Audit overview
3 categories need attention: Performance, and 2 others.
Fix Priority Matrix
5 findingsQuick Wins
1High impact, low effort — start here.
Strategic
4High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 15.5 MB (5.4 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
2 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
4 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
£638 investment → £12,358/month returns + GBP 18,050,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
9 barrier(s) likely increasing bounce by ~35%.
- Page takes 9.2s to loadUsers abandon at ~3s — you're 6.7s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 3.7sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 4 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- 5 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
£18,050,000
- No privacy policy link detectedUK GDPR: GBP 10,000 – GBP 17,500,000
- 9 advertising/retargeting trackers detectedUK GDPR: GBP 10,000 – GBP 17,500,000
- Trackers detected but no cookie policy foundUK GDPR: GBP 10,000 – GBP 17,500,000
Bounce-Rate Cost
£7,337 /mo
+34.9pp bounce · ~3,494 lost visitors/mo
CPC: GBP 2.10
Bandwidth Waste
£1.07 /mo
16939.0 MB/mo × 0.063 GBP/GB
- Optimize transfer: save ~1.7 MB per page loadSaves £1.07/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
2.30 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
9.19 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
3.65 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.205
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
8.51 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
38.40 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
761 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.67 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
252 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.090
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
3.09 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
8.76 s
Categories
8Performance
Page weighs 15.5 MB (5.4 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
2 image(s) missing alt attribute
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of WordPress sites score 73+ on Accessibility; you're at 42 — closing this gap is the highest-leverage improvement.
Technology stack
Elementor 3.34.2, on PHP, with Cloudflare CDN
Stack Architecture
AppNexus 
Bidmatic 1.3.4
Cxense 
DoubleClick Floodlight 
Facebook Pixel 
Google AdSense 
Google Analytics 
Google Publisher Tag 
Google Tag Manager 
Jetpack Jetpack Boost 
Microsoft Clarity 
MonsterInsights 
OneSignal 
OpenX 
PubMatic 
Rubicon Project 
TablePress 
Twitter Ads 
Yoast SEO 
Elementor 3.34.2
WordPress 6.9.4
wpBakery 
Piano 
Font Awesome 
Funding Choices 
Google Font API Google Search Console Google Workspace HSTS 
HTTP/3 Hotjar 
Isotope 
LazySizes 
Lightbox 
Lodash 4.17.21Masonry 
Modernizr 3.5.0
MySQL 
Open Graph 
Priority Hints 
RSS 
Spotify Widgets Twitter Emoji (Twemoji) 
core-js 3.29.1
jQuery 3.7.1 jQuery Migrate 3.4.1
jQuery UI 1.13.3
reCAPTCHA 
PHP 
Cloudflare All Detected Technologies (52)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
PHP is a general-purpose scripting language used for web development.
Elementor is a website builder platform for professionals on WordPress.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
WPBakery is a drag and drop visual page builder plugin for WordPress.
Font Awesome is a font and icon toolkit based on CSS and Less.
Funding Choices is a messaging tool that can help you comply with the EU General Data Protection Regulation (GDPR), and recover lost revenue from ad blocking users.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
Isotope.js is a JavaScript library that makes it easy to sort, filter, and add Masonry layouts to items on a webpage.
LazySizes is a JavaScript library used to delay the loading of images (iframes, scripts, etc) until they come into view.
Lightbox is small javascript library used to overlay images on top of the current page.
Lodash is a JavaScript library which provides utility functions for common programming tasks using the functional programming paradigm.
Masonry is a JavaScript library that enables a cascading grid layout, positioning elements based on available vertical space for an optimized, gap-free arrangement.
Modernizr is a JavaScript library that detects the features available in a user's browser.
MySQL is an open-source relational database management system.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
Spotify Widgets provide an embeddable view of a track, artist, album, user, playlist, podcast or episode for use within your web project.
Twitter Emoji is a set of open-source emoticons and emojis for Twitter, TweetDeck, and also for Android and iOS versions of the application.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Query Migrate is a javascript library that allows you to preserve the compatibility of your jQuery code developed for versions of jQuery older than 1.9.
jQuery UI is a collection of GUI widgets, animated visual effects, and themes implemented with jQuery, Cascading Style Sheets, and HTML.
reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.
AppNexus is a cloud-based software platform that enables and optimizes programmatic online advertising.
Bidmatic is a platform providing publisher-centric monetisation solutions, enabling publishers to manage their ad stack and maximise revenue through high-quality demand sources and advanced optimisation technology.
Cxense was an AI-powered data management and intelligent personalisation platform.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Jetpack is a popular WordPress plugin created by Automattic, the people behind WordPress.com.
Jetpack Boost – Website Speed, Performance and Critical CSS.
Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.
MonsterInsights is the most popular Google Analytics plugin for WordPress.
OneSignal is a customer engagement messaging solution.
OpenX is a programmatic advertising technology company.
PubMatic is a company that develops and implements online advertising software and strategies for the digital publishing and advertising industry.
Rubicon Project is an advertising automation platform enabling publishers to transact advertising brands.
TablePress is a free and open source plugin for the WordPress publishing platform. It enables you to create and manage tables on your website, without any coding knowledge.
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.
Piano is a enterprise SaaS company which specialising in advanced media business processes and ecommerce optimisation.
Observations (2)
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
Complex technology stack detected
52 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 8h total → projected B (80)
Sprint 1: Quick Wins
+3Highest ROI — low effort, high impact
- · Page weighs 15.5 MB (5.4 MB transferred)
Sprint 2: Core Fixes
+8Medium effort, high structural impact
- · 4 control(s) without accessible label
- · 2 image(s) missing alt attribute
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found