Global Performance
6/6 locations ✓Excellent global latency — average 74ms across 6 locations, fastest from Amsterdam (60ms), slowest from Madrid (108ms). Document on Cloudflare; assets also on AWS CloudFront, Akamai. Cache-Control header is missing.
Audit overview
All categories sit comfortably above the 70 threshold; this is a clean audit.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Your mail setup has problems.
maddox.com fails 2 mail checks: No DMARC record found, No SPF record found. This is the kind of misconfiguration that sends your mail to spam.
Top Priorities (5)
3 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
4 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
157 third-party resources (80% of weight)
Informational: third-party resource count and their share of page weight. High share caps perf gains from frontend optimization.
168 HTTP requests — consider bundling or reducing
High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.
4 render-blocking stylesheet(s) -- recommended: <=3
Informational: a Permissions-Policy directive showing feature -> allowed origins.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
€468 investment → €10,912/month returns + EUR 20,500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
6 barrier(s) likely increasing bounce by ~30%.
- Page takes 8.9s to loadUsers abandon at ~3s — you're 6.4s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 1.7sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 3 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- No structured dataNo rich-result eligibility in Google — lower SERP CTR vs competitors with stars and prices→ Add JSON-LD for your page type (Product, Article, FAQPage, LocalBusiness, …)
- 8 link(s) with generic text ("click here", "read more")Screen-reader users navigating by link list see no context — and search engines can't infer relevance→ Rewrite with descriptive phrases that identify the destination
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
€20.500.000
- 3 advertising/retargeting trackers detectedGDPR: EUR 10.000 – EUR 20.000.000
- Skip navigation link is missing (WCAG 2.4.1)EAA: EUR 1.000 – EUR 500.000
- Multiple H1 headings (2 found)EAA: EUR 1.000 – EUR 500.000
Bounce-Rate Cost
€6.528 /mo
+29.7pp bounce · ~2,967 lost visitors/mo
CPC: EUR 2.20
Bandwidth Waste
€0,91 /mo
12281.7 MB/mo × 0.074 EUR/GB
- Optimize transfer: save ~1.2 MB per page loadSaves €0,91/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 2 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
2.46 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
8.90 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
1.70 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.013
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
5.30 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
25.86 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
957 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.61 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
117 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.027
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
3.69 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
6.11 s
Categories
8Performance
157 third-party resources (80% of weight)
Security
All checks pass
Accessibility
3 control(s) without accessible label
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Technology stack
Webflow 1.6.0, hosted on Amazon Web Services, with Amazon S3 CDN
Stack Architecture
AdRoll 
CallTrackingMetrics 
Facebook Pixel 2.9.403
Google Analytics 
Google Tag Manager 
HubSpot HubSpot Analytics HubSpot Chat 
Linkedin Insight Tag 
Microsoft Advertising 
Microsoft Clarity 
StackAdapt 
Warmly 
Webflow 1.6.0 AdRoll CMP System 
Bulma Facebook SDK 
GSAP 3.15.0HSTS 
HTTP/3 
MobX 
Open Graph 
Swiper 
Tailwind CSS 
Webpack 
core-js 3.0.0-beta.3
jQuery 3.5.1
reCAPTCHA 
Amazon S3 
Cloudflare 
Unpkg 
jsDelivr jsDelivr CDN 
Amazon Web Services All Detected Technologies (34)
Amazon S3 or Amazon Simple Storage Service is a service offered by Amazon Web Services (AWS) that provides object storage through a web service interface.
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
Unpkg is a content delivery network for everything on npm.
JSDelivr is a free public CDN for open-source projects. It can serve web files directly from the npm registry and GitHub repositories without any configuration.
Amazon Web Services (AWS) is a comprehensive cloud services platform offering compute power, database storage, content delivery and other functionality.
Webflow is Software-as-a-Service (SaaS) for website building and hosting.
AdRoll CMP System is a consent management solution.
GSAP is an animation library that allows you to create animations with JavaScript.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Swiper is a JavaScript library that creates modern touch sliders with hardware-accelerated transitions.
Webpack is an open-source JavaScript module bundler.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.
AdRoll is a digital marketing technology platform that specialises in retargeting.
CallTrackingMetrics is a call tracking and marketing attribution solution for contact centers and agencies.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
HubSpot Chat is a tool where you can view, manage, and reply to incoming messages from multiple channels.
LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.
Microsoft Advertising is an online advertising platform developed by Microsoft.
Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.
StackAdapt is a platform that provides a content advertising strategy solution for planning, executing, and optimizing digital campaigns.
Warmly is an AI-powered platform that helps generate prospect lists and automate the conversion process.
Observations (2)
No build tool detected
A framework (AdRoll CMP System) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
34 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
Show your score
Drop this badge on your README, marketing site, or status page. It auto-updates every time the audit re-runs and links back to this report.
This badge auto-updates with your latest scan result.
[](https://beavercheck.com/sites/maddox.com)<a href="https://beavercheck.com/sites/maddox.com"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fwww.maddox.com" alt="BeaverCheck Score"></a>https://beavercheck.com/badge?url=https%3A%2F%2Fwww.maddox.comExport & share
Download the audit, share with your team, or grab a fix plan ready to copy into your tracker.
Copies markdown to clipboard
Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 6h total → projected B (85)
Sprint 1: Quick Wins
+4Highest ROI — low effort, high impact
- · 4 link(s) with no accessible text
- · 157 third-party resources (80% of weight)
- · 4 render-blocking stylesheet(s) -- recommended: <=3
Sprint 2: Core Fixes
+2Medium effort, high structural impact
- · 3 control(s) without accessible label
- · 168 HTTP requests — consider bundling or reducing