Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
1High impact, low effort — start here.
Strategic
4High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 23.8 MB (7.4 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
12 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
€723 investment → €9,890/month returns + EUR 120,500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
8 barrier(s) likely increasing bounce by ~31%.
- Page takes 5.0s to loadUsers abandon at ~3s — you're 2.5s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 16.0sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- Severe layout shift during page loadUsers mis-click when content jumps — converting intent into frustration→ Reserve space for images, ads, and embeds with explicit width/height
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
€120.500.000
- No privacy policy link detectedGDPR: EUR 10.000 – EUR 20.000.000
- 7 advertising/retargeting trackers detectedGDPR: EUR 10.000 – EUR 20.000.000
- Trackers detected but no cookie policy foundGDPR: EUR 5.000 – EUR 10.000.000
Bounce-Rate Cost
€6.816 /mo
+31.0pp bounce · ~3,098 lost visitors/mo
CPC: EUR 2.20
Bandwidth Waste
€1,72 /mo
23225.4 MB/mo × 0.074 EUR/GB
- Optimize transfer: save ~2.3 MB per page loadSaves €1,72/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
3.16 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
4.99 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
15.97 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.336
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
14.72 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
57.14 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
982 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.50 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
1.85 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.804
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
5.01 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
35.98 s
Categories
8Performance
Page weighs 23.8 MB (7.4 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
1 control(s) without accessible label
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Technology stack
AMP, hosted on Snowplow Analytics, with Cloudflare CDN
Stack Architecture
Adloox 
Amazon Advertising 
Apple Sign-in 
Bidmatic 1.3.4
Chartbeat 
Criteo 
DoubleClick Floodlight 
Facebook Login Facebook Pixel 2.9.303
Google AdSense 
Google Analytics 
Google Publisher Tag 
Google Sign-in 
Google Tag Manager 
Izooto 
Quantcast Measure 
Smartlook 
comScore 
AMP 
Boomerang 
Cloudflare Rocket Loader 
Conversant Consent Tool Facebook Facebook SDK Funding Choices 
Google Font API Google Search Console Google Workspace HSTS 
HTTP/3 
LazySizes Microsoft 
Open Graph 
core-js 3.32.2
jQuery 1.10.2
jQuery UI 1.11.4 Cloudflare jsDelivr CDN 
Snowplow Analytics All Detected Technologies (39)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
Snowplow is an open-source behavioral data management platform for businesses.
AMP, originally created by Google, is an open-source HTML framework developed by the AMP open-source Project. AMP is designed to help webpages load faster.
boomerang is a JavaScript library that measures the page load time experienced by real users, commonly called RUM (Real User Measurement).
Cloudflare Rocket Loader is responsible for prioritising over website's content by delaying the loading of Javascript until rendering.
Conversant Consent Tool is a free tool to gain GDPR and ePD compliant consent for digital advertising.
Funding Choices is a messaging tool that can help you comply with the EU General Data Protection Regulation (GDPR), and recover lost revenue from ad blocking users.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
LazySizes is a JavaScript library used to delay the loading of images (iframes, scripts, etc) until they come into view.
Open Graph is a protocol that is used to integrate any web page into the social graph.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
jQuery UI is a collection of GUI widgets, animated visual effects, and themes implemented with jQuery, Cascading Style Sheets, and HTML.
Adloox is a European-born buy-side ad verification and insights company.
Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.
Apple Sign-in is based on OAuth 2.0 and OpenID Connect, and provides a privacy-friendly way for users to sign in to websites and apps.
Bidmatic is a platform providing publisher-centric monetisation solutions, enabling publishers to manage their ad stack and maximise revenue through high-quality demand sources and advanced optimisation technology.
Chartbeat is a web analytics service that provides real-time data and insights into website performance, audience engagement, and content effectiveness for publishers and media organizations.
Criteo provides personalised retargeting that works with Internet retailers to serve personalised online display advertisements to consumers who have previously visited the advertiser's website.
Facebook Login is a way for people to create accounts and log into your app across multiple platforms.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
Google Sign-In is a secure authentication system that reduces the burden of login for users, by enabling them to sign in with their Google account.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
iZooto is a user engagement and retention tool that leverages web push notifications to help business to drive repeat traffic, leads and sales.
Quantcast Measure is an audience insights and analytics tool.
Smartlook is a qualitative analytics solution for websites and mobile apps.
comScore is an American media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; and publishers.
Observations (3)
No build tool detected
A framework (AMP) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
jQuery version may be outdated
Detected jQuery 1.10.2. The current major version is 3. Consider updating for security patches and new features.
Complex technology stack detected
39 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 8h total → projected C (77)
Sprint 1: Quick Wins
+2Highest ROI — low effort, high impact
- · Page weighs 23.8 MB (7.4 MB transferred)
Sprint 2: Core Fixes
+8Medium effort, high structural impact
- · 1 control(s) without accessible label
- · 12 image(s) missing alt attribute
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found