Skip to content
Audit Complete

Results for https://rebrand.ly

Visit site
Singapore Singapore · Singapore Completed: Apr 21, 2026 21:38 UTC
Download Markdown Report

Mobile 375 × 812

Screenshot of the audited page (Mobile 375×812)

Desktop 1440 × 900

Screenshot of the audited page (Desktop 1440×900)
D68

Site Health

Score: 68 / 100

Based on 8 categories, 0 sections

Room to improve — your 23.9s load time is above Google's 2.5s 'Good' threshold.

Several missing protections leave your users and data exposed.

Several issues make your site difficult for assistive technology users.

Missing signals may be hurting your search visibility.

Solid infrastructure — fast server responses across the board.

Mostly compliant — a few items need attention.

Missing metadata means poor previews on social media and search.

Reasonable footprint with room for optimization.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

AngularJS · 251 peers
You 68
·
Avg 73
At average
0 50 100
Better than 1% of AngularJS sites See full AngularJS benchmark →
Cloudflare Turnstile · 265 peers
You 68
·
Avg 73
At average
0 50 100
Better than 1% of Cloudflare Turnstile sites See full Cloudflare Turnstile benchmark →

Top Priorities (5)

1

Content-Security-Policy header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers
2

No Content-Security-Policy header found

Security gaps expose your site and users to attacks, eroding trust.

Security › Content Security Policy
3

Soft 404: server returns HTTP 200 for non-existent pages

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › 404 Error Page
4

196 third-party resources (100% of weight)

Performance issues directly impact user engagement and conversion rates.

Performance › Page Weight Inventory
5

197 HTTP requests — consider bundling or reducing

Performance issues directly impact user engagement and conversion rates.

Performance › Page Weight Budget
View fix priority matrix

Fix Priority Matrix

5 findings

Quick Wins

2

High impact, low effort — start here.

Strategic

3

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →
BeaverCheck badge
Embed this badge
[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Frebrand.ly)](https://beavercheck.com/results/92b74dcb-e1f6-4cf9-b068-f626f2b55c0c)
<a href="https://beavercheck.com/results/92b74dcb-e1f6-4cf9-b068-f626f2b55c0c"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Frebrand.ly" alt="BeaverCheck Score"></a>
https://beavercheck.com/badge?url=https%3A%2F%2Frebrand.ly

This badge auto-updates with your latest scan result.

What fixing these means

Your site has several issues that may be affecting user experience and business outcomes. Your LCP of 23.9s exceeds Google's 2.5s 'Good' threshold and the 2 performance issues below directly contribute to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.

2 security gaps detected — browsers may warn visitors about your site.
1 accessibility issue excludes users who rely on assistive technology.
Your LCP is 23.9s — fixing the 2 performance criticals could bring it under Google's 2.5s 'Good' threshold.
C
Could reach Estimate based on resolving critical issues

Conversion Barriers

2 critical 6 warning

8 barrier(s) likely increasing bounce by ~30%.

Speed (2)

Page takes 23.9s to load

+12% bounce

Users abandon at ~3s — you're 21.4s over the 2.5s threshold

Fix: Optimize render-blocking resources, preload the hero image, and compress images

Page feels frozen for 8.5s

+5% bounce

Clicks on the primary CTA are ignored while JavaScript runs

Fix: Break up long tasks; defer non-critical JavaScript to post-hydration

Trust (2)

No HSTS header

+1% bounce

Returning visitors are briefly exposed to downgrade attacks on first request

Fix: Set Strict-Transport-Security: max-age=31536000; includeSubDomains

No Content-Security-Policy header

+1% bounce

Higher XSS blast radius — one compromised script can exfiltrate the checkout form

Fix: Ship a reporting-only CSP first, then enforce once violations are clean

Content (3)

No Open Graph tags

+2% bounce

Links shared on LinkedIn / Slack / Facebook show bare URLs — referral clicks drop

Fix: Add og:title, og:description, og:image, og:url to the page head

No structured data

+2% bounce

No rich-result eligibility in Google — lower SERP CTR vs competitors with stars and prices

Fix: Add JSON-LD for your page type (Product, Article, FAQPage, LocalBusiness, …)

Thin content

+3% bounce

Under 300 words — visitors bounce looking for substance, search engines rank competitors first

Fix: Add a substantive FAQ, product detail, or case-study section

Navigation (1)

No skip-to-content link

+1% bounce

Keyboard and screen-reader users must tab through the entire header on every page

Fix: Add a visible-on-focus <a href="#main">Skip to content</a> as the first focusable element

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Return on Investment

$650 investment → $0.84/month returns + USD 150,000 risk avoided

Payback period: > 2 years First-year ROI: -98%

Investment

$650

6h · 5 findings

Monthly returns

$0.84 /mo

~$10 / year

  • Bandwidth savings $0.84

Regulatory risk avoided

USD 150,000

if kept compliant

  • ADA Title III USD 150,000

$100 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

$650

6.5 developer hours at $100/hr

Based on United States rates ($100/hr)

Quick wins
$100 2 fixes in ~60 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions
$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

$12,501 / month at risk

~$150,010 / year if left unfixed

Compliance Risk

$150,000

ADA Title III
  • No <nav> landmark found
    ADA Title III: USD 25,000 – USD 150,000
  • Skip navigation link is missing (WCAG 2.4.1)
    ADA Title III: USD 25,000 – USD 150,000

Bandwidth Waste

$0.84 /mo

10474.7 MB/mo × 0.080 USD/GB

  • Optimize transfer: save ~1.0 MB per page load
    Saves $0.84/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 3 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Was this report useful?

Thanks for your feedback!

We'll use a cached audit if available, or offer to scan.

Checking for existing audit...

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

25
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
99
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
73
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

6.38 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

23.90 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

8.46 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

14.20 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

37.38 s

Detailed Report

Audit breakdown by category with detailed findings.

25

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

RequestCache TTLTransfer Size
app.termly.io/resource-blocker/9aa384fe-05da-4d4f-a1a6-1a6c4be0b6fd?autoBlock=on14400.0 s143.5 KiB
connect.facebook.net/en_US/fbevents.js1200.0 s96.6 KiB
js.hs-analytics.net/analytics/1776807300000/4412251.js300.0 s42.3 KiB
/signals/config/1215286025150583?v=2.9.303&r=stable&domai...1200.0 s44.6 KiB
/static/v1.1.1/hubspot-webflow.iife.js0.0 ms25.1 KiB
js.hs-banner.com/v2/4412251/banner.js300.0 s24.3 KiB
ws-assets.zoominfo.com/formcomplete.js3600.0 s14.5 KiB
scripts.clarity.ms/0.8.59-beta/clarity.js86400.0 s26.2 KiB
hubspotv2.use1-marketplace-1p-apps-prod-red.if.webflow.services/static/loader.js0.0 ms9.5 KiB
snap.licdn.com/li.lms-analytics/insight.min.js86400.0 s18.7 KiB
js.zi-scripts.com/zi-tag.js0.0 ms5.8 KiB
cdn.cr-relay.com/v1/site/29758c1e-68ea-4395-80f0-70e5b35b5085/signals.js3600.0 s7.2 KiB
app.termly.io/resource-blocker/support/894-6156b36a131577c56e7e.min.js14400.0 s8.4 KiB
js.hsadspixel.net/pixels.js600.0 s3.9 KiB
widget.intercom.io/widget/d45mp13o300.0 s3.6 KiB
/attribution_tracking/conversions/1009211.js?p=https://ww...0.0 ms2.2 KiB
app.termly.io/resource-blocker/support/808-26e9c6c7a3bd048ed656.min.js14400.0 s3.2 KiB
analytics.ahrefs.com/analytics.js14400.0 s3.0 KiB
app.termly.io/resource-blocker/support/524-7d36cb122791702e3df2.min.js14400.0 s2.7 KiB
js.hs-scripts.com/4412251.js90.0 s1.0 KiB
cdn.jsdelivr.net/npm/@finsweet/attributes-cmsfilter@1/cmsfilter.js604800.0 s8.9 KiB
cdn.jsdelivr.net/npm/@finsweet/attributes-cmscore@1/cmscore.js604800.0 s8.2 KiB
app.termly.io/resource-blocker/support/377-e518d8a5c599aa1c5977.min.js14400.0 s873 B
cdn.jsdelivr.net/npm/@finsweet/attributes-animation@1/animation.esm.js604800.0 s5.5 KiB
/collect?v=2&fmt=js&pid=5351106&time=1776807441137&li_ads...0.0 ms271 B
www.gstatic.com/recaptcha/api2/logo_48.png604800.0 s2.3 KiB
/tr/?id=1215286025150583&ev=PageView&dl=https%3A%2F%2Fwww...0.0 ms16 B

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:0.696 source:map[column:73404 line:2 type:source-location url:https://scripts.clarity.ms/0.8.59-beta/clarity.js urlProvider:network]]]
headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:0.696 source:map[column:31524 line:1 type:source-location url:https://scripts.clarity.ms/0.8.59-beta/clarity.js urlProvider:network]] map[reflowTime:29.795 source:map[type:text value:[unattributed]]] map[reflowTime:0.512 source:map[column:86058 line:21 type:source-location url:https://js.hs-analytics.net/analytics/1776807300000/4412251.js urlProvider:network]]]

Each subpart has specific improvement strategies. Ideally, most of the LCP time should be spent on loading the resources, not within delays.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:label label:Subpart valueType:text] map[key:duration label:Duration valueType:ms]]
items: [map[duration:405.034 label:Time to first byte subpart:timeToFirstByte] map[duration:2987.05 label:Element render delay subpart:elementRenderDelay]]
lhId: page-0-DIV
nodeLabel: We use essential cookies to make our site work. With your consent, we may also …
path: 2,HTML,1,BODY,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV
selector: div.termly-styles-root-b0aebb > div.termly-styles-main-bf5ef8 > div.termly-styles-content-fcefe4 > div.termly-styles-message-e9e76f
snippet: <div class="termly-styles-message-e9e76f termly-styles-message-d6c726">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

More than 4 preconnect connections were found. These should be used sparingly and only to the most important origins.
description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
Smiling man with short dark hair and beard wearing a light blue plaid shirt aga… div.mg-top-medium > div.div-wrapper > div.avatar-wrapper > img#w-node-c10112fd-c8e7-e97f-24ad-0524e6cd0d59-8f57f7be
/688a5cbe40e5592f8f57f7b5/68e4748d4c2a0508756c0a83_Vinnie...12.9 KiB11.4 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 981 ms
URLTime Spent
rebrand.ly/981 ms
www.rebrandly.com/0.0 ms

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 310 ms 38.3 KiB
URLTransfer SizeEst Savings
/688a5cbe40e5592f8f57f7b5/css/rebrandly-813f88.shared.291...47.1 KiB38.3 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTotal CPU TimeScript EvaluationScript Parse
/688a5cbe40e5592f8f57f7b5/js/rebrandly-813f88.achunk.c425...26.7 s23.1 s38 ms
www.rebrandly.com/2.5 s96 ms16 ms
/688a5cbe40e5592f8f57f7b5/js/rebrandly-813f88.achunk.a532...1.8 s1.6 s2.2 ms
Unattributable1.5 s85 ms0.0 ms
www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js1.2 s1.0 s127 ms
js.hs-analytics.net/analytics/1776807300000/4412251.js796 ms549 ms14 ms
js.intercomcdn.com/frame-modern.db2b74ec.js785 ms627 ms83 ms
app.termly.io/resource-blocker/9aa384fe-05da-4d4f-a1a6-1a6c4be0b6fd?autoBlock=on778 ms581 ms63 ms
www.googletagmanager.com/gtm.js?id=GTM-NZVWGS3707 ms622 ms67 ms
www.googletagmanager.com/gtag/js?id=G-YRLT2KW7ZZ&cx=c&gtm=4e64h1h1483 ms388 ms89 ms
cdn.intellimize.co/snippet/117980719.js449 ms370 ms61 ms
scripts.clarity.ms/0.8.59-beta/clarity.js417 ms349 ms11 ms
/688a5cbe40e5592f8f57f7b5/js/rebrandly-813f88.achunk.0366...326 ms250 ms32 ms
cdn.vector.co/pixel.js293 ms246 ms27 ms
accounts.google.com/gsi/client279 ms244 ms32 ms
/688a5cbe40e5592f8f57f7b5/js/rebrandly-813f88.achunk.bec7...258 ms245 ms11 ms
connect.facebook.net/en_US/fbevents.js246 ms195 ms49 ms
www.googletagmanager.com/gtag/js?id=AW-934172759228 ms167 ms56 ms
/signals/config/1215286025150583?v=2.9.303&r=stable&domai...169 ms144 ms25 ms
snap.licdn.com/li.lms-analytics/insight.min.js142 ms92 ms41 ms
js.intercomcdn.com/vendor-modern.80eace52.js90 ms12 ms67 ms
cdn.cr-relay.com/v1/site/29758c1e-68ea-4395-80f0-70e5b35b5085/signals.js81 ms77 ms2.5 ms
www.google.com/recaptcha/api.js?render=explicit80 ms73 ms0.5 ms
ws-assets.zoominfo.com/formcomplete.js75 ms63 ms6.7 ms
/688a5cbe40e5592f8f57f7b5/js/rebrandly-813f88.achunk.7ec4...66 ms47 ms2.4 ms
/688a5cbe40e5592f8f57f7b5/js/rebrandly-813f88.5b08bfa0.bb...61 ms57 ms1.1 ms
/688a5cbe40e5592f8f57f7b5/js/rebrandly-813f88.achunk.22b6...61 ms49 ms3.4 ms
/js/jquery-3.5.1.min.dc5e7f18c8.js?site=688a5cbe40e5592f8...59 ms43 ms13 ms
widget.intercom.io/widget/d45mp13o53 ms45 ms1.3 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Script Evaluation33.7 s
Other4.2 s
Style & Layout2.1 s
Rendering1.1 s
Script Parsing & Compilation1.0 s
Garbage Collection906 ms
Parse HTML & CSS127 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reasonFailure type
The page has an unload handler in the main frame.Actionable
Pages with WebSocket cannot enter back/forward cache.Pending browser support

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL
Smiling man with short dark hair and beard wearing a light blue plaid shirt aga… div.mg-top-medium > div.div-wrapper > div.avatar-wrapper > img#w-node-c10112fd-c8e7-e97f-24ad-0524e6cd0d59-8f57f7be
/688a5cbe40e5592f8f57f7b5/68e4748d4c2a0508756c0a83_Vinnie...
Smiling woman with long black hair wearing a white blouse standing against a br… div.mg-top-medium > div.div-wrapper > div.avatar-wrapper > img#w-node-af4da534-e238-e49d-3914-59f84976b326-8f57f7be
/688a5cbe40e5592f8f57f7b5/68e4752d8b12ca5a7f676123_Kaylah...
Man with dark hair and beard wearing a light blue collared shirt smiling agains… div.mg-top-medium > div.div-wrapper > div.avatar-wrapper > img#w-node-_01b5c5d2-7af4-3335-9e4c-4b23d35be167-8f57f7be
/688a5cbe40e5592f8f57f7b5/68e476634ba1820276bb254a_Julian...
Smiling woman holding an ID badge with the name Amanda Huber from Three Rivers … div.mg-top-medium > div.div-wrapper > div.avatar-wrapper > img#w-node-_600bd6b2-4077-3ad5-3794-322eb84b7a06-8f57f7be
/688a5cbe40e5592f8f57f7b5/68e476f9549e273428a19e92_Amanda...
div.intercom-lightweight-app > div.intercom-lightweight-app-launcher > div.intercom-lightweight-app-launcher-icon > img.intercom-lightweight-app-launcher-custom-icon-open div.intercom-lightweight-app > div.intercom-lightweight-app-launcher > div.intercom-lightweight-app-launcher-icon > img.intercom-lightweight-app-launcher-custom-icon-open
/i/o/d45mp13o/34200/ef6c224350e7a44e8beb21ec7d08/7bd5fc89...
99.99% uptime icon div.wrapper-home-hero > div.hero-content-wrapper > div.w-layout-grid > img.compliance-image
/688a5cbe40e5592f8f57f7b5/689e1c121817a04be78641cf_99.99 ...
HIPAA compliant icon div.section > div.w-layout-blockcontainer > div.w-layout-grid > img.footer-compliance-image
/688a5cbe40e5592f8f57f7b5/689e752aa9e736d73c209c8a_HIPAA ...
GDPR compliant icon div.section > div.w-layout-blockcontainer > div.w-layout-grid > img.footer-compliance-image
/688a5cbe40e5592f8f57f7b5/689e754df21a2109ac8cf6f0_GDPR c...
HIPAA compliance badge div.wrapper-home-hero > div.hero-content-wrapper > div.w-layout-grid > img.compliance-image
/688a5cbe40e5592f8f57f7b5/688bdf406abd8cc1d9aafced_Rebran...
SOC II compliant icon div.section > div.w-layout-blockcontainer > div.w-layout-grid > img.footer-compliance-image
/688a5cbe40e5592f8f57f7b5/689e74f1f3ce40d2727f949a_SOC II...
GDPR compliance badge div.wrapper-home-hero > div.hero-content-wrapper > div.w-layout-grid > img.compliance-image
/688a5cbe40e5592f8f57f7b5/688bdf8d879d3e51ddaab33c_Rebran...
SOC 2 Compliance Badge div.wrapper-home-hero > div.hero-content-wrapper > div.w-layout-grid > img.compliance-image
/688a5cbe40e5592f8f57f7b5/688bdce6bbc061628deb8549_Rebran...
white arrow points top right a.case-study-link-block > div.div-wrapper > div.arrow-wrapper > img
/688a5cbe40e5592f8f57f7b5/688d038517ab2bb914827bb6_arrow_...
white arrow points top right a.case-study-link-block > div.div-wrapper > div.arrow-wrapper > img
/688a5cbe40e5592f8f57f7b5/688d038517ab2bb914827bb6_arrow_...
white arrow points top right a.case-study-link-block > div.div-wrapper > div.arrow-wrapper > img
/688a5cbe40e5592f8f57f7b5/688d038517ab2bb914827bb6_arrow_...
white arrow points top right a.case-study-link-block > div.div-wrapper > div.arrow-wrapper > img
/688a5cbe40e5592f8f57f7b5/688d038517ab2bb914827bb6_arrow_...
white arrow points top right a.case-study-link-block > div.div-wrapper > div.arrow-wrapper > img
/688a5cbe40e5592f8f57f7b5/688d038517ab2bb914827bb6_arrow_...
white arrow points top right a.case-study-link-block > div.div-wrapper > div.arrow-wrapper > img
/688a5cbe40e5592f8f57f7b5/688d038517ab2bb914827bb6_arrow_...
white arrow points top right a.case-study-link-block > div.div-wrapper > div.arrow-wrapper > img
/688a5cbe40e5592f8f57f7b5/688d038517ab2bb914827bb6_arrow_...
white arrow points top right a.case-study-link-block > div.div-wrapper > div.arrow-wrapper > img
/688a5cbe40e5592f8f57f7b5/688d038517ab2bb914827bb6_arrow_...
white arrow points top right div.button_with-icon > div.div-block-17 > div.arrow-wrapper > img.arrow_icon
/688a5cbe40e5592f8f57f7b5/688d038517ab2bb914827bb6_arrow_...
white arrow points top right div.button_with-icon > div.div-block-17 > div.arrow-wrapper > img.arrow_icon
/688a5cbe40e5592f8f57f7b5/688d038517ab2bb914827bb6_arrow_...
white arrow points top right div.button_with-icon > div.div-block-17 > div.arrow-wrapper > img.arrow_icon
/688a5cbe40e5592f8f57f7b5/688d038517ab2bb914827bb6_arrow_...
white arrow points top right a.case-study-link-block > div.div-wrapper > div.arrow-wrapper > img
/688a5cbe40e5592f8f57f7b5/688d038517ab2bb914827bb6_arrow_...
white arrow points top right a.case-study-link-block > div.div-wrapper > div.arrow-wrapper > img
/688a5cbe40e5592f8f57f7b5/688d038517ab2bb914827bb6_arrow_...

More information about the performance of your application. These numbers don't directly affect the Performance score.

Layout shift culprits
Optimize DOM size
Modern HTTP
Optimize viewport for mobile
Minify CSS
Minify JavaScript
User Timing marks and measures 14 user timings
Avoid long main-thread tasks 20 long tasks found
Avoid non-composited animations 3 animated elements found
Network Requests
Network Round Trip Times 240 ms
Server Backend Latencies 960 ms
Tasks
Diagnostics
Metrics
Screenshot Thumbnails
Final Screenshot
Script Treemap Data
Resources Summary
Initial server response time was short Root document took 40 ms
INP breakdown
LCP request discovery
Avoid large layout shifts
99

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Best practices

One main landmark helps screen reader users navigate a web page. Learn more about landmarks.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
html.w-mod-js html.w-mod-js

These items highlight common accessibility best practices.

Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-*]` attributes match their roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[role]`s have all required `[aria-*]` attributes
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
`[role]`s are contained by their required parent element
`[role]` values are valid
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Buttons have an accessible name
Image elements have `[alt]` attributes
Input buttons have discernible text.
Form elements have associated labels
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
`button`, `link`, and `menuitem` elements have accessible names
ARIA attributes are used as specified for the element's role
Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
`[aria-hidden="true"]` elements do not contain focusable descendents
Elements use only permitted ARIA attributes
Background and foreground colors have a sufficient contrast ratio
Document has a `<title>` element
`<frame>` or `<iframe>` elements have a title
`<html>` element has a `[lang]` attribute
`<html>` element has a valid value for its `[lang]` attribute
Links are distinguishable without relying on color.
Links have a discernible name
No element has a `[tabindex]` value greater than 0
Touch targets have sufficient size and spacing.
Heading elements appear in a sequentially-descending order
Deprecated ARIA roles were not used
Identical links have the same purpose.
`[accesskey]` values are unique
ARIA input fields have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
ARIA IDs are unique
No form fields have multiple labels
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
`<input type="image">` elements have `[alt]` text
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
The document does not use `<meta http-equiv="refresh">`
`<object>` elements have alternate text
Select elements have associated label elements.
Skip links are focusable.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`[lang]` attributes have a valid value
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Tables have different content in the summary attribute and `<caption>`.
All heading elements contain content.
Uses ARIA roles only on compatible elements
Image elements do not have `[alt]` attributes that are redundant text.
Elements with visible text labels have matching accessible names.
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`<td>` elements in a large `<table>` have one or more table headers.
73

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / WarningSource
Specifying overflow: visible on img, video and canvas tags may cause them to produce visual content outside of the element bounds. See https://github.com/WICG/shared-element-transitions/blob/main/debugging_overflow_on_images.md.
www.rebrandly.com/ line 583, col -1
AttributionReporting
Unload event listeners are deprecated and will be removed.

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

SourceDescription
[GSI_LOGGER]: FedCM get() rejects with NetworkError: Error retrieving a token.
Access to XMLHttpRequest at 'https://api.vector.co/pixel/phoenix/rp/j?dtstmp=1776807443805&did=did-006l&se=e30&duid=601cd2e4cab9--01kprzkyb95rq02jrc1r0pxj05&tv=v3.14.0&pu=https%3A%2F%2Fwww.rebrandly.com%2F&wpn=lc-bundle&wpv=v3.14.0&cd=.rebrandly.com&pv=d9fdd0a1-6040-4467-b636-26f030b4ee17' from origin 'https://www.rebrandly.com' has been blocked by CORS policy: The value of the 'Access-Control-Allow-Origin' header in the response must not be the wildcard '*' when the request's credentials mode is 'include'. The credentials mode of requests initiated by the XMLHttpRequest is controlled by the withCredentials attribute.
Access to XMLHttpRequest at 'https://api.vector.co/pixel/phoenix/rp/j?dtstmp=1776807443805&did=did-006l&se=e30&duid=601cd2e4cab9--01kprzkyb95rq02jrc1r0pxj05&tv=v3.14.0&pu=https%3A%2F%2Fwww.rebrandly.com%2F&wpn=lc-bundle&wpv=v3.14.0&cd=.rebrandly.com&pv=d9fdd0a1-6040-4467-b636-26f030b4ee17' from origin 'https://www.rebrandly.com' has been blocked by CORS policy: The value of the 'Access-Control-Allow-Origin' header in the response must not be the wildcard '*' when the request's credentials mode is 'include'. The credentials mode of requests initiated by the XMLHttpRequest is controlled by the withCredentials attribute.
Access to XMLHttpRequest at 'https://api.vector.co/pixel/phoenix/rp/j?dtstmp=1776807443805&did=did-006l&se=e30&duid=601cd2e4cab9--01kprzkyb95rq02jrc1r0pxj05&tv=v3.14.0&pu=https%3A%2F%2Fwww.rebrandly.com%2F&wpn=lc-bundle&wpv=v3.14.0&cd=.rebrandly.com&pv=d9fdd0a1-6040-4467-b636-26f030b4ee17' from origin 'https://www.rebrandly.com' has been blocked by CORS policy: The value of the 'Access-Control-Allow-Origin' header in the response must not be the wildcard '*' when the request's credentials mode is 'include'. The credentials mode of requests initiated by the XMLHttpRequest is controlled by the withCredentials attribute.
Access to XMLHttpRequest at 'https://api.vector.co/pixel/phoenix/rp/j?dtstmp=1776807443805&did=did-006l&se=e30&duid=601cd2e4cab9--01kprzkyb95rq02jrc1r0pxj05&tv=v3.14.0&pu=https%3A%2F%2Fwww.rebrandly.com%2F&wpn=lc-bundle&wpv=v3.14.0&cd=.rebrandly.com&pv=d9fdd0a1-6040-4467-b636-26f030b4ee17' from origin 'https://www.rebrandly.com' has been blocked by CORS policy: The value of the 'Access-Control-Allow-Origin' header in the response must not be the wildcard '*' when the request's credentials mode is 'include'. The credentials mode of requests initiated by the XMLHttpRequest is controlled by the withCredentials attribute.
Failed to load resource: net::ERR_BLOCKED_BY_RESPONSE.NotSameOrigin
Failed to load resource: net::ERR_BLOCKED_BY_RESPONSE.NotSameOrigin
Failed to load resource: net::ERR_BLOCKED_BY_RESPONSE.NotSameOrigin
Failed to load resource: net::ERR_BLOCKED_BY_RESPONSE.NotSameOrigin
Failed to load resource: net::ERR_FAILED
Failed to load resource: net::ERR_FAILED
Failed to load resource: net::ERR_FAILED
Failed to load resource: net::ERR_FAILED
Not signed in with the identity provider.

Issues logged to the `Issues` panel in Chrome Devtools indicate unresolved problems. They can come from network request failures, insufficient security controls, and other browser concerns. Open up the Issues panel in Chrome DevTools for more details on each issue.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Issue type
Blocked by cross-origin policy
Uses HTTPS
Avoids third-party cookies
Allows users to paste into input fields
Avoids requesting the geolocation permission on page load
Avoids requesting the notification permission on page load
Displays images with correct aspect ratio
Serves images with appropriate resolution
Page has the HTML doctype
Properly defines charset
Ensure CSP is effective against XSS attacks
Ensure proper origin isolation with COOP
Mitigate DOM-based XSS with Trusted Types
Detected JavaScript libraries
Page has valid source maps
Redirects HTTP traffic to HTTPS
Use a strong HSTS policy
Mitigate clickjacking with XFO or CSP
100

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Structured data is valid
Page isn’t blocked from indexing
Document has a `<title>` element
Document has a meta description
Page has successful HTTP status code
Links have descriptive text
Links are crawlable
robots.txt is valid
Image elements have `[alt]` attributes
Document has a valid `hreflang`
Document has a valid `rel=canonical`

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

46
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
99
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
73
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.68 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

2.45 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

699 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.057

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

5.15 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

7.49 s

Detailed Report

Audit breakdown by category with detailed findings.

46

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

RequestCache TTLTransfer Size
app.termly.io/resource-blocker/9aa384fe-05da-4d4f-a1a6-1a6c4be0b6fd?autoBlock=on14400.0 s143.5 KiB
connect.facebook.net/en_US/fbevents.js1200.0 s96.6 KiB
js.hs-analytics.net/analytics/1776807300000/4412251.js300.0 s42.3 KiB
/signals/config/1215286025150583?v=2.9.303&r=stable&domai...1200.0 s44.6 KiB
/static/v1.1.1/hubspot-webflow.iife.js0.0 ms25.1 KiB
js.hs-banner.com/v2/4412251/banner.js300.0 s24.3 KiB
ws-assets.zoominfo.com/formcomplete.js3600.0 s14.5 KiB
scripts.clarity.ms/0.8.59-beta/clarity.js86400.0 s26.2 KiB
hubspotv2.use1-marketplace-1p-apps-prod-red.if.webflow.services/static/loader.js0.0 ms9.5 KiB
snap.licdn.com/li.lms-analytics/insight.min.js86400.0 s18.7 KiB
js.zi-scripts.com/zi-tag.js0.0 ms5.8 KiB
cdn.cr-relay.com/v1/site/29758c1e-68ea-4395-80f0-70e5b35b5085/signals.js3600.0 s7.2 KiB
app.termly.io/resource-blocker/support/894-6156b36a131577c56e7e.min.js14400.0 s8.4 KiB
js.hsadspixel.net/pixels.js600.0 s3.9 KiB
widget.intercom.io/widget/d45mp13o300.0 s3.6 KiB
/attribution_tracking/conversions/1009211.js?p=https://ww...0.0 ms2.2 KiB
app.termly.io/resource-blocker/support/808-26e9c6c7a3bd048ed656.min.js14400.0 s3.2 KiB
analytics.ahrefs.com/analytics.js14400.0 s3.0 KiB
app.termly.io/resource-blocker/support/524-7d36cb122791702e3df2.min.js14400.0 s2.7 KiB
js.hs-scripts.com/4412251.js90.0 s1.0 KiB
cdn.jsdelivr.net/npm/@finsweet/attributes-cmsfilter@1/cmsfilter.js604800.0 s9.1 KiB
cdn.jsdelivr.net/npm/@finsweet/attributes-cmscore@1/cmscore.js604800.0 s7.9 KiB
app.termly.io/resource-blocker/support/377-e518d8a5c599aa1c5977.min.js14400.0 s873 B
cdn.jsdelivr.net/npm/@finsweet/attributes-animation@1/animation.esm.js604800.0 s5.2 KiB
/collect?v=2&fmt=js&pid=5351106&time=1776807484477&li_ads...0.0 ms270 B
www.gstatic.com/recaptcha/api2/logo_48.png604800.0 s2.3 KiB
/tr/?id=1215286025150583&ev=PageView&dl=https%3A%2F%2Fwww...0.0 ms18 B

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:2.765 source:map[column:73404 line:2 type:source-location url:https://scripts.clarity.ms/0.8.59-beta/clarity.js urlProvider:network]]]
headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:0.432 source:map[column:380 line:580 type:source-location url:https://www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js urlProvider:network]] map[reflowTime:0.367 source:map[column:47 line:303 type:source-location url:https://www.gstatic.com/recaptcha/releases/gTpTIWhbKpxADzTzkcabhXN4/recaptcha__en.js urlProvider:network]] map[reflowTime:2.765 source:map[column:31524 line:1 type:source-location url:https://scripts.clarity.ms/0.8.59-beta/clarity.js urlProvider:network]] map[reflowTime:18.59 source:map[type:text value:[unattributed]]] map[reflowTime:0.137 source:map[column:376 line:851 type:source-location url:https://www.googletagmanager.com/gtag/js?id=G-YRLT2KW7ZZ&cx=c&gtm=4e64k0h2 urlProvider:network]] map[reflowTime:0.458 source:map[column:86058 line:21 type:source-location url:https://js.hs-analytics.net/analytics/1776807300000/4412251.js urlProvider:network]] map[reflowTime:0.901 source:map[column:101328 line:21 type:source-location url:https://js.hs-analytics.net/analytics/1776807300000/4412251.js urlProvider:network]]]

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

More than 4 preconnect connections were found. These should be used sparingly and only to the most important origins.
description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 431 ms
URLTime Spent
rebrand.ly/431 ms
www.rebrandly.com/0.0 ms

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 50 ms 40.8 KiB
URLTransfer SizeEst Savings
/688a5cbe40e5592f8f57f7b5/css/rebrandly-813f88.shared.291...47.1 KiB40.8 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Script Evaluation8.4 s
Other1.1 s
Style & Layout540 ms
Rendering279 ms
Script Parsing & Compilation253 ms
Garbage Collection239 ms
Parse HTML & CSS35 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reasonFailure type
The page has an unload handler in the main frame.Actionable
Pages with WebSocket cannot enter back/forward cache.Pending browser support

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL
Smiling man with short dark hair and beard wearing a light blue plaid shirt aga… div.mg-top-medium > div.div-wrapper > div.avatar-wrapper > img#w-node-c10112fd-c8e7-e97f-24ad-0524e6cd0d59-8f57f7be
/688a5cbe40e5592f8f57f7b5/68e4748d4c2a0508756c0a83_Vinnie...
Smiling woman with long black hair wearing a white blouse standing against a br… div.mg-top-medium > div.div-wrapper > div.avatar-wrapper > img#w-node-af4da534-e238-e49d-3914-59f84976b326-8f57f7be
/688a5cbe40e5592f8f57f7b5/68e4752d8b12ca5a7f676123_Kaylah...
Man with dark hair and beard wearing a light blue collared shirt smiling agains… div.mg-top-medium > div.div-wrapper > div.avatar-wrapper > img#w-node-_01b5c5d2-7af4-3335-9e4c-4b23d35be167-8f57f7be
/688a5cbe40e5592f8f57f7b5/68e476634ba1820276bb254a_Julian...
Smiling woman holding an ID badge with the name Amanda Huber from Three Rivers … div.mg-top-medium > div.div-wrapper > div.avatar-wrapper > img#w-node-_600bd6b2-4077-3ad5-3794-322eb84b7a06-8f57f7be
/688a5cbe40e5592f8f57f7b5/68e476f9549e273428a19e92_Amanda...
div.intercom-lightweight-app > div.intercom-lightweight-app-launcher > div.intercom-lightweight-app-launcher-icon > img.intercom-lightweight-app-launcher-custom-icon-open div.intercom-lightweight-app > div.intercom-lightweight-app-launcher > div.intercom-lightweight-app-launcher-icon > img.intercom-lightweight-app-launcher-custom-icon-open
/i/o/d45mp13o/34200/ef6c224350e7a44e8beb21ec7d08/7bd5fc89...
99.99% uptime icon div.w-layout-grid > div.compliance-card-wrapper > div.compliance-card-blue-bg > img
/688a5cbe40e5592f8f57f7b5/689e3312871b7fa5e2fc90e0_99.99%...
99.99% uptime icon div.wrapper-home-hero > div.hero-content-wrapper > div.w-layout-grid > img.compliance-image
/688a5cbe40e5592f8f57f7b5/689e1c121817a04be78641cf_99.99 ...
GDPR compliance badge div.w-layout-grid > div.compliance-card-wrapper > div.compliance-card-blue-bg > img
/688a5cbe40e5592f8f57f7b5/688c45c0f24ecb5599a800b4_GDPR_i...
SOC 2 compliance badge div.w-layout-grid > div.compliance-card-wrapper > div.compliance-card-blue-bg > img
/688a5cbe40e5592f8f57f7b5/688c45e13b6ed46b681b8f27_SOC II...
HIPAA compliance badge div.w-layout-grid > div.compliance-card-wrapper > div.compliance-card-blue-bg > img
/688a5cbe40e5592f8f57f7b5/688c4601da3e1062d7c7a45b_HIPAA ...
HIPAA compliant icon div.section > div.w-layout-blockcontainer > div.w-layout-grid > img.footer-compliance-image
/688a5cbe40e5592f8f57f7b5/689e752aa9e736d73c209c8a_HIPAA ...
GDPR compliant icon div.section > div.w-layout-blockcontainer > div.w-layout-grid > img.footer-compliance-image
/688a5cbe40e5592f8f57f7b5/689e754df21a2109ac8cf6f0_GDPR c...
HIPAA compliance badge div.wrapper-home-hero > div.hero-content-wrapper > div.w-layout-grid > img.compliance-image
/688a5cbe40e5592f8f57f7b5/688bdf406abd8cc1d9aafced_Rebran...
SOC II compliant icon div.section > div.w-layout-blockcontainer > div.w-layout-grid > img.footer-compliance-image
/688a5cbe40e5592f8f57f7b5/689e74f1f3ce40d2727f949a_SOC II...
GDPR compliance badge div.wrapper-home-hero > div.hero-content-wrapper > div.w-layout-grid > img.compliance-image
/688a5cbe40e5592f8f57f7b5/688bdf8d879d3e51ddaab33c_Rebran...
SOC 2 Compliance Badge div.wrapper-home-hero > div.hero-content-wrapper > div.w-layout-grid > img.compliance-image
/688a5cbe40e5592f8f57f7b5/688bdce6bbc061628deb8549_Rebran...
white arrow points top right a.case-study-link-block > div.div-wrapper > div.arrow-wrapper > img
/688a5cbe40e5592f8f57f7b5/688d038517ab2bb914827bb6_arrow_...
white arrow points top right a.case-study-link-block > div.div-wrapper > div.arrow-wrapper > img
/688a5cbe40e5592f8f57f7b5/688d038517ab2bb914827bb6_arrow_...
white arrow points top right a.case-study-link-block > div.div-wrapper > div.arrow-wrapper > img
/688a5cbe40e5592f8f57f7b5/688d038517ab2bb914827bb6_arrow_...
white arrow points top right a.case-study-link-block > div.div-wrapper > div.arrow-wrapper > img
/688a5cbe40e5592f8f57f7b5/688d038517ab2bb914827bb6_arrow_...
white arrow points top right a.case-study-link-block > div.div-wrapper > div.arrow-wrapper > img
/688a5cbe40e5592f8f57f7b5/688d038517ab2bb914827bb6_arrow_...
white arrow points top right a.case-study-link-block > div.div-wrapper > div.arrow-wrapper > img
/688a5cbe40e5592f8f57f7b5/688d038517ab2bb914827bb6_arrow_...
white arrow points top right a.case-study-link-block > div.div-wrapper > div.arrow-wrapper > img
/688a5cbe40e5592f8f57f7b5/688d038517ab2bb914827bb6_arrow_...
white arrow points top right a.case-study-link-block > div.div-wrapper > div.arrow-wrapper > img
/688a5cbe40e5592f8f57f7b5/688d038517ab2bb914827bb6_arrow_...
white arrow points top right div.button_with-icon > div.div-block-17 > div.arrow-wrapper > img.arrow_icon
/688a5cbe40e5592f8f57f7b5/688d038517ab2bb914827bb6_arrow_...
white arrow points top right div.button_with-icon > div.div-block-17 > div.arrow-wrapper > img.arrow_icon
/688a5cbe40e5592f8f57f7b5/688d038517ab2bb914827bb6_arrow_...
white arrow points top right div.button_with-icon > div.div-block-17 > div.arrow-wrapper > img.arrow_icon
/688a5cbe40e5592f8f57f7b5/688d038517ab2bb914827bb6_arrow_...
white arrow points top right a.case-study-link-block > div.div-wrapper > div.arrow-wrapper > img
/688a5cbe40e5592f8f57f7b5/688d038517ab2bb914827bb6_arrow_...
white arrow points top right a.case-study-link-block > div.div-wrapper > div.arrow-wrapper > img
/688a5cbe40e5592f8f57f7b5/688d038517ab2bb914827bb6_arrow_...
white arrow points top right a.case-study-link-block > div.div-wrapper > div.arrow-wrapper > img
/688a5cbe40e5592f8f57f7b5/688d038517ab2bb914827bb6_arrow_...
white arrow points top right a.case-study-link-block > div.div-wrapper > div.arrow-wrapper > img
/688a5cbe40e5592f8f57f7b5/688d038517ab2bb914827bb6_arrow_...
checkmark logo div.w-layout-blockcontainer > div.bullet-text-wrapper > div.bullet-text-interior-wrapper > img.icon-image
/688a5cbe40e5592f8f57f7b5/689505d1d12620af507f1b7c_white ...
x icon div.w-layout-blockcontainer > div.bullet-text-wrapper > div.bullet-text-interior-wrapper > img.icon-image
/688a5cbe40e5592f8f57f7b5/6893928f9e50e0b12b8a22ec_x-icon...
QR code icon div.w-layout-blockcontainer > div.bullet-text-wrapper > div.bullet-text-interior-wrapper > img.icon-image
/688a5cbe40e5592f8f57f7b5/68950632ec205c5af01a4c9a_qr cod...
click icon div.w-layout-blockcontainer > div.bullet-text-wrapper > div.bullet-text-interior-wrapper > img.icon-image
/688a5cbe40e5592f8f57f7b5/6895068169e02806b30c05a0_click ...
checkmark icon div.mb > div.chip_wrapper > div.chip > img.icon-image
/688a5cbe40e5592f8f57f7b5/689288e213d6ef55cc7c71d3_black ...
checkmark icon div.mb > div.chip_wrapper > div.chip > img.icon-image
/688a5cbe40e5592f8f57f7b5/689288e213d6ef55cc7c71d3_black ...
checkmark icon div.mb > div.chip_wrapper > div.chip > img.icon-image
/688a5cbe40e5592f8f57f7b5/689288e213d6ef55cc7c71d3_black ...
checkmark icon div.mb > div.chip_wrapper > div.chip > img.icon-image
/688a5cbe40e5592f8f57f7b5/689288e213d6ef55cc7c71d3_black ...

More information about the performance of your application. These numbers don't directly affect the Performance score.

Layout shift culprits
Optimize DOM size
Improve image delivery
LCP breakdown
Modern HTTP
Optimize viewport for mobile
Minify CSS
Minify JavaScript
User Timing marks and measures 12 user timings
Avoid long main-thread tasks 10 long tasks found
Avoid non-composited animations 3 animated elements found
Network Requests
Network Round Trip Times 260 ms
Server Backend Latencies 940 ms
Tasks
Diagnostics
Metrics
Screenshot Thumbnails
Final Screenshot
Script Treemap Data
Resources Summary
Initial server response time was short Root document took 40 ms
Avoid large layout shifts 1 layout shift found
INP breakdown
LCP request discovery
99

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Best practices

One main landmark helps screen reader users navigate a web page. Learn more about landmarks.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
html.w-mod-js html.w-mod-js

These items highlight common accessibility best practices.

Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-*]` attributes match their roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[role]`s have all required `[aria-*]` attributes
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
`[role]`s are contained by their required parent element
`[role]` values are valid
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Buttons have an accessible name
Image elements have `[alt]` attributes
Input buttons have discernible text.
Form elements have associated labels
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
`button`, `link`, and `menuitem` elements have accessible names
ARIA attributes are used as specified for the element's role
Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
`[aria-hidden="true"]` elements do not contain focusable descendents
Elements use only permitted ARIA attributes
Background and foreground colors have a sufficient contrast ratio
Document has a `<title>` element
`<frame>` or `<iframe>` elements have a title
`<html>` element has a `[lang]` attribute
`<html>` element has a valid value for its `[lang]` attribute
Links are distinguishable without relying on color.
Links have a discernible name
No element has a `[tabindex]` value greater than 0
Touch targets have sufficient size and spacing.
Heading elements appear in a sequentially-descending order
Deprecated ARIA roles were not used
Identical links have the same purpose.
`[accesskey]` values are unique
ARIA input fields have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
ARIA IDs are unique
No form fields have multiple labels
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
`<input type="image">` elements have `[alt]` text
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
The document does not use `<meta http-equiv="refresh">`
`<object>` elements have alternate text
Select elements have associated label elements.
Skip links are focusable.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`[lang]` attributes have a valid value
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Tables have different content in the summary attribute and `<caption>`.
All heading elements contain content.
Uses ARIA roles only on compatible elements
Image elements do not have `[alt]` attributes that are redundant text.
Elements with visible text labels have matching accessible names.
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`<td>` elements in a large `<table>` have one or more table headers.
73

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / WarningSource
Specifying overflow: visible on img, video and canvas tags may cause them to produce visual content outside of the element bounds. See https://github.com/WICG/shared-element-transitions/blob/main/debugging_overflow_on_images.md.
www.rebrandly.com/ line 558, col -1
AttributionReporting
Unload event listeners are deprecated and will be removed.

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

SourceDescription
Access to XMLHttpRequest at 'https://api.vector.co/pixel/phoenix/rp/j?dtstmp=1776807486967&did=did-006l&se=e30&duid=601cd2e4cab9--01kprzn8gbmefsqh48cac5v6br&tv=v3.14.0&pu=https%3A%2F%2Fwww.rebrandly.com%2F&wpn=lc-bundle&wpv=v3.14.0&cd=.rebrandly.com&pv=f569a2c8-8c42-4b40-89fe-243c388c9c52' from origin 'https://www.rebrandly.com' has been blocked by CORS policy: The value of the 'Access-Control-Allow-Origin' header in the response must not be the wildcard '*' when the request's credentials mode is 'include'. The credentials mode of requests initiated by the XMLHttpRequest is controlled by the withCredentials attribute.
Access to XMLHttpRequest at 'https://api.vector.co/pixel/phoenix/rp/j?dtstmp=1776807486967&did=did-006l&se=e30&duid=601cd2e4cab9--01kprzn8gbmefsqh48cac5v6br&tv=v3.14.0&pu=https%3A%2F%2Fwww.rebrandly.com%2F&wpn=lc-bundle&wpv=v3.14.0&cd=.rebrandly.com&pv=f569a2c8-8c42-4b40-89fe-243c388c9c52' from origin 'https://www.rebrandly.com' has been blocked by CORS policy: The value of the 'Access-Control-Allow-Origin' header in the response must not be the wildcard '*' when the request's credentials mode is 'include'. The credentials mode of requests initiated by the XMLHttpRequest is controlled by the withCredentials attribute.
Access to XMLHttpRequest at 'https://api.vector.co/pixel/phoenix/rp/j?dtstmp=1776807486967&did=did-006l&se=e30&duid=601cd2e4cab9--01kprzn8gbmefsqh48cac5v6br&tv=v3.14.0&pu=https%3A%2F%2Fwww.rebrandly.com%2F&wpn=lc-bundle&wpv=v3.14.0&cd=.rebrandly.com&pv=f569a2c8-8c42-4b40-89fe-243c388c9c52' from origin 'https://www.rebrandly.com' has been blocked by CORS policy: The value of the 'Access-Control-Allow-Origin' header in the response must not be the wildcard '*' when the request's credentials mode is 'include'. The credentials mode of requests initiated by the XMLHttpRequest is controlled by the withCredentials attribute.
Access to XMLHttpRequest at 'https://api.vector.co/pixel/phoenix/rp/j?dtstmp=1776807486967&did=did-006l&se=e30&duid=601cd2e4cab9--01kprzn8gbmefsqh48cac5v6br&tv=v3.14.0&pu=https%3A%2F%2Fwww.rebrandly.com%2F&wpn=lc-bundle&wpv=v3.14.0&cd=.rebrandly.com&pv=f569a2c8-8c42-4b40-89fe-243c388c9c52' from origin 'https://www.rebrandly.com' has been blocked by CORS policy: The value of the 'Access-Control-Allow-Origin' header in the response must not be the wildcard '*' when the request's credentials mode is 'include'. The credentials mode of requests initiated by the XMLHttpRequest is controlled by the withCredentials attribute.
Failed to load resource: net::ERR_BLOCKED_BY_RESPONSE.NotSameOrigin
Failed to load resource: net::ERR_FAILED
Failed to load resource: net::ERR_FAILED
Failed to load resource: net::ERR_FAILED
Failed to load resource: net::ERR_FAILED
Not signed in with the identity provider.

Issues logged to the `Issues` panel in Chrome Devtools indicate unresolved problems. They can come from network request failures, insufficient security controls, and other browser concerns. Open up the Issues panel in Chrome DevTools for more details on each issue.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Issue type
Blocked by cross-origin policy
Uses HTTPS
Avoids third-party cookies
Allows users to paste into input fields
Avoids requesting the geolocation permission on page load
Avoids requesting the notification permission on page load
Displays images with correct aspect ratio
Serves images with appropriate resolution
Page has the HTML doctype
Properly defines charset
Ensure CSP is effective against XSS attacks
Ensure proper origin isolation with COOP
Mitigate DOM-based XSS with Trusted Types
Detected JavaScript libraries
Page has valid source maps
Redirects HTTP traffic to HTTPS
Use a strong HSTS policy
Mitigate clickjacking with XFO or CSP
100

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Structured data is valid
Page isn’t blocked from indexing
Document has a `<title>` element
Document has a meta description
Page has successful HTTP status code
Links have descriptive text
Links are crawlable
robots.txt is valid
Image elements have `[alt]` attributes
Document has a valid `hreflang`
Document has a valid `rel=canonical`

Send Feedback