Audit overview
3 categories need attention: Performance, and 2 others.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Page weighs 18.3 MB (9.4 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
2 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
220 third-party resources (95% of weight)
Informational: third-party resource count and their share of page weight. High share caps perf gains from frontend optimization.
257 HTTP requests — consider bundling or reducing
High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.
Cross-Origin-Embedder-Policy header is missing
COEP enforces that all embedded resources opt-in to cross-origin embedding — required for cross-origin isolation features.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$650 investment → $11,278/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
7 barrier(s) likely increasing bounce by ~30%.
- Page takes 36.6s to loadUsers abandon at ~3s — you're 34.1s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 3.8sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 3 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 3 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$11,275 /mo
+29.7pp bounce · ~2,967 lost visitors/mo
CPC: USD 3.80
Bandwidth Waste
$2.36 /mo
29494.6 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~2.9 MB per page loadSaves $2.36/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 2 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
5.52 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
36.58 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
3.77 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.006
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
6.22 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
37.49 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
727 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
4.21 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
246 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.001
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
813 ms
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
5.84 s
Categories
8Performance
Page weighs 18.3 MB (9.4 MB transferred)
Security
Cross-Origin-Embedder-Policy header is missing
Accessibility
2 image(s) missing alt attribute
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Amazon Route 53 sites score 85+ on Performance; you're at 67 — closing this gap is the highest-leverage improvement.
Top 10% of Apple sites score 84+ on Performance; you're at 67 — closing this gap is the highest-leverage improvement.
Technology stack
Amazon Route 53, on Turbopack, hosted on AWS, with AWS CloudFront CDN
Stack Architecture
6sense 
Dreamdata 
Facebook Pixel 2.9.303
Google Analytics 
Google Tag Manager 
Linkedin Insight Tag 
Marketo 164
Microsoft Advertising 
Optimizely 
Qualified 
Storylane 
Taboola 
Twitter Ads 
OneTrust 
Open Graph 
Priority Hints 
Radix UI 
React 
Sentry 
Tailwind CSS 
Webpack 
core-js 3.49.0
dc.js 
Turbopack 
AWS CloudFront Amazon CloudFront 
Amazon S3 
Impact 
AWS Amazon Web Services 
Next.js 16.2.4All Detected Technologies (39)
Amazon CloudFront is a fast content delivery network (CDN) service that securely delivers data, videos, applications, and APIs to customers globally with low latency, high transfer speeds.
Amazon S3 or Amazon Simple Storage Service is a service offered by Amazon Web Services (AWS) that provides object storage through a web service interface.
Impact helps businesses contract and pay partners.
Amazon Web Services (AWS) is a comprehensive cloud services platform offering compute power, database storage, content delivery and other functionality.
Next.js is a React framework for developing single page Javascript applications.
Turbopack is an incremental bundler for JavaScript and TypeScript, written in Rust and integrated into the Next.js framework for optimized build performance.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
OneTrust is a cloud-based data privacy management compliance platform.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
Radix UI is a React-based user interface component library that offers accessible, responsive, and customisable components for building web applications.
React is an open-source JavaScript library for building user interfaces or UI components.
Sentry is an open-source platform for workflow productivity, aggregating errors from across the stack in real time.
Webpack is an open-source JavaScript module bundler.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
A multi-dimensional charting library built to work natively with crossfilter and rendered using d3.js
6sense is a B2B predictive intelligence platform for marketing and sales.
Dreamdata is a B2B revenue attribution platform.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.
Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content creation.
Microsoft Advertising is an online advertising platform developed by Microsoft.
Optimizely is an experimentation platform that helps developers build and run A/B tests on websites.
Qualified is a B2B marketer that allows buyers and sales reps to connect through real-time website conversations.
Storylane is a platform facilitating the creation and distribution of interactive product demos tailored for SaaS sales and marketing teams.
Taboola is a content discovery & native advertising platform for publishers and advertisers.
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Observations (2)
No build tool detected
A framework (Amazon Route 53) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
39 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 6h total → projected B (81)
Sprint 1: Quick Wins
+4Highest ROI — low effort, high impact
- · Page weighs 18.3 MB (9.4 MB transferred)
- · 220 third-party resources (95% of weight)
Sprint 2: Core Fixes
+2Medium effort, high structural impact
- · 2 image(s) missing alt attribute
- · Cross-Origin-Embedder-Policy header is missing
- · 257 HTTP requests — consider bundling or reducing