C — https://mcdonalds.com | BeaverCheck Audit

Site Health

Score: 70 / 100

Based on 8 categories, 0 sections

Room to improve — your 38.2s load time is above Google's 2.5s 'Good' threshold.

Several missing protections leave your users and data exposed.

Several issues make your site difficult for assistive technology users.

Well-optimized for search — your content is discoverable.

Solid infrastructure — fast server responses across the board.

Mostly compliant — a few items need attention.

Good content signals with minor gaps.

Heavier than average — reducing page weight saves energy and bandwidth.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

Adobe Experience Manager · 111 peers

You 70

Avg 72

At average

0 50 100

Better than 14% of Adobe Experience Manager sites See full Adobe Experience Manager benchmark →

Adobe Client Data Layer · 57 peers

You 70

Avg 71

At average

0 50 100

Better than 10% of Adobe Client Data Layer sites See full Adobe Client Data Layer benchmark →

Top Priorities (5)

Content-Security-Policy header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

HSTS header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

No Content-Security-Policy header found

Security gaps expose your site and users to attacks, eroding trust.

Security › Content Security Policy

Page weighs 15.6 MB (6.8 MB transferred)

Performance issues directly impact user engagement and conversion rates.

Performance › Page Weight Budget

1 image(s) missing alt attribute

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Alt Text Quality

View fix priority matrix

Fix Priority Matrix

5 findings

Impact

Quick Wins

High impact, low effort — start here.

Strategic

High impact, requires investment.

Easy Improvements

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Embed this badge

Markdown

[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Fmcdonalds.com)](https://beavercheck.com/results/a56c4a2d-f8ff-4fb6-81a1-94574d406a0e)

HTML

<a href="https://beavercheck.com/results/a56c4a2d-f8ff-4fb6-81a1-94574d406a0e"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fmcdonalds.com" alt="BeaverCheck Score"></a>

Image URL

https://beavercheck.com/badge?url=https%3A%2F%2Fmcdonalds.com

This badge auto-updates with your latest scan result.

What fixing these means

Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 38.2s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.

3 security gaps detected — browsers may warn visitors about your site.

Your LCP is 38.2s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.

1 accessibility issue excludes users who rely on assistive technology.

Conversion Barriers

2 critical 5 warning

7 barrier(s) likely increasing bounce by ~29%.

Speed (2)

Page takes 38.2s to load

+12% bounce

Users abandon at ~3s — you're 35.7s over the 2.5s threshold

Fix: Optimize render-blocking resources, preload the hero image, and compress images

Page feels frozen for 4.0s

+5% bounce

Clicks on the primary CTA are ignored while JavaScript runs

Fix: Break up long tasks; defer non-critical JavaScript to post-hydration

Trust (2)

No HSTS header

+1% bounce

Returning visitors are briefly exposed to downgrade attacks on first request

Fix: Set Strict-Transport-Security: max-age=31536000; includeSubDomains

No Content-Security-Policy header

+1% bounce

Higher XSS blast radius — one compromised script can exfiltrate the checkout form

Fix: Ship a reporting-only CSP first, then enforce once violations are clean

Usability (1)

Layout shifts during page load

+3% bounce

Content movement causes mis-clicks on CTAs and form fields

Fix: Add width/height to images; reserve space for late-loading embeds

Content (1)

No structured data

+2% bounce

No rich-result eligibility in Google — lower SERP CTR vs competitors with stars and prices

Fix: Add JSON-LD for your page type (Product, Article, FAQPage, LocalBusiness, …)

Navigation (1)

1 broken link(s) on the page

+2% bounce

Clicks land on 404s — trust drops and the session often ends

Fix: Fix or remove the broken destinations surfaced on the Content tab

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Return on Investment

€425 investment → €1.59/month returns + EUR 120,500,000 risk avoided

Payback period: > 2 years First-year ROI: -96%

Investment

€425

5h · 5 findings

Monthly returns

€1.59 /mo

~€19 / year

Bandwidth savings €1.59

Regulatory risk avoided

EUR 120,500,000

if kept compliant

ePrivacy Directive EUR 100,000,000
AVG EUR 20,000,000
EAA EUR 500,000

€128 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

€425

5.0 developer hours at €85/hr

Based on Netherlands rates (€85/hr)

Quick wins

€128 3 fixes in ~90 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Custom rate

€ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

€10,041,668 / month at risk

~€120,500,019 / year if left unfixed

Compliance Risk

€120,500,000

ePrivacy DirectiveAVGEAA

No privacy policy link detected
AVG: EUR 10,000 – EUR 20,000,000
Trackers detected but no cookie policy found
AVG: EUR 5,000 – EUR 10,000,000
Trackers detected but no cookie policy found
AVG: EUR 10,000 – EUR 20,000,000

+8 more

Bandwidth Waste

€1.59 /mo

21458.5 MB/mo × 0.074 EUR/GB

Optimize transfer: save ~2.1 MB per page load
Saves €1.59/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Monthly visitors

Unique monthly visitors from your analytics

Conversion rate (%)

Purchases, signups, or key actions

Avg. order value

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue

Current bounce (est.)

After fixes (est.)

Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Was this report useful?

Thanks for your feedback!

We'll use a cached audit if available, or offer to scan.

Checking for existing audit...

Press ? for shortcuts

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

Performance

Accessibility

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

2.28 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

38.19 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

3.98 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.242

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

10.38 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

38.37 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
/content/dam/sites/nl/nfl/hero/2026 ITALIAN Carrousel MB2...	604800.0 s	4.6 MiB
cdn.cookielaw.org/consent/b8b69186-ef9f-481e-9b4d-1c3abc41222c/OtAutoBlock.js	86400.0 s	668.6 KiB
/HmghGO0K8C1uctsiLJI32GNKaWQ/OG1pSwhQXYrtVcEpb9/dnwZFnQB/...	21600.0 s	169.0 KiB
/is/image/mcdonalds/Publication McDelivery_Header:publica...	10302.0 s	80.3 KiB
/tags/js/v2/eu1-28281b86495a0d43a4b3cc1a9205178e/mparticl...	3600.0 s	62.1 KiB
cdn.cookielaw.org/scripttemplates/202505.2.0/otBannerSdk.js	86400.0 s	119.2 KiB
/is/image/mcdonalds/Publication McDelivery_Header:3-colum...	32069.0 s	79.0 KiB
/is/image/mcdonalds/05.14.25_Publication RMKF:2-column-de...	22424.0 s	71.5 KiB
/is/image/mcdonalds/05.14.25_Publication RMKF:publication...	24333.0 s	58.1 KiB
assets.adobedtm.com/da51ad226ecd/1bcc6d6e5296/launch-a45af4f63d4c.min.js	3600.0 s	37.8 KiB
/etc.clientlibs/mcdonalds/clientlibs/clientlib-site-globa...	604800.0 s	280.5 KiB
/is/image/mcdonalds/240216_Genoten_Publication 50prc-1:pu...	15217.0 s	41.2 KiB
/is/image/mcdonalds/240216_Genoten_Publication 50prc-1:3-...	12124.0 s	40.0 KiB
/is/image/mcdonalds/McD_Feel-Good_Illustrations_ReadyOnAr...	9660.0 s	36.2 KiB
/is/image/mcdonalds/McD_Feel-Good_Illustrations_LastCrumb...	12227.0 s	36.0 KiB
/is/image/mcdonalds/People_Publi-2kol d-1:2-column-deskto...	11029.0 s	33.1 KiB
/is/image/mcdonalds/People_Publi-2kol d-1:publication-col...	15461.0 s	28.3 KiB
/is/image/mcdonalds/McCafe_Coffee_Publication 50prc:3-col...	15482.0 s	17.2 KiB
/is/image/mcdonalds/McCafe_Coffee_Publication 50prc:publi...	20462.0 s	17.5 KiB
cdn.cookielaw.org/logos/static/ot_company_logo.png	86400.0 s	19.1 KiB
www.mcdonalds.com/akam/13/48df2427	21600.0 s	9.3 KiB
s.go-mpulse.net/boomerang/FYHYC-U4X46-PMZ7K-XB8KU-R9ZBH	604800.0 s	57.9 KiB
/etc.clientlibs/mcdonalds/clientlibs/clientlib-site-globa...	604800.0 s	41.4 KiB
/is/image/mcdonalds/13.05.24_Burgers_Menu_s:menu-category...	12713.0 s	5.5 KiB
cdn.cookielaw.org/scripttemplates/otSDKStub.js	86400.0 s	8.9 KiB
/etc.clientlibs/mcdonalds/clientlibs/clientlibs-jquery-up...	604800.0 s	35.0 KiB
/is/image/mcdonalds/06.18.25_Meatless:menu-category?resmo...	12713.0 s	4.5 KiB
s7d1.scene7.com/is/image/mcdonalds/13.05.24_Dranken:menu-category?resmode=sharp2	11876.0 s	4.3 KiB
/is/image/mcdonalds/13.05.24_Rundvlees:menu-category?resm...	22463.0 s	4.0 KiB
s7d1.scene7.com/is/image/mcdonalds/13.05.24_Kip:menu-category?resmode=sharp2	28517.0 s	4.3 KiB
s7d1.scene7.com/is/image/mcdonalds/13.05.24_McCafe:menu-category?resmode=sharp2	2182.0 s	3.0 KiB
s7d1.scene7.com/is/image/mcdonalds/13.05.24_Gluten:menu-category?resmode=sharp2	21677.0 s	3.9 KiB
s7d1.scene7.com/is/image/mcdonalds/Salades:menu-category?resmode=sharp2	12947.0 s	3.5 KiB
/etc.clientlibs/mcdonalds/clientlibs/clientlib-site-globa...	604800.0 s	23.9 KiB
/etc.clientlibs/mcdonalds/clientlibs/clientlib-site-globa...	604800.0 s	23.9 KiB
/is/image/mcdonalds/13.05.24_Shakes_Iced drinks:menu-cate...	15787.0 s	3.2 KiB
s7d1.scene7.com/is/image/mcdonalds/McBreak_360x360:menu-category?resmode=sharp2	19655.0 s	3.3 KiB
s7d1.scene7.com/is/image/mcdonalds/13.05.24_Ontbijt:menu-category?resmode=sharp2	31377.0 s	3.6 KiB
/etc.clientlibs/mcdonalds/clientlibs/clientlib-dependenci...	604800.0 s	20.3 KiB
s7d1.scene7.com/is/image/mcdonalds/13.05.24_Vis:menu-category?resmode=sharp2	16548.0 s	3.0 KiB
s7d1.scene7.com/is/image/mcdonalds/FrietSausjes:menu-category?resmode=sharp2	10951.0 s	2.7 KiB
/is/image/mcdonalds/13.05.24_Dessert_overig:menu-category...	34104.0 s	3.3 KiB
/is/image/mcdonalds/HappyMeal_360x360:menu-category?resmo...	19655.0 s	2.3 KiB
cdn.cookielaw.org/logos/static/powered_by_logo.svg	86400.0 s	2.5 KiB
rum.hlx.page/.rum/@adobe/helix-rum-js@%5E2/dist/micro.js	3600.0 s	1.1 KiB
www.mcdonalds.com/content/dam/sites/nl/nfl/icons/Logo_on_white_desktop_Small.jpg	604800.0 s	7.9 KiB
/da51ad226ecd/1bcc6d6e5296/f6d725354913/RC775d3a1c3fc84b0...	3600.0 s	909 B
/da51ad226ecd/1bcc6d6e5296/f6d725354913/RCad0da3339f674ab...	3600.0 s	816 B
/da51ad226ecd/1bcc6d6e5296/f6d725354913/RC01a4cd5c2070497...	3600.0 s	673 B
/etc.clientlibs/mcdonalds/clientlibs/clientlib-grid.lc-4f...	604800.0 s	5.2 KiB
/da51ad226ecd/1bcc6d6e5296/f6d725354913/RC1cef17532497440...	3600.0 s	658 B
/etc.clientlibs/mcdonalds/clientlibs/clientlib-site-globa...	604800.0 s	4.6 KiB
/etc.clientlibs/clientlibs/granite/utils.lc-e7bf340a353e6...	604800.0 s	3.7 KiB
cdn.cookielaw.org/logos/static/ot_close.svg	86400.0 s	631 B
/etc.clientlibs/mcdonalds/clientlibs/dynamicmedia.lc-f8d2...	604800.0 s	2.1 KiB
www.mcdonalds.com/content/dam/sites/nl/nfl/icons/instagram2.png	604800.0 s	1.6 KiB
www.mcdonalds.com/content/dam/sites/nl/nfl/icons/youtube2.png	604800.0 s	1.5 KiB
www.mcdonalds.com/content/dam/sites/nl/nfl/icons/facebook2.png	604800.0 s	1.5 KiB
/etc.clientlibs/mcdonalds/clientlibs/clientlib-dependenci...	604800.0 s	1.0 KiB
/etc.clientlibs/core/wcm/components/commons/site/clientli...	604800.0 s	1.0 KiB
/libs/dam/components/scene7/common/clientlibs/viewer.lc-2...	604800.0 s	1.0 KiB
/etc.clientlibs/mcdonalds/clientlibs/dynamicmedia.lc-a97e...	604800.0 s	665 B
/etc.clientlibs/mcdonalds/clientlibs/clientlibs-jquery-up...	604800.0 s	545 B

Layout shifts occur when elements move absent any user interaction. Investigate the causes of layout shifts, such as elements being added, removed, or their fonts changing as the page loads.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:node label:Element subItemsHeading:map[key:extra] valueType:node] map[granularity:0.001 key:score label:Layout shift score subItemsHeading:map[key:cause valueType:text] valueType:numeric]]

items: [map[node:map[type:text value:Total] score:0.241954] map[node:map[boundingRect:map[bottom:551 height:281 left:13 right:399 top:270 width:386] lhId:page-12-DIV nodeLabel:McCrispy Italian, zó delizioso! Buonissimo lekkere krokante kipburger met een … path:1,HTML,1,BODY,1,DIV,0,DIV,0,DIV,1,MAIN,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,5,DIV selector:div#carousel-22d19970dd-item-8efcade83d > div.teaser > div#teaser-8efcade83d > div.cmp-teaser__content snippet:<div class="cmp-teaser__content"> type:node] score:0.137725 subItems:map[items:[map[cause:Unsized image element extra:map[boundingRect:map[bottom:4591 height:32 left:133 right:165 top:4559 width:32] lhId:page-18-IMG nodeLabel:YouTube path:1,HTML,1,BODY,1,DIV,0,DIV,0,DIV,2,FOOTER,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,2,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,A,0,PICTURE,5,IMG selector:div.cmp-image > a.cmp-image__link > picture > img.cmp-image__image snippet:<img loading="lazy" src="/content/dam/sites/nl/nfl/icons/youtube2.png" class="cmp-image__image" itemprop="contentUrl" data-cmp-hook-image="image" alt="YouTube"> type:node]]] type:subitems]] map[node:map[boundingRect:map[bottom:4390 height:4342 left:0 right:412 top:48 width:412] lhId:page-9-MAIN nodeLabel:McCrispy Italian, zó delizioso! Buonissimo lekkere krokante kipburger met een … path:1,HTML,1,BODY,1,DIV,0,DIV,0,DIV,1,MAIN selector:div#page-root > div.root > div#container-ffb627c276 > main.container snippet:<main class="container responsivegrid"> type:node] score:0.058317 subItems:map[items:[map[cause:Unsized image element extra:map[boundingRect:map[bottom:4783 height:28 left:77 right:105 top:4755 width:28] lhId:page-17-IMG nodeLabel:Logo path:1,HTML,1,BODY,1,DIV,0,DIV,0,DIV,2,FOOTER,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,2,DIV,2,DIV,2,DIV,0,DIV,0,DIV,0,PICTURE,5,IMG selector:div > div.cmp-image > picture > img.cmp-image__image snippet:<img loading="lazy" src="/content/dam/sites/nl/nfl/icons/Logo_on_white_desktop_Small.jpg" class="cmp-image__image" itemprop="contentUrl" data-cmp-hook-image="image" alt="Logo"> type:node]]] type:subitems]] map[node:map[boundingRect:map[bottom:1098 height:162 left:24 right:388 top:936 width:364] lhId:page-11-DIV nodeLabel:Contact & veelgestelde vragen Heb je een vraag of wil je contact met ons opnem… path:1,HTML,1,BODY,1,DIV,0,DIV,0,DIV,1,MAIN,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,1,DIV,0,DIV,0,DIV,0,DIV,5,DIV selector:div.aem-Grid > div.teaser > div#teaser-b9eff2f8c7 > div.cmp-teaser__content snippet:<div class="cmp-teaser__content"> type:node] score:0.045912 subItems:map[items:[map[cause:Unsized image element extra:map[boundingRect:map[bottom:4783 height:28 left:77 right:105 top:4755 width:28] lhId:page-17-IMG nodeLabel:Logo path:1,HTML,1,BODY,1,DIV,0,DIV,0,DIV,2,FOOTER,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,2,DIV,2,DIV,2,DIV,0,DIV,0,DIV,0,PICTURE,5,IMG selector:div > div.cmp-image > picture > img.cmp-image__image snippet:<img loading="lazy" src="/content/dam/sites/nl/nfl/icons/Logo_on_white_desktop_Small.jpg" class="cmp-image__image" itemprop="contentUrl" data-cmp-hook-image="image" alt="Logo"> type:node]]] type:subitems]]]

items: [map[node:map[type:text value:Total] score:0.038858] map[node:map[boundingRect:map[bottom:823 height:741 left:0 right:412 top:82 width:412] lhId:page-16-DIV nodeLabel:Welcome to the website of McDonald’s Netherlands. McDonald’s Netherlands uses c… path:1,HTML,1,BODY,21,DIV,1,DIV selector:body#rootpage-6a7bddd1bb > div#onetrust-consent-sdk > div#onetrust-banner-sdk snippet:<div id="onetrust-banner-sdk" class="otFlat otRelFont bottom ot-wo-title vertical-align-content ot-buttons-fw" tabindex="0" role="region" aria-label="Cookie banner" style="bottom: 0px;"> type:node] score:0.01309] map[node:map[boundingRect:map[bottom:823 height:741 left:0 right:412 top:82 width:412] lhId:page-16-DIV nodeLabel:Welcome to the website of McDonald’s Netherlands. McDonald’s Netherlands uses c… path:1,HTML,1,BODY,21,DIV,1,DIV selector:body#rootpage-6a7bddd1bb > div#onetrust-consent-sdk > div#onetrust-banner-sdk snippet:<div id="onetrust-banner-sdk" class="otFlat otRelFont bottom ot-wo-title vertical-align-content ot-buttons-fw" tabindex="0" role="region" aria-label="Cookie banner" style="bottom: 0px;"> type:node] score:0.009222] map[node:map[boundingRect:map[bottom:823 height:741 left:0 right:412 top:82 width:412] lhId:page-16-DIV nodeLabel:Welcome to the website of McDonald’s Netherlands. McDonald’s Netherlands uses c… path:1,HTML,1,BODY,21,DIV,1,DIV selector:body#rootpage-6a7bddd1bb > div#onetrust-consent-sdk > div#onetrust-banner-sdk snippet:<div id="onetrust-banner-sdk" class="otFlat otRelFont bottom ot-wo-title vertical-align-content ot-buttons-fw" tabindex="0" role="region" aria-label="Cookie banner" style="bottom: 0px;"> type:node] score:0.007276] map[node:map[boundingRect:map[bottom:823 height:741 left:0 right:412 top:82 width:412] lhId:page-16-DIV nodeLabel:Welcome to the website of McDonald’s Netherlands. McDonald’s Netherlands uses c… path:1,HTML,1,BODY,21,DIV,1,DIV selector:body#rootpage-6a7bddd1bb > div#onetrust-consent-sdk > div#onetrust-banner-sdk snippet:<div id="onetrust-banner-sdk" class="otFlat otRelFont bottom ot-wo-title vertical-align-content ot-buttons-fw" tabindex="0" role="region" aria-label="Cookie banner" style="bottom: 0px;"> type:node] score:0.003149] map[node:map[boundingRect:map[bottom:823 height:741 left:0 right:412 top:82 width:412] lhId:page-16-DIV nodeLabel:Welcome to the website of McDonald’s Netherlands. McDonald’s Netherlands uses c… path:1,HTML,1,BODY,21,DIV,1,DIV selector:body#rootpage-6a7bddd1bb > div#onetrust-consent-sdk > div#onetrust-banner-sdk snippet:<div id="onetrust-banner-sdk" class="otFlat otRelFont bottom ot-wo-title vertical-align-content ot-buttons-fw" tabindex="0" role="region" aria-label="Cookie banner" style="bottom: 0px;"> type:node] score:0.003087]]

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image `div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image`	/content/dam/sites/nl/nfl/hero/2026 ITALIAN Carrousel MB2...	4.6 MiB	4.5 MiB
div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image `div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image`	/is/image/mcdonalds/05.14.25_Publication RMKF:2-column-de...	71.1 KiB	46.2 KiB
div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image `div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image`	/is/image/mcdonalds/Publication McDelivery_Header:publica...	80.0 KiB	41.2 KiB
div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image `div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image`	/is/image/mcdonalds/Publication McDelivery_Header:3-colum...	78.6 KiB	37.6 KiB
div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image `div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image`	/is/image/mcdonalds/05.14.25_Publication RMKF:publication...	57.8 KiB	29.7 KiB
div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image `div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image`	/is/image/mcdonalds/People_Publi-2kol d-1:2-column-deskto...	32.8 KiB	21.3 KiB
div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image `div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image`	/is/image/mcdonalds/240216_Genoten_Publication 50prc-1:pu...	40.8 KiB	21.0 KiB
div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image `div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image`	/is/image/mcdonalds/240216_Genoten_Publication 50prc-1:3-...	39.7 KiB	19.0 KiB
div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image `div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image`	/is/image/mcdonalds/McD_Feel-Good_Illustrations_ReadyOnAr...	35.9 KiB	18.5 KiB
div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image `div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image`	/is/image/mcdonalds/McD_Feel-Good_Illustrations_LastCrumb...	35.6 KiB	18.3 KiB
div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image `div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image`	/is/image/mcdonalds/People_Publi-2kol d-1:publication-col...	28.0 KiB	14.4 KiB
Mcdonalds home `div.cmp-image > a.cmp-image__link > picture > img.cmp-image__image`	www.mcdonalds.com/content/dam/sites/nl/nfl/icons/Logo_on_white_desktop_Small.jpg	7.4 KiB	5.5 KiB

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
/etc.clientlibs/mcdonalds/clientlibs/clientlib-site-globa...	41.4 KiB	302 ms
/etc.clientlibs/mcdonalds/clientlibs/clientlib-dependenci...	1.0 KiB
/etc.clientlibs/mcdonalds/clientlibs/dynamicmedia.lc-a97e...	665 B
/etc.clientlibs/mcdonalds/clientlibs/clientlibs-jquery-up...	545 B
/etc.clientlibs/mcdonalds/clientlibs/clientlib-grid.lc-4f...	5.2 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 1.8 s

URL	Time Spent
mcdonalds.com/	1.0 s
www.mcdonalds.com/	800 ms
www.mcdonalds.com/nl/nl-nl.html	0.0 ms

These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due to windowing. Learn how to improve CLS

Why this matters

Performance issues directly impact user engagement and conversion rates.

Element	Layout shift score
McCrispy Italian, zó delizioso! Buonissimo lekkere krokante kipburger met een … `div#carousel-22d19970dd-item-8efcade83d > div.teaser > div#teaser-8efcade83d > div.cmp-teaser__content`	0.138
McCrispy Italian, zó delizioso! Buonissimo lekkere krokante kipburger met een … `div#page-root > div.root > div#container-ffb627c276 > main.container`	0.058
Contact & veelgestelde vragen Heb je een vraag of wil je contact met ons opnem… `div.aem-Grid > div.teaser > div#teaser-b9eff2f8c7 > div.cmp-teaser__content`	0.046
Welcome to the website of McDonald’s Netherlands. McDonald’s Netherlands uses c… `body#rootpage-6a7bddd1bb > div#onetrust-consent-sdk > div#onetrust-banner-sdk`	0.013
Welcome to the website of McDonald’s Netherlands. McDonald’s Netherlands uses c… `body#rootpage-6a7bddd1bb > div#onetrust-consent-sdk > div#onetrust-banner-sdk`	0.009
Welcome to the website of McDonald’s Netherlands. McDonald’s Netherlands uses c… `body#rootpage-6a7bddd1bb > div#onetrust-consent-sdk > div#onetrust-banner-sdk`	0.007
Welcome to the website of McDonald’s Netherlands. McDonald’s Netherlands uses c… `body#rootpage-6a7bddd1bb > div#onetrust-consent-sdk > div#onetrust-banner-sdk`	0.003
Welcome to the website of McDonald’s Netherlands. McDonald’s Netherlands uses c… `body#rootpage-6a7bddd1bb > div#onetrust-consent-sdk > div#onetrust-banner-sdk`	0.003
Welcome to the website of McDonald’s Netherlands. McDonald’s Netherlands uses c… `body#rootpage-6a7bddd1bb > div#onetrust-consent-sdk > div#onetrust-banner-sdk`	0.003

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 300 ms 57.0 KiB

URL	Transfer Size	Est Savings
/etc.clientlibs/mcdonalds/clientlibs/clientlib-site-globa...	40.8 KiB	39.5 KiB
	19.8 KiB	17.4 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Estimated savings: 490 ms 439.2 KiB

URL	Transfer Size	Est Savings
/etc.clientlibs/mcdonalds/clientlibs/clientlib-site-globa...	280.0 KiB	245.9 KiB
cdn.cookielaw.org/scripttemplates/202505.2.0/otBannerSdk.js	119.0 KiB	63.2 KiB
s.go-mpulse.net/boomerang/FYHYC-U4X46-PMZ7K-XB8KU-R9ZBH	57.7 KiB	38.1 KiB
/HmghGO0K8C1uctsiLJI32GNKaWQ/OG1pSwhQXYrtVcEpb9/dnwZFnQB/...	167.9 KiB	35.6 KiB
/tags/js/v2/eu1-28281b86495a0d43a4b3cc1a9205178e/mparticl...	61.8 KiB	33.7 KiB
/etc.clientlibs/mcdonalds/clientlibs/clientlibs-jquery-up...	34.5 KiB	22.6 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
cdn.cookielaw.org/consent/b8b69186-ef9f-481e-9b4d-1c3abc41222c/OtAutoBlock.js	1.5 s	422 ms	1.0 s
/HmghGO0K8C1uctsiLJI32GNKaWQ/OG1pSwhQXYrtVcEpb9/dnwZFnQB/...	1.3 s	1.2 s	91 ms
Unattributable	1.0 s	253 ms	0.0 ms
www.mcdonalds.com/nl/nl-nl.html	975 ms	45 ms	7.8 ms
/etc.clientlibs/mcdonalds/clientlibs/clientlib-site-globa...	569 ms	298 ms	248 ms
assets.adobedtm.com/da51ad226ecd/1bcc6d6e5296/launch-a45af4f63d4c.min.js	494 ms	432 ms	33 ms
cdn.cookielaw.org/scripttemplates/202505.2.0/otBannerSdk.js	466 ms	322 ms	78 ms
/etc.clientlibs/mcdonalds/clientlibs/clientlib-dependenci...	369 ms	313 ms	33 ms
www.mcdonalds.com/akam/13/48df2427	231 ms	209 ms	8.2 ms
/etc.clientlibs/mcdonalds/clientlibs/clientlibs-jquery-up...	217 ms	160 ms	47 ms
cdn.cookielaw.org/scripttemplates/otSDKStub.js	208 ms	194 ms	4.1 ms
s.go-mpulse.net/boomerang/FYHYC-U4X46-PMZ7K-XB8KU-R9ZBH	137 ms	68 ms	63 ms
/tags/js/v2/eu1-28281b86495a0d43a4b3cc1a9205178e/mparticl...	112 ms	73 ms	38 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	4.1 s
Script Parsing & Compilation	1.7 s
Other	1.1 s
Style & Layout	335 ms
Rendering	279 ms
Parse HTML & CSS	212 ms
Garbage Collection	96 ms

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
/content/dam/sites/nl/nfl/hero/2026 ITALIAN Carrousel MB2...	4.6 MiB
cdn.cookielaw.org/consent/b8b69186-ef9f-481e-9b4d-1c3abc41222c/OtAutoBlock.js	668.6 KiB
/etc.clientlibs/mcdonalds/clientlibs/clientlib-site-globa...	280.5 KiB
/HmghGO0K8C1uctsiLJI32GNKaWQ/OG1pSwhQXYrtVcEpb9/dnwZFnQB/...	169.0 KiB
cdn.cookielaw.org/scripttemplates/202505.2.0/otBannerSdk.js	119.2 KiB
/is/image/mcdonalds/Publication McDelivery_Header:publica...	80.3 KiB
/is/image/mcdonalds/Publication McDelivery_Header:3-colum...	79.0 KiB
/is/image/mcdonalds/05.14.25_Publication RMKF:2-column-de...	71.5 KiB
/tags/js/v2/eu1-28281b86495a0d43a4b3cc1a9205178e/mparticl...	62.1 KiB
/is/image/mcdonalds/05.14.25_Publication RMKF:publication...	58.1 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image `div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image`	/content/dam/sites/nl/nfl/hero/2026 ITALIAN Carrousel MB2...
Mcdonalds home `div.cmp-image > a.cmp-image__link > picture > img.cmp-image__image`	www.mcdonalds.com/content/dam/sites/nl/nfl/icons/Logo_on_white_desktop_Small.jpg
YouTube `div.cmp-image > a.cmp-image__link > picture > img.cmp-image__image`	www.mcdonalds.com/content/dam/sites/nl/nfl/icons/youtube2.png
Instagram `div.cmp-image > a.cmp-image__link > picture > img.cmp-image__image`	www.mcdonalds.com/content/dam/sites/nl/nfl/icons/instagram2.png
Facebook `div.cmp-image > a.cmp-image__link > picture > img.cmp-image__image`	www.mcdonalds.com/content/dam/sites/nl/nfl/icons/facebook2.png
Logo `div > div.cmp-image > picture > img.cmp-image__image`	www.mcdonalds.com/content/dam/sites/nl/nfl/icons/Logo_on_white_desktop_Small.jpg

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Optimize DOM size

●Font display

●Forced reflow

●LCP breakdown

●Modern HTTP

●Optimize viewport for mobile

●Minify CSS

●Minify JavaScript

●User Timing marks and measures 1 user timing

●Avoid long main-thread tasks 20 long tasks found

●Avoid non-composited animations 1 animated element found

●Page didn't prevent back/forward cache restoration

●Network Requests

●Network Round Trip Times 90 ms

●Server Backend Latencies 160 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 50 ms

○INP breakdown

○LCP request discovery

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

ARIA roles must have valid values in order to perform their intended accessibility functions. Learn more about valid ARIA roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Contact & veelgestelde vragen Heb je een vraag of wil je contact met ons opnem… `div#container-47ff6e3282 > div.aem-Grid > div.columnlayout > div.aem-Grid`
Vind de allerleukste (bij)baan! Wil je ook werken met de leukste Crew? Start b… `div#container-47ff6e3282 > div.aem-Grid > div.columnlayout > div.aem-Grid`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Reject All `div.ot-sdk-row > div#onetrust-button-group-parent > div#onetrust-button-group > button#onetrust-reject-all-handler`
Accept All Cookies `div.ot-sdk-row > div#onetrust-button-group-parent > div#onetrust-button-group > button#onetrust-accept-btn-handler`

These are opportunities to improve the legibility of your content.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
MB2 Italian `div.cmp-carousel__content > div.cmp-carousel__controls > ol.cmp-carousel__indicators > li#-item-0`
Loyalty `div.cmp-carousel__content > div.cmp-carousel__controls > ol.cmp-carousel__indicators > li#-item-1`
Impact Rapport `div.cmp-carousel__content > div.cmp-carousel__controls > ol.cmp-carousel__indicators > li#-item-2`
Happy Meal `div.cmp-carousel__content > div.cmp-carousel__controls > ol.cmp-carousel__indicators > li#-item-3`
Mario Movie Meal `div.cmp-carousel__content > div.cmp-carousel__controls > ol.cmp-carousel__indicators > li#-item-4`

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

●`[role]`s are contained by their required parent element

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●ARIA attributes are used as specified for the element's role

●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●Links have a discernible name

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●Heading elements appear in a sequentially-descending order

●Skip links are focusable.

●Document has a main landmark.

●Deprecated ARIA roles were not used

●Identical links have the same purpose.

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Form elements have associated labels

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

Trust and Safety

Users are mistrustful of or confused by sites that request their location without context. Consider tying the request to a user action instead. Learn more about the geolocation permission.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source
/etc.clientlibs/mcdonalds/clientlibs/clientlib-site-globa... line 334, col 272

General

Source maps translate minified code to the original source code. This helps developers debug in production. In addition, Lighthouse is able to provide further insights. Consider deploying source maps to take advantage of these benefits. Learn more about source maps.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL
/HmghGO0K8C1uctsiLJI32GNKaWQ/OG1pSwhQXYrtVcEpb9/dnwZFnQB/...
/etc.clientlibs/mcdonalds/clientlibs/clientlib-site-globa...

●Uses HTTPS

●Avoids deprecated APIs

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No browser errors logged to the console

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

○Redirects HTTP traffic to HTTPS

○Mitigate clickjacking with XFO or CSP

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
cookiepedia.co.uk/giving-consent-to-cookies	More information

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

Performance

Accessibility

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

876 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

5.72 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

379 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.017

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

2.85 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

6.29 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
/content/dam/sites/nl/nfl/hero/2026 ITALIAN Carrousel MB2...	604800.0 s	4.6 MiB
cdn.cookielaw.org/consent/b8b69186-ef9f-481e-9b4d-1c3abc41222c/OtAutoBlock.js	86400.0 s	668.6 KiB
/HmghGO0K8C1uctsiLJI32GNKaWQ/OG1pSwhQXYrtVcEpb9/dnwZFnQB/...	21600.0 s	170.7 KiB
/tags/js/v2/eu1-28281b86495a0d43a4b3cc1a9205178e/mparticl...	3600.0 s	62.1 KiB
cdn.cookielaw.org/scripttemplates/202505.2.0/otBannerSdk.js	86400.0 s	119.2 KiB
/is/image/mcdonalds/Publication McDelivery_Header:3-colum...	32047.0 s	79.0 KiB
/is/image/mcdonalds/05.14.25_Publication RMKF:2-column-de...	22402.0 s	71.5 KiB
assets.adobedtm.com/da51ad226ecd/1bcc6d6e5296/launch-a45af4f63d4c.min.js	3600.0 s	37.8 KiB
/is/image/mcdonalds/McD_Feel-Good_Illustrations_ReadyOnAr...	23266.0 s	47.4 KiB
/etc.clientlibs/mcdonalds/clientlibs/clientlib-site-globa...	604800.0 s	280.5 KiB
/is/image/mcdonalds/240216_Genoten_Publication 50prc-1:3-...	12102.0 s	40.0 KiB
/is/image/mcdonalds/McD_Feel-Good_Illustrations_LastCrumb...	23791.0 s	42.6 KiB
/is/image/mcdonalds/People_Publi-2kol d-1:2-column-deskto...	11007.0 s	33.1 KiB
/is/image/mcdonalds/McCafe_Coffee_Publication 50prc:3-col...	15460.0 s	17.2 KiB
cdn.cookielaw.org/logos/static/ot_company_logo.png	86400.0 s	19.1 KiB
www.mcdonalds.com/akam/13/48df2427	21600.0 s	9.3 KiB
s.go-mpulse.net/boomerang/FYHYC-U4X46-PMZ7K-XB8KU-R9ZBH	604800.0 s	57.9 KiB
/etc.clientlibs/mcdonalds/clientlibs/clientlib-site-globa...	604800.0 s	41.4 KiB
cdn.cookielaw.org/scripttemplates/otSDKStub.js	86400.0 s	8.9 KiB
/is/image/mcdonalds/13.05.24_Burgers_Menu_s:menu-category...	21683.0 s	5.5 KiB
/etc.clientlibs/mcdonalds/clientlibs/clientlibs-jquery-up...	604800.0 s	35.0 KiB
/is/image/mcdonalds/13.05.24_Rundvlees:menu-category?resm...	6686.0 s	4.0 KiB
s7d1.scene7.com/is/image/mcdonalds/13.05.24_Dranken:menu-category?resmode=sharp2	11854.0 s	4.3 KiB
/is/image/mcdonalds/06.18.25_Meatless:menu-category?resmo...	21042.0 s	4.5 KiB
s7d1.scene7.com/is/image/mcdonalds/13.05.24_Gluten:menu-category?resmode=sharp2	10822.0 s	3.9 KiB
s7d1.scene7.com/is/image/mcdonalds/13.05.24_Kip:menu-category?resmode=sharp2	22902.0 s	4.3 KiB
s7d1.scene7.com/is/image/mcdonalds/13.05.24_Vis:menu-category?resmode=sharp2	3613.0 s	3.0 KiB
/etc.clientlibs/mcdonalds/clientlibs/clientlib-site-globa...	604800.0 s	23.9 KiB
/etc.clientlibs/mcdonalds/clientlibs/clientlib-site-globa...	604800.0 s	23.9 KiB
s7d1.scene7.com/is/image/mcdonalds/13.05.24_Ontbijt:menu-category?resmode=sharp2	19789.0 s	3.6 KiB
/is/image/mcdonalds/13.05.24_Shakes_Iced drinks:menu-cate...	15765.0 s	3.2 KiB
s7d1.scene7.com/is/image/mcdonalds/McBreak_360x360:menu-category?resmode=sharp2	21682.0 s	3.3 KiB
/etc.clientlibs/mcdonalds/clientlibs/clientlib-dependenci...	604800.0 s	20.3 KiB
s7d1.scene7.com/is/image/mcdonalds/Salades:menu-category?resmode=sharp2	35264.0 s	3.5 KiB
/is/image/mcdonalds/13.05.24_Dessert_overig:menu-category...	34082.0 s	3.3 KiB
/is/image/mcdonalds/HappyMeal_360x360:menu-category?resmo...	4624.0 s	2.3 KiB
s7d1.scene7.com/is/image/mcdonalds/13.05.24_McCafe:menu-category?resmode=sharp2	30450.0 s	3.0 KiB
s7d1.scene7.com/is/image/mcdonalds/FrietSausjes:menu-category?resmode=sharp2	26620.0 s	2.7 KiB
cdn.cookielaw.org/logos/static/powered_by_logo.svg	86400.0 s	2.5 KiB
rum.hlx.page/.rum/@adobe/helix-rum-js@%5E2/dist/micro.js	3600.0 s	1.1 KiB
www.mcdonalds.com/content/dam/sites/nl/nfl/icons/Logo_on_white_desktop_Small.jpg	604800.0 s	7.9 KiB
/da51ad226ecd/1bcc6d6e5296/f6d725354913/RC775d3a1c3fc84b0...	3600.0 s	909 B
/da51ad226ecd/1bcc6d6e5296/f6d725354913/RCad0da3339f674ab...	3600.0 s	816 B
/da51ad226ecd/1bcc6d6e5296/f6d725354913/RC01a4cd5c2070497...	3600.0 s	673 B
/etc.clientlibs/mcdonalds/clientlibs/clientlib-grid.lc-4f...	604800.0 s	5.2 KiB
/da51ad226ecd/1bcc6d6e5296/f6d725354913/RC1cef17532497440...	3600.0 s	658 B
/etc.clientlibs/mcdonalds/clientlibs/clientlib-site-globa...	604800.0 s	4.6 KiB
/etc.clientlibs/clientlibs/granite/utils.lc-e7bf340a353e6...	604800.0 s	3.7 KiB
cdn.cookielaw.org/logos/static/ot_close.svg	86400.0 s	617 B
www.mcdonalds.com/content/dam/sites/nl/nfl/icons/instagram2.png	604800.0 s	2.1 KiB
/etc.clientlibs/mcdonalds/clientlibs/dynamicmedia.lc-f8d2...	604800.0 s	2.1 KiB
www.mcdonalds.com/content/dam/sites/nl/nfl/icons/youtube2.png	604800.0 s	2.0 KiB
www.mcdonalds.com/content/dam/sites/nl/nfl/icons/facebook2.png	604800.0 s	2.0 KiB
/etc.clientlibs/mcdonalds/clientlibs/clientlib-dependenci...	604800.0 s	1.1 KiB
/etc.clientlibs/core/wcm/components/commons/site/clientli...	604800.0 s	1.1 KiB
/libs/dam/components/scene7/common/clientlibs/viewer.lc-2...	604800.0 s	1.0 KiB
/etc.clientlibs/mcdonalds/clientlibs/dynamicmedia.lc-a97e...	604800.0 s	669 B
/etc.clientlibs/mcdonalds/clientlibs/clientlibs-jquery-up...	604800.0 s	561 B

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image `div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image`	/content/dam/sites/nl/nfl/hero/2026 ITALIAN Carrousel MB2...	4.6 MiB	4.5 MiB
div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image `div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image`	/is/image/mcdonalds/Publication McDelivery_Header:3-colum...	78.6 KiB	66.1 KiB
div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image `div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image`	/is/image/mcdonalds/05.14.25_Publication RMKF:2-column-de...	71.1 KiB	53.4 KiB
div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image `div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image`	/is/image/mcdonalds/McD_Feel-Good_Illustrations_ReadyOnAr...	47.0 KiB	35.3 KiB
div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image `div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image`	/is/image/mcdonalds/240216_Genoten_Publication 50prc-1:3-...	39.7 KiB	33.4 KiB
div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image `div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image`	/is/image/mcdonalds/McD_Feel-Good_Illustrations_LastCrumb...	42.2 KiB	31.7 KiB
div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image `div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image`	/is/image/mcdonalds/People_Publi-2kol d-1:2-column-deskto...	32.8 KiB	24.6 KiB
div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image `div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image`	/is/image/mcdonalds/McCafe_Coffee_Publication 50prc:3-col...	16.8 KiB	14.2 KiB
Mcdonalds home `div.cmp-image > a.cmp-image__link > picture > img.cmp-image__image`	www.mcdonalds.com/content/dam/sites/nl/nfl/icons/Logo_on_white_desktop_Small.jpg	7.4 KiB	5.5 KiB

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-IMG

nodeLabel: div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image

path: 1,HTML,1,BODY,1,DIV,0,DIV,0,DIV,1,MAIN,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,4,DIV,0,DIV,0,PICTURE,5,IMG

selector: div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image

snippet: <img loading="lazy" src="/content/dam/sites/nl/nfl/hero/2026%20ITALIAN%20Carrousel%20MB2-2026.png" class="cmp-image__image" itemprop="contentUrl" data-cmp-hook-image="image" alt="">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

value: No additional origins are good candidates for preconnecting

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
/etc.clientlibs/mcdonalds/clientlibs/clientlib-site-globa...	41.4 KiB	80 ms
/etc.clientlibs/mcdonalds/clientlibs/clientlib-grid.lc-4f...	5.2 KiB
/etc.clientlibs/mcdonalds/clientlibs/clientlib-dependenci...	1.1 KiB
/etc.clientlibs/mcdonalds/clientlibs/dynamicmedia.lc-a97e...	669 B
/etc.clientlibs/mcdonalds/clientlibs/clientlibs-jquery-up...	561 B

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 756 ms

URL	Time Spent
mcdonalds.com/	510 ms
www.mcdonalds.com/	245 ms
www.mcdonalds.com/nl/nl-nl.html	0.0 ms

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 40 ms 55.6 KiB

URL	Transfer Size	Est Savings
/etc.clientlibs/mcdonalds/clientlibs/clientlib-site-globa...	40.8 KiB	38.6 KiB
	19.8 KiB	17.1 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

Source: Google web.dev / Lighthouse

Estimated savings: 250 ms 427.7 KiB

URL	Transfer Size	Est Savings
/etc.clientlibs/mcdonalds/clientlibs/clientlib-site-globa...	280.0 KiB	245.6 KiB
cdn.cookielaw.org/scripttemplates/202505.2.0/otBannerSdk.js	119.0 KiB	63.2 KiB
/HmghGO0K8C1uctsiLJI32GNKaWQ/OG1pSwhQXYrtVcEpb9/dnwZFnQB/...	169.7 KiB	35.0 KiB
/tags/js/v2/eu1-28281b86495a0d43a4b3cc1a9205178e/mparticl...	61.8 KiB	33.7 KiB
s.go-mpulse.net/boomerang/FYHYC-U4X46-PMZ7K-XB8KU-R9ZBH	41.7 KiB	27.6 KiB
/etc.clientlibs/mcdonalds/clientlibs/clientlibs-jquery-up...	34.5 KiB	22.6 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
cdn.cookielaw.org/consent/b8b69186-ef9f-481e-9b4d-1c3abc41222c/OtAutoBlock.js	395 ms	109 ms	286 ms
/HmghGO0K8C1uctsiLJI32GNKaWQ/OG1pSwhQXYrtVcEpb9/dnwZFnQB/...	314 ms	285 ms	21 ms
Unattributable	229 ms	56 ms	0.0 ms
www.mcdonalds.com/nl/nl-nl.html	218 ms	12 ms	2.1 ms
/etc.clientlibs/mcdonalds/clientlibs/clientlib-site-globa...	216 ms	124 ms	60 ms
assets.adobedtm.com/da51ad226ecd/1bcc6d6e5296/launch-a45af4f63d4c.min.js	155 ms	125 ms	9.1 ms
cdn.cookielaw.org/scripttemplates/202505.2.0/otBannerSdk.js	123 ms	88 ms	19 ms
/etc.clientlibs/mcdonalds/clientlibs/clientlib-dependenci...	74 ms	63 ms	6.8 ms
www.mcdonalds.com/akam/13/48df2427	68 ms	64 ms	2.1 ms

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
/content/dam/sites/nl/nfl/hero/2026 ITALIAN Carrousel MB2...	4.6 MiB
cdn.cookielaw.org/consent/b8b69186-ef9f-481e-9b4d-1c3abc41222c/OtAutoBlock.js	668.6 KiB
/etc.clientlibs/mcdonalds/clientlibs/clientlib-site-globa...	280.5 KiB
/HmghGO0K8C1uctsiLJI32GNKaWQ/OG1pSwhQXYrtVcEpb9/dnwZFnQB/...	170.7 KiB
cdn.cookielaw.org/scripttemplates/202505.2.0/otBannerSdk.js	119.2 KiB
/is/image/mcdonalds/Publication McDelivery_Header:3-colum...	79.0 KiB
/is/image/mcdonalds/05.14.25_Publication RMKF:2-column-de...	71.5 KiB
/tags/js/v2/eu1-28281b86495a0d43a4b3cc1a9205178e/mparticl...	62.1 KiB
s.go-mpulse.net/boomerang/FYHYC-U4X46-PMZ7K-XB8KU-R9ZBH	57.9 KiB
/is/image/mcdonalds/McD_Feel-Good_Illustrations_ReadyOnAr...	47.4 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image `div.cmp-teaser__image > div.cmp-image > picture > img.cmp-image__image`	/content/dam/sites/nl/nfl/hero/2026 ITALIAN Carrousel MB2...
Mcdonalds home `div.cmp-image > a.cmp-image__link > picture > img.cmp-image__image`	www.mcdonalds.com/content/dam/sites/nl/nfl/icons/Logo_on_white_desktop_Small.jpg
YouTube `div.cmp-image > a.cmp-image__link > picture > img.cmp-image__image`	www.mcdonalds.com/content/dam/sites/nl/nfl/icons/youtube2.png
Instagram `div.cmp-image > a.cmp-image__link > picture > img.cmp-image__image`	www.mcdonalds.com/content/dam/sites/nl/nfl/icons/instagram2.png
Facebook `div.cmp-image > a.cmp-image__link > picture > img.cmp-image__image`	www.mcdonalds.com/content/dam/sites/nl/nfl/icons/facebook2.png
Logo `div > div.cmp-image > picture > img.cmp-image__image`	www.mcdonalds.com/content/dam/sites/nl/nfl/icons/Logo_on_white_desktop_Small.jpg

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits

●Optimize DOM size

●Font display

●Forced reflow

●LCP breakdown

●Modern HTTP

●Optimize viewport for mobile

●Minify CSS

●Minify JavaScript

●User Timing marks and measures 1 user timing

●Minimizes main-thread work 2.0 s

●Avoid long main-thread tasks 6 long tasks found

●Avoid non-composited animations 1 animated element found

●Page didn't prevent back/forward cache restoration

●Network Requests

●Network Round Trip Times 90 ms

●Server Backend Latencies 200 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 90 ms

●Avoid large layout shifts 15 layout shifts found

○INP breakdown

Accessibility

ARIA

ARIA roles must have valid values in order to perform their intended accessibility functions. Learn more about valid ARIA roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Contact & veelgestelde vragen Heb je een vraag of wil je contact met ons opnem… `div#container-47ff6e3282 > div.aem-Grid > div.columnlayout > div.aem-Grid`
Vind de allerleukste (bij)baan! Wil je ook werken met de leukste Crew? Start b… `div#container-47ff6e3282 > div.aem-Grid > div.columnlayout > div.aem-Grid`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Reject All `div.ot-sdk-row > div#onetrust-button-group-parent > div#onetrust-button-group > button#onetrust-reject-all-handler`
Accept All Cookies `div.ot-sdk-row > div#onetrust-button-group-parent > div#onetrust-button-group > button#onetrust-accept-btn-handler`

These are opportunities to improve the legibility of your content.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
MB2 Italian `div.cmp-carousel__content > div.cmp-carousel__controls > ol.cmp-carousel__indicators > li#-item-0`
Loyalty `div.cmp-carousel__content > div.cmp-carousel__controls > ol.cmp-carousel__indicators > li#-item-1`
Impact Rapport `div.cmp-carousel__content > div.cmp-carousel__controls > ol.cmp-carousel__indicators > li#-item-2`
Happy Meal `div.cmp-carousel__content > div.cmp-carousel__controls > ol.cmp-carousel__indicators > li#-item-3`
Mario Movie Meal `div.cmp-carousel__content > div.cmp-carousel__controls > ol.cmp-carousel__indicators > li#-item-4`

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

●`[role]`s are contained by their required parent element

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●ARIA attributes are used as specified for the element's role

●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●Links have a discernible name

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●Heading elements appear in a sequentially-descending order

●Skip links are focusable.

●Document has a main landmark.

●Deprecated ARIA roles were not used

●Identical links have the same purpose.

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Form elements have associated labels

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

Trust and Safety

Users are mistrustful of or confused by sites that request their location without context. Consider tying the request to a user action instead. Learn more about the geolocation permission.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source
/etc.clientlibs/mcdonalds/clientlibs/clientlib-site-globa... line 334, col 272

General

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL
/HmghGO0K8C1uctsiLJI32GNKaWQ/OG1pSwhQXYrtVcEpb9/dnwZFnQB/...
/etc.clientlibs/mcdonalds/clientlibs/clientlib-site-globa...

●Uses HTTPS

●Avoids deprecated APIs

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No browser errors logged to the console

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

○Redirects HTTP traffic to HTTPS

○Mitigate clickjacking with XFO or CSP

SEO

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
cookiepedia.co.uk/giving-consent-to-cookies	More information

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Results for https://mcdonalds.com

Site Health

How you compare

Top Priorities (5)

Fix Priority Matrix

Quick Wins

Strategic

Easy Improvements

Deprioritize

What fixing these means

Conversion Barriers

Speed (2)

Trust (2)

Usability (1)

Content (1)

Navigation (1)

Return on Investment

Investment

Monthly returns

Regulatory risk avoided

Estimated Remediation Cost

Cost by category

Cost by effort level

What Inaction Is Costing You

Compliance Risk

Bandwidth Waste

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

ARIA

Contrast

Best Practices

Trust and Safety

General

SEO

Content Best Practices

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

ARIA

Contrast

Best Practices

Trust and Safety

General

SEO

Content Best Practices

Keyboard Shortcuts