Audit overview
3 categories need attention: Security, and 2 others.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
3 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
7 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
£581 investment → £13,963/month returns + GBP 18,050,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
9 barrier(s) likely increasing bounce by ~36%.
- Page takes 5.4s to loadUsers abandon at ~3s — you're 2.9s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 2.2sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- Severe layout shift during page loadUsers mis-click when content jumps — converting intent into frustration→ Reserve space for images, ads, and embeds with explicit width/height
- 3 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- 4 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
£18,050,000
- No privacy policy link detectedUK GDPR: GBP 10,000 – GBP 17,500,000
- 2 advertising/retargeting trackers detectedUK GDPR: GBP 10,000 – GBP 17,500,000
- Trackers detected but no cookie policy foundUK GDPR: GBP 10,000 – GBP 17,500,000
Bounce-Rate Cost
£10,773 /mo
+35.9pp bounce · ~3,591 lost visitors/mo
CPC: GBP 3.00
Bandwidth Waste
£0.45 /mo
7212.0 MB/mo × 0.063 GBP/GB
- Optimize transfer: save ~721 KB per page loadSaves £0.45/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
3.01 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
5.42 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
2.16 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.395
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
3.88 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
12.60 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
972 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.76 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
124 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.227
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
1.14 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
2.20 s
Categories
8Performance
All checks pass
Security
Content-Security-Policy header is missing
Accessibility
3 control(s) without accessible label
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Amazon Route 53 sites score 74+ on Security; you're at 58 — closing this gap is the highest-leverage improvement.
Top 10% of Bootstrap sites score 75+ on Security; you're at 58 — closing this gap is the highest-leverage improvement.
Technology stack
Amazon Route 53, hosted on AWS, with AWS CloudFront CDN
Stack Architecture
DoubleClick Floodlight 
Google Publisher Tag 
Google Tag Manager 
New Relic 
Bootstrap 
Google Font API 
Moment.js 2.30.1
OWL Carousel 
OneTrust 
Open Graph 
Underscore.js 1.13.6
jQuery 3.7.0
AWS CloudFront Amazon CloudFront 
jsDelivr jsDelivr CDN 
AWS Amazon Web Services All Detected Technologies (19)
Amazon CloudFront is a fast content delivery network (CDN) service that securely delivers data, videos, applications, and APIs to customers globally with low latency, high transfer speeds.
JSDelivr is a free public CDN for open-source projects. It can serve web files directly from the npm registry and GitHub repositories without any configuration.
Amazon Web Services (AWS) is a comprehensive cloud services platform offering compute power, database storage, content delivery and other functionality.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
Moment.js is a free and open-source JavaScript library that removes the need to use the native JavaScript Date object directly.
OWL Carousel is an enabled jQuery plugin that lets you create responsive carousel sliders.
OneTrust is a cloud-based data privacy management compliance platform.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Underscore.js is a JavaScript library which provides utility functions for common programming tasks. It is comparable to features provided by Prototype.js and the Ruby language, but opts for a functional programming design instead of extending object prototypes.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
New Relic is a SaaS offering that focuses on performance and availability monitoring.
Observations (2)
No build tool detected
A framework (Amazon Route 53) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
19 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 8h total → projected B (81)
Sprint 1: Quick Wins
+4Highest ROI — low effort, high impact
- · HSTS header is missing
- · 7 button(s) with no accessible text
Sprint 2: Core Fixes
+5Medium effort, high structural impact
- · 3 control(s) without accessible label
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found