Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 11.5 MB (6.1 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
110 third-party resources (100% of weight)
Informational: third-party resource count and their share of page weight. High share caps perf gains from frontend optimization.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$625 investment → $6,991/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
5 barrier(s) likely increasing bounce by ~26%.
- Page takes 25.6s to loadUsers abandon at ~3s — you're 23.1s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 915msClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- Thin contentUnder 300 words — visitors bounce looking for substance, search engines rank competitors first→ Add a substantive FAQ, product detail, or case-study section
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no privacy policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$6,990 /mo
+26.0pp bounce · ~2,598 lost visitors/mo
CPC: USD 2.69
Bandwidth Waste
$1.52 /mo
19058.8 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~1.9 MB per page loadSaves $1.52/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 4 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
9.40 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
25.61 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
915 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.068
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
9.40 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
33.33 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
2.30 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
4.80 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
118 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.156
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.30 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
6.29 s
Categories
8Performance
Page weighs 11.5 MB (6.1 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
All checks pass
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of WordPress sites score 99+ on Infrastructure; you're at 73 — closing this gap is the highest-leverage improvement.
Technology stack
WordPress, on PHP, with Cloudflare CDN
Stack Architecture
Constant Contact 
Google Analytics 
Google Tag Manager 
Siteimprove 
Yoast SEO 
WordPress 
Adobe Fonts Google Search Console Google Workspace 
Moment.js 2.30.1
MySQL 
Open Graph 
React 18.3.1Twitter Emoji (Twemoji) 
core-js 3.23.3
jQuery 3.7.1
reCAPTCHA 
PHP 
Cloudflare 
F5 BigIP cdnjs All Detected Technologies (21)
F5's BIG-IP is a family of products covering software and hardware designed around application availability, access control, and security solutions.
PHP is a general-purpose scripting language used for web development.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
Adobe Fonts is a web-based service providing access to a vast library of high-quality fonts for web and print design.
Moment.js is a free and open-source JavaScript library that removes the need to use the native JavaScript Date object directly.
MySQL is an open-source relational database management system.
Open Graph is a protocol that is used to integrate any web page into the social graph.
React is an open-source JavaScript library for building user interfaces or UI components.
Twitter Emoji is a set of open-source emoticons and emojis for Twitter, TweetDeck, and also for Android and iOS versions of the application.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.
Constant Contact is a marketing automation and email marketing solution.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Siteimprove is a digital analytics and content QA platform.
Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.
Observations (4)
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
jQuery loaded alongside a modern framework
Both jQuery and React are loaded. Modern frameworks handle DOM manipulation natively. jQuery may be unnecessary and adds ~30KB to the page weight. Check the Performance tab for bundle analysis.
No build tool detected
A framework (Adobe Fonts) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
21 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 6h total → projected C (79)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · Page weighs 11.5 MB (6.1 MB transferred)
- · HSTS header is missing
- · 110 third-party resources (100% of weight)
Sprint 2: Core Fixes
+4Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found