Audit overview
3 categories need attention: Security, and 2 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
1 image-in-link without alt text
Image-only links with no alt create empty links — screen-reader users hear 'link' with no destination context.
2 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$725 investment → $10,498/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
8 barrier(s) likely increasing bounce by ~29%.
- Page feels frozen for 2.5sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- Mixed content on HTTPS pageBrowsers block insecure subresources — broken images, missing scripts, warning badge→ Change http:// URLs inside the page to https:// (or protocol-relative)
- Page loads in 3.9sEvery additional 100ms above 2.5s costs conversions — you're 1.4s over→ Target <2.5s LCP: defer non-critical scripts and optimize the hero image
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 2 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$7,859 /mo
+29.2pp bounce · ~2,921 lost visitors/mo
CPC: USD 2.69
Bandwidth Waste
$0.67 /mo
8410.3 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~841 KB per page loadSaves $0.67/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
2.13 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
3.90 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
2.51 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.012
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
6.81 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
23.83 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
706 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.46 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
132 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.101
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.50 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
4.21 s
Categories
8Performance
All checks pass
Security
Content-Security-Policy header is missing
Accessibility
1 image-in-link without alt text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of WordPress sites score 86+ on Compliance; you're at 74 — closing this gap is the highest-leverage improvement.
Top 10% of Amazon Route 53 sites score 86+ on Compliance; you're at 74 — closing this gap is the highest-leverage improvement.
Technology stack
WordPress, on PHP, with Nginx CDN
Stack Architecture
Campaign Monitor 
Cxense 
DoubleClick Floodlight 
ElasticPress 
Google Analytics 
Google Tag Manager 
Microsoft Clarity 
New Relic 
Parse.ly 
Pendo 2.320.4_prod-io
Twitter Ads 
WordPress Multisite 
Yoast SEO WordPress 
Piano 
Bulma 
Digioh 
Elasticsearch Google Search Console Google Workspace 
Lightbox 
MySQL 
Open Graph 
PostgreSQL 
Priority Hints 
RSS 
jQuery 3.7.1 jQuery Migrate 3.4.1
PHP 
Supabase 
Nginx All Detected Technologies (33)
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
PHP is a general-purpose scripting language used for web development.
Supabase is an open-source platform that offers a Postgres database, Authentication, APIs, Edge Functions, Realtime subscriptions, Storage, and Vector embeddings for project development.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
Digioh is a lead generation and marketing company helping to convert clicks to customers known for it's email/sms sign-up units
Elasticsearch is a search engine based on the Lucene library. It provides a distributed, multitenant-capable full-text search engine with an HTTP web interface and schema-free JSON documents.
Lightbox is small javascript library used to overlay images on top of the current page.
MySQL is an open-source relational database management system.
Open Graph is a protocol that is used to integrate any web page into the social graph.
PostgreSQL, also known as Postgres, is a free and open-source relational database management system emphasizing extensibility and SQL compliance.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Query Migrate is a javascript library that allows you to preserve the compatibility of your jQuery code developed for versions of jQuery older than 1.9.
Campaign Monitor is a global technology company that provides an email marketing platform.
Cxense was an AI-powered data management and intelligent personalisation platform.
ElasticPress is a hosting service that connects your WordPress site to search hosting.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.
New Relic is a SaaS offering that focuses on performance and availability monitoring.
Pendo is a product analytics platform used in release to enrich the product experience and provide insights to the product management team.
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
A multisite network is a collection of sites that all share the same WordPress installation core files.
Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.
Piano is a enterprise SaaS company which specialising in advanced media business processes and ecommerce optimisation.
Observations (2)
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
Complex technology stack detected
33 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected B (83)
Sprint 1: Quick Wins
+5Highest ROI — low effort, high impact
- · HSTS header is missing
- · 1 image-in-link without alt text
- · 2 link(s) with no accessible text
Sprint 2: Core Fixes
+4Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found