Audit overview
5 categories need attention: Performance, and 4 others.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 18.0 MB (8.7 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
18 image-in-link without alt text
Image-only links with no alt create empty links — screen-reader users hear 'link' with no destination context.
20 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
€680 investment → €12,823/month returns + EUR 120,500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
12 barrier(s) likely increasing bounce by ~40%.
- Page takes 16.9s to loadUsers abandon at ~3s — you're 14.4s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 10.2sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- Mixed content on HTTPS pageBrowsers block insecure subresources — broken images, missing scripts, warning badge→ Change http:// URLs inside the page to https:// (or protocol-relative)
- 3 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- 8 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
€120.500.000
- No privacy policy link detectedGDPR: EUR 10.000 – EUR 20.000.000
- 2 advertising/retargeting trackers detectedGDPR: EUR 10.000 – EUR 20.000.000
- Trackers detected but no cookie policy foundGDPR: EUR 5.000 – EUR 10.000.000
Bounce-Rate Cost
€12.821 /mo
+39.6pp bounce · ~3,956 lost visitors/mo
CPC: EUR 3.24
Bandwidth Waste
€2,04 /mo
27502.8 MB/mo × 0.074 EUR/GB
- Optimize transfer: save ~2.8 MB per page loadSaves €2,04/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
3.93 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
16.91 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
10.23 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.114
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
19.73 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
43.70 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.03 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.58 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
2.18 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.492
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
5.24 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
11.39 s
Categories
8Performance
Page weighs 18.0 MB (8.7 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
18 image-in-link without alt text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of WordPress sites score 86+ on Compliance; you're at 64 — closing this gap is the highest-leverage improvement.
Technology stack
WordPress, with Nginx CDN
Stack Architecture
Chartbeat 
DoubleClick Floodlight 
Facebook Login 
Google Analytics 
Google Publisher Tag 
Google Tag Manager 
MailerLite 
Quantcast Measure 
comScore 
WordPress 
Admiral Amazon Route 53 
Didomi 
Dropzone 4.0.1Facebook SDK 
Google Font API Google Search Console Google Workspace HSTS Hotjar 
Open Graph 
Select2 
Tailwind CSS 
jQuery 2.1.3
jQuery UI 1.11.4
Nginx All Detected Technologies (26)
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
Admiral is a Visitor Relationship Management (VRM) platform.
Didomi is a consent management platform helping brands and businesses collect, store and leverage their customer consents.
Dropzone is a JavaScript library that turns any HTML element into a dropzone.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Select2 is a jQuery based replacement for select boxes. It supports searching, remote data sets, and infinite scrolling of results.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
jQuery UI is a collection of GUI widgets, animated visual effects, and themes implemented with jQuery, Cascading Style Sheets, and HTML.
Chartbeat is a web analytics service that provides real-time data and insights into website performance, audience engagement, and content effectiveness for publishers and media organizations.
Facebook Login is a way for people to create accounts and log into your app across multiple platforms.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
MailerLite is an email marketing tool and website builder for businesses of all shapes and sizes.
Quantcast Measure is an audience insights and analytics tool.
comScore is an American media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; and publishers.
Observations (4)
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
No build tool detected
A framework (Admiral) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
jQuery version may be outdated
Detected jQuery 2.1.3. The current major version is 3. Consider updating for security patches and new features.
Complex technology stack detected
26 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 8h total → projected C (78)
Sprint 1: Quick Wins
+4Highest ROI — low effort, high impact
- · Page weighs 18.0 MB (8.7 MB transferred)
- · 18 image-in-link without alt text
Sprint 2: Core Fixes
+6Medium effort, high structural impact
- · 20 image(s) missing alt attribute
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found