Audit overview
Accessibility needs attention; the rest of the categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 11.3 MB (8.2 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
CAD 641 investment → CAD 4,957/month returns + CAD 350,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
6 barrier(s) likely increasing bounce by ~32%.
- Page takes 31.9s to loadUsers abandon at ~3s — you're 29.4s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 3.7sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- Severe layout shift during page loadUsers mis-click when content jumps — converting intent into frustration→ Reserve space for images, ads, and embeds with explicit width/height
- 52 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
CAD 350,000
- No privacy policy link detectedPIPEDA: CAD 1,000 – CAD 100,000
- Trackers detected but no cookie policy foundPIPEDA: CAD 1,000 – CAD 100,000
- Trackers detected but no privacy policy foundPIPEDA: CAD 1,000 – CAD 100,000
Bounce-Rate Cost
CAD 4,954 /mo
+31.6pp bounce · ~3,161 lost visitors/mo
CPC: CAD 1.57
Bandwidth Waste
CAD 2.80 /mo
25916.9 MB/mo × 0.108 CAD/GB
- Optimize transfer: save ~2.6 MB per page loadSaves CAD 2.80/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
4.85 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
31.92 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
3.68 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.526
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
11.16 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
32.48 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.01 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
5.17 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
183 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.351
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.93 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
5.79 s
Categories
8Performance
Page weighs 11.3 MB (8.2 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
1 button(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 95+ on SEO; you're at 85 — closing this gap is the highest-leverage improvement.
Technology stack
Facebook, on Emotion, with Cloudflare CDN
Stack Architecture
Apple Pay 
Datadog 
Google Analytics 
Google Tag Manager 
Klaviyo 
Shop Pay 
Signifyd 
Cart Functionality 
Shopify 
HTTP/3 Klaviyo Reviews 
LazySizes Microsoft Microsoft 365 
Open Graph 
Priority Hints 
Segment 4.15.3
Swiper 
TrustArc 
core-js 2.6.12
Emotion 
Cloudflare 
Rakuten All Detected Technologies (25)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
Rakuten (formerly Ebates) allows you to earn cash-back rewards.
Emotion is a library designed for writing CSS styles with JavaScript.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. Shopify store owners can also sell in physical locations using Shopify POS, a point-of-sale app and accompanying hardware.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
Klaviyo Reviews is a built-in product review offering for Shopify and WooCommerce by Klaviyo.
LazySizes is a JavaScript library used to delay the loading of images (iframes, scripts, etc) until they come into view.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
Segment is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
Swiper is a JavaScript library that creates modern touch sliders with hardware-accelerated transitions.
TrustArc provides software and services to help corporations update their privacy management processes so they comply with government laws and best practices.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
Apple Pay is a mobile payment and digital wallet service by Apple that allows users to make payments in person, in iOS apps, and on the web.
Datadog is a SaaS-based monitoring and analytics platform for large-scale applications and infrastructure.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Klaviyo is an email marketing platform for online businesses.
Shop Pay is an accelerated checkout that lets customers save their email address, credit card, and shipping and billing information so they can complete their transaction faster the next time they are directed to the Shopify checkout.
Signifyd is a provider of an enterprise-grade fraud technology solution for ecommerce stores.
Observations (3)
Shopify storefront detected
Shopify handles hosting, SSL, and CDN automatically. Performance optimizations focus on theme code, app scripts, and image optimization. Check the Performance tab for third-party script impact.
No build tool detected
A framework (Facebook) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
25 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected B (84)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · Page weighs 11.3 MB (8.2 MB transferred)
- · HSTS header is missing
- · 1 button(s) with no accessible text
Sprint 2: Core Fixes
+4Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found