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Scanned
2026-04-15 22:55 UTC
Worker
🇪🇸 Madrid
Duration
42.00s
Vs prev

Audit overview

3 categories need attention: Accessibility, and 2 others.

Fix Priority Matrix

5 findings

Quick Wins

5

High impact, low effort — start here.

Strategic

0

High impact, requires investment.

Nothing in this quadrant — good news.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Screenshots

DESKTOP + MOBILE
Desktop
Desktop screenshot
Mobile
Mobile screenshot

Top Priorities (5)

Sorted by impact
Critical: 1

HSTS header is missing

Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.

Security › Security Headers
Critical: 2

No <main> landmark found

Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.

Accessibility › Landmark Structure
Critical: 3

No favicon or icon links detected

Without a favicon, your tab shows a blank icon and bookmarks look unbranded — amateur signal in every browser surface.

Accessibility › Favicon & Branding
Warning: 4

17 third-party resources (100% of weight)

Informational: third-party resource count and their share of page weight. High share caps perf gains from frontend optimization.

Performance › Page Weight Inventory
Warning: 5

Cookie 'GCs' is missing the HttpOnly flag

Without HttpOnly, JavaScript can read the cookie — an XSS bug becomes a session-stealing attack.

Security › Cookie Security
What fixing these means. Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 4.9s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.
2 security gaps detected — browsers may warn visitors about your site.
2 accessibility issues exclude users who rely on assistive technology.
Your LCP is 4.9s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.

Business case

What fixing the audit's findings is worth -- and what ignoring them keeps costing.

Return on investment

$117 investment → $13,283/month returns + USD 157,500 risk avoided

Investment
$117
1.2 h · 4 findings
Monthly returns
$13,283
$159,395/yr
Payback
0.0 mo
+136524% Y1
Regulatory risk avoided USD 157,500
Or — fix only the top 3 findings
$920.0 mo payback · +173785% Y1
Optimistic scenario assuming the top 3 capture most of the upside. Real-world recovery typically falls between this projection and the full-fix ROI above.

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Conversion barriers

9 barrier(s) likely increasing bounce by ~36%.

Barriers
9
2 crit 7 warn
Bounce delta
+36pp
added vs baseline
Score
59
C
Speed
2
Trust
2
Usability
1
Content
3
Nav
1
  • Page takes 4.9s to load
    Users abandon at ~3s — you're 2.4s over the 2.5s threshold
    → Optimize render-blocking resources, preload the hero image, and compress images
  • No viewport meta tag
    Mobile browsers render at desktop width and shrink — text unreadable, tap targets miniature
    → Add <meta name="viewport" content="width=device-width, initial-scale=1">
  • High main-thread blocking time
    Page is non-interactive for 478ms after first paint
    → Defer third-party scripts and split large bundles
  • No HSTS header
    Returning visitors are briefly exposed to downgrade attacks on first request
    → Set Strict-Transport-Security: max-age=31536000; includeSubDomains
  • No Content-Security-Policy header
    Higher XSS blast radius — one compromised script can exfiltrate the checkout form
    → Ship a reporting-only CSP first, then enforce once violations are clean

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Remediation cost

$117 1.2 developer hours at $100/hr
Quick wins
$117 4 fixes in ~70 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Team composition

Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.

$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

Warning:Cost of inaction

$9,785 / month at risk ~$117,415 / year if left unfixed
Default is 10,000. Use your own number for accurate $-figures.

Compliance Risk

$157,500

ADA Title IIICCPA/CPRA
  • No privacy policy link detected
    CCPA/CPRA: USD 2,500 – USD 7,500
  • Trackers detected but no cookie policy found
    CCPA/CPRA: USD 2,500 – USD 7,500
  • Trackers detected but no privacy policy found
    CCPA/CPRA: USD 2,500 – USD 7,500

Bounce-Rate Cost

$9,784 /mo

+36.4pp bounce · ~3,637 lost visitors/mo

CPC: USD 2.69

Bandwidth Waste

$0.12 /mo

1467.0 MB/mo × 0.080 USD/GB

  • Optimize transfer: save ~147 KB per page load
    Saves $0.12/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 3 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Lighthouse

Mobile

61
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
73
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
88
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
80
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

3.96 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

4.89 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

478 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

3.96 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

5.34 s

Desktop

95
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
73
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
88
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
80
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.07 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

1.27 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

10 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

1.07 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

1.27 s

Categories

8
Avg score 73.1

How you compare

Where this site stands against peers running the same stack.

Apple · 1276 peers
You 75
·
Avg 73
At average
0 50 100
Compliance P1Performance P94Content P8Accessibility P9Security P90SEO P13Sustainability P85Infrastructure P41

Top 10% of Apple sites score 85+ on Compliance; you're at 57 — closing this gap is the highest-leverage improvement.

Better than 67% of Apple sites See full Apple benchmark →
Facebook · 1418 peers
You 75
·
Avg 73
At average
0 50 100
Compliance P1Performance P94Content P7Accessibility P10Security P90SEO P12Sustainability P84Infrastructure P36

Top 10% of Facebook sites score 85+ on Compliance; you're at 57 — closing this gap is the highest-leverage improvement.

Better than 70% of Facebook sites See full Facebook benchmark →

Technology stack

Apple

6 technologies detected 1 stack layers Complex

Stack Architecture

Framework
Apple Facebook Google Search Console Microsoft Microsoft 365 Proofpoint

All Detected Technologies (6)

Categories Analytics Detected by BeaverCheck · Low Evidence TXT record: apple-domain-verification=icRQk9How8pN8hDg
Categories Analytics Detected by BeaverCheck · Medium Evidence TXT record: facebook-domain-verification=s7fgjz2obl9y1hphphdm036q3ga6v6
Categories Analytics Detected by BeaverCheck · Medium Evidence TXT record: google-site-verification=5db5db4h370L_xTGkZFWTt4DS37jD9MoMNfgbSv3Ht4
Categories Analytics Detected by BeaverCheck · Low Evidence TXT record: MS=ms42514781
Categories Email Detected by BeaverCheck Evidence TXT SPF record includes spf.protection.outlook.com: v=spf1 mx ip4:208.15.91.0/24 ip4:208.15.90.0/24 ip4:204.214.48.37 ip4:69.25.227.128/25 ip4:74.217.49.0/25 include:spf-0009cc01.pphosted.com include:mg-spf.greenhouse.io include:spf-a.rnmk.com include:spf.protection.outlook.com include:mailgun.org ~all
Categories Email Detected by BeaverCheck Evidence MX record: mxb-0009cc01.gslb.pphosted.com

Observations (1)

No build tool detected

A framework (Apple) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.

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[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Fmacys.com)](https://beavercheck.com/results/9bd7bf44-e2a2-416a-8d57-2a566dfae3aa)
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https://beavercheck.com/badge?url=https%3A%2F%2Fmacys.com

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Fix Plan

Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.

Three-week fix plan

1 sprints · 1h total → projected B (82)

Sprint 1: Quick Wins

+7

Highest ROI — low effort, high impact

5 findings 1h → B (82)
  • · No <main> landmark found
  • · HSTS header is missing
  • · No favicon or icon links detected
  • · 17 third-party resources (100% of weight)
  • · Cookie 'GCs' is missing the HttpOnly flag

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