Audit overview
3 categories need attention: Security, and 2 others.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
1 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
2 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
€620 investment → €7,490/month returns + EUR 120,500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
10 barrier(s) likely increasing bounce by ~29%.
- Page feels frozen for 1.9sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 8 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- Page loads in 3.2sEvery additional 100ms above 2.5s costs conversions — you're 723ms over→ Target <2.5s LCP: defer non-critical scripts and optimize the hero image
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
€120.500.000
- No privacy policy link detectedRGPD: EUR 10.000 – EUR 20.000.000
- 8 advertising/retargeting trackers detectedRGPD: EUR 10.000 – EUR 20.000.000
- Trackers detected but no cookie policy foundRGPD: EUR 5.000 – EUR 10.000.000
Bounce-Rate Cost
€6.376 /mo
+29.0pp bounce · ~2,898 lost visitors/mo
CPC: EUR 2.20
Bandwidth Waste
€0,62 /mo
8343.9 MB/mo × 0.074 EUR/GB
- Optimize transfer: save ~834 KB per page loadSaves €0,62/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
3.07 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
3.22 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
1.93 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.116
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
5.06 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
21.61 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.23 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.23 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
309 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.017
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
1.98 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
4.93 s
Categories
8Performance
All checks pass
Security
Content-Security-Policy header is missing
Accessibility
1 control(s) without accessible label
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Technology stack
Arc XP, hosted on Amazon Web Services, with Stay22 CDN
Stack Architecture
AppNexus 
Batch 
Datadog 
DoubleClick Floodlight 
Facebook Pixel 2.9.298
Google AdSense 
Google Ads 
Google Ads Conversion Tracking 
Google Analytics 
Google Tag Manager 
Linkedin Insight Tag 
Microsoft Advertising 
Nativo 
Piano Analytics 
Plausible 
Taboola 
Utiq 
Arc XP Piano 
Amazon ELB Apple 
Bootstrap Facebook SDK 
FingerprintJS 1.5.1
Google Font API Google Play app Google Search Console Microsoft Microsoft 365 Native app preferred 
Open Graph 
Priority Hints 
Queryly 
React 18.3.1
Tailwind CSS 
Webpack 
core-js 3.32.2iOS app 
Stay22 
Amazon Web Services All Detected Technologies (40)
Stay22 is a travel tech company that offers affiliate revenue generation opportunities for events, ticketing and travel media publications.
Amazon Web Services (AWS) is a comprehensive cloud services platform offering compute power, database storage, content delivery and other functionality.
Arc XP is a cloud-based digital experience platform that helps enterprise companies, retail brands and media and entertainment organization create and distribute content, drive digital commerce, and deliver powerful experiences.
AWS ELB is a network load balancer service provided by Amazon Web Services for distributing traffic across multiple targets, such as Amazon EC2 instances, containers, IP addresses, and Lambda functions.
Bootstrap is a free and open-source CSS framework directed at responsive, mobile-first front-end web development. It contains CSS and JavaScript-based design templates for typography, forms, buttons, navigation, and other interface components.
FingerprintJS is a browser fingerprinting library that queries browser attributes and computes a hashed visitor identifier from them.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
Queryly is a cloud-based API providing site search and content recommendation functionalities, utilizing advanced algorithms to deliver quick, relevant search results and personalized content suggestions.
React is an open-source JavaScript library for building user interfaces or UI components.
Webpack is an open-source JavaScript module bundler.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
AppNexus is a cloud-based software platform that enables and optimizes programmatic online advertising.
Batch is a web-push notifications technology provider.
Datadog is a SaaS-based monitoring and analytics platform for large-scale applications and infrastructure.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.
Google Ads is an online advertising platform developed by Google.
Google Ads Conversion Tracking is a free tool that shows you what happens after a customer interacts with your ads.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.
Microsoft Advertising is an online advertising platform developed by Microsoft.
Nativo is an advertising technology provider.
Piano Analytics is a data integration platform that consolidates marketing analytics, product analytics, content analytics, transaction data, and first-party data to offer a centralised source for reporting and segmentation.
Plausible is an open-source alternative to Google Analytics.
Taboola is a content discovery & native advertising platform for publishers and advertisers.
Utiq empowers brands and publishers to address audiences through Telco-powered first-party identifier.
Piano is a enterprise SaaS company which specialising in advanced media business processes and ecommerce optimisation.
Observations (1)
Complex technology stack detected
40 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 8h total → projected B (81)
Sprint 1: Quick Wins
+4Highest ROI — low effort, high impact
- · HSTS header is missing
- · 2 button(s) with no accessible text
Sprint 2: Core Fixes
+5Medium effort, high structural impact
- · 1 control(s) without accessible label
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found