Global Performance
6/6 locations ✓Strong global performance — average 178ms across 6 locations, fastest from New York (80ms), slowest from Singapore (378ms). Document and assets on Cloudflare.
Audit overview
Compliance needs attention; the rest of the categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Your mail setup has problems.
adamnordling.se fails 2 mail checks: No DMARC record found, No SPF record found. This is the kind of misconfiguration that sends your mail to spam.
Top Priorities (5)
'unsafe-inline' found in script source
Unsafe value (unsafe-inline, unsafe-eval) in script-src defeats CSP's main protection — XSS injections can execute again.
8 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
Soft 404: server returns HTTP 200 for non-existent pages
Soft 404s (HTTP 200 for missing pages) confuse Google — it indexes the 'not found' page as real content and ranks it.
1 publicly-accessible JavaScript source map(s)
Source maps reveal original source code (variable names, comments, file structure) and are shipped to production by mistake almost universally. The standard fix is a one-line build-tool config change.
1 render-blocking <script src> tag(s) without async/defer
Performance issues directly impact user engagement and conversion rates.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
SEK 8,500 investment → SEK 65,520/month returns + EUR 500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
6 barrier(s) likely increasing bounce by ~22%.
- 8 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- Page loads in 3.6sEvery additional 100ms above 2.5s costs conversions — you're 1.1s over→ Target <2.5s LCP: defer non-critical scripts and optimize the hero image
- High main-thread blocking timePage is non-interactive for 402ms after first paint→ Defer third-party scripts and split large bundles
- No structured dataNo rich-result eligibility in Google — lower SERP CTR vs competitors with stars and prices→ Add JSON-LD for your page type (Product, Article, FAQPage, LocalBusiness, …)
- No skip-to-content linkKeyboard and screen-reader users must tab through the entire header on every page→ Add a visible-on-focus <a href="#main">Skip to content</a> as the first focusable element
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
€500.000
- No <nav> landmark foundEAA: EUR 1.000 – EUR 500.000
- Skip navigation link is missing (WCAG 2.4.1)EAA: EUR 1.000 – EUR 500.000
- Multiple H1 headings (2 found)EAA: EUR 1.000 – EUR 500.000
Bounce-Rate Cost
SEK 48.956 /mo
+22.3pp bounce · ~2,225 lost visitors/mo
CPC: SEK 22.00
Bandwidth Waste
SEK 0,47 /mo
558.7 MB/mo × 0.842 SEK/GB
- Optimize transfer: save ~56 KB per page loadSaves SEK 0,47/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 3 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
2.34 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
3.58 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
402 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.34 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
3.58 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
693 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
926 ms
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
0 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.062
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
707 ms
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
926 ms
Categories
8Performance
1 render-blocking <script src> tag(s) without async/defer
Security
'unsafe-inline' found in script source
Accessibility
8 control(s) without accessible label
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of HSTS sites score 87+ on Compliance; you're at 65 — closing this gap is the highest-leverage improvement.
Top 10% of HTTP/3 sites score 87+ on Compliance; you're at 65 — closing this gap is the highest-leverage improvement.
Technology stack
HSTS, with Cloudflare CDN
Stack Architecture
HTTP/3 
Leaflet 1.9.4
Livefyre 1.9.4
Open Graph 
Cloudflare 
Unpkg All Detected Technologies (7)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
Unpkg is a content delivery network for everything on npm.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
Leaflet is the open-source JavaScript library for mobile-friendly interactive maps.
Livefyre is a platform that integrates with the social web to boost social interaction.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Observations (1)
No build tool detected
A framework (HSTS) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
3 sprints · 10h total → projected A (93)
Sprint 1: Quick Wins
+2Highest ROI — low effort, high impact
- · Soft 404: server returns HTTP 200 for non-existent pages
- · 1 publicly-accessible JavaScript source map(s)
Sprint 2: Core Fixes
+3Medium effort, high structural impact
- · 8 control(s) without accessible label
- · 1 render-blocking <script src> tag(s) without async/defer
Sprint 3: Strategic Improvements
+1Higher effort, long-term payoff
- · 'unsafe-inline' found in script source