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Changes

https://www.apple.com
Compared to previous audit · 30 weeks ago View previous audit

Madrid, Spain → New York, United Stated

These audits ran from different locations. Timing metrics (TTFB, DNS, TLS) may reflect network path differences rather than site changes.

17
New issues
15
Resolved
27
score changes
CategoryPreviousCurrentChange
CompositeB (80)B (85) +5.000
PerformanceB (85)B (86) +1.000
SecurityC (75)B (85) +10.000
AccessibilityD (59)C (78) +19.000
SEOA (94)A (93) -1.000
InfrastructureB (84)A (91) +7.000
ComplianceB (83)C (76) -7.000
ContentA (95)A (92) -3.000
SustainabilityC (78)B (80) +2.000
MetricPreviousCurrentChange
Performance 57005500 -200
Accessibility 92009200—
Best Practices 100009600 -400
SEO 92008300 -900
PWA 00—
Desktop Performance 86009400 +800
Desktop Accessibility 89008900—
Desktop Best Practices 100009600 -400
Desktop SEO 92008300 -900
FCP 8.34 s3.31 s -5.03 s
LCP 9.76 s8.65 s -1.12 s
TBT 25 ms274 ms +248 ms
CLS 0.0000.176 +0.176
Desktop FCP 1.50 s541 ms -959 ms
Desktop LCP 1.80 s1.54 s -259 ms
Desktop TBT 0 ms0 ms—
Desktop CLS 0.0000.058 +0.058
TTFB †65 ms114 ms +48 ms
DNS †3 ms22 ms +19 ms
TLS †21 ms35 ms +14 ms
Connect †1 ms17 ms +15 ms
Total †67 ms135 ms +68 ms

† Timing metrics may vary by worker location and do not necessarily indicate site changes.

Projected vs. Actual

Previous
B 80
Projected
A 95
Actual
B 85
Close to projection — 10 points away
15 issues resolved since last audit
42 issues remaining
Resolving remaining issues could reach A+

Estimate — actual results may vary

WARNING https://www.apple.com/v/homepage/images/macbook-pr... is missing width/height — may cause layout shift performance
WARNING https://www.apple.com/api-www/global-elements/glob...: 361ms CPU time performance
WARNING Referrer-Policy: `no-referrer-when-downgrade` -- leaky -- legacy default that sends full URL cross-origin on HTTPS-to-HTTPS security
WARNING Registrar lock is NOT enabled infrastructure
WARNING https://www.apple.com/: 668ms CPU time performance
WARNING https://www.apple.com/autopush/us/fam-gallery/scri...: 288ms CPU time performance
WARNING https://www.apple.com/v/homepage/a/scripts/main.bu...: 20 KB unused (84%) performance
WARNING Page weight 1.7 MB exceeds 1 MB target by 760 KB performance
WARNING 4 render-blocking <script src> tag(s) without async/defer performance
WARNING Unattributable: 325ms CPU time performance
WARNING https://www.apple.com/metrics/ac-analytics/2.30.0/...: 41 KB unused (40%) performance
WARNING No SPF record found security
WARNING https://www.apple.com/v/homepage/a/scripts/main.bu...: 621ms CPU time performance
WARNING 11 render-blocking stylesheet(s) -- recommended: <=3 performance
WARNING 50 images missing explicit width/height content
WARNING All 2 images use legacy formats (JPEG/PNG/GIF) content
WARNING 11 inline style attribute(s) detected security
WARNING https://www.apple.com/v/home/a/images/promos/wwdc2... is missing width/height — may cause layout shift performance
WARNING https://www.apple.com/v/home/a/images/heroes/macbo... is missing width/height — may cause layout shift performance
WARNING https://www.apple.com/v/home/a/scripts/main.built....: 664ms CPU time performance
WARNING https://www.apple.com/metrics/ac-analytics/2.29.1/...: 41 KB unused (40%) performance
WARNING No meta description tag found seo
WARNING IPv6 DNS records exist but server is not reachable infrastructure
WARNING https://www.apple.com/v/home/a/images/logos/ipad-a... is missing width/height — may cause layout shift performance
WARNING https://www.apple.com/: 798ms CPU time performance
WARNING Unattributable: 309ms CPU time performance
WARNING https://www.apple.com/v/home/a/images/heroes/iphon... is missing width/height — may cause layout shift performance
WARNING https://www.apple.com/v/home/a/images/heroes/ipad-... is missing width/height — may cause layout shift performance
WARNING https://www.apple.com/api-www/global-elements/glob...: 500ms CPU time performance
WARNING https://www.apple.com/ac/localeswitcher/4/en_US/sc...: 35 KB unused (63%) performance
WARNING Page weight 1.8 MB exceeds 1 MB target by 831 KB performance
WARNING https://www.apple.com/v/home/a/built/scripts/endle...: 27 KB unused (68%) performance
CRITICAL Cookie 'geo' is missing the Secure flag security
CRITICAL 'unsafe-inline' found in script source security
CRITICAL og:image is not reachable content
CRITICAL 'unsafe-eval' found in script source security
CRITICAL 9 link(s) with no accessible text accessibility
WARNING Cross-Origin-Opener-Policy header is missing security
WARNING https://www.apple.com/api-www/global-elements/glob...: 56 KB unused (35%) performance
WARNING 198 of 200 links are healthy content
WARNING frame-ancestors directive is missing security
WARNING No Permissions-Policy header security
WARNING 1 unclassified cookie(s) set before any consent step compliance
WARNING Broken link: https://www.apple.com/wss/fonts?families=SF+Pro,v3|SF+Pro... content
WARNING No DMARC record found security
WARNING data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAA... is missing width/height — may cause layout shift performance
WARNING form-action directive is missing security
WARNING Cookie 'geo' has no SameSite attribute security
WARNING GDPR Article 13 disclosure coverage: 0 / 8 categories compliance
WARNING CNAME record at zone apex infrastructure
WARNING Title is only 5 characters — consider expanding seo
WARNING base-uri directive is missing security
WARNING Skip navigation link is missing (WCAG 2.4.1) accessibility
WARNING Permissions-Policy header is missing security
WARNING Cross-Origin-Embedder-Policy header is missing security
WARNING Cookie 'geo' is missing the HttpOnly flag security
WARNING 3 heading(s) are over 120 characters -- likely a misformatted paragraph accessibility
+ content-encoding gzip
expires
Tue, 07 Apr 2026 19:56:52 GMT → Thu, 05 Nov 2026 09:01:42 GMT
set-cookie
geo=US; path=/; domain=.apple.com → geo=ES; path=/; domain=.apple.com

10 headers unchanged

− Adobe Target A/B Testing

6 technologies unchanged

Looking ahead

+12 pts
B (85) Could reach A+ (97)
Security +15Accessibility +14Performance +14Compliance +8Content +8Infrastructure +8SEO +4

Estimate — actual results may vary (42 issues to fix)

Website improvement report — Apple

April 7, 2026 → November 5, 2026

B B 80 → 85 +5 pts

15

Resolved

17

New issues

25

Still remaining

Financial summary

Investment delivered

$2,967 in development time

Investment remaining

$6,150 to complete the remaining items

Ongoing risk

$0/month in ongoing exposure

Figures are estimates based on local developer hourly rate, industry CPC, and regulatory fine ranges.

Performance by category

MetricBeforeAfterChange
Overall score80 (B)85 (B)+5
Performance85 (B)86 (B)+1
Security75 (C)85 (B)+10
Accessibility59 (D)78 (C)+19
SEO94 (A)93 (A)-1
Infrastructure84 (B)91 (A)+7
Compliance83 (B)76 (C)-7
Content95 (A)92 (A)-3
Sustainability78 (C)80 (B)+2

Resolved (15)

  • https://www.apple.com/v/home/a/images/promos/wwdc2... is missing width/height — may cause layout shift (Performance)

    → Page loads faster for users

  • https://www.apple.com/v/home/a/images/heroes/macbo... is missing width/height — may cause layout shift (Performance)

    → Page loads faster for users

  • https://www.apple.com/v/home/a/scripts/main.built....: 664ms CPU time (Performance)

    → Page loads faster for users

  • https://www.apple.com/metrics/ac-analytics/2.29.1/...: 41 KB unused (40%) (Performance)

    → Page loads faster for users

  • No meta description tag found (SEO)

    → Better search engine visibility

  • IPv6 DNS records exist but server is not reachable (Infrastructure)

    → More reliable delivery

  • https://www.apple.com/v/home/a/images/logos/ipad-a... is missing width/height — may cause layout shift (Performance)

    → Page loads faster for users

  • https://www.apple.com/: 798ms CPU time (Performance)

    → Page loads faster for users

  • Unattributable: 309ms CPU time (Performance)

    → Page loads faster for users

  • https://www.apple.com/v/home/a/images/heroes/iphon... is missing width/height — may cause layout shift (Performance)

    → Page loads faster for users

  • https://www.apple.com/v/home/a/images/heroes/ipad-... is missing width/height — may cause layout shift (Performance)

    → Page loads faster for users

  • https://www.apple.com/api-www/global-elements/glob...: 500ms CPU time (Performance)

    → Page loads faster for users

  • https://www.apple.com/ac/localeswitcher/4/en_US/sc...: 35 KB unused (63%) (Performance)

    → Page loads faster for users

  • Page weight 1.8 MB exceeds 1 MB target by 831 KB (Performance)

    → Page loads faster for users

  • https://www.apple.com/v/home/a/built/scripts/endle...: 27 KB unused (68%) (Performance)

    → Page loads faster for users

Recommended next steps (42)

  • Sprint 1

    Cookie 'geo' is missing the Secure flag (Security)

  • Sprint 3

    'unsafe-inline' found in script source (Security)

  • Sprint 1

    og:image is not reachable (Content)

  • Sprint 3

    'unsafe-eval' found in script source (Security)

  • Sprint 1

    9 link(s) with no accessible text (Accessibility)

  • Sprint 1

    https://www.apple.com/v/homepage/images/macbook-pr... is missing width/height — may cause layout shift (Performance)

  • Sprint 1

    https://www.apple.com/api-www/global-elements/glob...: 361ms CPU time (Performance)

  • Sprint 1

    Referrer-Policy: `no-referrer-when-downgrade` -- leaky -- legacy default that sends full URL cross-origin on HTTPS-to-HTTPS (Security)

  • Sprint 1

    Registrar lock is NOT enabled (Infrastructure)

  • Sprint 1

    https://www.apple.com/: 668ms CPU time (Performance)

  • Sprint 1

    https://www.apple.com/autopush/us/fam-gallery/scri...: 288ms CPU time (Performance)

  • Sprint 3

    https://www.apple.com/v/homepage/a/scripts/main.bu...: 20 KB unused (84%) (Performance)

  • Sprint 2

    Page weight 1.7 MB exceeds 1 MB target by 760 KB (Performance)

  • Sprint 2

    4 render-blocking <script src> tag(s) without async/defer (Performance)

  • Sprint 1

    Unattributable: 325ms CPU time (Performance)

…and 27 more recommended item(s)

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