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Scanned
2026-04-21 23:07 UTC
Worker
🇪🇸 Madrid
Duration
1.6m
Vs prev

Audit overview

Security and Accessibility need attention; the other categories are in good shape.

Fix Priority Matrix

5 findings

Quick Wins

2

High impact, low effort — start here.

Strategic

3

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Screenshots

DESKTOP + MOBILE
Desktop
Desktop screenshot
Mobile
Mobile screenshot

Top Priorities (5)

Sorted by impact
Critical: 1

Content-Security-Policy header is missing

Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.

Security › Security Headers
Critical: 2

No Content-Security-Policy header found

Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.

Security › Content Security Policy
Critical: 3

1 link(s) with no accessible text

Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.

Accessibility › Link & Button Quality
Critical: 4

No <main> landmark found

Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.

Accessibility › Landmark Structure
Warning: 5

is missing width/height — may cause layout shift

Performance issues directly impact user engagement and conversion rates.

Performance › Image Optimization
What fixing these means. Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 3.8s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.
2 security gaps detected — browsers may warn visitors about your site.
2 accessibility issues exclude users who rely on assistive technology.
Your LCP is 3.8s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.

Business case

What fixing the audit's findings is worth -- and what ignoring them keeps costing.

Return on investment

$867 investment → $5,112/month returns + USD 157,500 risk avoided

Investment
$867
8.7 h · 5 findings
Monthly returns
$5,112
$61,343/yr
Payback
0.2 mo
+6978% Y1
Regulatory risk avoided USD 157,500
Or — fix only the top 3 findings
$6500.1 mo payback · +9337% Y1
Optimistic scenario assuming the top 3 capture most of the upside. Real-world recovery typically falls between this projection and the full-fix ROI above.
$67 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Conversion barriers

6 barrier(s) likely increasing bounce by ~23%.

Barriers
6
2 crit 4 warn
Bounce delta
+23pp
added vs baseline
Score
68
C
Speed
2
Trust
2
Usability
0
Content
1
Nav
1
  • Page feels frozen for 1.6s
    Clicks on the primary CTA are ignored while JavaScript runs
    → Break up long tasks; defer non-critical JavaScript to post-hydration
  • 116 broken link(s) on the page
    Clicks land on 404s — trust drops and the session often ends
    → Fix or remove the broken destinations surfaced on the Content tab
  • Page loads in 3.8s
    Every additional 100ms above 2.5s costs conversions — you're 1.3s over
    → Target <2.5s LCP: defer non-critical scripts and optimize the hero image
  • No HSTS header
    Returning visitors are briefly exposed to downgrade attacks on first request
    → Set Strict-Transport-Security: max-age=31536000; includeSubDomains
  • No Content-Security-Policy header
    Higher XSS blast radius — one compromised script can exfiltrate the checkout form
    → Ship a reporting-only CSP first, then enforce once violations are clean

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Remediation cost

$867 8.7 developer hours at $100/hr
Quick wins
$67 2 fixes in ~40 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Team composition

Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.

$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

Warning:Cost of inaction

$2,722 / month at risk ~$32,662 / year if left unfixed
Default is 10,000. Use your own number for accurate $-figures.

Compliance Risk

$157,500

ADA Title IIICCPA/CPRA
  • No privacy policy link detected
    CCPA/CPRA: USD 2,500 – USD 7,500
  • 2 advertising/retargeting trackers detected
    CCPA/CPRA: USD 2,500 – USD 7,500
  • Trackers detected but no cookie policy found
    CCPA/CPRA: USD 2,500 – USD 7,500

Bounce-Rate Cost

$2,721 /mo

+23.5pp bounce · ~2,346 lost visitors/mo

CPC: USD 1.16

Bandwidth Waste

$0.61 /mo

7682.9 MB/mo × 0.080 USD/GB

  • Optimize transfer: save ~768 KB per page load
    Saves $0.61/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 4 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Lighthouse

Mobile

53
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
85
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
81
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
92
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

3.29 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

3.77 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

1.60 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.007

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

5.26 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

21.19 s

Desktop

89
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
85
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
81
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
92
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.20 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

1.69 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

80 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.015

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

1.63 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

4.22 s

Categories

8
Avg score 75.9

How you compare

Where this site stands against peers running the same stack.

WooCommerce · 110 peers
You 73
·
Avg 75
At average
0 50 100
Better than 18% of WooCommerce sites See full WooCommerce benchmark →
WordPress · 775 peers
You 73
·
Avg 74
At average
0 50 100
Content P13Compliance P16Accessibility P21SEO P24Sustainability P72Performance P31Security P68Infrastructure P67

Top 10% of WordPress sites score 97+ on Content; you're at 71 — closing this gap is the highest-leverage improvement.

Better than 27% of WordPress sites See full WordPress benchmark →

Technology stack

WordPress, on PHP, with Cloudflare CDN

22 technologies detected 6 stack layers 4 with CPE identifier Enterprise

Stack Architecture

Analytics
Clearbit Reveal Google Analytics Google Tag Manager Microsoft Advertising VWO Yoast SEO theTradeDesk
Ecommerce
WooCommerce
CMS
WordPress
Framework
Apple Cloudflare Bot Management Google Search Console Google Workspace HSTS Microsoft MySQL Open Graph Priority Hints Proofpoint Twitter Emoji (Twemoji)
Runtime
PHP
CDN
Cloudflare

All Detected Technologies (22)

Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.

Categories CDN Website https://www.cloudflare.com Detected by BeaverCheck Evidence Server header in redirect: cloudflare
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

PHP is a general-purpose scripting language used for web development.

Categories Programming languages Website https://php.net Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.

Categories CMS, Blogs Website https://wordpress.org Detected by BeaverCheck Evidence Script URL: https://www.webfx.com/wp-content/cache/debloat/js/734168379e5e6c8a17b094daf01c4676.js, Script URL: https://www.webfx.com/wp-includes/js/wp-emoji-release.min.js?ver=6.9.1
This technology has a CPE identifier — check for known vulnerabilities Search NVD →
Categories Ecommerce Website https://woocommerce.com Detected by BeaverCheck · Medium Evidence Body: woocommerce class/marker present
Categories Analytics Detected by BeaverCheck · Low Evidence TXT record: apple-domain-verification=r6mYNkXsl7aPGYix7vkxJelk1vvcwXQEYeo-c38c_40

Cloudflare bot management solution identifies and mitigates automated traffic to protect websites from bad bots.

Categories Security Website https://www.cloudflare.com/en-gb/products/bot-management/ Detected by BeaverCheck
Categories Analytics Detected by BeaverCheck · Medium Evidence TXT record: google-site-verification=sm1wOgCx2R8LH4n37000yeWT5X1e8umjcLG-z9qZpKw
Categories Email Detected by BeaverCheck Evidence TXT SPF record includes _spf.google.com: v=spf1 ip4:50.28.61.47 ip4:67.227.214.177 ip4:67.227.254.101 ip4:107.170.51.15 ip4:205.220.171.80 ip4:205.220.182.120 ip4:107.20.210.250 include:_spf.createsend.com include:_spf.google.com include:spf.mandrillapp.com include:sendgrid.net include:_spf.salesforce.com ~all

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.

Categories Security Website https://www.rfc-editor.org/rfc/rfc6797#section-6.1 Detected by BeaverCheck
Categories Analytics Detected by BeaverCheck · Low Evidence TXT record: MS=ms37211348

MySQL is an open-source relational database management system.

Categories Databases Website https://mysql.com Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Open Graph is a protocol that is used to integrate any web page into the social graph.

Categories Miscellaneous Website https://ogp.me Detected by BeaverCheck

Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.

Categories Performance Website https://wicg.github.io/priority-hints/ Detected by BeaverCheck
Categories Email Detected by BeaverCheck Evidence MX record: mxb-0093f001.gslb.pphosted.com

Twitter Emoji is a set of open-source emoticons and emojis for Twitter, TweetDeck, and also for Android and iOS versions of the application.

Categories Font scripts Website https://twitter.github.io/twemoji/ Detected by BeaverCheck

Clearbit Reveal identifies anonymous visitors to websites.

Categories Analytics Website https://clearbit.com/#reveal Detected by BeaverCheck

Google Analytics is a free web analytics service that tracks and reports website traffic.

Categories Analytics Website https://google.com/analytics Detected by BeaverCheck Evidence Script URL contains www.google-analytics.com: https://www.google-analytics.com/analytics.js

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

Categories Tag managers Website https://www.google.com/tagmanager Detected by BeaverCheck Evidence Script URL contains www.googletagmanager.com: https://www.googletagmanager.com/gtm.js?id=GTM-TR9DFPS

Microsoft Advertising is an online advertising platform developed by Microsoft.

Categories Advertising Website https://ads.microsoft.com Detected by BeaverCheck Evidence Script URL contains bat.bing.com: https://bat.bing.com/p/conversions/s/0.8.59

VWO is a website testing and conversion optimisation platform.

Categories Analytics, A/B Testing Website https://vwo.com Detected by BeaverCheck

Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.

Categories SEO, WordPress plugins Website https://yoast.com/wordpress/plugins/seo/ Detected by BeaverCheck

theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.

Categories Advertising Website https://www.thetradedesk.com Detected by BeaverCheck

Observations (3)

WordPress detected — review security configuration

WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.

→ Security

No build tool detected

A framework (Apple) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.

Complex technology stack detected

22 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.

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Fix Plan

Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.

Three-week fix plan

2 sprints · 9h total → projected B (82)

Sprint 1: Quick Wins

+3

Highest ROI — low effort, high impact

2 findings 1h → C (76)
  • · No <main> landmark found
  • · 1 link(s) with no accessible text

Sprint 2: Core Fixes

+6

Medium effort, high structural impact

3 findings 8h → B (82)
  • · Content-Security-Policy header is missing
  • · No Content-Security-Policy header found
  • · is missing width/height — may cause layout shift

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