C — https://apple.com | BeaverCheck Audit

Site Health

Score: 78 / 100

Based on 8 categories, 0 sections

Decent speed, but optimizing further could improve engagement.

Good foundation, but a few gaps could be exploited.

Several issues make your site difficult for assistive technology users.

Well-optimized for search — your content is discoverable.

Solid infrastructure — fast server responses across the board.

Strong compliance posture across regulations.

Rich content metadata — your pages look great everywhere.

Reasonable footprint with room for optimization.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

Cart Functionality sites average 72

+6 above average

Better than 92% of Cart Functionality sites See full Cart Functionality benchmark →

Apple sites average 73

At average

Better than 88% of Apple sites See full Apple benchmark →

Top Priorities (5)

Content-Security-Policy header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

HSTS header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

No Content-Security-Policy header found

Security gaps expose your site and users to attacks, eroding trust.

Security › Content Security Policy

18 image-only link(s) without alt text

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Link & Button Quality

9 link(s) with no accessible text

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Link & Button Quality

View fix priority matrix

Fix Priority Matrix

5 findings

Impact

Quick Wins

High impact, low effort — start here.

Strategic

High impact, requires investment.

Easy Improvements

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Embed this badge

Markdown

[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Fapple.com)](https://beavercheck.com/results/87b3e8ea-e560-44eb-86a1-8f3994d81118)

HTML

<a href="https://beavercheck.com/results/87b3e8ea-e560-44eb-86a1-8f3994d81118"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fapple.com" alt="BeaverCheck Score"></a>

Image URL

https://beavercheck.com/badge?url=https%3A%2F%2Fapple.com

This badge auto-updates with your latest scan result.

What fixing these means

Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.

3 security gaps detected — browsers may warn visitors about your site.

2 accessibility issues exclude users who rely on assistive technology.

Could reach Estimate based on resolving critical issues

Conversion Barriers

1 critical 5 warning

6 barrier(s) likely increasing bounce by ~22%.

Speed (1)

Page takes 12.8s to load

+12% bounce

Users abandon at ~3s — you're 10.3s over the 2.5s threshold

Fix: Optimize render-blocking resources, preload the hero image, and compress images

Trust (2)

No HSTS header

+1% bounce

Returning visitors are briefly exposed to downgrade attacks on first request

Fix: Set Strict-Transport-Security: max-age=31536000; includeSubDomains

No Content-Security-Policy header

+1% bounce

Higher XSS blast radius — one compromised script can exfiltrate the checkout form

Fix: Ship a reporting-only CSP first, then enforce once violations are clean

Navigation (3)

10 link(s) with generic text ("click here", "read more")

+1% bounce

Screen-reader users navigating by link list see no context — and search engines can't infer relevance

Fix: Rewrite with descriptive phrases that identify the destination

No skip-to-content link

+1% bounce

Keyboard and screen-reader users must tab through the entire header on every page

Fix: Add a visible-on-focus <a href="#main">Skip to content</a> as the first focusable element

1 broken link(s) on the page

+2% bounce

Clicks land on 404s — trust drops and the session often ends

Fix: Fix or remove the broken destinations surfaced on the Content tab

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Return on Investment

$450 investment → $2,393/month returns + USD 157,500 risk avoided

Payback period: < 1 month First-year ROI: +6281%

Investment

$450

4h · 5 findings

Monthly returns

$2,393 /mo

~$28,715 / year

Conversions recovered $2,392
Bandwidth savings $0.50

Regulatory risk avoided

USD 157,500

if kept compliant

ADA Title III USD 150,000
CCPA/CPRA USD 7,500

Payback period

0 12mo 24mo

$150 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

$450

4.5 developer hours at $100/hr

Based on United States rates ($100/hr)

Quick wins

$150 3 fixes in ~90 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Custom rate

$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

$13,126 / month at risk

~$157,506 / year if left unfixed

Compliance Risk

$157,500

ADA Title IIICCPA/CPRA

No privacy policy link detected
CCPA/CPRA: USD 2,500 – USD 7,500
Trackers detected but no cookie policy found
CCPA/CPRA: USD 2,500 – USD 7,500
Trackers detected but no privacy policy found
CCPA/CPRA: USD 2,500 – USD 7,500

+2 more

Bandwidth Waste

$0.50 /mo

6285.8 MB/mo × 0.080 USD/GB

Optimize transfer: save ~629 KB per page load
Saves $0.50/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Monthly visitors

Unique monthly visitors from your analytics

Conversion rate (%)

Purchases, signups, or key actions

Avg. order value

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue

Current bounce (est.)

After fixes (est.)

Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

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Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

Performance

Accessibility

100

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

10.64 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

12.76 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

75 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

10.64 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

12.77 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_bold.woff2	1595.0 s	228.0 KiB
www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_semibold.woff2	1921.0 s	229.6 KiB
www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_light.woff2	1765.0 s	220.7 KiB
www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_regular.woff2	2884.0 s	216.2 KiB
www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_semibold.woff2	2945.0 s	127.2 KiB
www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_regular.woff2	2566.0 s	115.1 KiB
www.apple.com/v/home/a/scripts/lottie-player.built.js	160.0 s	76.4 KiB
www.apple.com/ac/localeswitcher/4/en_US/scripts/localeswitcher.built.js	160.0 s	55.6 KiB
/v/home/cm/images/heroes/apple-watch-series-11/hero_apple...	1807.0 s	55.0 KiB
/v/home/cm/images/heroes/macbook-neo/hero_macbook_neo__gn...	2957.0 s	56.4 KiB
/v/home/cm/images/heroes/iphone-family/hero_iphone_family...	3261.0 s	51.3 KiB
www.apple.com/v/home/a/built/scripts/endless-entertainment-gallery.built.js	441.0 s	41.2 KiB
www.apple.com/metrics/ac-target/latest/ac-target.js	108.0 s	37.8 KiB
www.apple.com/v/home/a/scripts/main.built.js	169.0 s	25.5 KiB
www.apple.com/v/home/a/built/styles/home-gallery.built.css	572.0 s	19.7 KiB
www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.css	206.0 s	15.5 KiB
www.apple.com/v/home/a/styles/main.built.css	424.0 s	13.5 KiB
www.apple.com/wss/fonts/SF-Pro-Icons/v3/sf-pro-icons_light.woff2	3082.0 s	14.6 KiB
www.apple.com/wss/fonts/SF-Pro-Icons/v3/sf-pro-icons_regular.woff2	3240.0 s	14.5 KiB
www.apple.com/ac/globalfooter/8/en_US/styles/ac-globalfooter.built.css	262.0 s	7.1 KiB
/v/home/a/images/logos/apple-watch-series-11/hero_logo_ap...	1807.0 s	6.2 KiB
www.apple.com/v/home/a/styles/home.built.css	424.0 s	4.4 KiB
www.apple.com/v/home/a/scripts/head.built.js	465.0 s	3.5 KiB
www.apple.com/v/home/a/scripts/inline-media.built.js	440.0 s	2.4 KiB
www.apple.com/v/home/a/scripts/BaseComponent-CKHRk_Ov.built.js	329.0 s	2.2 KiB
www.apple.com/wss/fonts?families=SF+Pro,v3\|SF+Pro+Icons,v3	2142.0 s	1.9 KiB
www.apple.com/v/home/a/scripts/apple50.built.js	418.0 s	1.7 KiB
www.apple.com/v/home/a/scripts/home-analytics.built.js	432.0 s	1.6 KiB
www.apple.com/metrics/data-relay/1.2.0/scripts/auto-relay.js	122.0 s	937 B
www.apple.com/metrics/ac-analytics/2.29.1/scripts/auto-init.js	51.0 s	850 B

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:45.61 source:map[column:12729 line:1 type:source-location url:https://www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.umd.js urlProvider:network]]]

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:45.61 source:map[column:42516 line:0 type:source-location url:https://www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.umd.js urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
MacBook Neo in bright citrus color, balanced on fingertips of open hand, screen… `div.tile-wrapper > div.tile-image-wrapper > picture.static > img`	/v/home/cm/images/heroes/macbook-neo/hero_macbook_neo__gn...	55.7 KiB	13.0 KiB
Apple Watch Series 11, rose gold color, aluminum case, sleep score, right side … `div.tile-wrapper > div.tile-image-wrapper > picture.static > img`	/v/home/cm/images/heroes/apple-watch-series-11/hero_apple...	54.2 KiB	12.7 KiB

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-1-IMG

nodeLabel: Apple Watch Series 11, rose gold color, aluminum case, sleep score, right side …

path: 1,HTML,1,BODY,8,MAIN,1,SECTION,0,DIV,2,DIV,0,PICTURE,5,IMG

selector: div.tile-wrapper > div.tile-image-wrapper > picture.static > img

snippet: <img src="https://www.apple.com/v/home/cm/images/heroes/apple-watch-series-11/hero_a…" alt="Apple Watch Series 11, rose gold color, aluminum case, sleep score, right …">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.

title: Preconnected origins

value: no origins were preconnected

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
www.apple.com/metrics/ac-analytics/2.29.1/scripts/ac-analytics.js	102.1 KiB	600 ms
www.apple.com/ac/localnav/9/styles/ac-localnav.built.css	8.2 KiB	150 ms
/api-www/global-elements/global-header/v1/assets/globalhe...	161.1 KiB	900 ms
www.apple.com/metrics/ac-target/latest/ac-target.js	37.8 KiB	150 ms
www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.css	15.5 KiB	150 ms
www.apple.com/home/built/styles/home_5ekbgx7a.built.css	2.6 KiB
www.apple.com/metrics/ac-analytics/2.29.1/scripts/auto-init.js	850 B
www.apple.com/v/home/a/built/styles/home-gallery.built.css	19.7 KiB	150 ms
www.apple.com/v/home/a/scripts/head.built.js	3.5 KiB	150 ms
www.apple.com/wss/fonts?families=SF+Pro,v3\|SF+Pro+Icons,v3	1.9 KiB
www.apple.com/v/home/a/styles/main.built.css	13.5 KiB
www.apple.com/v/home/a/styles/home.built.css	4.4 KiB
www.apple.com/ac/globalfooter/8/en_US/styles/ac-globalfooter.built.css	7.1 KiB

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Est Savings
www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_bold.woff2	20 ms
www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_regular.woff2	15 ms
www.apple.com/wss/fonts/SF-Pro-Icons/v3/sf-pro-icons_regular.woff2	15 ms
www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_semibold.woff2	10 ms
www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_semibold.woff2	10 ms
www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_light.woff2	10 ms
www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_regular.woff2	5.0 ms
www.apple.com/wss/fonts/SF-Pro-Icons/v3/sf-pro-icons_light.woff2	5.0 ms

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 750 ms

URL	Time Spent
apple.com/	750 ms
www.apple.com/	0.0 ms

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 150 ms 39.7 KiB

URL	Transfer Size	Est Savings
www.apple.com/v/home/a/built/styles/home-gallery.built.css	19.0 KiB	15.3 KiB
www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.css	14.8 KiB	12.7 KiB
www.apple.com/v/home/a/styles/main.built.css	12.8 KiB	11.7 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Estimated savings: 1.1 s 190.3 KiB

URL	Transfer Size	Est Savings
www.apple.com/v/home/a/scripts/lottie-player.built.js	75.6 KiB	65.9 KiB
/api-www/global-elements/global-header/v1/assets/globalhe...	160.2 KiB	56.5 KiB
www.apple.com/metrics/ac-analytics/2.29.1/scripts/ac-analytics.js	101.3 KiB	40.6 KiB
www.apple.com/v/home/a/built/scripts/endless-entertainment-gallery.built.js	40.4 KiB	27.3 KiB

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	1.2 s
Other	1.1 s
Style & Layout	1.0 s
Rendering	234 ms
Parse HTML & CSS	131 ms
Script Parsing & Compilation	103 ms
Garbage Collection	14 ms

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
Apple Watch Series 11, rose gold color, aluminum case, sleep score, right side … `div.tile-wrapper > div.tile-image-wrapper > picture.static > img`	/v/home/cm/images/heroes/apple-watch-series-11/hero_apple...
iPhone 17 Pro, back exterior, deep blue color, Pro Fusion camera system in top … `div.tile-wrapper > div.tile-image-wrapper > picture.static > img`	/v/home/cm/images/heroes/iphone-family/hero_iphone_family...
MacBook Neo in bright citrus color, balanced on fingertips of open hand, screen… `div.tile-wrapper > div.tile-image-wrapper > picture.static > img`	/v/home/cm/images/heroes/macbook-neo/hero_macbook_neo__gn...
iPad Air models floating, back exterior, single-lens camera, front exterior, ro… `div.tile-wrapper > div.tile-image-wrapper > picture.static > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
MacBook Pro positioned into the shape of a V, referencing the M5 chip family `div.tile-wrapper > div.tile-image-wrapper > picture.static > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
AirPods Pro 3, wireless headphones, white color, silicone tips `div.tile-wrapper > div.tile-image-wrapper > picture.static > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
A lineup of business-related apps and tools including iCloud, Calendar, Maps, A… `div.tile-wrapper > div.tile-image-wrapper > picture.static > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
Side-by-side, hand holding iPhone 13 in silicon case with stickers on back exte… `div.tile-wrapper > div.tile-image-wrapper > picture.static > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
Apple Card, front, Apple logo in top left, cardholder name in middle left Maris… `div.tile-wrapper > div.tile-image-wrapper > picture.static > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
div.tile-copy-wrapper > h2.tile-headline > picture.headline > img `div.tile-copy-wrapper > h2.tile-headline > picture.headline > img`	/v/home/a/images/logos/apple-watch-series-11/hero_logo_ap...
div.tile-copy-wrapper > h3.tile-headline > picture.headline > img `div.tile-copy-wrapper > h3.tile-headline > picture.headline > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
div.tile-copy-wrapper > h3.tile-headline > picture.headline > img `div.tile-copy-wrapper > h3.tile-headline > picture.headline > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
div.tile-copy-wrapper > h3.tile-headline > picture.headline > img `div.tile-copy-wrapper > h3.tile-headline > picture.headline > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
div.tile-copy-wrapper > h3.tile-headline > picture.headline > img `div.tile-copy-wrapper > h3.tile-headline > picture.headline > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
div.media-gallery-contents > div.media-gallery-top-content > picture.tv-gallery-atvplus-logo > img `div.media-gallery-contents > div.media-gallery-top-content > picture.tv-gallery-atvplus-logo > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
div.media-gallery-contents > div.media-gallery-top-content > picture.tv-gallery-media-logo > img `div.media-gallery-contents > div.media-gallery-top-content > picture.tv-gallery-media-logo > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
div.media-gallery-contents > div.media-gallery-top-content > picture.tv-gallery-atvplus-logo > img `div.media-gallery-contents > div.media-gallery-top-content > picture.tv-gallery-atvplus-logo > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
div.media-gallery-contents > div.media-gallery-top-content > picture.tv-gallery-media-logo > img `div.media-gallery-contents > div.media-gallery-top-content > picture.tv-gallery-media-logo > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
div.media-gallery-contents > div.media-gallery-top-content > picture.tv-gallery-media-logo > img `div.media-gallery-contents > div.media-gallery-top-content > picture.tv-gallery-media-logo > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
div.media-gallery-contents > div.media-gallery-top-content > picture.tv-gallery-atvplus-logo > img `div.media-gallery-contents > div.media-gallery-top-content > picture.tv-gallery-atvplus-logo > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
div.media-gallery-contents > div.media-gallery-top-content > picture.tv-gallery-media-logo > img `div.media-gallery-contents > div.media-gallery-top-content > picture.tv-gallery-media-logo > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
div.media-gallery-contents > div.media-gallery-top-content > picture.tv-gallery-media-logo > img `div.media-gallery-contents > div.media-gallery-top-content > picture.tv-gallery-media-logo > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
div.media-gallery-contents > div.media-gallery-top-content > picture.tv-gallery-atvplus-logo > img `div.media-gallery-contents > div.media-gallery-top-content > picture.tv-gallery-atvplus-logo > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
div.media-gallery-contents > div.media-gallery-top-content > picture.tv-gallery-media-logo > img `div.media-gallery-contents > div.media-gallery-top-content > picture.tv-gallery-media-logo > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
div.media-gallery-contents > div.media-gallery-top-content > picture.tv-gallery-media-logo > img `div.media-gallery-contents > div.media-gallery-top-content > picture.tv-gallery-media-logo > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
div.media-gallery-contents > div.media-gallery-top-content > picture.tv-gallery-atvplus-logo > img `div.media-gallery-contents > div.media-gallery-top-content > picture.tv-gallery-atvplus-logo > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
div.media-gallery-contents > div.media-gallery-top-content > picture.tv-gallery-media-logo > img `div.media-gallery-contents > div.media-gallery-top-content > picture.tv-gallery-media-logo > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
div.media-gallery-contents > div.media-gallery-top-content > picture.tv-gallery-atvplus-logo > img `div.media-gallery-contents > div.media-gallery-top-content > picture.tv-gallery-atvplus-logo > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
div.media-gallery-contents > div.media-gallery-top-content > picture.tv-gallery-media-logo > img `div.media-gallery-contents > div.media-gallery-top-content > picture.tv-gallery-media-logo > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
a#media-gallery-item-3 > div.media-gallery-bg-wrapper > picture.media-gallery-bg > img `a#media-gallery-item-3 > div.media-gallery-bg-wrapper > picture.media-gallery-bg > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
a#media-gallery-item-6 > div.media-gallery-bg-wrapper > picture.media-gallery-bg > img `a#media-gallery-item-6 > div.media-gallery-bg-wrapper > picture.media-gallery-bg > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
a#media-gallery-item-9 > div.media-gallery-bg-wrapper > picture.media-gallery-bg > img `a#media-gallery-item-9 > div.media-gallery-bg-wrapper > picture.media-gallery-bg > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Max Potential First Input Delay 100 ms

●Layout shift culprits

●Optimize DOM size

●LCP breakdown

●Modern HTTP

●Optimize viewport for mobile

●Minify CSS

●Minify JavaScript

●Avoids enormous network payloads Total size was 2,046 KiB

●JavaScript execution time 1.3 s

●Avoid long main-thread tasks 15 long tasks found

●Avoid non-composited animations 13 animated elements found

●Page didn't prevent back/forward cache restoration

●Network Requests

●Network Round Trip Times 30 ms

●Server Backend Latencies 70 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 30 ms

○INP breakdown

○User Timing marks and measures

○Avoid large layout shifts

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Some ARIA parent roles must contain specific child roles to perform their intended accessibility functions. Learn more about roles and required children elements.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Stream now Comedy Everyone’s got a side hustle. Stream now Drama New season.… `section.section-endless-entertainment-gallery > div.endless-entertainment > div#tv-media-gallery > ul.media-gallery-item-container`
Watch now Yoga with Molly Play now Hello Kitty Island Adventure Listen now … `section.section-endless-entertainment-gallery > div.endless-entertainment > div#fam-media-gallery > ul.media-gallery-item-container`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Stream now `a#media-gallery-item-2-link > div.media-gallery-contents > div.media-gallery-bottom-content > div.button`
F1 on Apple TV `a#media-gallery-item-3-link > div.media-gallery-contents > div.media-gallery-bottom-content > div.button`
Stream now `a#media-gallery-item-4-link > div.media-gallery-contents > div.media-gallery-bottom-content > div.button`
MLS on Apple TV `a#media-gallery-item-5-link > div.media-gallery-contents > div.media-gallery-bottom-content > div.button`
Stream now `a#media-gallery-item-6-link > div.media-gallery-contents > div.media-gallery-bottom-content > div.button`
See the schedule `a#media-gallery-item-7-link > div.media-gallery-contents > div.media-gallery-bottom-content > div.button`
Stream now `a#media-gallery-item-8-link > div.media-gallery-contents > div.media-gallery-bottom-content > div.button`
Play now `a#media-gallery-item-2 > div.media-gallery-contents > div.media-gallery-bottom-content > div.button`
Listen now `a#media-gallery-item-3 > div.media-gallery-contents > div.media-gallery-bottom-content > div.button`
Watch now `a#media-gallery-item-4 > div.media-gallery-contents > div.media-gallery-bottom-content > div.button`
Play now `a#media-gallery-item-5 > div.media-gallery-contents > div.media-gallery-bottom-content > div.button`
Listen now `a#media-gallery-item-6 > div.media-gallery-contents > div.media-gallery-bottom-content > div.button`
Listen now `a#media-gallery-item-9 > div.media-gallery-contents > div.media-gallery-bottom-content > div.button`

These are opportunities to improve the legibility of your content.

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]`s are contained by their required parent element

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●`button`, `link`, and `menuitem` elements have accessible names

●ARIA attributes are used as specified for the element's role

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●Links have a discernible name

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●`[lang]` attributes have a valid value

●Heading elements appear in a sequentially-descending order

●`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

●Document has a main landmark.

●Deprecated ARIA roles were not used

●ARIA IDs are unique

●Uses ARIA roles only on compatible elements

●Elements with visible text labels have matching accessible names.

○`[accesskey]` values are unique

○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Form elements have associated labels

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Image elements do not have `[alt]` attributes that are redundant text.

○Identical links have the same purpose.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

100

Best Practices

●Uses HTTPS

●Avoids deprecated APIs

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No browser errors logged to the console

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Use a strong HSTS policy

○Mitigate clickjacking with XFO or CSP

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
www.apple.com/apple-watch-series-11/	Learn more
www.apple.com/iphone/	Learn more
www.apple.com/macbook-neo/	Learn more
www.apple.com/ipad-air/	Learn more
www.apple.com/macbook-pro/	Learn more
www.apple.com/airpods-pro/	Learn more
business.apple.com/	Learn more
www.apple.com/apple-card/	Learn more
www.apple.com/promo/	here

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

Performance

Accessibility

100

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.98 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

2.60 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

0 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

1.98 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

2.61 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_semibold.woff2	2105.0 s	229.6 KiB
www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_light.woff2	2323.0 s	220.7 KiB
www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_regular.woff2	2234.0 s	216.2 KiB
/api-www/global-elements/global-header/v1/assets/globalhe...	209.0 s	161.1 KiB
www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_bold.woff2	1479.0 s	125.7 KiB
www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_semibold.woff2	2013.0 s	127.2 KiB
www.apple.com/metrics/ac-analytics/2.29.1/scripts/ac-analytics.js	98.0 s	102.1 KiB
www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_regular.woff2	1872.0 s	115.1 KiB
/v/home/cm/images/heroes/apple-watch-series-11/hero_apple...	718.0 s	89.3 KiB
www.apple.com/v/home/a/scripts/lottie-player.built.js	458.0 s	76.4 KiB
www.apple.com/ac/localeswitcher/4/en_US/scripts/localeswitcher.built.js	228.0 s	55.6 KiB
/v/home/cm/images/heroes/iphone-family/hero_iphone_family...	1360.0 s	59.0 KiB
/v/home/cm/images/heroes/macbook-neo/hero_macbook_neo__gn...	1385.0 s	52.1 KiB
www.apple.com/v/home/a/built/scripts/endless-entertainment-gallery.built.js	491.0 s	41.2 KiB
www.apple.com/metrics/ac-target/latest/ac-target.js	53.0 s	37.9 KiB
www.apple.com/v/home/a/scripts/main.built.js	139.0 s	25.5 KiB
www.apple.com/v/home/a/built/styles/home-gallery.built.css	181.0 s	19.7 KiB
www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.css	102.0 s	15.5 KiB
www.apple.com/wss/fonts/SF-Pro-Icons/v3/sf-pro-icons_regular.woff2	854.0 s	14.5 KiB
www.apple.com/v/home/a/styles/main.built.css	555.0 s	13.5 KiB
www.apple.com/wss/fonts/SF-Pro-Icons/v3/sf-pro-icons_light.woff2	2698.0 s	14.6 KiB
www.apple.com/ac/localnav/9/styles/ac-localnav.built.css	224.0 s	8.2 KiB
www.apple.com/metrics/data-relay/1.2.0/scripts/data-relay.js	149.0 s	5.8 KiB
/v/home/a/images/logos/apple-watch-series-11/hero_logo_ap...	463.0 s	5.5 KiB
www.apple.com/ac/localeswitcher/4/es_ES/styles/localeswitcher.built.css	273.0 s	5.3 KiB
www.apple.com/v/home/a/styles/home.built.css	555.0 s	4.4 KiB
www.apple.com/ac/globalfooter/8/en_US/scripts/ac-globalfooter.built.js	133.0 s	3.8 KiB
www.apple.com/v/home/a/scripts/head.built.js	84.0 s	3.5 KiB
www.apple.com/home/built/styles/home_1xz93odk.built.css	8.0 s	2.6 KiB
www.apple.com/v/home/a/scripts/inline-media.built.js	368.0 s	2.4 KiB
www.apple.com/v/home/a/scripts/BaseComponent-CKHRk_Ov.built.js	139.0 s	2.2 KiB
www.apple.com/v/home/a/scripts/apple50.built.js	134.0 s	1.7 KiB
www.apple.com/wss/fonts?families=SF+Pro,v3\|SF+Pro+Icons,v3	2912.0 s	1.9 KiB
www.apple.com/v/home/a/scripts/home-analytics.built.js	198.0 s	1.6 KiB
www.apple.com/metrics/data-relay/1.2.0/scripts/auto-relay.js	14.0 s	939 B
www.apple.com/metrics/ac-analytics/2.29.1/scripts/auto-init.js	168.0 s	851 B

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Est Savings
www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_semibold.woff2	65 ms
www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_bold.woff2	65 ms
www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_regular.woff2	55 ms
www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_regular.woff2	50 ms
www.apple.com/wss/fonts/SF-Pro-Display/v3/sf-pro-display_semibold.woff2	50 ms
www.apple.com/wss/fonts/SF-Pro-Icons/v3/sf-pro-icons_regular.woff2	50 ms
www.apple.com/wss/fonts/SF-Pro-Text/v3/sf-pro-text_light.woff2	50 ms
www.apple.com/wss/fonts/SF-Pro-Icons/v3/sf-pro-icons_light.woff2	45 ms

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:58.01 source:map[column:14978 line:241 type:source-location url:https://www.apple.com/metrics/ac-analytics/2.29.1/scripts/ac-analytics.js urlProvider:network]]]

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:39.124 source:map[column:42696 line:0 type:source-location url:https://www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.umd.js urlProvider:network]] map[reflowTime:58.01 source:map[column:19314 line:240 type:source-location url:https://www.apple.com/metrics/ac-analytics/2.29.1/scripts/ac-analytics.js urlProvider:network]]]

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-IMG

nodeLabel: iPhone 17 Pro, back exterior, deep blue color, Pro Fusion camera system in top …

path: 1,HTML,1,BODY,8,MAIN,1,SECTION,0,DIV,2,DIV,0,PICTURE,5,IMG

selector: div.tile-wrapper > div.tile-image-wrapper > picture.static > img

snippet: <img src="https://www.apple.com/v/home/cm/images/heroes/iphone-family/hero_iphone_fa…" alt="iPhone 17 Pro, back exterior, deep blue color, Pro Fusion camera system in…">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

title: Preconnected origins

value: no origins were preconnected

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
www.apple.com/v/home/a/scripts/head.built.js	3.5 KiB
www.apple.com/metrics/ac-analytics/2.29.1/scripts/ac-analytics.js	102.1 KiB	119 ms
/api-www/global-elements/global-header/v1/assets/globalhe...	161.1 KiB	179 ms
www.apple.com/metrics/ac-target/latest/ac-target.js	37.9 KiB	60 ms
www.apple.com/ac/localnav/9/styles/ac-localnav.built.css	8.2 KiB
www.apple.com/v/home/a/styles/home.built.css	4.4 KiB
www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.css	15.5 KiB	60 ms
www.apple.com/home/built/styles/home_1xz93odk.built.css	2.6 KiB
www.apple.com/ac/globalfooter/8/en_US/styles/ac-globalfooter.built.css	7.1 KiB
www.apple.com/v/home/a/built/styles/home-gallery.built.css	19.7 KiB	60 ms
www.apple.com/v/home/a/styles/main.built.css	13.5 KiB
www.apple.com/wss/fonts?families=SF+Pro,v3\|SF+Pro+Icons,v3	1.9 KiB
www.apple.com/metrics/ac-analytics/2.29.1/scripts/auto-init.js	851 B

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 200 ms

URL	Time Spent
apple.com/	200 ms
www.apple.com/	0.0 ms

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 70 ms 40.7 KiB

URL	Transfer Size	Est Savings
www.apple.com/v/home/a/built/styles/home-gallery.built.css	19.0 KiB	15.8 KiB
www.apple.com/api-www/global-elements/global-header/v1/assets/globalheader.css	14.8 KiB	13.1 KiB
www.apple.com/v/home/a/styles/main.built.css	12.8 KiB	11.8 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

Source: Google web.dev / Lighthouse

Estimated savings: 140 ms 190.9 KiB

URL	Transfer Size	Est Savings
www.apple.com/v/home/a/scripts/lottie-player.built.js	75.6 KiB	65.9 KiB
/api-www/global-elements/global-header/v1/assets/globalhe...	160.2 KiB	56.7 KiB
www.apple.com/metrics/ac-analytics/2.29.1/scripts/ac-analytics.js	101.3 KiB	40.8 KiB
www.apple.com/v/home/a/built/scripts/endless-entertainment-gallery.built.js	40.4 KiB	27.4 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
iPhone 17 Pro, back exterior, deep blue color, Pro Fusion camera system in top … `div.tile-wrapper > div.tile-image-wrapper > picture.static > img`	/v/home/cm/images/heroes/iphone-family/hero_iphone_family...
Apple Watch Series 11, rose gold color, aluminum case, sleep score, right side … `div.tile-wrapper > div.tile-image-wrapper > picture.static > img`	/v/home/cm/images/heroes/apple-watch-series-11/hero_apple...
MacBook Neo in bright citrus color, balanced on fingertips of open hand, screen… `div.tile-wrapper > div.tile-image-wrapper > picture.static > img`	/v/home/cm/images/heroes/macbook-neo/hero_macbook_neo__gn...
iPad Air models floating, back exterior, single-lens camera, front exterior, ro… `div.tile-wrapper > div.tile-image-wrapper > picture.static > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
MacBook Pro positioned into the shape of a V, referencing the M5 chip family `div.tile-wrapper > div.tile-image-wrapper > picture.static > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
AirPods Pro 3, wireless headphones, white color, silicone tips `div.tile-wrapper > div.tile-image-wrapper > picture.static > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
A lineup of business-related apps and tools including iCloud, Calendar, Maps, A… `div.tile-wrapper > div.tile-image-wrapper > picture.static > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
Side-by-side, hand holding iPhone 13 in silicon case with stickers on back exte… `div.tile-wrapper > div.tile-image-wrapper > picture.static > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
Apple Card, front, Apple logo in top left, cardholder name in middle left Maris… `div.tile-wrapper > div.tile-image-wrapper > picture.static > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
div.tile-copy-wrapper > h2.tile-headline > picture.headline > img `div.tile-copy-wrapper > h2.tile-headline > picture.headline > img`	/v/home/a/images/logos/apple-watch-series-11/hero_logo_ap...
div.tile-copy-wrapper > h3.tile-headline > picture.headline > img `div.tile-copy-wrapper > h3.tile-headline > picture.headline > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
div.tile-copy-wrapper > h3.tile-headline > picture.headline > img `div.tile-copy-wrapper > h3.tile-headline > picture.headline > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
div.tile-copy-wrapper > h3.tile-headline > picture.headline > img `div.tile-copy-wrapper > h3.tile-headline > picture.headline > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
div.tile-copy-wrapper > h3.tile-headline > picture.headline > img `div.tile-copy-wrapper > h3.tile-headline > picture.headline > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
a#media-gallery-item-3 > div.media-gallery-bg-wrapper > picture.media-gallery-bg > img `a#media-gallery-item-3 > div.media-gallery-bg-wrapper > picture.media-gallery-bg > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
a#media-gallery-item-6 > div.media-gallery-bg-wrapper > picture.media-gallery-bg > img `a#media-gallery-item-6 > div.media-gallery-bg-wrapper > picture.media-gallery-bg > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==
a#media-gallery-item-9 > div.media-gallery-bg-wrapper > picture.media-gallery-bg > img `a#media-gallery-item-9 > div.media-gallery-bg-wrapper > picture.media-gallery-bg > img`	data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits

●Optimize DOM size

●Improve image delivery

●LCP breakdown

●Modern HTTP

●Optimize viewport for mobile

●Max Potential First Input Delay 40 ms

●Minify CSS

●Minify JavaScript

●Avoids enormous network payloads Total size was 1,981 KiB

●JavaScript execution time 0.2 s

●Minimizes main-thread work 0.9 s

●Avoid non-composited animations 9 animated elements found

●Page didn't prevent back/forward cache restoration

●Network Requests

●Network Round Trip Times 30 ms

●Server Backend Latencies 70 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 230 ms

○INP breakdown

○User Timing marks and measures

○Avoid long main-thread tasks

○Avoid large layout shifts

Accessibility

ARIA

Some ARIA parent roles must contain specific child roles to perform their intended accessibility functions. Learn more about roles and required children elements.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Stream now ComedyEveryone’s got a side hustle. Stream now DramaNew season. … `section.section-endless-entertainment-gallery > div.endless-entertainment > div#tv-media-gallery > ul.media-gallery-item-container`
Watch now Yoga with Molly Play now Hello Kitty Island Adventure Sabrina Car… `section.section-endless-entertainment-gallery > div.endless-entertainment > div#fam-media-gallery > ul.media-gallery-item-container`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Listen now `a#media-gallery-item-3 > div.media-gallery-contents > div.media-gallery-bottom-content > div.button`
Listen now `a#media-gallery-item-6 > div.media-gallery-contents > div.media-gallery-bottom-content > div.button`

These are opportunities to improve the legibility of your content.

Best practices

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Store menu `div.globalnav-item > ul.globalnav-submenu-trigger-group > li.globalnav-submenu-trigger-item > button#globalnav-menubutton-link-store`
Mac menu `div.globalnav-item > ul.globalnav-submenu-trigger-group > li.globalnav-submenu-trigger-item > button#globalnav-menubutton-link-mac`
iPad menu `div.globalnav-item > ul.globalnav-submenu-trigger-group > li.globalnav-submenu-trigger-item > button#globalnav-menubutton-link-ipad`
iPhone menu `div.globalnav-item > ul.globalnav-submenu-trigger-group > li.globalnav-submenu-trigger-item > button#globalnav-menubutton-link-iphone`
Watch menu `div.globalnav-item > ul.globalnav-submenu-trigger-group > li.globalnav-submenu-trigger-item > button#globalnav-menubutton-link-watch`
Vision menu `div.globalnav-item > ul.globalnav-submenu-trigger-group > li.globalnav-submenu-trigger-item > button#globalnav-menubutton-link-vision`
AirPods menu `div.globalnav-item > ul.globalnav-submenu-trigger-group > li.globalnav-submenu-trigger-item > button#globalnav-menubutton-link-airpods`
TV and Home menu `div.globalnav-item > ul.globalnav-submenu-trigger-group > li.globalnav-submenu-trigger-item > button#globalnav-menubutton-link-tv-home`
Entertainment menu `div.globalnav-item > ul.globalnav-submenu-trigger-group > li.globalnav-submenu-trigger-item > button#globalnav-menubutton-link-entertainment`
Accessories menu `div.globalnav-item > ul.globalnav-submenu-trigger-group > li.globalnav-submenu-trigger-item > button#globalnav-menubutton-link-accessories`
Support menu `div.globalnav-item > ul.globalnav-submenu-trigger-group > li.globalnav-submenu-trigger-item > button#globalnav-menubutton-link-support`

These items highlight common accessibility best practices.

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]`s are contained by their required parent element

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●`button`, `link`, and `menuitem` elements have accessible names

●ARIA attributes are used as specified for the element's role

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●Links have a discernible name

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●`[lang]` attributes have a valid value

●Heading elements appear in a sequentially-descending order

●`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

●Document has a main landmark.

●Deprecated ARIA roles were not used

●ARIA IDs are unique

●Uses ARIA roles only on compatible elements

●Elements with visible text labels have matching accessible names.

○`[accesskey]` values are unique

○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Form elements have associated labels

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Image elements do not have `[alt]` attributes that are redundant text.

○Identical links have the same purpose.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

100

Best Practices

●Uses HTTPS

●Avoids deprecated APIs

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No browser errors logged to the console

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Use a strong HSTS policy

○Mitigate clickjacking with XFO or CSP

SEO

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
www.apple.com/iphone/	Learn more
www.apple.com/apple-watch-series-11/	Learn more
www.apple.com/macbook-neo/	Learn more
www.apple.com/ipad-air/	Learn more
www.apple.com/macbook-pro/	Learn more
www.apple.com/airpods-pro/	Learn more
business.apple.com/	Learn more
www.apple.com/apple-card/	Learn more
www.apple.com/promo/	here

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Results for https://apple.com

Site Health

How you compare

Top Priorities (5)

Fix Priority Matrix

Quick Wins

Strategic

Easy Improvements

Deprioritize

What fixing these means

Conversion Barriers

Speed (1)

Trust (2)

Navigation (3)

Return on Investment

Investment

Monthly returns

Regulatory risk avoided

Payback period

Estimated Remediation Cost

Cost by category

Cost by effort level

What Inaction Is Costing You

Compliance Risk

Bandwidth Waste

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

ARIA

Contrast

Best Practices

SEO

Content Best Practices

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

ARIA

Contrast

Best practices

Best Practices

SEO

Content Best Practices

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