Global Performance
6/6 locations ✓Strong global performance — average 148ms across 6 locations, fastest from Singapore (41ms), slowest from Santa Clara (289ms). Document on Cloudflare; assets also on Fastly, AWS CloudFront. Cache-Control header is missing.
Audit overview
All categories sit comfortably above the 70 threshold; this is a clean audit.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Your mail setup has problems.
freshproduceclothes.com fails 1 mail check: DMARC policy is none — monitoring only. This is the kind of misconfiguration that sends your mail to spam.
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
Page weighs 13.4 MB (6.0 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
5 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
6 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
€446 investment → €5,285/month returns + EUR 500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
6 barrier(s) likely increasing bounce by ~28%.
- Page takes 12.4s to loadUsers abandon at ~3s — you're 9.9s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 5.4sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 5 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
€500.000
- Heading level skipped: H1 → H4 (missing H2)EAA: EUR 1.000 – EUR 500.000
- Heading level skipped: H2 → H4 (missing H3)EAA: EUR 1.000 – EUR 500.000
- 5 image(s) missing alt attributeEAA: EUR 1.000 – EUR 500.000
Bounce-Rate Cost
€3.036 /mo
+28.3pp bounce · ~2,827 lost visitors/mo
CPC: EUR 1.07
Bandwidth Waste
€1,41 /mo
18989.0 MB/mo × 0.074 EUR/GB
- Optimize transfer: save ~1.9 MB per page loadSaves €1,41/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
3.43 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
12.45 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
5.38 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.007
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
15.79 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
37.45 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
670 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.97 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
377 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.122
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
6.43 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
8.52 s
Categories
8Performance
Page weighs 13.4 MB (6.0 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
5 image(s) missing alt attribute
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 96+ on SEO; you're at 90 — closing this gap is the highest-leverage improvement.
Technology stack
Adobe Fonts, on Emotion, with Cloudflare CDN
Stack Architecture
Apple Pay 
Facebook Pixel 2.9.423
Google Analytics 
Google Tag Manager 
Klaviyo 
Microsoft Clarity 
PayPal 
Shop Pay 
Venmo 
Cart Functionality 
Shopify 
Rebuy 
Adobe Fonts Facebook SDK 
Goober 
Google Font API Google Search Console 
HTTP/3 Klaviyo Reviews Microsoft Microsoft 365 
Mustache 3.0.1
Open Graph 
Priority Hints 
React 
Stamped 
Swym Wishlist Plus 
Tailwind CSS 
core-js 3.37.0
jQuery 1.11.0
Emotion 
Cloudflare All Detected Technologies (32)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
Emotion is a library designed for writing CSS styles with JavaScript.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. Shopify store owners can also sell in physical locations using Shopify POS, a point-of-sale app and accompanying hardware.
Adobe Fonts is a web-based service providing access to a vast library of high-quality fonts for web and print design.
Goober is a minified CSS-in-JS styling solution.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
Klaviyo Reviews is a built-in product review offering for Shopify and WooCommerce by Klaviyo.
Mustache is a web template system.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
React is an open-source JavaScript library for building user interfaces or UI components.
Stamped is a provider of reviews and ratings solution.
Swym Wishlist Plus enables your customers to bookmark their favorite products and pick up where they left off when they return.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Apple Pay is a mobile payment and digital wallet service by Apple that allows users to make payments in person, in iOS apps, and on the web.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Klaviyo is an email marketing platform for online businesses.
Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.
PayPal is an online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders.
Shop Pay is an accelerated checkout that lets customers save their email address, credit card, and shipping and billing information so they can complete their transaction faster the next time they are directed to the Shopify checkout.
Venmo is a mobile payment service owned by PayPal. Venmo account holders can transfer funds to others via a mobile phone app.
Rebuy offers personlisation solutions for ecommerce sites.
Observations (4)
Shopify storefront detected
Shopify handles hosting, SSL, and CDN automatically. Performance optimizations focus on theme code, app scripts, and image optimization. Check the Performance tab for third-party script impact.
jQuery loaded alongside a modern framework
Both jQuery and React are loaded. Modern frameworks handle DOM manipulation natively. jQuery may be unnecessary and adds ~30KB to the page weight. Check the Performance tab for bundle analysis.
jQuery version may be outdated
Detected jQuery 1.11.0. The current major version is 3. Consider updating for security patches and new features.
Complex technology stack detected
32 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 5h total → projected A (90)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · Page weighs 13.4 MB (6.0 MB transferred)
- · HSTS header is missing
- · 6 link(s) with no accessible text
Sprint 2: Core Fixes
+4Medium effort, high structural impact
- · 5 image(s) missing alt attribute
- · Content-Security-Policy header is missing