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Scanned
2026-04-21 21:06 UTC
Worker
🇺🇸 Santa Clara
Duration
2.6m
Vs prev

Audit overview

Security and Accessibility need attention; the other categories are in good shape.

Fix Priority Matrix

5 findings

Quick Wins

2

High impact, low effort — start here.

Strategic

3

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Screenshots

DESKTOP + MOBILE
Desktop
Desktop screenshot
Mobile
Mobile screenshot

Top Priorities (5)

Sorted by impact
Critical: 1

Content-Security-Policy header is missing

Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.

Security › Security Headers
Critical: 2

No Content-Security-Policy header found

Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.

Security › Content Security Policy
Critical: 3

1 link(s) with no accessible text

Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.

Accessibility › Link & Button Quality
Critical: 4

12 image-only link(s) without alt text

Image-only links with no alt are unidentifiable to screen-reader users — link's destination is invisible.

Accessibility › Link & Button Quality
Warning: 5

Cross-Origin-Embedder-Policy header is missing

COEP enforces that all embedded resources opt-in to cross-origin embedding — required for cross-origin isolation features.

Security › Security Headers
What fixing these means. Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Addressing the critical issues below would have the most immediate impact on your user trust.
3 security gaps detected — browsers may warn visitors about your site.
2 accessibility issues exclude users who rely on assistive technology.

Business case

What fixing the audit's findings is worth -- and what ignoring them keeps costing.

Return on investment

$800 investment → $13,263/month returns + USD 157,500 risk avoided

Investment
$800
8.0 h · 5 findings
Monthly returns
$13,263
$159,155/yr
Payback
0.1 mo
+19794% Y1
Regulatory risk avoided USD 157,500
Or — fix only the top 3 findings
$6500.0 mo payback · +24385% Y1
Optimistic scenario assuming the top 3 capture most of the upside. Real-world recovery typically falls between this projection and the full-fix ROI above.
$100 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Conversion barriers

6 barrier(s) likely increasing bounce by ~32%.

Barriers
6
3 crit 3 warn
Bounce delta
+32pp
added vs baseline
Score
61
C
Speed
2
Trust
3
Usability
0
Content
0
Nav
1
  • Page takes 6.2s to load
    Users abandon at ~3s — you're 3.7s over the 2.5s threshold
    → Optimize render-blocking resources, preload the hero image, and compress images
  • Page feels frozen for 610ms
    Clicks on the primary CTA are ignored while JavaScript runs
    → Break up long tasks; defer non-critical JavaScript to post-hydration
  • Mixed content on HTTPS page
    Browsers block insecure subresources — broken images, missing scripts, warning badge
    → Change http:// URLs inside the page to https:// (or protocol-relative)
  • No HSTS header
    Returning visitors are briefly exposed to downgrade attacks on first request
    → Set Strict-Transport-Security: max-age=31536000; includeSubDomains
  • No Content-Security-Policy header
    Higher XSS blast radius — one compromised script can exfiltrate the checkout form
    → Ship a reporting-only CSP first, then enforce once violations are clean

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Remediation cost

$800 8.0 developer hours at $100/hr
Quick wins
$100 2 fixes in ~60 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Team composition

Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.

$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

Warning:Cost of inaction

$8,557 / month at risk ~$102,684 / year if left unfixed
Default is 10,000. Use your own number for accurate $-figures.

Compliance Risk

$157,500

ADA Title IIICCPA/CPRA
  • No privacy policy link detected
    CCPA/CPRA: USD 2,500 – USD 7,500
  • Trackers detected but no cookie policy found
    CCPA/CPRA: USD 2,500 – USD 7,500
  • Trackers detected but no privacy policy found
    CCPA/CPRA: USD 2,500 – USD 7,500

Bounce-Rate Cost

$8,557 /mo

+31.8pp bounce · ~3,181 lost visitors/mo

CPC: USD 2.69

Bandwidth Waste

$0.33 /mo

4119.8 MB/mo × 0.080 USD/GB

  • Optimize transfer: save ~412 KB per page load
    Saves $0.33/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 4 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Lighthouse

Mobile

62
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
96
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
100
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
92
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.36 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

6.25 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

610 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

1.64 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

7.94 s

Desktop

96
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
96
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
100
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
92
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

337 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

1.40 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

37 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

515 ms

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

1.76 s

Categories

8
Avg score 81.9

How you compare

Where this site stands against peers running the same stack.

WordPress · 775 peers
You 80
·
Avg 74
+6 above average
0 50 100
Performance P87SEO P24Security P73Accessibility P72Sustainability P72Compliance P34Content P40Infrastructure P59

Top 10% of WordPress sites score 97+ on SEO; you're at 90 — closing this gap is the highest-leverage improvement.

Better than 86% of WordPress sites See full WordPress benchmark →
Apple · 1267 peers
You 80
·
Avg 73
+7 above average
0 50 100
Performance P92Sustainability P85Infrastructure P80Accessibility P75Content P70Security P67Compliance P43SEO P46

Top 10% of Apple sites score 85+ on Compliance; you're at 79 — closing this gap is the highest-leverage improvement.

Better than 94% of Apple sites See full Apple benchmark →

Technology stack

WordPress, on PHP, with Nginx CDN

19 technologies detected 5 stack layers 6 with CPE identifier Enterprise

Stack Architecture

Analytics
ElasticPress Google Tag Manager Parse.ly Plausible Site Kit 1.132.0 Yoast SEO
CMS
WordPress
Framework
Apple Cloudflare Elasticsearch Facebook Google Search Console HSTS MySQL Open Graph Priority Hints Tailwind CSS
Runtime
PHP
CDN
Nginx

All Detected Technologies (19)

Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.

Categories Web servers, Reverse proxies Website https://nginx.org/en Detected by BeaverCheck Evidence Server header: nginx
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

PHP is a general-purpose scripting language used for web development.

Categories Programming languages Website https://php.net Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.

Categories CMS, Blogs Website https://wordpress.org Detected by BeaverCheck Evidence Script URL: https://theintercept.com/wp-content/uploads/69d3d230ac/e143fa96.js?ver=1776774497, Link URL: https://theintercept.com/wp-content/themes/intercept/assets/icons/apple-touch-icon-57x57.png
This technology has a CPE identifier — check for known vulnerabilities Search NVD →
Categories Analytics Detected by BeaverCheck · Low Evidence TXT record: apple-domain-verification=nuWNBRgq7Tbv7H4V
Categories DNS Detected by BeaverCheck Evidence NS record: dora.ns.cloudflare.com

Elasticsearch is a search engine based on the Lucene library. It provides a distributed, multitenant-capable full-text search engine with an HTTP web interface and schema-free JSON documents.

Categories Search engines Website https://www.elastic.co Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →
Categories Analytics Detected by BeaverCheck · Medium Evidence TXT record: facebook-domain-verification=o4e91x4ku9ni6lkevwxuz63bgud0r4
Categories Analytics Detected by BeaverCheck · Medium Evidence TXT record: google-site-verification=ia8pDB7xsp05F2zwBWCjiU_jk6uvoi-gztZ5QUE0B1I

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.

Categories Security Website https://www.rfc-editor.org/rfc/rfc6797#section-6.1 Detected by BeaverCheck

MySQL is an open-source relational database management system.

Categories Databases Website https://mysql.com Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Open Graph is a protocol that is used to integrate any web page into the social graph.

Categories Miscellaneous Website https://ogp.me Detected by BeaverCheck

Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.

Categories Performance Website https://wicg.github.io/priority-hints/ Detected by BeaverCheck
Categories Framework Website https://tailwindcss.com Detected by BeaverCheck Evidence Found 197 unique Tailwind utility classes in HTML

ElasticPress is a hosting service that connects your WordPress site to search hosting.

Categories WordPress plugins Website https://www.elasticpress.io/ Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

Categories Tag managers Website https://www.google.com/tagmanager Detected by BeaverCheck Evidence Script URL contains www.googletagmanager.com: https://www.googletagmanager.com/gtm.js?id=GTM-K3FG883
Categories Analytics Website https://www.parse.ly Detected by BeaverCheck

Plausible is an open-source alternative to Google Analytics.

Categories Analytics Website https://plausible.io/ Detected by BeaverCheck

Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.

Categories Analytics, WordPress plugins Website https://sitekit.withgoogle.com/ Detected by BeaverCheck

Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.

Categories SEO, WordPress plugins Website https://yoast.com/wordpress/plugins/seo/ Detected by BeaverCheck

Observations (3)

WordPress detected — review security configuration

WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.

→ Security

No build tool detected

A framework (Apple) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.

Complex technology stack detected

19 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.

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Fix Plan

Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.

Three-week fix plan

2 sprints · 8h total → projected B (87)

Sprint 1: Quick Wins

+3

Highest ROI — low effort, high impact

2 findings 1h → B (83)
  • · 1 link(s) with no accessible text
  • · 12 image-only link(s) without alt text

Sprint 2: Core Fixes

+4

Medium effort, high structural impact

3 findings 7h → B (87)
  • · Content-Security-Policy header is missing
  • · No Content-Security-Policy header found
  • · Cross-Origin-Embedder-Policy header is missing

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