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Scanned
2026-04-08 08:14 UTC
Worker
🇺🇸 New York
Duration
3.4m
Vs prev

Audit overview

Accessibility and Sustainability need attention; the other categories are in good shape.

Fix Priority Matrix

5 findings

Quick Wins

4

High impact, low effort — start here.

Strategic

1

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Screenshots

DESKTOP + MOBILE
Desktop
Desktop screenshot
Mobile
Mobile screenshot

Top Priorities (5)

Sorted by impact
Critical: 1

Page weighs 21.7 MB (9.4 MB transferred)

Informational: total page weight (uncompressed) and bytes actually transferred over the wire.

Performance › Page Weight Budget
Critical: 2

41 link(s) with no accessible text

Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.

Accessibility › Link & Button Quality
Critical: 3

60 image-in-link without alt text

Image-only links with no alt create empty links — screen-reader users hear 'link' with no destination context.

Accessibility › Alt Text Quality
Critical: 4

60 image-only link(s) without alt text

Image-only links with no alt are unidentifiable to screen-reader users — link's destination is invisible.

Accessibility › Link & Button Quality
Critical: 5

68 image(s) missing alt attribute

Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.

Accessibility › Alt Text Quality
What fixing these means. Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 24.1s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your conversion rate.
Your LCP is 24.1s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.
4 accessibility issues exclude users who rely on assistive technology.

Business case

What fixing the audit's findings is worth -- and what ignoring them keeps costing.

Return on investment

€255 investment → €10,989/month returns + EUR 120,500,000 risk avoided

Investment
€255
3.0 h · 4 findings
Monthly returns
€10.989
€131.868/yr
Payback
0.0 mo
+51613% Y1
Regulatory risk avoided EUR 120.500.000
Or — fix only the top 3 findings
€1280.0 mo payback · +103326% Y1
Optimistic scenario assuming the top 3 capture most of the upside. Real-world recovery typically falls between this projection and the full-fix ROI above.
€128 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Conversion barriers

9 barrier(s) likely increasing bounce by ~34%.

Barriers
9
4 crit 5 warn
Bounce delta
+34pp
added vs baseline
Score
45
D
Speed
2
Trust
2
Usability
2
Content
0
Nav
3
  • Page takes 24.1s to load
    Users abandon at ~3s — you're 21.6s over the 2.5s threshold
    → Optimize render-blocking resources, preload the hero image, and compress images
  • Page feels frozen for 4.2s
    Clicks on the primary CTA are ignored while JavaScript runs
    → Break up long tasks; defer non-critical JavaScript to post-hydration
  • 7 form field(s) without a label
    Screen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes
    → Associate every input with a visible <label for="…">; add autocomplete attributes
  • 68 broken link(s) on the page
    Clicks land on 404s — trust drops and the session often ends
    → Fix or remove the broken destinations surfaced on the Content tab
  • No HSTS header
    Returning visitors are briefly exposed to downgrade attacks on first request
    → Set Strict-Transport-Security: max-age=31536000; includeSubDomains

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Remediation cost

€255 3.0 developer hours at €85/hr
Quick wins
€128 3 fixes in ~90 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Team composition

Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.

/hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

Warning:Cost of inaction

€10.989 / month at risk ~€131.868 / year if left unfixed
Default is 10,000. Use your own number for accurate $-figures.

Compliance Risk

€120.500.000

ePrivacy DirectiveGDPREAA
  • No privacy policy link detected
    GDPR: EUR 10.000 – EUR 20.000.000
  • 1 advertising/retargeting trackers detected
    GDPR: EUR 10.000 – EUR 20.000.000
  • Trackers detected but no cookie policy found
    GDPR: EUR 5.000 – EUR 10.000.000

Bounce-Rate Cost

€10.987 /mo

+33.9pp bounce · ~3,390 lost visitors/mo

CPC: EUR 3.24

Bandwidth Waste

€2,20 /mo

29687.9 MB/mo × 0.074 EUR/GB

  • Optimize transfer: save ~3.0 MB per page load
    Saves €2,20/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Lighthouse

Mobile

26
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
77
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
58
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
85
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

5.44 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

24.12 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

4.23 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.020

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

18.65 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

57.12 s

Desktop

64
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
77
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
58
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
85
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.13 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

1.56 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

410 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.011

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

8.02 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

14.98 s

Categories

8
Avg score 72.6

How you compare

Where this site stands against peers running the same stack.

Cart Functionality · 554 peers
You 70
·
Avg 73
At average
0 50 100
Accessibility P1Security P87Compliance P16Performance P33Infrastructure P39SEO P47Content P52Sustainability P49

Top 10% of Cart Functionality sites score 73+ on Accessibility; you're at 29 — closing this gap is the highest-leverage improvement.

Better than 14% of Cart Functionality sites See full Cart Functionality benchmark →
Shopify · 75 peers
You 70
·
Avg 73
At average
0 50 100
Better than 2% of Shopify sites See full Shopify benchmark →

Technology stack

Adobe Fonts, on Emotion, hosted on Amazon Web Services, with Amazon S3 CDN

38 technologies detected 6 stack layers 2 with CPE identifier Enterprise

Stack Architecture

Analytics
Apple Pay Facebook Pixel 2.9.293 Google Analytics Google Tag Manager Klaviyo Nosto PayPal Shop Pay Snap Pixel Wisepops Wunderkind
Ecommerce
Cart Functionality Shopify
Framework
Adobe Fonts Apple Facebook SDK Google Font API Google Search Console HSTS HTTP/3 Klaviyo Forms Klaviyo Reviews LoyaltyLion 2023-11Microsoft Microsoft 365 Negate Nosto Visual UGC Open Graph Priority Hints Tailwind CSS core-js 2.6.12
Runtime
Emotion
CDN
Amazon S3 Cloudflare Impact unpkg
Hosting
Amazon Web Services GoDaddy

All Detected Technologies (38)

Amazon S3 or Amazon Simple Storage Service is a service offered by Amazon Web Services (AWS) that provides object storage through a web service interface.

Categories CDN Website https://aws.amazon.com/s3/ Detected by BeaverCheck

Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.

Categories CDN Website https://www.cloudflare.com Detected by BeaverCheck Evidence Server header in redirect: cloudflare
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Impact helps businesses contract and pay partners.

Categories Affiliate programs Website https://impact.com/ Detected by BeaverCheck
Categories CDN Detected by BeaverCheck · Medium Evidence Script URL contains unpkg.com: https://unpkg.com/tapcart-capture-kit@production/dist/tc-plugins.es.js

Amazon Web Services (AWS) is a comprehensive cloud services platform offering compute power, database storage, content delivery and other functionality.

Categories PaaS Website https://aws.amazon.com/ Detected by BeaverCheck
Categories Hosting Detected by BeaverCheck · Medium Evidence NS record: ns71.domaincontrol.com

Emotion is a library designed for writing CSS styles with JavaScript.

Categories JavaScript frameworks, Development Website https://emotion.sh Detected by BeaverCheck

Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.

Categories Ecommerce Website https://www.wappalyzer.com/technologies/ecommerce/cart-functionality Detected by BeaverCheck

Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. Shopify store owners can also sell in physical locations using Shopify POS, a point-of-sale app and accompanying hardware.

Categories Ecommerce Website https://shopify.com Detected by BeaverCheck Evidence robots.txt Disallow pattern: /admin, robots.txt Disallow pattern: /cart, robots.txt Disallow pattern: /collections/

Adobe Fonts is a web-based service providing access to a vast library of high-quality fonts for web and print design.

Categories Font scripts Website https://fonts.adobe.com Detected by BeaverCheck
Categories Analytics Detected by BeaverCheck · Low Evidence TXT record: apple-domain-verification=IMfdzhMKFgRLFADzqfTz5aZq5oJeHsa1AgHzB6LHdRY
Categories Analytics Detected by BeaverCheck Evidence Script URL contains connect.facebook.net: https://connect.facebook.net/signals/config/627191840754746?v=2.9.293&r=stable&domain=www.myoddballs.com&hme=295b1b33901e14aeab879c0b58f907ef4d5f44fdd19814310771af911c5f6ac8&ex_m=102%2C198%2C147%2C22%2C70%2C71%2C139%2C66%2C65%2C11%2C155%2C88%2C16%2C132%2C124%2C37%2C73%2C76%2C130%2C152%2C157%2C8%2C4%2C5%2C7%2C6%2C3%2C89%2C99%2C158%2C163%2C212%2C60%2C179%2C180%2C53%2C267%2C30%2C72%2C224%2C223%2C222%2C23%2C32%2C101%2C59%2C10%2C61%2C95%2C96%2C97%2C103%2C127%2C31%2C29%2C129%2C126%2C125%2C148%2C74%2C151%2C149%2C150%2C48%2C58%2C120%2C15%2C154%2C43%2C254%2C255%2C253%2C26%2C27%2C28%2C46%2C140%2C75%2C110%2C18%2C20%2C42%2C38%2C40%2C39%2C81%2C90%2C94%2C108%2C138%2C141%2C44%2C109%2C24%2C21%2C116%2C67%2C35%2C143%2C142%2C144%2C135%2C133%2C25%2C34%2C57%2C107%2C153%2C68%2C17%2C145%2C112%2C79%2C64%2C19%2C83%2C84%2C113%2C82%2C33%2C284%2C205%2C194%2C195%2C193%2C287%2C279%2C50%2C206%2C105%2C128%2C78%2C118%2C52%2C45%2C47%2C111%2C117%2C123%2C56%2C62%2C51%2C54%2C98%2C156%2C1%2C121%2C14%2C119%2C12%2C2%2C55%2C91%2C63%2C115%2C87%2C86%2C159%2C160%2C92%2C93%2C9%2C122%2C100%2C49%2C136%2C85%2C77%2C69%2C114%2C104%2C41%2C137%2C0%2C80%2C131%2C134%2C146%2C36%2C106%2C13%2C161

Google Font API is a web service that supports open-source font files that can be used on your web designs.

Categories Font scripts Website https://fonts.google.com/ Detected by BeaverCheck
Categories Analytics Detected by BeaverCheck · Medium Evidence TXT record: google-site-verification=lIZWhVgMm7lqDRXE7B-Suc9y3B8-55HkJ_3xDTvEFzE

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.

Categories Security Website https://www.rfc-editor.org/rfc/rfc6797#section-6.1 Detected by BeaverCheck

HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.

Categories Miscellaneous Website https://httpwg.org/ Detected by BeaverCheck

Klaviyo Forms are used to capture Email and SMS sign-ups

Categories Form builders Website https://www.klaviyo.com/features/web-forms Detected by BeaverCheck

Klaviyo Reviews is a built-in product review offering for Shopify and WooCommerce by Klaviyo.

Categories Reviews Website https://www.klaviyo.com/product-reviews Detected by BeaverCheck

LoyaltyLion is a data-driven ecommerce loyalty and engagement platform.

Categories Loyalty & rewards Website https://loyaltylion.com Detected by BeaverCheck
Categories Analytics Detected by BeaverCheck · Low Evidence TXT record: MS=ms92986415
Categories Email Detected by BeaverCheck Evidence MX record: myoddballs-com.mail.protection.outlook.com

Negate is a security service that provides premium bot protection for websites, blocking malicious bots in real time.

Categories Security Website https://negate.io Detected by BeaverCheck

Nosto Visual UGC (Earlier known as Stackla) is a cloud-based content marketing platform that helps discover, curate, display and engage with user-generated content across all digital marketing platforms.

Categories Content curation Website https://www.nosto.com/products/visual-ugc/ Detected by BeaverCheck

Open Graph is a protocol that is used to integrate any web page into the social graph.

Categories Miscellaneous Website https://ogp.me Detected by BeaverCheck

Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.

Categories Performance Website https://wicg.github.io/priority-hints/ Detected by BeaverCheck
Categories Framework Website https://tailwindcss.com Detected by BeaverCheck Evidence Found 18 unique Tailwind utility classes in HTML

core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.

Categories JavaScript libraries Website https://github.com/zloirock/core-js Detected by BeaverCheck

Apple Pay is a mobile payment and digital wallet service by Apple that allows users to make payments in person, in iOS apps, and on the web.

Categories Payment processors Website https://www.apple.com/apple-pay Detected by BeaverCheck

Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.

Categories Analytics Website https://facebook.com Detected by BeaverCheck

Google Analytics is a free web analytics service that tracks and reports website traffic.

Categories Analytics Website https://google.com/analytics Detected by BeaverCheck

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

Categories Tag managers Website https://www.google.com/tagmanager Detected by BeaverCheck Evidence Script URL contains www.googletagmanager.com: https://www.googletagmanager.com/gtag/js?id=GT-W6NKJN3&cx=c&gtm=4e6461

Klaviyo is an email marketing platform for online businesses.

Categories Marketing automation Website https://www.klaviyo.com/ Detected by BeaverCheck Evidence Script URL contains static.klaviyo.com: https://static.klaviyo.com/onsite/js/yKULaH/klaviyo.js?company_id=yKULaH

Nosto is an ecommerce platform providing product recommendations based on individual behavioral data.

Categories Personalisation, A/B Testing Website https://www.nosto.com Detected by BeaverCheck

PayPal is an online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders.

Categories Payment processors Website https://paypal.com Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Shop Pay is an accelerated checkout that lets customers save their email address, credit card, and shipping and billing information so they can complete their transaction faster the next time they are directed to the Shopify checkout.

Categories Payment processors Website https://shop.app Detected by BeaverCheck

Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.

Categories Advertising Website https://businesshelp.snapchat.com/s/article/snap-pixel-about Detected by BeaverCheck

Wisepops is an intelligent popup and marketing automation system that offers marketers a single platform from which to create and manage website popups.

Categories Widgets, Marketing automation Website https://wisepops.com Detected by BeaverCheck

Wunderkind (Formerly BounceX) is a software for behavioural marketing technologies, created to de-anonymise site visitors, analyse their digital behaviour and create relevant digital experiences regardless of channel or device.

Categories Marketing automation Website https://www.wunderkind.co Detected by BeaverCheck

Observations (3)

Shopify storefront detected

Shopify handles hosting, SSL, and CDN automatically. Performance optimizations focus on theme code, app scripts, and image optimization. Check the Performance tab for third-party script impact.

No build tool detected

A framework (Adobe Fonts) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.

Complex technology stack detected

38 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.

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Fix Plan

Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.

Three-week fix plan

2 sprints · 3h total → projected C (77)

Sprint 1: Quick Wins

+6

Highest ROI — low effort, high impact

4 findings 2h → C (76)
  • · Page weighs 21.7 MB (9.4 MB transferred)
  • · 41 link(s) with no accessible text
  • · 60 image-in-link without alt text
  • · 60 image-only link(s) without alt text

Sprint 2: Core Fixes

+1

Medium effort, high structural impact

1 findings 2h → C (77)
  • · 68 image(s) missing alt attribute

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