Audit overview
4 categories need attention: Security, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
Cookie 'bm_sz' is missing the Secure flag
A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
No favicon or icon links detected
Without a favicon, your tab shows a blank icon and bookmarks look unbranded — amateur signal in every browser surface.
232 HTTP requests — consider bundling or reducing
High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$1,075 investment → $13,176/month returns + USD 150,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
8 barrier(s) likely increasing bounce by ~30%.
- Page takes 6.9s to loadUsers abandon at ~3s — you're 4.4s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 5.6sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- No Open Graph tagsLinks shared on LinkedIn / Slack / Facebook show bare URLs — referral clicks drop→ Add og:title, og:description, og:image, og:url to the page head
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$150,000
- No <nav> landmark foundADA Title III: USD 25,000 – USD 150,000
- Skip navigation link is missing (WCAG 2.4.1)ADA Title III: USD 25,000 – USD 150,000
- No headings foundADA Title III: USD 25,000 – USD 150,000
Bounce-Rate Cost
$7,982 /mo
+29.7pp bounce · ~2,967 lost visitors/mo
CPC: USD 2.69
Bandwidth Waste
$0.85 /mo
10631.7 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~1.1 MB per page loadSaves $0.85/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 4 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Categories
8Performance
232 HTTP requests — consider bundling or reducing
Security
Content-Security-Policy header is missing
Accessibility
No favicon or icon links detected
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of HSTS sites score 96+ on SEO; you're at 70 — closing this gap is the highest-leverage improvement.
Technology stack
Akamai Bot Manager, with Akamai CDN
Stack Architecture
Akamai Bot Manager HSTS 
HTTP/3 Akamai All Detected Technologies (4)
Akamai is global content delivery network (CDN) services provider for media and software delivery, and cloud security solutions.
Akamai Bot Manager detect bots using device fingerprinting bot signatures.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
Observations (1)
No build tool detected
A framework (Akamai Bot Manager) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
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[](https://beavercheck.com/results/94009c4a-430f-5933-591c-94550f6f1ea1)<a href="https://beavercheck.com/results/94009c4a-430f-5933-591c-94550f6f1ea1"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fwww.hilton.com" alt="BeaverCheck Score"></a>https://beavercheck.com/badge?url=https%3A%2F%2Fwww.hilton.comExport & share
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 11h total → projected C (77)
Sprint 1: Quick Wins
+4Highest ROI — low effort, high impact
- · Cookie 'bm_sz' is missing the Secure flag
- · No favicon or icon links detected
Sprint 2: Core Fixes
+4Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found
- · 232 HTTP requests — consider bundling or reducing