Audit overview
Security and Accessibility need attention; the other categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
10 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
11 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
2 image-in-link without alt text
Image-only links with no alt create empty links — screen-reader users hear 'link' with no destination context.
3 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$375 investment → $15,415/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
10 barrier(s) likely increasing bounce by ~41%.
- Page takes 10.9s to loadUsers abandon at ~3s — you're 8.4s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Severe layout shift during page loadUsers mis-click when content jumps — converting intent into frustration→ Reserve space for images, ads, and embeds with explicit width/height
- 3 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- No viewport meta tagMobile browsers render at desktop width and shrink — text unreadable, tap targets miniature→ Add <meta name="viewport" content="width=device-width, initial-scale=1">
- 4 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 2 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$10,910 /mo
+40.6pp bounce · ~4,056 lost visitors/mo
CPC: USD 2.69
Bandwidth Waste
$0.34 /mo
4210.7 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~421 KB per page loadSaves $0.34/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
4.78 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
10.89 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
123 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
1.489
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
6.54 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
10.90 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.65 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.26 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
4 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.162
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
3.58 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
2.98 s
Categories
8Performance
All checks pass
Security
HSTS header is missing
Accessibility
10 image(s) missing alt attribute
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of WordPress sites score 73+ on Accessibility; you're at 45 — closing this gap is the highest-leverage improvement.
Technology stack
WordPress, on Apache/PHP, hosted on Apache HTTP Server
Stack Architecture
Contact Form 7 
Facebook Login Facebook Pixel 2.9.303
Google AdSense 
Google Analytics 
Google Tag Manager 
MailChimp 
Twitter Ads 
Yoast SEO 
WordPress 
Disqus Facebook SDK 
Funding Choices 
Google Font API Google Search Console 
MySQL 
Open Graph 
Priority Hints 
RSS 
YouTube 
bxSlider 
core-js 3.32.2
jQuery 3.7.1 jQuery Migrate 3.4.1
PHP 7.4.33
Apache Apache HTTP Server All Detected Technologies (27)
Apache is a free and open-source cross-platform web server software.
PHP is a general-purpose scripting language used for web development.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
Disqus is a worldwide blog comment hosting service for web sites and online communities that use a networked platform.
Funding Choices is a messaging tool that can help you comply with the EU General Data Protection Regulation (GDPR), and recover lost revenue from ad blocking users.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
MySQL is an open-source relational database management system.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
YouTube is a video sharing service where users can create their own profile, upload videos, watch, like and comment on other videos.
Add a respsonsive image slider to any website.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Query Migrate is a javascript library that allows you to preserve the compatibility of your jQuery code developed for versions of jQuery older than 1.9.
Contact Form 7 is an WordPress plugin which can manage multiple contact forms. The form supports Ajax-powered submitting, CAPTCHA, Akismet spam filtering.
Facebook Login is a way for people to create accounts and log into your app across multiple platforms.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Mailchimp is a marketing automation platform and email marketing service.
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.
Observations (5)
Runtime exposed via X-Powered-By header
The X-Powered-By header reveals 'PHP 7.4.33'. Remove this header in production to reduce information leakage.
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
No build tool detected
A framework (Disqus) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
PHP version may be outdated
Detected PHP 7.4.33. The current major version is 8. Consider updating for security patches and new features.
Complex technology stack detected
27 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 4h total → projected B (80)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · HSTS header is missing
- · 11 link(s) with no accessible text
- · 2 image-in-link without alt text
Sprint 2: Core Fixes
+1Medium effort, high structural impact
- · 3 control(s) without accessible label
- · 10 image(s) missing alt attribute