Audit overview
3 categories need attention: Accessibility, and 2 others.
Fix Priority Matrix
5 findingsQuick Wins
4High impact, low effort — start here.
Strategic
1High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Page weighs 6.8 MB (4.9 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
3 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
No <main> landmark found
Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.
is missing width/height — may cause layout shift
Performance issues directly impact user engagement and conversion rates.
28 third-party resources (78% of weight)
Informational: third-party resource count and their share of page weight. High share caps perf gains from frontend optimization.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$267 investment → $4,833/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
6 barrier(s) likely increasing bounce by ~24%.
- Page takes 12.7s to loadUsers abandon at ~3s — you're 10.2s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- High main-thread blocking timePage is non-interactive for 407ms after first paint→ Defer third-party scripts and split large bundles
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- No Open Graph tagsLinks shared on LinkedIn / Slack / Facebook show bare URLs — referral clicks drop→ Add og:title, og:description, og:image, og:url to the page head
- No structured dataNo rich-result eligibility in Google — lower SERP CTR vs competitors with stars and prices→ Add JSON-LD for your page type (Product, Article, FAQPage, LocalBusiness, …)
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 1 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$2,822 /mo
+24.3pp bounce · ~2,433 lost visitors/mo
CPC: USD 1.16
Bandwidth Waste
$1.23 /mo
15366.3 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~1.5 MB per page loadSaves $1.23/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 3 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
6.25 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
12.68 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
407 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
8.67 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
12.88 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.36 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.57 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
28 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.045
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
1.36 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
2.39 s
Categories
8Performance
Page weighs 6.8 MB (4.9 MB transferred)
Security
All checks pass
Accessibility
3 button(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of WordPress sites score 97+ on Content; you're at 68 — closing this gap is the highest-leverage improvement.
Technology stack
WordPress, with Nginx CDN
Stack Architecture
DoubleClick Floodlight 
Google Analytics 
Google Tag Manager 
WooCommerce 
WordPress 
Bulma Google Search Console HSTS 
HTTP/3 
Prism 
Nginx All Detected Technologies (11)
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
Prism is an extensible syntax highlighter.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Observations (3)
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
No build tool detected
A framework (Bulma) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
11 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
Show your score
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 3h total → projected B (83)
Sprint 1: Quick Wins
+7Highest ROI — low effort, high impact
- · Page weighs 6.8 MB (4.9 MB transferred)
- · No <main> landmark found
- · 3 button(s) with no accessible text
- · 28 third-party resources (78% of weight)
Sprint 2: Core Fixes
Medium effort, high structural impact
- · is missing width/height — may cause layout shift