Audit overview
Security and Sustainability need attention; the other categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
1High impact, low effort — start here.
Strategic
4High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
2 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
115 third-party resources (100% of weight)
Informational: third-party resource count and their share of page weight. High share caps perf gains from frontend optimization.
116 HTTP requests — consider bundling or reducing
High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$1,150 investment → $12,479/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
9 barrier(s) likely increasing bounce by ~33%.
- Page takes 5.1s to loadUsers abandon at ~3s — you're 2.6s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 2.6sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 6 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 2 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$8,821 /mo
+32.8pp bounce · ~3,279 lost visitors/mo
CPC: USD 2.69
Bandwidth Waste
$0.63 /mo
7833.6 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~783 KB per page loadSaves $0.63/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 3 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
2.97 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
5.11 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
2.60 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.171
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
5.25 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
19.60 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
753 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.29 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
201 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.017
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
1.70 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
3.96 s
Categories
8Performance
115 third-party resources (100% of weight)
Security
Content-Security-Policy header is missing
Accessibility
2 image(s) missing alt attribute
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Bootstrap sites score 95+ on Infrastructure; you're at 82 — closing this gap is the highest-leverage improvement.
Top 10% of core-js sites score 94+ on Infrastructure; you're at 82 — closing this gap is the highest-leverage improvement.
Technology stack
Bootstrap 4.3.1
Stack Architecture
Apple Sign-in 
DoubleClick Floodlight 
Google Analytics 
Google Publisher Tag 
Google Tag Manager 
Coveo 
Bootstrap 4.3.1
Font Awesome Google Play app Google Search Console HSTS 
Lodash 1.13.1
Lytics 3.1.5Masonry Microsoft Microsoft 365 Native app preferred 
OneTrust 
Open Graph 
Popper 
Sentry 
ZURB Foundation 
core-js 3.45.1
jQuery 3.6.0All Detected Technologies (24)
Bootstrap is a free and open-source CSS framework directed at responsive, mobile-first front-end web development. It contains CSS and JavaScript-based design templates for typography, forms, buttons, navigation, and other interface components.
Font Awesome is a font and icon toolkit based on CSS and Less.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Lodash is a JavaScript library which provides utility functions for common programming tasks using the functional programming paradigm.
Lytics is a customer data platform built for marketing teams.
Masonry is a JavaScript library that enables a cascading grid layout, positioning elements based on available vertical space for an optimized, gap-free arrangement.
OneTrust is a cloud-based data privacy management compliance platform.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Popper is a positioning engine, its purpose is to calculate the position of an element to make it possible to position it near a given reference element.
Sentry is an open-source platform for workflow productivity, aggregating errors from across the stack in real time.
Zurb Foundation is used to prototype in the browser. Allows rapid creation of websites or applications while leveraging mobile and responsive technology. The front end framework is the collection of HTML, CSS, and Javascript containing design patterns.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Apple Sign-in is based on OAuth 2.0 and OpenID Connect, and provides a privacy-friendly way for users to sign in to websites and apps.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Coveo is an enterprise search and relevance platform that uses AI to enhance search capabilities and deliver personalized content across digital touchpoints.
Observations (2)
Bootstrap version may be outdated
Detected Bootstrap 4.3.1. The current major version is 5. Consider updating for security patches and new features.
Complex technology stack detected
24 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 12h total → projected B (82)
Sprint 1: Quick Wins
+1Highest ROI — low effort, high impact
- · 115 third-party resources (100% of weight)
Sprint 2: Core Fixes
+8Medium effort, high structural impact
- · 2 image(s) missing alt attribute
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found
- · 116 HTTP requests — consider bundling or reducing