose main resource has cache-control:no-store cannot enter back/forward cache.	Not actionable
Back/forward cache is disabled because some JavaScript network request received resource with Cache-Control: no-store header.	Not actionable

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
Logo `section#inmobiadvertising > div.singlecol_contentWrapper__Brtdo > a > img.singlecol_logoImg__SQV1t`	/website/website/6.0.1/ui/uploads/resources/inmobi-adv-re...
Glance `div.productscard_wheelCard__JN08h > div.productscard_cardWrapper__1s9w5 > div.productscard_contentWrapper__uFpaf > img`	/website/website/6.0.1/ui/uploads/resources/Glance-AI-log...
1Weather `div.productscard_wheelCard__JN08h > div.productscard_cardWrapper__1s9w5 > div.productscard_contentWrapper__uFpaf > img`	web.inmobicdn.net/website/website/6.0.1/ui/uploads/misc/1Weather_logo.svg

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits

●Optimize DOM size

●Font display

●LCP breakdown

●Modern HTTP

●Render blocking requests

●Optimize viewport for mobile

●Minify CSS

●Minify JavaScript

●Avoids enormous network payloads Total size was 2,009 KiB

●User Timing marks and measures 16 user timings

●JavaScript execution time 0.9 s

●Minimizes main-thread work 1.9 s

●Avoid long main-thread tasks 4 long tasks found

●Network Requests

●Network Round Trip Times 60 ms

●Server Backend Latencies 720 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 20 ms

●Avoid large layout shifts 1 layout shift found

○INP breakdown

○Avoid non-composited animations

Accessibility

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
DECLINE `div.accept-cookie > div.accept-cookie-inner > div.button-continer > button.btn`
CUSTOMIZE `div.accept-cookie > div.accept-cookie-inner > div.button-continer > button.btn`
ACCEPT ALL `div.accept-cookie > div.accept-cookie-inner > div.button-continer > button.btn`

These are opportunities to improve the legibility of your content.

Navigation

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
About InMobi `div.lazyload-wrapper > section.singlecol_singleColWrapper__9JY3Z > div.singlecol_contentWrapper__Brtdo > h4.uCenter`

These are opportunities to improve keyboard navigation in your application.

Names and labels

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.productscard_wheel__647qP > div.productscard_wheelCard__JN08h > div.productscard_cardWrapper__1s9w5 > a.productscard_ctaUrl___ys8y `div.productscard_wheel__647qP > div.productscard_wheelCard__JN08h > div.productscard_cardWrapper__1s9w5 > a.productscard_ctaUrl___ys8y`
div.productscard_wheel__647qP > div.productscard_wheelCard__JN08h > div.productscard_cardWrapper__1s9w5 > a.productscard_ctaUrl___ys8y `div.productscard_wheel__647qP > div.productscard_wheelCard__JN08h > div.productscard_cardWrapper__1s9w5 > a.productscard_ctaUrl___ys8y`

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Best practices

Disabling zooming is problematic for users with low vision who rely on screen magnification to properly see the contents of a web page. Learn more about the viewport meta tag.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
head > meta `head > meta`

These items highlight common accessibility best practices.

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●ARIA attributes are used as specified for the element's role

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●Touch targets have sufficient size and spacing.

●Document has a main landmark.

●Deprecated ARIA roles were not used

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

○`[role]`s are contained by their required parent element

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Form elements have associated labels

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○No element has a `[tabindex]` value greater than 0

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Identical links have the same purpose.

○Elements with visible text labels have matching accessible names.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
Unload event listeners are deprecated and will be removed.	www.inmobi.com/_next/static/chunks/pages/_app-f0ccbd741d2619e0.js
AttributionReporting	snap.licdn.com/li.lms-analytics/insight.min.js

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source	Description
/api/v3/ip.json?referrer=&page=https%3A%2F%2Fwww.inmobi.c...	`Failed to load resource: the server responded with a status of 401 ()`
	ReferenceError: d is not defined at b.saq.b.saq (<anonymous>:1:65) at <anonymous>:1:365 at https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:1034:429 at qR (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:1036:31) at Md.pR (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:1033:92) at Md.<anonymous> (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:398:187) at k.apply (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:324:466) at fb (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:287:719) at eb (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:287:470) at Md.<anonymous> (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:348:473) at k.apply (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:324:466) at fb (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:287:719) at k.gr (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:287:1286) at sf (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:359:960) at https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:840:315 at Oz (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:762:1) at Vz.evaluate (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:766:732) at e (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:784:218) at https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:292:125 at Array.<anonymous> (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:785:388) at Object.execute (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:785:128) at kB (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:785:760) at oB (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:789:386) at GC (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:815:327) at IC (https://www.googletagmanager.com/gtm.js?id=GTM-MJ2BNZG:816:207) at n (https://www.inmobi.com/_next/static/chunks/pages/_app-f0ccbd741d2619e0.js:1:63359)
www.inmobi.com/_next/static/chunks/pages/_app-f0ccbd741d2619e0.js	TypeError: Cannot read properties of null (reading 'offsetWidth') at o (https://web.inmobicdn.net/website/website/6.0.1/inmobi-main-images/minify/home.min.js:1:221) at HTMLDocument.<anonymous> (https://web.inmobicdn.net/website/website/6.0.1/inmobi-main-images/minify/home.min.js:1:374) at e (https://web.inmobicdn.net/website/website/6.0.1/ui/v6/js/home-js/minify/jquery-3.7.0.min.js:2:26990) at t (https://web.inmobicdn.net/website/website/6.0.1/ui/v6/js/home-js/minify/jquery-3.7.0.min.js:2:27292) at n (https://www.inmobi.com/_next/static/chunks/pages/_app-f0ccbd741d2619e0.js:1:63359)

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Mitigate clickjacking with XFO or CSP

SEO

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
advertising.inmobi.com/	Learn More

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Results for https://inmobi.com

Site Health

How you compare

Top Priorities (5)

Fix Priority Matrix

Quick Wins

Strategic

Easy Improvements

Deprioritize

What fixing these means

Conversion Barriers

Speed (2)

Trust (2)

Usability (2)

Content (1)

Navigation (2)

Return on Investment

Investment

Monthly returns

Regulatory risk avoided

Payback period

Estimated Remediation Cost

Cost by category

Cost by effort level

What Inaction Is Costing You

Compliance Risk

Bandwidth Waste

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

Contrast

Navigation

Names and labels

Best practices

Best Practices

General

SEO

Content Best Practices

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

Contrast

Navigation

Names and labels

Best practices

Best Practices

General

SEO

Content Best Practices

Keyboard Shortcuts