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Scanned
2026-04-21 19:50 UTC
Worker
🇺🇸 Santa Clara
Duration
1.2m
Vs prev

Audit overview

Security needs attention; the rest of the categories are in good shape.

Fix Priority Matrix

5 findings

Quick Wins

2

High impact, low effort — start here.

Strategic

3

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Screenshots

DESKTOP + MOBILE
Desktop
Desktop screenshot
Mobile
Mobile screenshot

Top Priorities (5)

Sorted by impact
Critical: 1

Content-Security-Policy header is missing

Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.

Security › Security Headers
Critical: 2

No Content-Security-Policy header found

Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.

Security › Content Security Policy
Critical: 3

1 image(s) missing alt attribute

Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.

Accessibility › Alt Text Quality
Critical: 4

4 image-only link(s) without alt text

Image-only links with no alt are unidentifiable to screen-reader users — link's destination is invisible.

Accessibility › Link & Button Quality
Warning: 5

178 third-party resources (98% of weight)

Informational: third-party resource count and their share of page weight. High share caps perf gains from frontend optimization.

Performance › Page Weight Inventory
What fixing these means. Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 14.9s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Addressing the critical issues below would have the most immediate impact on your user trust.
2 security gaps detected — browsers may warn visitors about your site.
2 accessibility issues exclude users who rely on assistive technology.
Your LCP is 14.9s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.

Business case

What fixing the audit's findings is worth -- and what ignoring them keeps costing.

Return on investment

$800 investment → $6,771/month returns + USD 157,500 risk avoided

Investment
$800
8.0 h · 4 findings
Monthly returns
$6,771
$81,255/yr
Payback
0.1 mo
+10057% Y1
Regulatory risk avoided USD 157,500
Or — fix only the top 3 findings
$7500.1 mo payback · +10734% Y1
Optimistic scenario assuming the top 3 capture most of the upside. Real-world recovery typically falls between this projection and the full-fix ROI above.
$50 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Conversion barriers

6 barrier(s) likely increasing bounce by ~25%.

Barriers
6
1 crit 5 warn
Bounce delta
+25pp
added vs baseline
Score
75
B
Speed
2
Trust
2
Usability
0
Content
2
Nav
0
  • Page takes 14.9s to load
    Users abandon at ~3s — you're 12.4s over the 2.5s threshold
    → Optimize render-blocking resources, preload the hero image, and compress images
  • High main-thread blocking time
    Page is non-interactive for 294ms after first paint
    → Defer third-party scripts and split large bundles
  • No HSTS header
    Returning visitors are briefly exposed to downgrade attacks on first request
    → Set Strict-Transport-Security: max-age=31536000; includeSubDomains
  • No Content-Security-Policy header
    Higher XSS blast radius — one compromised script can exfiltrate the checkout form
    → Ship a reporting-only CSP first, then enforce once violations are clean
  • No structured data
    No rich-result eligibility in Google — lower SERP CTR vs competitors with stars and prices
    → Add JSON-LD for your page type (Product, Article, FAQPage, LocalBusiness, …)

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Remediation cost

$800 8.0 developer hours at $100/hr
Quick wins
$50 1 fixes in ~30 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Team composition

Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.

$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

Warning:Cost of inaction

$6,771 / month at risk ~$81,255 / year if left unfixed
Default is 10,000. Use your own number for accurate $-figures.

Compliance Risk

$157,500

ADA Title IIICCPA/CPRA
  • No privacy policy link detected
    CCPA/CPRA: USD 2,500 – USD 7,500
  • Trackers detected but no cookie policy found
    CCPA/CPRA: USD 2,500 – USD 7,500
  • Trackers detected but no privacy policy found
    CCPA/CPRA: USD 2,500 – USD 7,500

Bounce-Rate Cost

$6,771 /mo

+25.2pp bounce · ~2,517 lost visitors/mo

CPC: USD 2.69

Bandwidth Waste

$0.31 /mo

3912.1 MB/mo × 0.080 USD/GB

  • Optimize transfer: save ~391 KB per page load
    Saves $0.31/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 4 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Lighthouse

Mobile

49
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
96
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
77
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

11.40 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

14.93 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

294 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.044

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

11.40 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

15.01 s

Desktop

73
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
97
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
77
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

775 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

4.14 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

66 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.056

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

2.29 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

4.14 s

Categories

8
Avg score 80.0

How you compare

Where this site stands against peers running the same stack.

Apple · 1267 peers
You 77
·
Avg 73
At average
0 50 100
Accessibility P95Sustainability P94Performance P87Compliance P16SEO P21Content P70Infrastructure P41Security P56

Top 10% of Apple sites score 85+ on Compliance; you're at 73 — closing this gap is the highest-leverage improvement.

Better than 83% of Apple sites See full Apple benchmark →
Cloudflare Bot Management · 467 peers
You 77
·
Avg 74
At average
0 50 100
Accessibility P93Compliance P14Infrastructure P20Performance P80Sustainability P76Content P72SEO P36Security P42

Top 10% of Cloudflare Bot Management sites score 86+ on Compliance; you're at 73 — closing this gap is the highest-leverage improvement.

Better than 72% of Cloudflare Bot Management sites See full Cloudflare Bot Management benchmark →

Technology stack

Apple, on Ruby, hosted on Google Cloud, with Cloudflare CDN

20 technologies detected 4 stack layers 5 with CPE identifier Enterprise

Stack Architecture

Framework
Apple Cloudflare Bot Management Facebook Google Play app Google Search Console Google Workspace HSTS HTTP/3 Microsoft Open Graph Priority Hints Ruby on Rails Rudderstack Sentry Tailwind CSS Vue.js
Runtime
Ruby
CDN
Cloudflare Google Cloud CDN
Hosting
Google Cloud

All Detected Technologies (20)

Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.

Categories CDN Website https://www.cloudflare.com Detected by BeaverCheck Evidence Server header in redirect: cloudflare
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Cloud CDN uses Google's global edge network to serve content closer to users.

Categories CDN Website https://cloud.google.com/cdn Detected by BeaverCheck

Google Cloud is a suite of cloud computing services.

Categories IaaS Website https://cloud.google.com Detected by BeaverCheck Evidence Via header contains google
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Ruby is an open-source object-oriented programming language.

Categories Programming languages Website https://ruby-lang.org Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →
Categories Analytics Detected by BeaverCheck · Low Evidence TXT record: apple-domain-verification=OwV67yq3UsuEK6sr

Cloudflare bot management solution identifies and mitigates automated traffic to protect websites from bad bots.

Categories Security Website https://www.cloudflare.com/en-gb/products/bot-management/ Detected by BeaverCheck
Categories Analytics Detected by BeaverCheck · Medium Evidence TXT record: facebook-domain-verification=o94b7eiwnby16lf3eb2t6borrzpmkf
Categories Other Detected by BeaverCheck · Low Evidence Manifest related_applications includes Google Play app
Categories Analytics Detected by BeaverCheck · Medium Evidence TXT record: google-site-verification=2DKQ_inTOT6Ol3zpVLKCqNQEIUNIsuhW8cSNPk8pgEs
Categories Email Detected by BeaverCheck Evidence MX record: aspmx.l.google.com

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.

Categories Security Website https://www.rfc-editor.org/rfc/rfc6797#section-6.1 Detected by BeaverCheck

HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.

Categories Miscellaneous Website https://httpwg.org/ Detected by BeaverCheck
Categories Analytics Detected by BeaverCheck · Low Evidence TXT record: MS=ms30901148

Open Graph is a protocol that is used to integrate any web page into the social graph.

Categories Miscellaneous Website https://ogp.me Detected by BeaverCheck

Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.

Categories Performance Website https://wicg.github.io/priority-hints/ Detected by BeaverCheck

Ruby on Rails is a server-side web application framework written in Ruby under the MIT License.

Categories Web frameworks Website https://rubyonrails.org Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Rudderstack is a customer data platform (CDP) that helps you collect, clean, and control your customer data.

Categories Customer data platform Website https://rudderstack.com/ Detected by BeaverCheck

Sentry is an open-source platform for workflow productivity, aggregating errors from across the stack in real time.

Categories Issue trackers Website https://sentry.io/ Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →
Categories Framework Website https://tailwindcss.com Detected by BeaverCheck Evidence Found 63 unique Tailwind utility classes in HTML

Vue.js is an open-source model–view–viewmodel JavaScript framework for building user interfaces and single-page applications.

Categories JavaScript frameworks Website https://vuejs.org Detected by BeaverCheck

Observations (2)

No build tool detected

A framework (Apple) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.

Complex technology stack detected

20 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.

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Fix Plan

Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.

Three-week fix plan

2 sprints · 8h total → projected B (86)

Sprint 1: Quick Wins

+3

Highest ROI — low effort, high impact

2 findings 0h → B (80)
  • · 4 image-only link(s) without alt text
  • · 178 third-party resources (98% of weight)

Sprint 2: Core Fixes

+6

Medium effort, high structural impact

3 findings 8h → B (86)
  • · 1 image(s) missing alt attribute
  • · Content-Security-Policy header is missing
  • · No Content-Security-Policy header found

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