Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 27.6 MB (6.9 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
¥54,000 investment → ¥4,511/month returns + JPY 100,000,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
10 barrier(s) likely increasing bounce by ~35%.
- Page takes 37.4s to loadUsers abandon at ~3s — you're 34.9s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 7.2sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 40 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- 5 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
¥100,000,000
- No privacy policy link detectedAPPI: JPY 100,000 – JPY 100,000,000
- 6 advertising/retargeting trackers detectedAPPI: JPY 100,000 – JPY 100,000,000
- Trackers detected but no cookie policy foundAPPI: JPY 100,000 – JPY 100,000,000
Bounce-Rate Cost
¥4,252 /mo
+35.4pp bounce · ~3,543 lost visitors/mo
CPC: JPY 1.20
Bandwidth Waste
¥259 /mo
21710.9 MB/mo × 11.940 JPY/GB
- Optimize transfer: save ~2.2 MB per page loadSaves ¥259/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
5.68 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
37.43 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
7.18 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.189
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
17.18 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
58.29 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.98 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
11.63 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
837 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.079
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
11.85 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
17.16 s
Categories
8Performance
Page weighs 27.6 MB (6.9 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
1 button(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 83+ on Performance; you're at 65 — closing this gap is the highest-leverage improvement.
Technology stack
Adobe Experience Manager, on Java
Stack Architecture
Adobe Experience Platform Launch 
AppNexus 
Criteo 
Facebook Pixel 2.9.298
Google Ads 
Google Ads Conversion Tracking 
Google Analytics 
Google Tag Manager 
Microsoft Advertising 
Pinterest Conversion Tag 
Tealium Tealium AudienceStream 
TikTok Pixel 
Twitter Ads 
Yahoo Advertising 
Cart Functionality Adobe Experience Manager 
Webpack 
Adobe Client Data Layer 2.0.1Facebook SDK Google Search Console Google Workspace 
Modernizr 2.8.3
Priority Hints 
Swiper 
Underscore.js 1.5.2
core-js 3.8.3
jQuery 3.4.1
Java All Detected Technologies (29)
Java is a class-based, object-oriented programming language that is designed to have as few implementation dependencies as possible.
Adobe Experience Manager (AEM) is a content management solution for building websites, mobile apps and forms.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Adobe Client Data Layer is a framework of JavaScript objects on your site that contains all variable values used in your implementation.
Modernizr is a JavaScript library that detects the features available in a user's browser.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
Swiper is a JavaScript library that creates modern touch sliders with hardware-accelerated transitions.
Underscore.js is a JavaScript library which provides utility functions for common programming tasks. It is comparable to features provided by Prototype.js and the Ruby language, but opts for a functional programming design instead of extending object prototypes.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Adobe Experience Cloud Launch is an extendable tag management solution for Adobe Experience Cloud, Adobe Experience Platform, and other applications.
AppNexus is a cloud-based software platform that enables and optimizes programmatic online advertising.
Criteo provides personalised retargeting that works with Internet retailers to serve personalised online display advertisements to consumers who have previously visited the advertiser's website.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Ads is an online advertising platform developed by Google.
Google Ads Conversion Tracking is a free tool that shows you what happens after a customer interacts with your ads.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Microsoft Advertising is an online advertising platform developed by Microsoft.
Pinterest Conversion Tag allows you to track actions people take on your website after viewing your Promoted Pin.
Tealium provides a sales enterprise tag management system and marketing software.
Tealium AudienceStream is an omnichannel customer segmentation and real-time action engine.
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which are accessible through a new buying platform.
Observations (1)
Complex technology stack detected
29 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected C (75)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · Page weighs 27.6 MB (6.9 MB transferred)
- · HSTS header is missing
- · 1 button(s) with no accessible text
Sprint 2: Core Fixes
+4Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found