Audit overview
Accessibility needs attention; the rest of the categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Cookie '_pgrf' is missing the Secure flag
A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.
Page weighs 8.9 MB (6.5 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
2 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
3 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
₹4,875 investment → ₹838,609/month returns + INR 2,500,000,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
7 barrier(s) likely increasing bounce by ~29%.
- Page takes 18.6s to loadUsers abandon at ~3s — you're 16.1s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 1.0sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- 2 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
₹2,50,00,00,000
- No privacy policy link detectedDPDP Act: INR 10,000 – INR 2,50,00,00,000
- Trackers detected but no cookie policy foundDPDP Act: INR 10,000 – INR 2,50,00,00,000
- Trackers detected but no privacy policy foundDPDP Act: INR 10,000 – INR 2,50,00,00,000
Bounce-Rate Cost
₹8,38,473 /mo
+28.7pp bounce · ~2,875 lost visitors/mo
CPC: INR 291.67
Bandwidth Waste
₹136 /mo
20336.9 MB/mo × 6.667 INR/GB
- Optimize transfer: save ~2.0 MB per page loadSaves ₹136/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
8.04 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
18.60 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
1.02 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
8.61 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
19.04 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
685 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.50 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
18 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.001
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
1.36 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
2.75 s
Categories
8Performance
Page weighs 8.9 MB (6.5 MB transferred)
Security
Cookie '_pgrf' is missing the Secure flag
Accessibility
1 button(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Technology stack
AlertifyJS, on PHP, with Cloudflare CDN
Stack Architecture
CleverTap 
Google Analytics 
Google Tag Manager 
Matomo Analytics 
Microsoft Clarity 
New Relic 
OneSignal 
AlertifyJS 
Axios Facebook Google Play app Google Search Console Google Workspace HSTS 
HTTP/3 
Lodash 1.4.4
Moment.js 2.0.0Native app preferred 
Open Graph 
Priority Hints 
Vue.js 2.5.15
jQuery 1.11.0 jQuery Migrate 
jQuery UI 1.10.3
PHP 
Cloudflare All Detected Technologies (26)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
PHP is a general-purpose scripting language used for web development.
AlertifyJS is a javascript framework for developing browser dialogs and notifications.
Promise based HTTP client for the browser and node.js
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
Lodash is a JavaScript library which provides utility functions for common programming tasks using the functional programming paradigm.
Moment.js is a free and open-source JavaScript library that removes the need to use the native JavaScript Date object directly.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
Vue.js is an open-source model–view–viewmodel JavaScript framework for building user interfaces and single-page applications.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Query Migrate is a javascript library that allows you to preserve the compatibility of your jQuery code developed for versions of jQuery older than 1.9.
jQuery UI is a collection of GUI widgets, animated visual effects, and themes implemented with jQuery, Cascading Style Sheets, and HTML.
CleverTap is a SaaS based customer lifecycle management and mobile marketing company headquartered in Mountain View, California.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Matomo Analytics is a free and open-source web analytics application, that runs on a PHP/MySQL web-server.
Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.
New Relic is a SaaS offering that focuses on performance and availability monitoring.
OneSignal is a customer engagement messaging solution.
Observations (5)
jQuery loaded alongside a modern framework
Both jQuery and Vue.js are loaded. Modern frameworks handle DOM manipulation natively. jQuery may be unnecessary and adds ~30KB to the page weight. Check the Performance tab for bundle analysis.
No build tool detected
A framework (AlertifyJS) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Vue.js version may be outdated
Detected Vue.js 2.5.15. The current major version is 3. Consider updating for security patches and new features.
jQuery version may be outdated
Detected jQuery 1.11.0. The current major version is 3. Consider updating for security patches and new features.
Complex technology stack detected
26 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 3h total → projected B (83)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · Page weighs 8.9 MB (6.5 MB transferred)
- · Cookie '_pgrf' is missing the Secure flag
- · 1 button(s) with no accessible text
Sprint 2: Core Fixes
+2Medium effort, high structural impact
- · 2 control(s) without accessible label
- · 3 image(s) missing alt attribute