Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 21.1 MB (5.2 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
2 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$775 investment → $13,929/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
7 barrier(s) likely increasing bounce by ~30%.
- Page takes 7.9s to loadUsers abandon at ~3s — you're 5.4s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 1.4sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 4 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 3 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$7,982 /mo
+29.7pp bounce · ~2,967 lost visitors/mo
CPC: USD 2.69
Bandwidth Waste
$1.31 /mo
16359.3 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~1.6 MB per page loadSaves $1.31/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
4.80 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
7.89 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
1.42 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.001
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
14.73 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
40.06 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
2.00 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.39 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
68 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.092
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
4.95 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
9.15 s
Categories
8Performance
Page weighs 21.1 MB (5.2 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
2 image(s) missing alt attribute
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Technology stack
AdRoll CMP System, with Cloudflare CDN
Stack Architecture
AdRoll 2.0
Facebook Pixel 2.9.303
Google Analytics 
Google Tag Manager 
Microsoft Clarity 
Pinterest Conversion Tag 
StackAdapt 
Twitter Ads 
Webpack AdRoll CMP System 
Adobe Fonts 
Animate.css 4.1.1Apple Facebook SDK 
Font Awesome 
Google Font API Google Search Console Google Workspace Microsoft 
OWL Carousel 
Open Graph 
Priority Hints 
YouTube 
core-js 3.32.2
jQuery 3.7.0lite-youtube-embed 
Cloudflare 
cdnjs All Detected Technologies (28)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
cdnjs is a free distributed JS library delivery service.
AdRoll CMP System is a consent management solution.
Adobe Fonts is a web-based service providing access to a vast library of high-quality fonts for web and print design.
Animate.css is a ready-to-use library collection of CSS3 animation effects.
Font Awesome is a font and icon toolkit based on CSS and Less.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
OWL Carousel is an enabled jQuery plugin that lets you create responsive carousel sliders.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
YouTube is a video sharing service where users can create their own profile, upload videos, watch, like and comment on other videos.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
The lite-youtube-embed technique renders the YouTube video inside the IFRAME tag only when the play button in clicked thus improving the core web vitals score of your website.
AdRoll is a digital marketing technology platform that specialises in retargeting.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.
Pinterest Conversion Tag allows you to track actions people take on your website after viewing your Promoted Pin.
StackAdapt is a platform that provides a content advertising strategy solution for planning, executing, and optimizing digital campaigns.
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Observations (1)
Complex technology stack detected
28 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 8h total → projected B (81)
Sprint 1: Quick Wins
+5Highest ROI — low effort, high impact
- · Page weighs 21.1 MB (5.2 MB transferred)
- · HSTS header is missing
Sprint 2: Core Fixes
+5Medium effort, high structural impact
- · 2 image(s) missing alt attribute
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found