Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
Cookie 'incap_ses_1849_1843513' is missing the Secure flag
A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.
Cookie 'nlbi_1843513' is missing the Secure flag
A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.
Cookie 'visid_incap_1843513' is missing the Secure flag
A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
¥54,000 investment → ¥4,067/month returns + JPY 100,000,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
9 barrier(s) likely increasing bounce by ~30%.
- Page takes 26.8s to loadUsers abandon at ~3s — you're 24.3s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 6.7sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- 1 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
¥100,000,000
- No privacy policy link detectedAPPI: JPY 100,000 – JPY 100,000,000
- 4 advertising/retargeting trackers detectedAPPI: JPY 100,000 – JPY 100,000,000
- Trackers detected but no cookie policy foundAPPI: JPY 100,000 – JPY 100,000,000
Bounce-Rate Cost
¥3,561 /mo
+29.7pp bounce · ~2,967 lost visitors/mo
CPC: JPY 1.20
Bandwidth Waste
¥506 /mo
42390.8 MB/mo × 11.940 JPY/GB
- Optimize transfer: save ~4.2 MB per page loadSaves ¥506/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
7.70 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
26.83 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
6.73 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.094
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
12.01 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
40.76 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
990 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
5.35 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
581 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.052
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.91 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
8.29 s
Categories
8Performance
All checks pass
Security
Content-Security-Policy header is missing
Accessibility
All checks pass
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 78+ on Security; you're at 58 — closing this gap is the highest-leverage improvement.
Technology stack
Amazon Route 53, on Java, with Imperva CDN
Stack Architecture
Adobe Analytics 
Adobe Target 2.11.3
Amazon Advertising 
ClickTale 
Contentsquare 
Demandbase 11.1.7
DoubleClick Floodlight 
Facebook Pixel 2.9.303
Google Analytics 
Google Tag Manager 
Microsoft Advertising 
Salesforce Marketing Cloud Account Engagement 
Tealium Tealium AudienceStream 
TikTok Pixel 
Twitter Ads 
Amazon Webstore 
Cart Functionality 
SAP Commerce Cloud 
Bootstrap Icons 1.3.0
DataTables 1.10.15Facebook Facebook SDK 
Google Font API Google Search Console HSTS 
Moment.js 2.18.1
OneTrust 
Open Graph 
Popper 
Priority Hints 
Select2 
ServiceNow 
Tippy.js 
core-js 3.32.2
jQuery 3.6.0
jQuery UI 1.12.1
reCAPTCHA 
web-vitals 4
Java 
Imperva cdnjs 
jsDelivr jsDelivr CDN unpkg All Detected Technologies (46)
Imperva is a cyber security software and services company for networking, data, and application security.
JSDelivr is a free public CDN for open-source projects. It can serve web files directly from the npm registry and GitHub repositories without any configuration.
Java is a class-based, object-oriented programming language that is designed to have as few implementation dependencies as possible.
Amazon Webstore is an all-in-one hosted ecommerce website solution.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
SAP Commerce Cloud is a cloud-native omnichannel commerce solution for B2B, B2C, and B2B2C companies.
Bootstrap Icons is a growing library of SVG icons that are designed by @mdo and maintained by the Bootstrap Team.
DataTables is a plug-in for the jQuery Javascript library adding advanced features like pagination, instant search, themes, and more to any HTML table.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Moment.js is a free and open-source JavaScript library that removes the need to use the native JavaScript Date object directly.
OneTrust is a cloud-based data privacy management compliance platform.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Popper is a positioning engine, its purpose is to calculate the position of an element to make it possible to position it near a given reference element.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
Select2 is a jQuery based replacement for select boxes. It supports searching, remote data sets, and infinite scrolling of results.
ServiceNow is a cloud computing platform to help companies manage digital workflows for enterprise operations.
Tippy.js is the complete tooltip, popover, dropdown, and menu solution for the web, powered by Popper.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
jQuery UI is a collection of GUI widgets, animated visual effects, and themes implemented with jQuery, Cascading Style Sheets, and HTML.
reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.
The web-vitals JavaScript is a tiny, modular library for measuring all the web vitals metrics on real users.
Adobe Analytics is a web analytics, marketing and cross-channel analytics application.
Adobe Target is an A/B testing, multi-variate testing, personalisation, and optimisation application
Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.
ClickTale is a SaaS solution enabling organisations to gain visual in-page analytics.
Contentsquare is an enterprise-level UX optimisation platform.
Demandbase is a targeting and personalization platform for business-to-business companies.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Microsoft Advertising is an online advertising platform developed by Microsoft.
Salesforce Marketing Cloud Account Engagement (formerly known as Pardot) is an application specifically designed for B2B marketing automation.
Tealium provides a sales enterprise tag management system and marketing software.
Tealium AudienceStream is an omnichannel customer segmentation and real-time action engine.
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Observations (2)
No build tool detected
A framework (Amazon Route 53) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
46 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
Show your score
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected C (76)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · Cookie 'incap_ses_1849_1843513' is missing the Secure flag
- · Cookie 'nlbi_1843513' is missing the Secure flag
- · Cookie 'visid_incap_1843513' is missing the Secure flag
Sprint 2: Core Fixes
+1Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found