Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
4High impact, low effort — start here.
Strategic
1High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Page weighs 11.8 MB (4.3 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
2 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
5 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
No H1 heading found
No H1 means screen-reader users can't identify the page's primary topic, and Google's content-extraction degrades.
153 third-party resources (100% of weight)
Informational: third-party resource count and their share of page weight. High share caps perf gains from frontend optimization.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$217 investment → $13,356/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
5 barrier(s) likely increasing bounce by ~25%.
- Page takes 9.1s to loadUsers abandon at ~3s — you're 6.6s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 5.7sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- No structured dataNo rich-result eligibility in Google — lower SERP CTR vs competitors with stars and prices→ Add JSON-LD for your page type (Product, Article, FAQPage, LocalBusiness, …)
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 3 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$6,771 /mo
+25.2pp bounce · ~2,517 lost visitors/mo
CPC: USD 2.69
Bandwidth Waste
$1.09 /mo
13601.8 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~1.4 MB per page loadSaves $1.09/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 4 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
4.52 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
9.05 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
5.71 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.027
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
8.98 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
30.13 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.74 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.83 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
568 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.133
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
3.63 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
6.53 s
Categories
8Performance
Page weighs 11.8 MB (4.3 MB transferred)
Security
All checks pass
Accessibility
2 image(s) missing alt attribute
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Technology stack
Sitecore, on IIS/ASP.NET, hosted on Microsoft IIS
Stack Architecture
BrightEdge 1.5.14
DoubleClick Floodlight 
Facebook Pixel 2.9.303
Google Analytics 
Google Tag Manager 
HubSpot HubSpot Analytics 
Linkedin Insight Tag 
Siteimprove 
StackAdapt 
Twitter Ads 
Sitecore 
Coveo 
Backbone.js 1.1.2
BlueConic 
Bootstrap 4.6.2Facebook Facebook SDK 
FullCalendar 3.8.1
Goober HSTS 
Hammer.js 2.0.8
Lodash 4.17.11
MediaElement.js 4.2.8Microsoft 365 
Microsoft ASP.NET 
Modernizr 3.5.0
Moment.js 2.20.1
OneTrust 
Open Graph 
Priority Hints 
Windows Server 
core-js 2.6.9
jQuery 3.3.1
jQuery UI 1.12.1 ASP.NET 
TypeScript 
IIS 10.0 Microsoft IIS 10.0All Detected Technologies (39)
Internet Information Services (IIS) is an extensible web server software created by Microsoft for use with the Windows NT family.
TypeScript is an open-source language which builds on JavaScript by adding static type definitions.
Sitecore provides web content management, and multichannel marketing automation software.
BackboneJS is a JavaScript library that allows to develop and structure the client side applications that run in a web browser.
BlueConic is the advanced customer data platform that liberates companies' first-party data from disparate systems.
Bootstrap is a free and open-source CSS framework directed at responsive, mobile-first front-end web development. It contains CSS and JavaScript-based design templates for typography, forms, buttons, navigation, and other interface components.
FullCalendar is a full-sized drag and drop JavaScript event calendar.
Goober is a minified CSS-in-JS styling solution.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Hammer.js is a JavaScript library for adding touch gestures like swipe, pinch, and rotate to web applications.
Lodash is a JavaScript library which provides utility functions for common programming tasks using the functional programming paradigm.
MediaElement.js is a set of custom Flash plugins that mimic the HTML5 MediaElement API for browsers that don't support HTML5 or don't support the media codecs.
ASP.NET is an open-source, server-side web-application framework designed for web development to produce dynamic web pages.
Modernizr is a JavaScript library that detects the features available in a user's browser.
Moment.js is a free and open-source JavaScript library that removes the need to use the native JavaScript Date object directly.
OneTrust is a cloud-based data privacy management compliance platform.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
Windows Server is a brand name for a group of server operating systems.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
jQuery UI is a collection of GUI widgets, animated visual effects, and themes implemented with jQuery, Cascading Style Sheets, and HTML.
BrightEdge is an SEO solution and content performance marketing platform.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.
Siteimprove is a digital analytics and content QA platform.
StackAdapt is a platform that provides a content advertising strategy solution for planning, executing, and optimizing digital campaigns.
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Coveo is an enterprise search and relevance platform that uses AI to enhance search capabilities and deliver personalized content across digital touchpoints.
Observations (3)
Server version exposed in headers
The Server header reveals 'IIS 10.0'. Exposing exact server versions helps attackers target known vulnerabilities. Consider configuring your server to hide version information.
Bootstrap version may be outdated
Detected Bootstrap 4.6.2. The current major version is 5. Consider updating for security patches and new features.
Complex technology stack detected
39 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 2h total → projected C (78)
Sprint 1: Quick Wins
+7Highest ROI — low effort, high impact
- · Page weighs 11.8 MB (4.3 MB transferred)
- · No H1 heading found
- · 5 button(s) with no accessible text
- · 153 third-party resources (100% of weight)
Sprint 2: Core Fixes
Medium effort, high structural impact
- · 2 image(s) missing alt attribute